MxMIndia

Tag: MX Player

  • The new division will focus on celebrity and film PR

    Think Ink launches Think Talkies

    By Our Staff

     

    After a seven-year journey in the entertainment public relations domain, Mumbai-based Think Ink Communications has announced the launch of new vertical – Think Talkies.

     

    The division will focus on driving the communications approach for films and artists both from the Hindi and South industry while Think Ink Communications will continue to work with entertainment brands like MX Player, MX Taka Tak, Times Entertainment Cluster, Zee Hindi Movie Cluster, Zindagi amongst many others.

     

    Radhika Nihalani

    Commenting on this new venture, Radhika Nihalani, CEO and Founder, Think Ink and Think Talkies said: “With our growing portfolio of celebrities and films, we believe it is an opportune time to build a dedicated vertical for the same. We aim to bring our disruptive thinking to the field while focusing on a positioning driven approach, that not only garners visibility but helps build long term brand value. We are excited for the road ahead for Think Talkies”.

     

     

  • The objective: to create engaging, impactful and inspiring content on the platform

    MX TakaTak lanches a Rs 100 crore creator fund

    By A Correspondent

     

    Short video platform MX TakaTak has announced a new initiative for creators – the MX TakaTak Creator Fund to encourage established and emerging creators to create engaging, impactful and inspiring content on the platform. The fund will deploy Rs 100 crore for creators.

     

    Said Karan Bedi – CEO, MX Player said: “The MX TakaTak Creator Fund is a way to give back to millions of people who bring their ideas into videos as well as to inspire other digital enthusiasts. Millions of users upload videos daily on the MX TakaTak App. We were thrilled to see the amount of creativity and hard work that our users put into bringing their dreams alive and into a video. We hope that the creator fund will not only reward them but also inspire them to continue creating impactful content, build an inspiring digital career, and help give back to the society that we all benefit from,” adding: “The short format video ecosystem is fast evolving and we’re delighted to have emerged as the market leaders in this category. Home to 70Mn Monthly Active Users and with over 10 Mn unique content creators, we are the preferred platform of choice for both the users and creators; we aim to further scale this in the new year.”

     

     

  • Expert advice combined with trust and honesty will decide which one of these couples will become the ultimate ‘Fit’ couple

    Infectious promotes MX Player reality show, ‘Shaadi Fit’

    By A Correspondent

     

    Ad agency Infectious has unveiled its campaign to launch MX Player’s latest show, ‘Shaadi Fit’. Said Nisha Singhania, Co-Founder, Infectious: “When people are in love they see life through rose tinted glasses. They don’t consider other factors besides love before deciding to marry. Our campaign idea was about creating dissonance with blissfully in-love couples and giving them a little reality check by asking tough questions to check if they are ready for marriage.”

     

    Added Co-founder Ramanuj Shastry: “The promos for the MXPlayer series ‘Shadi Fit’ were fun to work on. The ads were both quirky and insightful takes on the thorny issue of “compatibility” – a top of mind issue for singles. Kudos to Director Karan Butani and The Rumor Projects for a fab job again.”

     

     

  • First, fundraise post-Times Internet’s majority acquisition last year

    MX Player raises $110 million from Tencent and Times Internet

    By A Correspondent

     

    MX Player has received $110 million in fresh funding from Tencent and Times Internet. The deal marks Tencent’s second investment into a Times Internet asset, after it invested in sibling Gaana, the music streaming platform, in 2018.

     

    Speaking on the investment, Karan Bedi, CEO MX Player, said: “We’re happy to welcome our new partners, whose investment is a glowing endorsement of our stellar growth and huge future potential. Our vision is to be one of the world’s largest entertainment platforms, serving our users across their online entertainment needs, starting with streaming video and beyond.”

     

    Added Satyan Gajwani, Vice Chairman, Times Internet: “MX Player was our most ambitious investment last year, and it has the potential to change mobile entertainment in India and in the world. It plays an important part of Times Internet’s strategy of being the largest consumer platform in India, and we’re excited to have Tencent help us in this mission.”

