MxMIndia

Tag: Naveen Gaur

  • To help nurture the brand's unique identity and make it synonymous with smart shopping for New age (Mobile first) customers

    Zopper ropes in Lowe Lintas & Partners to handle its creative mandate

    By A Correspondent

     

    Zopper, leading hyper-local mobile marketplace has appointed Lowe Lintas & Partners as its creative partner. Lowe Lintas & Partners has been chosen following a best in-class multi-agency pitch to help Zopper expand its presence across multiple cities and become a brand that is analogous to hyper local mobile shopping.

     

    Speaking on the announcement, Neeraj Jain, Co-founder and CEO, Zopper said, “We couldn’t have found a better agency than Lowe Lintas & Partners to understand our target market opportunity. The agency was taken on board purely by virtue of their strong creative deliveries and the brand road map presented to Zopper. We are confident that with its strategic capabilities, planning, clutter breaking communication and a team with vast and varied experiences, the agency will facilitate Zopper in becoming a veritable leader in this domain.”

     

    Naveen Gaur

    Naveen Gaur, President, Lowe Lintas & Partners said, “We are very excited in partnering Zopper on their brand journey. It offers a unique opportunity to establish both a brand and a completely new category itself. Zopper is a superbly innovative platform which can potentially be the preferred route for shopping by new-age, tech-savvy consumers. We see incredible opportunities to bring forward new insights and introduce absolutely fresh communication to make it a great brand.”

     

    Zopper has pioneered the concept of hyper local marketplace. ROPO i.e. Research Online Purchase Offline has created ripples in the Indian market, and has already garnered the attention of the internet-empowered and price-sensitive Indian consumers. This has fuelled the growth of hyper local markets. In such a scenario, Zopper is leaving no stone unturned in helping users to find the best local deals by providing them impeccable pricing and product comparison services. The company now aims to activate expansion on an accelerated pace pan India and is taking definite steps to successfully execute its plan on the back of steady advertising and marketing progress.

     

  • #TogetherOnline is an effort to empower women in India with the knowledge of Internet

    Google unveils #TogetherOnline for first-time women users

    By A Correspondent

     

    Reports show that only 1/3rd of the total Internet population in India are women and this gap is expected to grow with growth in Internet users. In Nov 2013, Google India launched Helping Women Get Online with the objective of reducing the Internet population gender gap in India. Earlier this year, Google India launched the digital leg of the HWGO campaign to encourage Internet users to step up and help a women get on the Internet and understand how she can use the web to get ahead in life.

     

    The Internet has completely transformed the way we live our lives. Everyday people are discovering new opportunities and finding newer and better ways of doing things on the web to get ahead in life. #TogetherOnline is an effort to empower women in India with the knowledge of Internet and how they can use it do different things in their daily lives. To take this concept further, Google India along with Lowe Lintas Delhi conceptualized a film to inspire young, Internet-savvy people to help their mothers explore a whole new world – that of the Internet. The film highlights the innocent fear of the first day of stepping into a new world.

     

    Commenting on the new campaign, Sandeep Menon – Director, Marketing, Google India said, “While there is low awareness about the benefits of Internet amongst women in India, but there are many who want to get online to succeed in life. We’re working with various partners to help spread awareness about the benefits of being online amongst women. And today, we’ve launched a new film to inspire young digital natives to bring their mothers online. There are large number of educated women in India with internet access in their households, but they still do not use the internet. We are making an appeal to their children to hold their mom’s hand as she discovers a new world online.”

     

    The film is based on a relationship between a mother and a daughter and captures the moment of realization of how at times our parents really need our support to learn and discover new things. Busy youngsters don’t have the time or energy to teach or guide their mothers when it comes to something as alien as the digital world. The only way to connect to them was to tap into an idea that could move them. The task was to capture the correct emotion that would drive young people to give back whatever they could to their mothers. This insight was used as the key trigger. A kid’s first days at school has an emotional similarity with mother’s first days on the Internet – the nervousness, the hesitation, the alien environment, it’s the same. This realisation forms the basic premise of the script.

     

    Sharing his perspective on the thought process, Amer Jaleel, National Creative Director, Lowe Lintas + Partners said, “We wanted to encourage hand-holding. Our target is the internet-savvy young, who often get easily discouraged when they have to take someone through the basics of online. The barrier is this thought that runs through our heads – ‘Mom don’t worry, tumse nahi hoga, I’ll come and do it’. We wanted to present the reward of not giving up, going through with the teaching and converting them into independent onliners.”

     

    Commenting on the campaign, Naveen Gaur, President, Lowe Lintas said, “#TogetherOnline is the first campaign from our association with Google and soon you will see a lot more work in the coming months on various other projects. This campaign gave us a unique opportunity to present mother-daughter relationship in a really different way. It’s beautiful to see how roles are reversed as we grow up and as our parents grow old. They need as much support and patience from us as we demanded out of them when we were young. I hope that we manage to motivate the younger generation to spend some time with their mothers and help them break the barrier of initiation into this somewhat intimidating world of Internet.”

     

  • Lowe Lintas has unveiled a new campaign that takes the viewers through new features that the refreshed car brand has to offer

    Lowe Lintas unveils new campaign for Alto

    By A Correspondent

     

    Continuing with its mandate of essaying Maruti Suzuki Alto as the family car for the masses, Lowe Lintas has unveiled a new campaign that takes the viewers through new features that the refreshed car brand has to offer. Having undergone transformation over the years, the car has evolved to be strong and sharp in its focus, just like the TG it caters to – the “chase generation” – comprising the young and zippy, who are not willing to wait for life to take its twists and turns but chase their dreams.

     

    The new Alto K10 campaign reflects the chase attitude of its target audience where a young boy takes on a playful challenge thrown by his girlfriend. The storyline is set against the backdrop of a chase between a young boy and his girlfriend. The boy proposes to the girl, who in turn teases him and challenges him to chase her, while she takes off for a paragliding sortie. The young boy spontaneously decides to chase the girl in his new Alto K10. As the girl reaches the landing site, she is surprised to see the boy waiting for her with a ring. The girl is bowled over and accepts his proposal.

     

    Naveen Gaur

    Speaking about the new campaign, Naveen Gaur, President, Lowe Lintas said, “The new K10 is a peppier Alto, ideally suited for the young urban Indians. The communication for it must revitalise the brand’s integration with their lives. Setting up the new K10 as the car for the “chase generation” accomplishes the task beautifully by bringing together a consumer attitude, the spirit of spontaneity, that is intrinsic to Alto brand, and giving raison d’être to the peppy performance of the car.”

     

    The campaign will be tapping all media including television, outdoor, digital etc. to popularize the new offering to the masses.