MxMIndia

Tag: Nisha Narayanan

  • The mandate will be handled by the agency's Delhi office

    JWT to ‘bajaate raho’ for RedFM

    By A Correspondent

     

    Nisha Narayanan

    93.5 Red FM has handed over its creative mandate to J Walter Thompson India.Talking about the new association, Nisha Narayanan, COO 93.5 Red FM said: “We were really impressed with JWT’s young team and capabilities across mainline as well as the digital spectrum. Being a leader brand in the radio industry undergoing massive Phase III expansion, it was extremely critical for us at Red to consolidate the brand voice across different geographies and platforms including digital, trade and mainstream consumer touchpoints. With a creative giant like JWT coming on board, we look forward to infusion of fresh, creative thinking for developing the next phase of ‘Brand Red’. Looking forward to a partnership which takes the brand and the business to the next level with this collaboration.”

     

    Rajat Uppal

    Added Rajat Uppal, National Marketing Head, Red FM: “After a month-long pitch process that involved six creative agencies, we are excited to have JWT Delhi onboard as our creative partner for the RED FM Network. With the best creative minds on board from both sides, we look forward to some path-breaking creative campaigns and marketing communication for brand ‘Red’. I am sure they are equally excited to work on a young brand like ours, which allows them to experiment and explore under the positioning of ‘Bajaate Raho’!”

     

     

    Joy Chauhan

    Said Joy Chauhan, Senior Vice President and Managing Partner, J Walter Thompson Delhi: “We are absolutely thrilled to win the creative mandate for Red FM. This has been one of the most interesting wins for us in the recent past… Our mandate is very clear, how to elevate a very sharp promise to the next level and more importantly, how to extend it, beyond the radio frequencies to other mediums. A large part of our creative talent is under 30 years of age, so no prizes for guessing how excited they are to lay their hands on a brand like Red FM. Let’s Bajaate Raho!”

     

  • As a part of the launch, Red FM kickstarted an on-air contest on June 15 wherein listeners have a chance to win a brand new Royal Enfield bike

    Red FM launches stations in Surat and Patna

    By A Correspondent

     

    Radio network 93.5 Red FM has launched stations in Patna and Surat. This comes close on the heesl of launches in Jodhpur, Chandigarh and Amritsar.

     

    Speaking about expanding 93.5 Red FM’s frequencies, COO Nisha Narayanan said: “The Red FM team is very excited with this new market launch which will have fresh and new RJ voices. Under the Phase 3 expansion both Patna and Surat were the cities which were slotted. These cities are very popular for the unique cultures and our aim is to capitalise on this by localising the content.’’

     

    As a part of the launch, Red FM kickstarted an on-air contest on June 15 wherein listeners have a chance to win a brand new Royal Enfield bike.

     

  • Tune in every Saturday between 9 p.m. and midnight to a zestful dance music playlist

    Red FM launches new show across 21 cities

    By A Correspondent

     

    Red FM launched a new showto “tackle their listeners’ Saturday night woes”. BDM (Bollywood Dance Music) with DJ Chetas has been launched across 21 markets (Delhi, Mumbai, Kolkata, Pune, Nasik, Aurangabad, Nagpur, Ahmadabad, Vadodara, Rajkot, Jaipur, Jodhpur, Allahabad, Lucknow, Kanpur, Varanasi, Bhopal, Indore Jabalpur, Jamshedpur, Bhubaneshwar) and will be aired between 9pm and 12midnight every Saturday.

     

    Talking about the show, Nisha Narayanan, COO, Red FM said:“India in three words is cricket, cuisine and cinema. And that Red FM believes in ‘Bajaao’ing Bollywood in more ways than one, needs no telling. So in that sense, ‘BDM with DJ Chetas’ is not just a new show or a smart pun; but rather the essential nutrition of rhythm and beat.”

     

  • Tune in to #StayStarted mornings, with RJ Rishi

    Nescafe joins hands with Red FM for new Nescafe TVC

    By A Correspondent

     

    93.5 RED FM would be seen as an integral part of Nescafe’s new ad campaign #StayStarted which urges listeners to never give up. As part of the campaign, Red FM is initiating a morning show from 5:30–7 am in 10 cities (Delhi, Mumbai, Kolkata, Ahmedabad, Pune, Jaipur, Guwahati, Indore, Lucknow and Kanpur) wherein RJ Rishi will invite listeners to speak their heart out on the show. The show will go live from September 1, 2016 onwards.

