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Tag: Network18 Digital

  • NEWS18.com has also joined hands with Music Basti, a well known Delhi based NGO for their ReSound concert

    News18.com initiates campaign for under-privileged kids

    By A Correspondent

     

    NEWS18.com, the digital news media site has ideated a unique one month campaign ‘Music for a Cause’ which has started on February 6 for lesser privileged kids with an inclination towards music. The campaign aims at motivating kids to live their passion for music by gifting them musical instruments. To magnify the impact of the campaign, NEWS18.com is connecting with celebrity musicians and encouraging them to gift their pre owned musical instruments, in addition to urging artists to come forward to lend their support for the noble cause. Acclaimed musicians Ehsaan Noorani, Vishal Dadlani, Mohit Chauhan, Subir Malik (Parikrama band) and The Other People Band have pledged their support by willfully agreeing to donate their musical instruments, taking the first step towards the cause.

     

    Taking it a notch higher, NEWS18.com has also joined hands with Music Basti, a well known Delhi based NGO for their ReSound concert, which is slated to take place on February 26 in Delhi. The concert aims at creating opportunities for kids at the NGO, by providing them a platform to showcase their talent as well as to overcome their fears and fulfill their dreams. Blending well with the concert, NEWS18.com’s ‘Music for a Cause’ campaign will be culminated by giving away the autographed musical instruments to the NGO kids at the end of the concert. The activity is further supported by a crowd-funding platform BitGiving, which will be responsible for raising additional funds for the campaign, adding to the welfare of the kids.

     

    Speaking about the campaign, Manish Maheshwari, CEO, Network18 Digital said, “We are proud to conceptualize a campaign that inspires kids, who are otherwise deprived of opportunities, to take up music as a possible career option if they are really passionate about it. With an aim to amplify the campaign, we are also building content to promote the initiative across various platforms, and would like to sincerely thank the wonderful musicians and artists for their contribution and pledging their support for a noble cause.”

     

    Speaking on lending his support, musician and guitarist Ehsaan Noorani said, “For me, music acts as an empowering tool, as well as a carrier of piece. I believe everyone should give the gift of music to those who cannot afford it. I am giving away two of my guitars to the kids not only to motivate them but to support the ‘music for a cause’ campaign. It does not matter if you are a good musician or bad, you have to have a guitar with you as it has the magic to keep you calm.”

     

    On extending his support, musician Vishal Dadlani said, “I have had fervour for music since childhood but never really got the opportunity to take it up as a main stream subject in school. For the first time I ended up taking up music, when I was 19. This is one of the main reasons I want to support the cause and motivate kids to do what they like. I am donating a guitar which has always proved to be my lucky charm.  My musical career started with a guitar, which was gifted by a very close friend of my father and that was the turning point of my life. I hope this guitar does the same magic for you.”

     

    With a view to promote it further across various social media platforms, the campaign will be supported by videos of kids, trainers, and musicians shot during the course of the entire campaign, as well as on the day of the concert.

     

  • Anushrav Gulati has joined Network18 Digital as Business Head for the Languages portfolio

    Network18 strengthens digital team with new hires

    By A Correspondent

     

    Network18 is reestablishing its leadership position in digital space with Manish Maheshwari as CEO of Network18 Digital. It has announced the appointment of Lakshmi Potluri, former co-founder of Jabong.com and recent hires include Rajiv Singh from Flipkart and Anushrav Gulati from India TV Digital.

     

    Speaking about the appointments, Maheshwari (who is also ex-Flipkart) said, “We are in an exciting phase of time when changes in content consumption are happening at an accelerating rate and it is indispensable to stay relevant to the new consumers that are getting hooked onto digital platforms each day. With web becoming a passé and action moving to Mobile and further to Wearables, Augmented Reality (AR) and Virtual Reality (VR), it was necessary to reinvent ourselves and be future-ready. And that explains the power of Network18 Digital or its numeronym N18D. We have brought the finest team together to bring the most innovative offerings for consumers and the recent appointments will bolster our efforts towards the same.”

     

  • Facebook has used Firstpost as the only Indian example in a case study on 8 global publishers who have found great success with Facebook Live

    Facebook lauds Firstpost in a global case study

     

     

    Network18 portal Firstpost.com is the only Indian news portal to find honorable mention in a global case study created by Facebook on publishers who have found great success with FB Live. Through use of technology, Firstpost used FB Live for covering the Indian Assembly Elections, live from five states.

     

    Firstpost used multiple broadcast feeds via the Facebook Live API, anchored by a host in Mumbai with additional inputs and commentary from a panel of experts in its studio. The coverage ran uninterrupted for 4 hours live, and engaged a total of 1 million users. The Facebook case study points out – “On May 19, Indians in five states cast votes to elect leaders to the legislative assembly. During the counting of votes, Firstpost turned its newsroom, production facility and regional bureau into a ‘television studio’, broadcasting on its website and to Facebook Live from Guwahati, the NCR, Chennai, Trivandrum, Kottayam, and New Jersey.”

     

    Commenting on the development, Manish Maheshwari, CEO, Network18 Digital said, “We are delighted to be recognised alongside companies of Bay Area that are known for being at the cutting edge of the interplay of content-tech.The last couple of years have noticed an explosion of online video that is driven by technical innovation, initiatives from platforms like Facebook and investment by media companies like us. We will continue to experiment with new visual storytelling formats and newer ways of reaching out to the audiences.  And we also look forward to being the partner of choice when it comes to digital news and opinions in the country.”

     

  • She was earlier the CEO of Firstpost.com, the leading news and opinion portal from the group

    Durga Raghunath elevated at Network18 Digital

    By a correspondent

     

    Network18 Digital, the digital content arm of Network18 has strengthened its leadership structure by elevating Durga Raghunath to CEO. She was earlier the CEO of Firstpost.com, the leading news and opinion portal from the group. Lakshmi Narasimhan, the previous CEO for the group’s digital content business, is now moving onto a corporate role.

     

    Ajay Chacko

    Commenting on the development, Ajay Chacko, COO, Network18 said, “At Network18 Digital, we are proud to have built cult digital content brands which have had a defining influence on the space. As consumer internet in India undergoes a paradigm shift, we continue to be focused on leading this change from the front. Durga is well-equipped to lead this effort for us due to her strong understanding of the digital user, products and the opportunity.”

     

     

    Lakshmi Narasimhan added, “Durga has played a stellar role in transforming Firstpost from an innovative idea into a leader brand today. We are confident that in this expanded mandate, she will take Network18 Digital to newer heights.”

     

    Raghunath has over ten years experience in publishing – both books and digital. She previously worked with the Wall Street Journal, Mint and HarperCollins in New York.