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Tag: MullenLowe Lintas Group

  • The appointment will be effective January 2020.

    Hari Krishnan will be CEO, Mullen Lintas

    By A Correspondent

     

    Hari Krishnan has been appointed as CEO of Mullen Lintas. Krishnan moves from Lowe Lintas where he was President and was spearheading the South operations. The appointment will be effective January 2020.

     

     

    Speaking about Krishnan’s appointment, Virat Tandon, Group CEO, MullenLowe Lintas Group said: “Mullen Lintas has created a name and stature for itself in a very short period of time and is poised for more. The reason for that lies in our commitment to always put the A-Team at Mullen Lintas. So, when we were looking for the best person to lead the agency as CEO, Hari was the natural choice. He has the best credentials in the country as a P&L leader, an entrepreneur and as a brand and idea champion. He is passionate about making the agency future oriented. Actually, he is passionate about almost everything he does :). We were fortunate that he also happened to be working at Lowe Lintas. Hari’s appointment is another big step to ensure that Mullen Lintas lives up to its purpose of Challenger Thinking and offers clients a credible alternative to the top 2-3 agencies. His insatiable appetite for growth, challenges and creative excellence makes him the perfect candidate to drive Mullen Lintas into its next phase of growth and discovery.”

     

    Speaking about his appointment, Krishnan added: “If Lowe Lintas is like an aircraft carrier in the high seas – solid, powerful and battle ready 24/7, then Mullen Lintas is a turbocharged, supercar with a V12 engine that has zoomed its way into the top 10 list, punching well above its weight and leaving behind some of its illustrious counterparts. The creative firepower, pace, agility and intensity of Mullen Lintas is just what brands need in a Marketing World that is mutating and evolving rapidly. It’s both scary and exciting to be in charge of this beast and I look forward to partnering the amazingly talented and passionate gang of Mullenials.”

     

     

  • Siddhartha Roy named Benglauru Branch Head, Mullen Lintas

    Leadership changes at Mullen Lintas, Bengaluru

    By A Correspondent

     

    The Bengaluru offices of Mullen Lintas and Lowe Lintas have announced new leadership appointments. Kishore Subramanian, who successfully led Mullen Lintas’ agency office for over four years, has passed the baton to Siddhartha Roy.

     

    Meanwhile Subramanian will be moving to Lowe Lintas as its Bengaluru office’s Planning Head.

     

    Speaking about the key changes, Virat Tandon, Group CEO, MullenLowe Lintas Group said “I am delighted to welcome Sid to Mullen Lintas. In him, we found the skills to hyper-bundle the group’s services and give unfair share of attention to our brands. I was truly impressed by his entrepreneurial spirit and a future facing solutions mindset. I am positive that Mullen Lintas Bangalore has an exciting future under his leadership. I would also like to congratulate Kishore for giving Mullen Lintas Bangalore a formidable start by way of the brands and team he put together. Kishore is a planner at heart and that’s what he wanted to get back to. So, he takes over as the Planning Head for Lowe Lintas South. I am certain that he will bring his magic to the fabulous brands that Lowe Lintas Bangalore has and further develop the already strong planning product.”

     

    The new appointments are effective immediately.

     

     

  • The brand positioning has been done by LinConsult

    Aamir Khan endorses #BeRestless credo for Walkaroo

    By A Correspondent

     

    Footwear brand Walkaroo has released its latest marketing campaign with Aamir Khan as its new brand ambassador. The brand positioning has been done by LinConsult, the strategic consulting arm of MullenLowe Lintas Group.

     

    Reflecting upon Walkaroo’s latest announcement, VKC Noushad, Managing Director said:“We are excited to bring on board Aamir Khan as the brand ambassador as his personality completely resonates with the brand ethos. Aamir Khan is known as a perfectionist and has high regard across the country and beyond.”