     

    The TVC portrays story of RED FM RJ Rishi who is hosting an early morning show from 5:30– 7 am wherein the struggle is to find listeners who’ll hear him as no one wakes up so early. Still he steps in the studio with a bright smile on his face every day in a hope that someday listeners will call and talk to him. Despite luring his audience with free passes, vouchers, ajmera birthday hai, all his attempts are futile eliciting no response from the audience. But, undaunted, RJ Rishi goes on, “But no tring-trong… I’ll play the next song.” One day, while sipping Nescafe, a thought strikes his mind and tables turn hereon. He transforms shows weakness into its strength by realising that everyone would want to talk when no one is listening and starts focusing on this proposition and invite listeners to share their stories as no one is listening. To his surprise, it works and his phone starts ringing with listeners calling from everywhere pouring their hearts out… venting out their frustrations against the boss, seek apology from someone, profess love, and so forth. RJ Rishi has succeeded in his endeavour to garner a response from his listeners!

     

    Speaking on the occasion, Nisha Narayanan, COO, 93.5 Red FM said, “Red FM has always taken initiatives to inspire the youth and encourage them to stay motivated and it feels great to collaborate with brands which echoes a similar sentiment. While the idea has been conceptualised by Nescafe’s creative agency, we are thrilled to be a part of the campaign. This is a great opportunity to get closer to our listeners and encourage them to constantly take initiative to peruse their goal. The TVC campaign has been released on various multi-media platforms to ensure high reach and generate conversations around staying undefeated with #StayStarted campaign. Both Red FM and Nescafe enjoy a special place in the hearts of youngsters and we are confident on the success of this collaboration.”

     

     

  • REDTRO 106.Chaar ropes in popular TV anchor, satirist and comedian, Cyrus Broacha as RJ

    Funnyman Cyrus to add his twist for Redtro’s new show

    By A Correspondent

     

    Having debuted on Mumbai’s air-waves on last month, REDTRO has signed Cyrus Broacha as an RJ for ‘Cyrusnaama’ – a show that combines the spirit of 90s and the flavor of today. The station announced the coming on board of Cyrus and other RJs – RJ Saurabh, RJ Pritam, RJ Palak, RJ Sudarshan – along with an interesting programming line-up.

     

    Launched as the first radio station under the newly acquired Phase III licenses by the company, REDTRO is an ode to the golden days of the poster boys of 90s packed with today’s energy and modern irreverent attitude. With its tagline, Phir Bajao, REDTRO aims to bring back the loved tunes from the era of the 90s.

     

    Speaking on the sidelines of the launch party, Nisha Narayanan, COO, Red FM & REDTRO FM said, “We are very positive and confident about our new brand, REDTRO 106.Chaar, in Mumbai. Our extensive research has pointed out a definite need gap, which is the reason we have a very sharply defined product and a differentiated brand offering. In our mind, REDTRO 106.Chaar, is retro for the young adults. Not just the songs, but even the content is customized to what millennials want to listen, when it comes to retro. Our sound and range is aimed at and invoking a certain level of passion for our mature TG, aged between 30-45 years.”

     

    “After some aggressive listener research and co-creation workshops with radio consumers, it was the music at the turn of this century that won, hands down. However, not totally diverting from the spirit of RED, we intend to take our legacy of creativity, innovation and entertainment forward; yet at the same time, breaking the monotony of FM Radio. We are putting our words immediately into action by getting on board Cyrus Broacha, who will bring his quirky style on-air with us. More such initiatives should create top-of-mind associations with our listeners, over the next few years.”

     

    Also ushering in the 90’s for today’s contemporary listeners will be RJ Saurabh, RJ Pritam, RJ Palak, among others. The day opens up with RJ Saurabh whose rib-tickling humor and sarcasm will make every morning worth that cutting chai. Save the 11-2 PM slot for RJ Pritam’s infamous ‘Bhabhi ka show’ and learn how to woo in style with Pritam’s wicked charm. One is as old as one feels; drawing upon the same lines, the afternoon show is taken over by RJ Palak whose ‘Redtro Jawani’ will make you reminisce your youth as she tells you about the newest and the latest things that Gen X, Y and Z is trying!

     

    REDTRO 106.4 has designed a big-bang, 360 degree campaign to amplify the buzz around its latest launch to engage deeper with the listeners and establish what REDTRO has to offer.

