MxMIndia

Tag: Neena Dasgupta

  • Earlier this month, Zirca launched ContentdB, billed as Asia's first native advertising management platform

    LV Krishnan joins Zirca Board as an independent director

    By A Correspondent

     

    LV Krishnan

    Digital solutions firm Zirca has announced the appointment of TAM India CEO LV Krishnan as an Independent Board of Director while continuing his current responsibility with TAM India.

     

    LV, as he’s known in the fraternity, will work closely with the Zirca Board members, CEO Neena Dasgupta, Managing Director Karan Gupta and to support its aggressive plans.

     

    Said Ashok Kumar Gupta, Chairman, ZIRCA Digital Solutions: ”It is a matter of utmost pride for us to have LV Krishnan join Zirca’s independent director. In the past few years, we have become a rapidly growing organisation and are continually evaluating opportunities to bring in fresh thinking and new perspectives. We have long admired Mr Krishnan’s ability to disrupt the Indian media ecosystem with his passion and his visionary ideas. As Zirca’s board member, his leadership and strategic perspective will not only empower every individual to achieve more, but also will help chart the future of our company.”

     

    Added Krishnan: ”In the age of IOT, VR and AI, the importance of CI (Consumer Intelligence) is a need of the hour. My decision of joining the Zirca Board came from the sheer inspiration of amalgamating knowledge of years of video content consumption dissection and data powered with cutting-edge technology.”

     

    Earlier this month, Zirca launched ContentdB, billed as Asia’s first native advertising management platform. The platform is designed to help manage content campaigns across multiple discovery, social, search networks and publishers.

     

    Said Dasgupta: “Most marketers are fairly successful at putting out engaging content; the fact that they are not able to optimise across the different platforms reduces the value they can get from their campaigns. ContentdB provides them with a single window platform from which they can monitor their campaigns on a comprehensive dashboard. Marketers can, thus, get a unified view of multiple campaigns and platforms that will help them make an informed decision about the efficiency of their campaigns, thus saving them time, effort and money while managing their campaigns.”

     

    Said Karan Kumar Gupta at the launch: “ContentdB is uniquely poised to focus on right amplification and optimization to bring campaign efficiency, so that the marketer can evaluate how effective the brand’s content is, in building brand awareness. The platform evaluates how well the content resonates with the brand’s end consumer from one publisher to another, setting a new trend.”

     

  • ZIRCA will work on showcasing Microsoft Bing's strength as a credible challenger in the INR 3000 crore search market

    Microsoft extends partnership with ZIRCA in India

    By A Correspondent

     

    Zirca Digital Solutions has announced that the company will expand its current partnership with Microsoft and in addition to Display Ad Sales will also act as Miscrosoft search platform Bing’s sales partner for search advertising sales in India. Zirca will work on showcasing Microsoft Bing’s strength as a credible challenger in the Rs 3000 crore search market bringing in new audiences and new searches.

     

    “Bing’s increasing popularity in India, especially among well-informed audiences, provides the perfect catalyst for marketers to engage with a large, diverse population,” said Grant Watts, Regional Director of APAC, Microsoft Search Advertising. “Zirca’s strong heritage in providing smart advertising and marketing solutions to brands with great strategic frameworks will support our mission of increasing our presence in the Indian market and deepening our relationships with customers in the country.”

     

    “We’re extremely proud to exclusively represent Microsoft Bing in India. We have seen Bing gaining significant momentum and adoption among the Internet users in the country and a major uptake amongst brands for their domestic and international search marketing. In the last 6 months we have seen a significant 150% growth in wallet share,” said Neena Dasgupta, CEO, Zirca Digital Solutions. “This win fortifies our relationship with Microsoft, further demonstrating our expertise in bringing successful digital partnerships to India,” she added.

     

    “We are delighted to partner with Microsoft Bing search advertising business in India. This partnership will provide advertisers and marketers with a unique opportunity to make the most of one of the world’s most innovative global search platforms. Additionally, it will also help us understand how search is powering next- generation technology solutions,” said Karan Kumar Gupta, Managing Director, Zirca.

     

     

     

  • Engaged audiences and new ad formats open up new possibilities for brand advertisers on Skype

    Zirca Digital offers advertising options on Skype in India

    By A Correspondent

     

    Zirca Digital Solutions announced that it would begin offering advertising inventory on Skype, helping brands take advantage of the growing popularity of Skype in India. Skype inventory will be sold exclusively by Zirca Digital Solutions in India.