     

     

  • As many as 13 top professionals will showcase best-in-class digital campaigns by their own brands as also celebrate other campaigns… all in 10 minutes each

    Second edition of Ad Club’s D-Code this evening

    By A Correspondent

     

    The Advertising Club is set for the second edition of D-Code to be held in Mumbai this evening (Aug 7) at the Taj Lands End hotel. The Digital Review will reflect on work presented by brands across digital platforms from April 2018 to June 2019.

     

    As many as 13 leading professionals from across the media ecosystem will showcase best-in-class digital campaigns by their own brands and celebrating other inspiring digital campaigns, all in just 10 -minutes each. Each speaker showcase will include:

    :: One best work of theirs

    :: One best work by another brand

    :: Three tips to crack the digital code

     

    The first round of stalwarts confirmed to speak at D-Code 2019 include:

    1. Bajaj Auto: Sumeet Narang, Vice-President, Marketing
    2. Bytedance (Tik Tok): Sachin Sharma, Director, Sales & Partnerships
    3. Corner Stone Sport and Entertainment: Jogesh Lulla, COO
    4. Dentsu Webchutney: Sidharth Rao, CEO & Co-Founder
    5. Facebook: Nirmal Pulickal, Head – Facebook Creative Shop
    6. Google: Vikas Agnihotri, Country Director
    7. JSW Sports Pvt Ltd: Mustafa Ghouse, Chief Operating Officer
    8. MX Player: Karan Bedi, CEO
    9. McCann Worldgroup: Partha Sinha, Vice Chairman and Managing Director
    10. Nestle: Rashi Goel, VP- Consumer Communication Media, CRM & NHW
    11. Spotify: Amarjit Singh Batra, Managing Director
    12. Swiggy: Srivats TS, VP Marketing
    13. Kenny Sabastian: Standup Comedian, Musician & Filmmaker

     

    The Review is scheduled to start at 6.30pm and is presented by MX Player and powered by Tik Tok Ads.

     

     

  • In her last assignment, Tarannum was with Havas Media as Executive Vice President

    Tarannum Alam joins MX Player as Head – Agency Business

    By A Correspondent

     

    Tarannum Alam

    MX Player has appointed Tarannum Alam as Head – Agency Business. In her new role, she will be responsible for driving relationships across advertising/media agencies pan India with a focus on revenue growth for the app. She will be based out of Delhi and will report to Viraj Jit Singh – Sr. VP & Head Revenue, MX Player, notes a communique.

     

    In her last assignment, Tarannum was with Havas Media as Executive Vice President and handled clients like Hyundai, Emirates, Voltas, Kohler among others.  She started her career with McCann Erickson in the year 2000 and worked on the Nestle and L’Oreal businesses. She was also associated with Madison, Vivaki Exchange, Group M and Reliance Big FM in the past.

     

     

  • Viraj brings with himself over 19 years of experience in sectors like broadcasting, entertainment and amusement parks

    MX Player appoints Viraj Jit Singh as Revenue Head

    By A Correspondent

     

    The Times group’s OTT platform MX Player has announced the appointment of Viraj Jit Singh as its SVP & Head – Revenue. Prior to joining MX Player, Viraj was responsible for revenue generation, communication and marketing strategy for brands like Viacom18 Media Pvt. Ltd., KidZania India, ESPN Star Sports and Reliance Broadcast Network.

     

    On his move to MX Player, Singh said: “I am excited and looking forward to my new role in the MX Player family. The OTT space has witnessed tremendous growth in the past few years and I look forward to applying my diverse skill-set to strengthen MX Player’s position in the market.”

     

    Commenting on the appointment, Karan Bedi, CEO, MX Player said: “I am delighted to welcome Viraj to MX Player. He brings with him a rich tapestry of experience that will be a great asset for our venture. Viraj’s extensive leadership and expertise across markets make him a terrific addition to the growth and strategy of MX Player.”