     

  • RED FM Network brings great music from the 90s with new FM station in Mumbai – Radio REDTRO

    Red FM launches Redtro, its second station in Mumbai

    By A Correspondent

     

    RedFM has launched its retro music station in Mumbai – REDTRO 106.Chaar. This is the first radio station to be introduced under the newly acquired Phase III licenses by the company. While the station has been test-playing for the last few days, the launch yesterday, was marked with afternoon show by RJ Pritam.

     

    Commenting on this new development, Nisha Narayanan, COO, Red FM said, “I’m elated to hear REDTRO 106.Chaar! Experimenting with formats and genres and bringing relevant innovation to programming is core to our strategic line of thinking. We have been dabbling with the idea of a retro music station for quite some time now. While there’re so many new players making a foray in the market and we aim to grow the market with our newest offering, we were very clear in our minds that we’ve to create a marked differentiation in the way retro is perceived. And that’s how REDTRO 106.Chaar was born. A format radio channel, REDTRO 106.Chaar aims to diversify retro space and focus on the music of the 90s. It is clearly, “Aaj ke zamaane ka retro station”! With RED FM being India’s favourite contemporary hits radio station, and REDTRO going retro, we believe we have a strong and powerful proposition for our listeners and our advertisers alike.”

     

    REDTRO 106.Chaar will appeal to the matured yet young-at-heart audiences. It is not just best music of 90s being played again, it also continues to be the provocative entertainer and station of expression.

     

    REDTRO 106.Chaar is RED FM network’s second radio station in Mumbai. It was acquired in Phase III auctions along with eight more stations, namely, Srinagar, Jammu, Jodhpur, Chandigarh, Amritsar, Patna, Surat, and Chennai.

     

  • Measurability, co-existing with digital and a bright future were some of the key terms that emerged from this year's IRF Conference

    Challenges and the future of Radio @IRF

    The Indian Radio Forum (IRF) held this year’s annual conference on May 13 at The Westin, Mumbai. RajatUppal, National Marketing Head, Red FM and AshwinPadmanabhan, COO, Reliance Broadcast Network opened the conference. “There are great opportunities for Radio and we have to make Radio relevant” said Uppal. Padmanabhan focused on what challenges lie ahead for radio. “One of the biggest challenges is the measurability of listeners. It needs to be looked into”, he said.

     

    The first session was conducted by Gaurav Mehta, CEO, OLX South Asia on ‘Measuring ROI for Radio’. Return On Investment (ROI, is indeed an concern for advertisers and media agencies who are challenged more than ever to achieve it and sales goals due to the increasingly diversified media landscape and extraneous market challenges. Mehta spoke about the usage of analytics to understand the contribution of Radio spend to business. He said that adfolk speak about radio being a potential medium but they do not invest on it. He ended his session by saying that “We do not understand radio as much as we should”.

     

    The next session was a panel discussion on ‘Telling brand stories through effective and creative radio’. This was moderated by Reliance Broadcast COO Ashwin Padmanabhan and the panelists for this session were Manish Bhatt, Founder Director of Scarecrow Communications, Manohar Nayak, Managing Director, Lingo India and Sunil Kumaran, Country Head, Dentsu Story Lab. Few marketers have been able to leverage the strengths of the radio medium to design effective, creative radio advertising that brings brand stories alive in the minds and life of a radio listener. Nayak,  who considers radio to be his first wife, said:  “Radio is a very personal space. It can be used effectively to reach out to people”.  Kumaran spoke on what needs to be focused on to make it more effective. “One basic challenge is to understand the medium deeply. Measurability is also a huge concern.” “We are trying to make radio cool by using social media,” said Bhatt about increasing the reach of radio.

     

    This was followed by a session on ‘How can radio kill the video star?’ by Hari Krishnan, the Managing Director of Zenith Optimedia Group. Krishnan’s presentation was quirky and creative from the word go. He started the session by showing the1979 music video of ‘Video killed the radio star’ by Buggles. Then he proceeded the session by saying that he will be giving tips on how to take revenge on the visual medium. “Look at the limitations of the visual medium and use it in your radio pitches”, he said. According to him, radio retained its magic but brands left radio behind. “I think the time of radio is here. Radio offers opportunities beyond just reach and engagement” was his signing off message to the audience.

     

    Nisha Narayanan, COO, Red FM, moderated the discussion on ‘Radio- selling beyond FCT’. The panelists for this discussion were VanitaKeswani, CEO, Madison Media Sigma, Suresh Balakrishna, CEO India South Asia, Kinetic and Jaideep Singh, Senior Vice President and Business Head- Integrated Network Solutions, Viacom 18. FM brands today offer radio beyond FCT (Free Commercial Time). We all know about the various awards shows and concerts hosted by these radio channels. So, why is there a need to sell FCT only on radio, was a question which was critically discussed in this session. They unanimously agreed that organisations should not just be concerned about business and numbers. They should explore the medium more and creatively tackle situations. “Radio has larger potential because they can create localised content”, said Singh.

