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Tag: MullenLowe Lintas Group

  • This is wef September 1

    Naveen Gaur is now Group COO – Growth & Innovation at MLLG

    By Our Staff

     

    Naveen Gaur
    Naveen Gaur

    MullenLowe Lintas Group has elevated Naveen Gaur to Group COO – Growth and Innovation. This is wef September 1.

     

    The mandate will be to strengthen the areas of marketing services that agencies within the group offer – such as PR, digital, content creation and production, experiential, design, analytics and martech. In addition to this, he will also lead the marketing, reputation and the strategic growth initiatives for the group. He was until recently Deputy CEO of Lowe Lintas.

     

    Amer Jaleel

    Said Amer Jaleel – Group CCO and Chairman, MullenLowe Lintas Group: “I’ve worked with Naveen as a partner for over 10 eventful years. He stands firmly proud of owning the intersection on brand and business. And would be fearless in pointing out the lack of either in a piece of work he would be judging. And that shows his innate understanding of both. Naveen remains oddly unserious despite having seen through hundreds of crises. He switches seamlessly and this quality is what Lintas wants to capitalise on to ride into its most transformative phase ever. Naveen will help broaden the scope of what it means to be a brand in the new age.”

     

    Virat Tandon
    Virat Tandon

    Commenting on the elevation, Virat Tandon, Group CEO, MullenLowe Lintas Group said: “We are living in very exciting times as we see shifts in the entire marketing landscape. This presents us with a great opportunity to extend our services across the spectrum of creative solutions eco-system. Naveen is a stalwart in the advertising business and is an entrepreneur at heart. There can be no one better to lead the agencies in developing and growing this eco-system. We will be looking at serving our existing clients better by using our “Hyperbundled” creative solutions process to bring all the specialist services around the client goals. At the same time, this eco-system will also develop their own independent clients and growth agenda. I am very excited to see Naveen take up this role.”

     

    Talking about the elevation, Gaur said: “Growth and value creation drive me. I am honored that the Group has entrusted me with this role and responsibility to make some bold moves and create future leading offerings and take the Group to the next level. I am looking forward to doing new things that will make me sleepless again.”

     

  • The new role will see S Subramanyeswar manage responsibilities for the whole of Asia-Pacific over and above his current charge as the Group Chief Strategy Officer at MullenLowe Lintas Group (India)

    Subbu is now CSO of Mullen Lowe APAC

    By Orur Staff

     

    S Subramanyeswar
    S Subramanyeswar

    MullenLowe Group has announced the elevation of S Subramanyeswar (better known as Subbu) as Chief Strategy Officer for the Asia-Pacific region. He will continue to lead strategy for brands at MullenLowe Lintas Group as its Group Chief Strategy Officer.

     

    Since joining Lowe Lintas in 2011 as National Planning Director, Subbu has led major strategic thoughts or shifts for multiple brands across the clients that the group works on in India.

     

    James Fox
    James Fox

    Speaking about his elevation, James Fox – Global Chief Strategy Officer, MullenLowe Group said: Subbu’s promotion is much deserved as he is one of the finest marketing minds in the region. He is a true leader for his team and his clients, helping them achieve new heights professionally and commercially. I am very proud to have Subbu as part of the global planning council, leading MullenLowe Group’s strategic charge across Asia-Pacific countries.”

     

    Virat Tandon
    Virat Tandon

    Added Virat Tandon – Group CEO, MullenLowe Lintas Group, India: “In the 10 years that he’s been at MullenLowe Lintas Group, Subbu has played a huge role in not just improving and innovating the planning product, but forging strong partnerships with colleagues at the agency, clients and academia. Not to forget his big role in putting us on the global map of effectiveness! Having worked very closely with him over the last 10 years, I have to say that he is clearly one of the top brand strategists in the world. I am extremely happy that Subbu will take his amazing brand of strategic planning beyond South Asia and into all of Asia-Pacific.”

     

    Excited about his new role within MullenLowe Group, Subbu said, “I’m honoured, humbled and fired up. It’s a huge opportunity and that’s very exciting. At the same time, I’m also grounded on the challenges that lie ahead. And it is that trip and the constraint that also brings out the passion and fierce obsession in me, to do great culture-leading work. I’ll take the rich learning that I had in my ten years at MullenLowe Lintas Group – India, an ecosystem or the fulcrum of marketing, forward.” Subbu will be based in Mumbai, India, as he takes up the Asia-Pacific charge with immediate effect.