     

    Commenting on the campaign idea, Subramanyeswar (Subbu), Group Chief Strategy Officer, MullenLowe Lintas Group added: “When VKC approached LinConsult, the strategic consulting arm of the group, the resolve between us was clear. How do we break the category convention that revolves around functional claims and randomly employed star power, and to capture the soul of the young, bold, new generation, whilst placing themselves under their soles? We believed that for this audience, life is a series of ever evolving dynamic ‘wants’. It’s a relentless progress consumed by ‘what’s next?’ on the personal agenda. In a sense their lives could be summed up by the endeavor of constantly and ceaselessly walking ahead. Their feet have no time to rest. This rang true in their lives in terms of action as well, because these youngsters simply walk to wherever they need to go, even if sometimes their destinations are quite far.”

     

    Commenting on their latest work, Hari Krishnan, President, Lowe Lintas said: “Today’s generation hates settling down. They hate anything to do with resting. They are always restless and constantly chasing something new. We want the brand to embody, endorse and encourage this spirit to remain restless”

     

     

  • The move is strategic to its singular market proposition of being a hyper-bundled advertising agency

    Lintas moves to swanky new office space in Mumbai’s BKC

    By A Correspondent

     

    MullenLowe Lintas Group has announced its relocation from Express Towers at Nariman Point to new business hub, Bandra Kurla Complex (BKC). The move is strategic to its singular market proposition of being a hyper-bundled advertising agency that offers all its services under one roof.

     

    Amer Jaleel

    Commenting about moving from a place that’s been an important part of Lintas, Amer Jaleel, Group CCO & Chairman, MullenLowe Lintas Group said: “As I stand in the new premises and watch the office come up around me I can’t help but think of how Lintas was said to be the only surviving SoBo agency for the 48 years that we belted out one strong ground-breaking campaign after another. Work that never even remotely looked SoBo! Well, we were, and we will continue to be MidInd, bang in the core of the consciousness of the country in our insights and our executions. We moved when we were ready with our new hyper-bundled agency offering and our central Mumbai office is also symbolic of how we intend to be with our clients and brands, tentacle-ing outwards in all directions from the centre! “.

     

    Virat Tandon

    Added Virat Tandon, Group CEO, MullenLowe Lintas Group: “Given the focus on providing our clients hyper-bundled solutions across creative, digital, PR, experiential and design, we saw a clear opportunity to bring all of our people spread across 4 different offices in Mumbai together under one roof. The new office space is purpose-designed, built to facilitate collaboration and houses multiple gather and huddle areas. We believe that moving to BKC will make us more accessible to both our employees and for our clients. BKC is a thriving and fast-growing hub for businesses, and it has powerful energy which makes it a truly inspiring place to work”. The agency will begin operations at its new office from July 1, 2019.

     

     

  • The brand positioning was initiated by LinConsult, the strategic consulting arm of MullenLowe Lintas Group

    Aamir Khan in Walkaroo campaign by Lowe Lintas

    By A Correspondent

     

    Footwear brand, Walkaroo has released its latest marketing campaign. With Aamir Khan as its new brand ambassador. The brand positioning was initiated by LinConsult, the strategic consulting arm of MullenLowe Lintas Group.

     

    Speaking on Walkaroo’s latest announcement, VKC Noushad, Managing Director of the company, commented: “We are excited to bring on board Aamir Khan as the brand ambassador as his personality completely resonates with the brand ethos. Aamir Khan is known as a perfectionist and has high regard across the country and

     

    Said S Subramanyeswar Group Chief Strategy Officer, MullenLowe Lintas Group: “When VKC approached LinConsult, the strategic consulting arm of the group, the resolve between us was clear. How do we break the category convention that revolves around functional claims and randomly employed star power, and to capture the soul of the young, bold, new generation, whilst placing themselves under their soles? We believed that for this audience, life is a series of ever evolving dynamic ‘wants’. It’s a relentless progress consumed by ‘what’s next?’ on the personal agenda. In a sense their lives could be summed up by the endeavor of constantly and ceaselessly walking ahead. Their feet have no time to rest. This rang true in their lives in terms of action as well, because these youngsters simply walk to wherever they need to go, even if sometimes their destinations are quite far.”