     

    The first panel discussion post lunch was moderated by Suman Srivastava, Vice Chairman and Chief Strategy Officer, FCB Ulka. Topic of the discussion was ‘Is radio relevant in a mobile world’ and the panelists were Nandini Dias, CEO, Lodstar UM, Tarun Katial, CEO, Reliance Broadcast Network and Sanjay Tripathy, Senior Executive Vice President- Marketing, Product, Digital and e-Commerce, HDFC Life. They all agreed that in today’s rapidly evolving technology, it is about the co-existence of radio and digital. Katial agreed that, “It is not about one versus the other but about co-existing.” Tripathy shared that how they created a radio campaign to promote their digital campaign. “The way we perceive radio has changed. It is not just about music but the power of sound,” said Dias

     

    The second panel discussion was about ‘Steaming music- threat or opportunity for FM”.  It was moderated by Prashant Panday, Managing Director and CEO, Radio Mirchi (ENIL) with Aditya Swamy, Digital Media and Content Marketing, Flipkart and Shridhar Subramaniam, President- India and Middle East, Sony Music Entertainment as the panelists. They all agreed that it is clearly an opportunity for FM and if they think beyond the FM platform there is a chance of growth for their brand. Subramaniam said the biggest threat iss the machine algorithm which takes an average measure to calculate the consumer’s taste and offers them that particular category every time they tune in. Both the panelists agreed that FM broadcasters need to embrace streaming. “They should offer local experience and try to figure out a revenue stream,” said Swamy.

     

    The conference ended with the ‘Radiopitch Challenge’. On its sixth successful year, the top four from the Excellence in Radio Awards (ERA) category of ‘Most outstanding use of radio in an Ad campaign’ are invited to present a media plan for a product in front of the judges. This year’s winners were Team Motivator who presented their campaign for ‘Hike messenger’ and the runners up were Group M media for their ‘Crash the Pepsi IPL’ presentation.

     

  • A night that was all about cheering, enjoying, encouraging and most importantly radio

    Red FM, BIG FM & Radio Mirchi earn top laurels at IRF

     

    By Anuka Roy

     

    ‘Happiness is like a radio station, broadcasting all the time. You just have to learn how to tune in and receive it properly. Stay tuned and be happy always!’ Nobody knows who said that but it sure is a true saying. It was indeed a happy environment when people from the radio and media industry gathered together to celebrate the best of the best in radio. This year the Excellence in Radio Awards (ERA) were hosted on Friday the May 13 (this was another highlight for everyone) at The Westin Mumbai.

     

    This year, a total of 43 awards were given out across various categories. To celebrate the spirit of radio and the winners everyone in the audience was given a whistle to cheer for the winners. And did they cheer? The only thing that can be said is, hardly anything else was audible every time an award was announced. Some of the award-winning stations this year included Radio Mirchi, Red FM, Suryan FM, Reliance Broadcast Network Ltd, Radio City, Radio Mango, Club FM and MY FM.

     

    Without any doubt this year’s ERA was painted red with Red FM winning 13 awards including the ones won by sibling Suryan FM across different categories and regions including the ‘Best Radio Sparkler (Hindi)’ for the character Bauua, who plays pranks on people over the phone and the ‘Best Community Service Award’ for ‘Himmat ki Kimat Delhi’, an initiative by Red FM Delhi in recognising the true heroes of Delhi.Suryan FM won two awards ‘Best Breakfast Programme/Show (Tamil)’ and ‘RJ of the Year (Tamil)’ which went to RJ Blade Shankar. Reliance Broadcast Network Limited or Big FM also won 8 awards, including the award for the ‘Best Radio Programme  (Hindi – For Non-Metro Station)’ and ‘RJ of the Year (Hindi – For Non-Metro Station)’ which went to AnnuKapoor for his show ‘Suhaana Safar With AnnuKapoor’.‘RJ of the Year (Hindi)’ went to RJ NeeleshMisra of Big FM.TLG India (Zenith Optimedia India) won two awards for’ Most Effective Use of Radio in an Activation Campaign’ and ‘Most Outstanding Use of Radio in an Ad Campaign’. However, the most anticipated award of the evening, ‘Best FM Station’, was taken home by Radio Mirchi Delhi.