     

  • Lintas Live is part of the MullenLowe Lintas Group

    Lintas Live awareness drive on climate change

    By A Correspondent

     

    ‘Count Us In’, a global attempt for mobilising citizens to act on climate change, was launched by actors Priyanka Chopra and Chris Hemsworth at the TED Countdown. Lintas Live, part of the MullenLowe Lintas Group, supported the launch of this global initiative in India and in motion a digitally-driven and influencer-led outreach across the country.

     

    Ameer Ismail

    Speaking about the collaboration, Ameer Ismail, President, Lintas Live, said: “This pandemic has led people to reset their priorities and everyone is far more conscious of issues like the environment. It is an honour to associate with causes that have a deep social impact and Lintas Live is proud to have supported the launch of an inspiring global movement such as Count Us In that urges individuals to take simple but effective steps towards climate change. In today’s hyperconnected world, we understand the importance of driving conversations that are live via credible experts across industries.”

     

     

  • Ameer Ismail to lead the digital first creative PR agency. Sarvesh Raikar appointed Creative Head

    GolinOpinion  will now be Lintas Live

    By A Correspondent

     

    GolinOpinion will be rebranded as Lintas Live with immediate effect and will be part of MullenLowe Group’s global communications network which includes U.S. based agency MullenLowe PR – voted Global Creative PR Agency of the Year in the Holmes Report 2017

     

    Lintas Live will be a digital-first creative PR agency Lintas Live also announces the appointment of Sarvesh Raikar as its Creative Head.

     

    Amer Jaleel

    Speaking about the launch, Amer Jaleel, Group CCO and Chairman, MullenLowe Lintas Group said: “From Mumbai Police to Starbucks, every brand wants to throb with its own energy and charisma, stay part of conversations by streaming its thoughts, it’s consciousness to its franchise. We deconstructed and re-built our PR organisation to not just reflect the current times but to lead the thinking for times to come. And recognising the need to be digital in our behaviour but creative at our core we have at the tip of Lintas Live one of our brightest RCOs Sarvesh Raikar who is possibly India’s most experienced and celebrated brand creatives to head a PR company. We recognise that brands should lead from PR into campaigns and that creative thinking will evolve PR into becoming seamless and inextricable from marketing.”

     

    Virat Tandon

    Added Virat Tandon, Group CEO, MullenLowe Lintas Group: “In today’s digitally interconnected world, opinions get formed not only through the news media, but through influencers, experts, leaders, bloggers, celebrities and all other individuals and communities who have a voice and want to use it. Moreover, corporations, leaders and brands have to operate real-time in this “always live” world. Lintas Live will be able to provide our clients with agile, proactive and “always live” PR and communications solutions. I am quite confident that this new offering will be quite the game- changer for our clients.”

     

    Ameer Ismail

    Talking about his new role, Ameer Ismail, ­­­­­­President-Lintas Live said, “Golin has been an outstanding partner and we will always cherish our many achievements and learnings together.  Our PR practice in India has gone from strength to strength and this rebrand is a bold move in our evolution. I’m excited about the relevance of our new offering to brands, marketers and leaders in these changing times. Being part of the MullenLowe Lintas Group has given us a unique opportunity of drawing on the core of our creative skillsets. We are confident of being able to deliver ideas and solutions that are bold and impact worthy in a digital age.”

     

    Golin’s operations in India will now report through IPG’s Constituency Management Group in line with Golin operations elsewhere.

     

    Added Darren Burns, President of Asia for Golin: “We thank Ameer and his team for a productive partnership over the last five years and we look forward to ongoing collaboration with the Mullen Lowe team within our IPG family. India remains an important market for us and we will continue to evolve our business there under the Golin brand.”

     

     

  • The message will be amplified via INS-affiliated newspapers

    Mullen Lintas and Indian Newspaper Society create campaign ‘Rupaiyyah Hai Pahiya’ to jumpstart economic activity

    By A Correspondent

     

    Given the ongoing downturn in the economy, Mullen Lintas has launched a campaign with the Indian Newspaper Society (INS), to “encourage consumers to start spending and to create liquidity in the market, and help boost the country’s economy”. The message will be amplified via INS-affiliated newspapers.