     

    Skype is a communications platform that makes it simple and fun to share text, voice and video with friends, family and colleagues; wherever they are on whatever device they choose. Advertising on Skype allows brands to sponsor human emotions – the big and small moments that make life wonderful.

     

    Neena Dasgupta

    Skype has more than 330 million active monthly users in more than 70 markets around the world. In Asia, advertising on Skype is available across Southeast Asia, Hong Kong, Taiwan and Australia. From now on, Skype advertising also became available in India.

     

    “People love Skype, which makes it a great platform for any brand looking to reach a large and engaged audience,” said Neena Dasgupta, Director, Zirca Digital Solutions. “Skype is also part of Microsoft’s unique and connected ecosystem that enables brands to tailor advertising experiences across devices and services. Through Skype, advertisers in India will be able to reach audiences at the right time, with the right information, when they are making decisions with the people they trust the most.”

     

    Vikas Khanchandani

    “A Skype session lasts more than 30 minutes on an average. This means greater time spent for the associating brands. Moreover, adding Skype to our existing portfolio of Microsoft products will help us offer a holistic solution to advertisers who stand to make better ROI on their ad spends,” added Vikas Khanchandani, Director, Zirca Digital Solutions.

     

    Zirca Digital Solutions has begun offering premium branded experiences like Conversation Ads, the Connection Hub Ad and Conversation Corridors to give brands access to the Skype community present across PC & Mobile. Many of the new formats are standard and consistent with the creative formats used by advertisers on other platforms.

     

  • Aidem's recently launched digital brand solutions arm Zirca has appointed Anand Thakur as National Sales Head

    Anand Thakur joins Aidem’s Zirca as sales head

    By A Correspondent

     

    Anand Thakur

    Aidem’s recently launched digital brand solutions arm Zirca has appointed Anand Thakur as National Sales Head.

     

    Mr Thakur comes with more than 8 years’ experience in the digital media space. He will be heading the sales function for Zirca Digital Solutions and will also look into data and technology partnerships and sales strategy.

     

    Before joining Zirca, he was Account Manager for BBC Worldwide and earlier with Star India’s interactive division.

     

    Speaking on his new responsibility, Mr Thakur said: “On the back of rising internet penetration and content consumption, the online advertising market has emerged as one of the fastest growing segments in the Indian Media. With its distinct product differentiation, Zirca will add value to brands through engagement.”

     

    Neena Dasgupta

    Said Neena Dasgupta, Senior VP, Zirca: “We are extremely excited to have Anand on board, as a part of our leadership team to spearhead the Sales function. He comes with a rich experience in the digital medium and we are confident that his addition will strengthen our leadership team.”

     

  • Aidem Ventures has been appointed as the media representative for The Economist online business in India.

    Aidem Ventures to handle sales for The Economist online in India

    By A Correspondent

     

    Inez Albert
    Suprio Guha Thakurta
    Neena Dasgupta

    Aidem Ventures has been appointed as the media representative for The Economist online business in India.
    Announcing the appointment, Inez Albert, Digital Sales Director – The Economist Group (Asia/Pacific) Ltd. said, “We look forward to strengthening our business presence in India by appointing Aidem Ventures as our representative in India. This partnership, enhanced with Aidem’s business acumen and expertise in the field, will ensure that our commitment of sharing world views and unbiased news reaches out to all stakeholders in the Indian market.”

     

    Speaking on the appointment, Suprio Guha Thakurta, Managing Director, India at The Economist Group said, “We have appointed a strategic sales partner in Aidem and going by their domain expertise (news and digital), we are certain that we can take our online business to new heights in India.”

     

    Neena Dasgupta, Head, Digital & International Business – Aidem Ventures, said, “We are very excited with this mandate to enhance the advertising potential of a credible, global and iconic media brand like The Economist in India. As India continues to integrate strongly with the world economy, an increasing number of Indian companies and brands are looking at expanding their footprint globally, and are seeking robust global media platforms to build their brands to ensure a sustained engagement with the consumers. Aidem, with its extensive experience and track record in the news and digital space, is best equipped to partner with The Economist Online to strengthen their presence in the Indian market.”

     

    It is estimated that the advertising expenditure by Indian entities (like Incredible India) and companies (private and public sector) in the international markets would be around US $ 100 million. With new emergent sectors like medical tourism, software companies, telecommunications, spiritual and wellness tourism, it is anticipated that there will be brisk growth in the years ahead.

     

    Inez Albert

    Neena Dasgupta

    Suprio Guha Thakurta