     

     

  • MullenLowe Lintas Group elevates Lakhani as ED of its PR arm

    Kavita Lakhani is now ED, GolinOpinion

    By A Correspondent

     

    MullenLowe Lintas Group has promoted Kavita Lakhani to Executive Director for the group’s PR firm, GolinOpinion. Said Ameer Ismail, President, GolinOpinion: “Kavita has been an integral part of driving GolinOpinion’s successful growth over the years. Her elevation is a reflection of her valued contribution in helping the agency achieve its commitments and contributing to our overall positive perception in the marketplace. Kavita is a strong business leader and I am delighted to have her take on the new role for GolinOpinion. Kavita will be responsible for GolinOpinion’s national businesses, leading new business initiatives, building a management team and enhancing our corporate marketing efforts, including brand awareness and engagement.”

     

    Speaking on her elevation, Lakhani said: “My passion for communications has only increased over the years. I am proud to be part of a great institution like the MullenLowe Lintas Group. GolinOpinion is a market-leading PR consultancy that delivers powerful creative campaigns to clients, coupled with high-quality execution. I look forward to enhancing GolinOpinion’s blue chip client portfolio and developing new competencies.”

     

     

  • He assumes his new role with immediate effect

    Subbu is Group Chief Strategy Officer at MullenLowe Lintas Group

    By A Correspondent

     

    Known in the fraternity as Subbu, S Subramanyeswar has been elevated as Group Chief Strategy Officer of the MullenLowe Lintas Group with immediate effect. In the eight years he has been with the agency network, he championed its effectiveness awards agenda and, as a communique underscores, he has played a capital role in the group winning at prestigious award shows such as APAC Effies, India Effies, Tambuli, Tangrams and the world-renowned Jay Chiat by 4As.

     

    Commenting on the development, Virat Tandon, Group CEO, MullenLowe Lintas Group said: “Subbu has been a fantastic partner for not just our planning, business and creative leaders, but also for our clients over the past few years. He is a very generous giver of his thoughts, time, energy and passion. In his new role as Group CSO, Subbu will play a crucial role in driving our global model of “hyper-bundled” solutions for our key clients across Lowe Lintas, Mullen Lintas, LinConsult, GolinOpinion, LinEngage, dCell and other strategic collaborations and partnerships. As always, we want to put strategy first, even while developing hyper-bundled campaigns.”

     

    Said Subramanyeswar on his new role: “MullenLowe Lintas Group is one of those rare companies to have truly revolutionized the industry with transformational and culture-leading brand ideas, and I couldn’t be more honoured to have been chosen to lead the strategy agenda for the entire group. The opportunity ahead for us is vast and a big part of my job is to accelerate our proven strategic thinking ability in this turbocharged technology and data-led world, with “hyper-bundled solutions” that give unfair share of attention to our Clients’ businesses, brands and reputations.”

     

     

  • In his previous role, he was overseeing the North, East and South regions for the agency

    Lowe Lintas elevates Naveen Gaur as Deputy CEO

    By A Correspondent

     

    Lowe Lintas has elevated Naveen Gaur to the position of Deputy CEO. In his previous role, he was overseeing the North, East and South regions for the agency as its Chief Operating Officer – to which he was promoted in 2017.

     

    As Deputy CEO of Lowe Lintas, Gaur will lead the next phase of growth at the agency that is home to brands such as Axis Bank, Britannia, Flipkart, Godrej, Google, MRF, Swiggy, Tanishq, Ultratech, Unilever, etc. to name a few.

     

    Commenting on the elevation, Virat Tandon, Group CEO, MullenLowe Lintas Group said: “Over the years, Naveen has not just driven great business growth at Lowe Lintas, but also built a fantastic team. He has scripted many success stories while partnering MNC brands, startup brands and Indian brands. He is a passionate entrepreneur at heart. I am super excited for Naveen to lead Lowe Lintas into the next phase of growth.”

     

    Speaking about his new role, Gaur said: “In today’s evolving and dynamic business environment, where technology is disrupting businesses and presenting challenges and opportunities almost on an everyday basis. I am thrilled with the opportunity given to me by this great institution to drive the growth, ROI and stature of our brands.”