     

    Commenting on the initiative, Amer Jaleel, Group CCO & Chairman, MullenLowe Lintas Group said: “There’s a training inside Lintas to think scale and to think mass. We involve ourselves with brands yes, with marketing yes, but beyond that our embrace is towards our culture and our economy. Lintas cannot ignore what’s happening to demand and to consumerism as a fallout of the Covid Lockdown. Too much of our work depends on consumer sentiment and to reigniting consumer sentiment becomes not just necessary to our work and survival but it’s a calling, it’s a duty. Very early we recognised that this turn of the cycle will not revive on its own and the wheel of the country’s economy will need everyone to push. Spending with confidence is probably the only people-linked initiative that can bring about this momentum, and so we stuck our shoulder to the task and hope that the country gives it a heave too.”

     

    IPG Mediabrands forged this collaboration with Indian Newspaper Society to provide the necessary reach. Added Shashi Sinha, CEO, IPG Mediabrands: “This pandemic has proved that if we can survive together, we can revive together. It is this collective that can help in crafting the ‘India Revival’ story. The series of unlockdowns announced by the government via print media is playing its part to spread the word. Consumers are closely linked to print media and the campaign message amplification is best suited for a message such as this. The campaign by Mullen Lintas, with a massive reach supported by INS, is a call to spend in order to save.”

     

    Said Shailesh Gupta, President, Indian Newspaper Society: “Newspapers are the lifeline of the people and have been responsible to bring about national upheavals. Even though a lot of people migrated to online versions, the readership remained like a rock. It plays a strong connection with the people joining them with the mainstream and bringing them upto speed. A reach such as this can be harnessed for a national initiative like Rupaiyyah Hai Pahiya and help to turn the wheels of the economy. INS proudly supports this campaign.”

     

    Speaking about the idea for the campaign, Azazul Haque and Garima Khandelwal, Chief Creative Officers, Mullen Lintas added: “We’re happy and proud to have been able to do this campaign for the Nation. Since consumer confidence and discretionary spending is down, our attempt has been to humbly nudge the consumer to not hold back and that Every Rupee Spent is a Rupee Earned for the Nation. That’s how the idea “Rupaiah Hai Pahiya’ was born to encourage consumers to keep the wheels of the economy turning.”

     

     

  • Lowe Lintas has ‘orchestrated’ the film

    #LetsGetIndiaTicking – says Titan to bolster consumer sentiment

    By A Correspondent

     

    Titan Company Limited has launched an industry collective titled #LetsGetIndiaTicking to kickstart the wheels of the economy.

     

    Commenting on the campaign, Suparna Mitra, Chief Executive Officer, Watches and Wearables Division, at Titan Company Limited said: “Many economists have spoken of the need to revive the demand side of the economy. This is where we felt our vast repertoire of experience in brand communications can serve a larger purpose. The thought that struck us was – can we do something to encourage each and every individual to do their bit to get the economy out of its slumber. #LetsGetIndiaTicking is the germination of that seed of an idea, which we hope transpires into a movement and a clarion call to revive livelihoods and the economy.”

     

    Lowe Lintas Bangalore has orchestrated the film. Commenting on the campaign, Virat Tandon, Group CEO, MullenLowe Lintas Group, said: “The intricate connections between moving parts make for an extremely evocative symbolism between the country’s top watch brand and the economy. Our Bangalore team was quick to both discover this link and weave it delightfully in with Titan’s iconic signature music, to create what can only be described as a symphony of idea and inspiration. As the nationwide #Unlockdown initiated by the government rekindles economic activity, the campaign comes as a beacon of hope and positivity for all.”

     

     

  • It’s a tech platform to reconnect migrant workers with urban jobs, supported by top corporates

    Lowe Lintas launches Kaam Wapasi

    By A Correspondent

     

    Lowe Lintas has announced the launch of Kaam Wapasi, a tech platform built to help migrant workers get back to work and at the same time assist employers with access to a pool of readily available workers. Companies like Zee Network, Bharti Airtel, Axis Bank, Radiocity and Razorpod have put their weight behind the initiative, that complements the government’s initiative to fuel the Indian economy.