     

    Speaking to MxMIndia, Vishaal Sethia, Senior Vice President, Programming at Radio Mirchi said: “It always is a fabulous feeling. It is a station which has a lot of initiatives regularly. It is a very creative team; this also re-establishes the fact that we are leaders in Delhi. It is a great feeling to be rewarded for all of that”.

     

    Nisha Narayanan, COO of Red FM spoke about the road ahead for the station. She said: “What I am really happy about is the fact that, we are winning a lot of regional awards. I have always been saying that awards need to move out of Delhi and Mumbai, needs to be encouraged in other cities as well. The road ahead, as I keep telling the team, we need to continue to innovate, be fresh in our thoughts, think out of the box and keep entertaining. ” Speaking on behalf of Team Red FM on bagging a dozen awards, Rajat Uppal, National Marketing Head said: “It is nice. We always have been winning so many awards and this year is no exception. We won 13 medals today; it feels great.”

     

    With much debate on about the future of radio in our country, the awards surely are a source of encouragement and a hope for brighter days ahead for the radio industry.

     

     

  • 70 countries will be participating at International Radio Festival (IRF) in Milan

    Red FM’s Malishka to speak at IRF in Milan

    By A Correspondent

     

    Adding yet another feather to its cap, Red FM’s RJ Malishka has been selected to represent the entire radio fraternity in India at the International Radio Festival (IRF) in Milan, Italy. IRF is the world’s first and only industry conference and public on-air event for those with a vested interest in the business and curation of radio programming.

     

    Commenting on this achievement Nisha Narayanan, COO of Red FM says, “We are ecstatic with this selection and it is a proud moment for all of us at Red FM. One of our star jocks is going to be taking our brand values to international audiences. Malishka would also be hosting a show live in Milan. In line with Red FM’s continuous commitment towards its listeners and fans in India, the special two hour show will be broadcasted live in Mumbai as well.”

     

    Red FM, India’s largest and most awarded radio network with over 50 stations will be in Milan expanding its footprints in the International arena through RJ Malishka. Malishka has been associated with Red FM for eight years, her show Morning No.1 has been a major hits and an addiction for many listeners and her fans in Mumbai.

     

    Speaking on her visit to Milan RJ Malishka said “This is the second time that I will be representing India and Red FM in the internationally platform. My first experiences with IRF was in Zurich and has been a great stage for me to share and learn new things about the medium and the way people across the world use it.  It’s a proud moment for me to represent my country on such a high platform and make the world familiar with sounds of India, the nuances and the flavours that offer the essence of India and Red FM.”

     

    Over 70 countries are participating in the conference, the shows can be heard and now seen (on account of social media) all over the world. A two hour Milan show will be broadcasted between 9-11 am  in Mumbai.

     

  • The new ad is effective from Monday, 21st September, 2015

    93.5 Red FM hikes advertising rates by 35 per cent

    By A Correspondent

     

    93.5 RED FM has announced an increase in their advertising rates across all the stations. Known for being a station for expression to the common man and playing super hit music, RED FM increased the ad rate by 35 per cent. The new ad rate was effective from Monday, 21st September, 2015.

     

    Commenting on the decision, Nisha Narayanan, COO, RED FM said, “We have not had a rate hike for a while now. Today radio as a medium is growing at a CAGR of 18 per cent and attracts a large number of advertisers as consumption of radio is on an overall high. The demand and supply scenario has a huge imbalance with demand way beyond the inventory that we can play on Red FM. Also the advertisers have shown faith in us to provide customized solutions for their brands and do not have an issue in paying premiums. With Phase 3 and newer cities we plan to venture into, we have decided to go ahead with rates hike across the network. With strong hold in Metro cities as well as Tier II and III cities, we will continue to provide customized quality solutions for all our clients across the network and hope to receive their support for the desired increase.”

     

    Commenting on the scenario, she added that this is a very interesting time for FM radio space as the advertising community has been showing its faith in the medium continuously which is evident from the overflowing radio inventories. Demand across most of major metro’s and big cities has seen growth which is equivalent to festive season rush and thus there is an eminent reason for the rate hike which have been stagnant for almost 2-3 years now. She goes on further to also talk about Red as a brand having a very distinctive offering with the power of celebrity RJs like Malishka, Raunaq, innovative shows and distinctive music offering planners at the media houses definitely include RED FM to deliver the last mile connect within the TG of 18-35yrs. Also she added that in the wake of Phase 3 auctions and an overall optimism within the industry is also going to put pressure on the operational expenses. Thus the rate hike is one of the steps that have become a necessity to optimize the demand and supply and offer best of entertainment and mileage to our advertisers and stakeholders.