     

     

  • The announcement follows Vikas Mehta's appointment as the agency's Chief Executive Officer

    Mullen Lintas ropes in Azazul Haque, promotes Garima Khandelwal as new CCOs

    By A Correspondent

     

    Mullen Lintas has announced the new creative leadership at the agency. Azazul Haque (previously Chief Creative Officer, Ogilvy South) and elevated Garima Khandelwal (previously Executive Creative Director, Mullen Lintas) are the new Chief Creative Officers. The announcement follows Vikas Mehta’s appointment as the agency’s Chief Executive Officer – hinting fundamental changes at the leadership level.

     

    Speaking about the development, Amer Jaleel, Group CCO and Chairman, MullenLowe Lintas Group said “Mullen Lintas is a very special agency to the group. It was handcrafted by a select bunch and managed to get into the top 10 among agencies on reputation probably faster than any agency in living memory. We took our time in figuring out the leadership and I have to laud our clients for exemplary conviction that they gave us this space and time. Garima Khandelwal and Azazul Haque are not just the best bets for the agency, they are the best bets for each other too. Gari is supremely artistically inclined and intuitive as a mind and Azaz is a fantastic articulator and craftsperson both of lofty truths and consumer language. Plus the two are among the coolest people in advertising. They are going to rocket our trail-blazing agency to stratospheric levels with dark shades firmly in place!” Both Haque and Khandelwal will be based out of the agency’s Mumbai office.

     

     

  • Mehta’s last assignment was to set up the omni-channel creative agency, PointNine Lintas, which he ran as CEO until its merger with Lowe Lintas, announced last week

    Mullen Lintas names Vikas Mehta CEO

    By A Correspondent

     

    Mullen Lintas has announced the appointment of Vikas Mehta as its CEO. Mehta takes on this role from Virat Tandon who was recently elevated to the position of Group CEO, MullenLowe Lintas Group. Speaking of the choice, Tandon said: “Mullen Lintas has very quickly earned the reputation of being a high achieving agency. There couldn’t be a better person than Vikas to lead the agency into its next phase of growth. He brings with him a hunger to build the agency of the future and has the skills needed to do so. His experience as an omni-channel practitioner will give an edge to the solutions that the agency develops. I am sure that under his leadership, Mullen Lintas will only up its challenger game”.

     

    Formed a little over three years ago, Mullen Lintas features amongst the top ten creative agencies in India with some iconic campaigns under its belt. The agency has partnered numerous brands on a client portfolio that includes like Bajaj Auto, Bajaj Corp., Dabur, Fossil, Gionee, Havells, Honda, Modern Foods, Motilal Oswal, Oppo, Pharmeasy, Quikr, SBI Life Insurance, Tata Cliq, Tata Tea, Too Yumm, Viacom 18, Vistara, Vivo and Voonik.

     

    Mehta’s last assignment was to set up the omni-channel creative agency, PointNine Lintas, which he ran as CEO until its merger with Lowe Lintas, announced last week.

     

    Vikas Mehta

    Commenting on the move, Mehta said: “Mullen Lintas has achieved in three years what most agencies would dream of in a decade. Its founding leaders – Amer, Virat and Shriram – have built an agency where the leadership pedigree of Lintas, meets the challenger mindset of MullenLowe Group. It’s a culture of creative excellence, that punches way above its weight. I am delighted at the opportunity to help author the next chapter in the agency’s evolution.”

     

    Amer Jaleel

    Speaking on Mehta’s appointment, Amer Jaleel, Group CCO and Chairman, MullenLowe Lintas Group added: “Mullen Lintas is a special agency. Handcrafted over the last three years, it needs nurturing and attention of a very different level to take it ahead from here. The agency has been the fastest to make it to the top 10 league in reputation ever and its ambition is to reach the 100-crore club too, faster than any other. In Vikas we found a partner to strengthen our already formidable team. Vikas brings so many colours to this role – he’s been a terrific believer and marketer of our name and fame, he’s shepherded PointNine Lintas back into the fold and he is probably visioning the future better than anyone in the industry. We are supremely fortunate to have him.” Mehta will operate out of the Mumbai office of Mullen Lintas, and the appointment is effective immediately.