     

  • Red FM welcomed the outcome of the court case on permission to participate in the auction of First Batch of Private FM Radio Phase 3 channels starting today (July 27)

    Red FM welcomes Delhi HC decision

    By A Correspondent

     

    Red FM welcomed the outcome of the court case on permission to participate in the auction of First Batch of Private FM Radio Phase 3 channels starting today (July 27).

     

    Nisha Narayanan

    Welcoming the judgment of the Delhi High Court, COO Nisha Narayanan said: “We are one of country’s largest network of FM stations and hopefully post the final outcome of these auctions we shall retain our leadership status.”

     

    From the beginning we had kept a sizeable money to be spent on these auctions (through which government stands to earn with go-ahead on our participation). Our inclusion means a healthy competition and will benefit the entire FM radio industry and media and entertainment industry at large, she said in a communique.

     

  • Rahul Kishore gets more than professional in the third edition of his Coffee & Conversations series. This week with Nisha Narayanan, COO, Red FM

    Coffee & Conversations with Rahul Kishore: Week #3: Nisha Narayanan

    Coffee & Conversations normally appears on a Friday. We missed two weeks – the first since Good Friday was a holiday and in the last week as we had a connectivity hitch in Goa where he had shifted base for Goafest.  We are carrying one today and will henceforth appear on Fridays. Thanks – Ed

     

    Nisha Narayanan is easily the most glamorous COO I have had the pleasure of meeting. Ever-smiling, tough, balanced and easy-to-get-along-with are some of the things I know about her. I met her in 2009 and she continues to be a good friend till this day and some one I greatly admire.

     

    I began by asking her:

     

    Do you consider yourself lucky?

    Yes, of course, she says. Opportunities come, you have to grab them and learn. I was an RJ in AIR about 20 years back. Was taking a break from Economics,  and listening to music, when I heard an advert for RJs. I applied and got the job. From there till here is all about a lot of hard work. I don’t come from a media family. My bosses were supportive and gave me space to perform.And I did.

     

    Difficult being a woman in a man’s world?

    The challenge is to be taken seriously whether you are a man or a woman, she feels. Initially, the possibility of being taken lightly is higher, being a woman. Once they know you mean business, it goes away. I was travelling 28 days a month for almost the first four years of my job. Sometimes I would come home just to change my suitcase. I got taken seriously pretty soon. I feel for me its business as usual.

     

    Do you intimidate men?

    No, not at all. I am accessible to all and pretty open with all my colleagues. I like wearing sarees to work, which is rare, but I wear them just because I like them.There is no rule for office attire, is there? Ultimately it’s your work that talks, not what you wear to work! People do speak to me very formally and with grace, maybe because of this. I dont think I intimidate anyone

     

    How do you destress?

    I travel a lot on work and this helps me destress as well. Work for me is everything and I love my job. I am learning music nowadays. I know Carnatic music, am learning Hindustani classical these days.

     

    If a movie were made on your life, who would play you and why?

    Nandita Sen is the instant answer. She is grounded, simple and level-headed. What Nisha forgot, is that Nandita too, like Nisha, has lovely hair! She supports causes and has a social consciousness that’s essential in today’s age.

     

    Nisha’s dream job would be?

    I will focus on radio only. Right now radio does not reach villages and small towns which is the real I ndia.I want to drive this when the government allows it and help in educating and empowering people via this medium. This is a dream of mine. This wil happen once the regulations are easier for the broadcasters. I will lead this movement once am allowed to.

     

    Three things most important to you?

    Happiness

    Freedom to do what I believe in

    Honesty and hard work

     

    How much time do you spend on yourself?

    Currently I have no work-life balance. Work, for me, is religion. I have no time for myself, and I don’t feel the pinch either. I do a bit of yoga now and then and some exercise when I find some time

     

    One word that describes you?

    Passionate

     

    Favourite animal?

    Horse. Because it’s strong, has speed, is regal, and powerful. Also has a great mane (that’s my addition!)

     

    Lastly one CEO you admire?

    Narayan Murthy for his vision, simplicity and for being so humble. Inspiring leader, hands-on guy , leads by example, grounded. Built a huge empire with practically nothing, willing to take risks and maintaining great standards of integrity. In a corporate world which is in the grips of scandals and scams, he set himself high standards of corporate excellence and transparency. And a man with a huge social conscience