     

     

  • The merger is effective immediately and the leadership teams of both agencies are working on operationalizing the merged structure

    Lowe Lintas announces merger with PointNine Lintas

    By A Correspondent

     

    Amer Jaleel & Virat Tandon

    MullenLowe Lintas Group has announced the merger of its omni-channel agency, PointNine Lintas, with its creative agency, Lowe Lintas.

     

    Said Virat Tandon, Group CEO, MullenLowe Lintas Group: “With PointNine Lintas, we’ve grown a new, future-facing strain and now it’s time to graft it into Lowe Lintas, which is already India’s best. Having seen the PointNine offering and skills develop very closely, and being familiar with the position that Lowe already commands, I am super excited about this move and am confident that this is a big leap forward for us. Our promise for clients with this merger is that in the increasingly fragmented and fast-evolving communications landscape, we will now be able to seamlessly extract more power from our big ideas. Lowe Lintas’ new Hyper-bundled offering means that our clients no longer have to settle for the fractured solutions of the past.”

     

    The services that Lowe Lintas will now offer includes digital marketing and transformation, public relations, reputation management, activation, experiential & shopper marketing, and media planning & buying. The PR, Media and Experiential divisions of the group, GolinOpinion, Lintas Mediahub and LinEngage respectively, would continue to offer their services to their clients, while collaborating with Lowe Lintas.

     

    Speaking about the merger, Amer Jaleel, Group CCO and Chairman, MullenLowe Lintas Group added: “We are looking at a future where a lot of very carefully designed and yet differing messages will aggregate to form a stereographic brand picture in the head. We see this emerging need as very challenging and exciting. Our omni-channel incubation PointNine Lintas is now fully ready and positioned to understand these complex brand needs and it’s time to unleash it across the breadth of our vast brand portfolio”.

     

    The merger is effective immediately and the leadership teams of both agencies are working on operationalising the merged structure.

     

     

  • The ad film tugs at heartstrings reiterating the insight that ‘you often tend to regret, if you don’t listen to your heart’

    Tata Tea Gold urges viewers to listen to their hearts, in latest ad film

    By A Correspondent

     

    Tata Tea Gold’s new campaign highlights the idea of ‘dil ko na kahoge to pachtaoge’. Adding on to the fervour of new beginnings and resolutions being made for a better year ahead, the ad film tugs at heartstrings reiterating the insight that ‘you often tend to regret, if you don’t listen to your heart’.

     

    Said Puneet Das, Marketing Head, Tata Global Beverages: “Both, desire and regret, are emotions which dwell in the heart. It’s the heart that wants, and when we don’t listen to our heart’s desire, we regret it. Almost all of us will have stories to tell when it comes to ‘regret’ and ‘not following our heart’. We have leveraged this basic human insight to take a refreshed look at our ‘Na kahoge toh pachhtaoge’ platform of Tata Tea Gold, and evolved it to create an emotional narrative around following your heart with this film “Dil Ko Na Kahoge To Pachhtaoge”. With a simple storyline the TVC addresses the perennial dilemma between the head and the heart that transcends the boundaries of age and time.”

     

    Added Amer Jaleel – Group Chairman and Chief Creative Officer, MullenLowe Lintas Group: “While this film shows a young woman struggling to listen to her heart about a career choice, it’s a film that speaks to so many of us. Replace career choice with relationship choices, life choices, or any other choice that each and every one of us has made, to only regret it later, and we have a film that speaks to each and every one of us. That is the beauty of this insight, and the film. Of particular importance, is the role of the mother. Like all mothers, the mother in the film also knows what her child wants, and knows that she will regret it if she doesn’t listen to her heart. Using a simple analogy of a cup of Tata Tea Gold, its tempting aroma and taste, she guides her daughter to listen to her heart, and not have any regrets.”