     

    Prateek Bhardwaj

    Commenting on the idea, Prateek Bhardwaj, CCO at Lowe Lintas, said: “After all that they’ve been through, migrant workers aren’t ready to return to cities without a sense of clarity and control. They need active projects to return to. Unfinished projects, on the other hand, need workers to restart. Kaam Wapasi is a creative tech intervention to help resolve this stalemate. By connecting migrant blue-collar workers with projects in various cities, we hope to accelerate the unlocking of the Indian economy”.

     

    Virat Tandon

    Talking about bringing the idea to life, Virat Tandon, Group CEO at MullenLowe Lintas Group, added: “Creating the technology is just one part of the puzzle for us. We also intend to activate it at scale, and it’s heartening to see so many big brands collaborating with us to deliver that scale. Kaam Wapasi will be accessible to workers across the spectrum and as it grows, we hope that more companies join us in this endeavour”.

     

     

  • Unveils its new brand identity architectured by LinConsult in a film featuring Akshay Kumar

    Dollar focuses on ‘duke in distress’ in campaign by Lowe Lintas

    By A Correspondent

     

    Leading hosiery brand Dollar has undergone a makeover. The brand’s new identity is a result of a a brand architecture exercise led by LinConsult, the strategic consulting division of MullenLowe Lintas Group. To promote the new face of the brand, a campaign conceived by Lowe Lintas Kolkata was released soon after.

     

    Said Vinod Kumar Gupta, Managing Director, Dollar Industries Limited said: “Our new vision focuses on ‘Wear The Change’ which is aligned with our business ethics to constantly innovate and keep up with the trends and changing consumer needs. The reinvigorated brand identity will provide a new dynamism to the business profile internally, to the end customers and stakeholders.”

     

    The campaign film featuring Akshay Kumar is directed by ad-film maker Shiven Surendranath. Commenting on the campaign, Janmenjoy Mohanty, Regional Creative Officer, Lowe Lintas added: “These are fascinating times. We are perhaps living through every cliché about change we had ever heard. If ever there was a time to embrace change and new thinking, it is now. Dollar’s new point-of-view reflects this and urges us to begin from within and wear the change we’d like to see in the world.”

     

     

  • The agency network has outlined policies and practices which are inclusive of the LGBTQIA+ community in line with MullenLowe Group and IPG's global guidelines

    MullenLowe Lintas Group announces #UnLockdown as a matter of #Pride

    By A Correspondent

     

    MullenLowe Lintas Group has launched an advocacy campaign with ‘Differences Make Us Who We Are’, a diversity and inclusivity statement that is part of a larger initiative focusing on gender identity, sexual orientation, LGBTQIA+ definitions and inclusive language. The group has outlined policies and practices which are inclusive of the LGBTQIA+ community in line with MullenLowe Group and IPG’s global guidelines.

     

    Virat Tandon

    Expressing his views about equality and inclusivity, Virat Tandon, Group CEO, MullenLowe Lintas Group, said: “The Pride month is a way to spotlight the importance of diversity and help create much-needed awareness of and sensitisation around this subject, not just in our organisation, but also in our circle of influence. We’ve reaffirmed our commitment to provide a work environment conducive for all and to help include the LGBTQIA+ community through ongoing conversations, workshops, and relevant work. Encouraging diversity enriches our organisation and makes us all better at what we do.”

     

    MullenLowe Lintas Group has rolled out programmes celebrating Pride Month, educating its employees about various aspects of inclusiveness and the importance of LGBTQIA+ inclusivity. Kickstarting the Pride Month is a film collaboration between Mullen Lintas and Chrome pictures.

     

    Heather Gupta

    Talking about encouraging and fostering an environment for inclusivity, Heather Gupta, Group HR Director, MullenLowe Lintas Group, added: “We already have a clear commitment to equality for all, and we work hard to ensure a supportive and harassment free environment for our employees. However, we can do more, and our conversations with activists and members of the LGBTQIA+ community this PRIDE month have helped bring real awareness of some of the areas in which we can do better.”

     

     

  • Syrups, spreads, milkshake and exotic dark confectionary also part of the mandate

    Lowe Lintas bags Hershey’s Kisses

    By A Correspondent

     

    Hershey India has awarded its creative duties to Lowe Lintas. Wunderman Thompson is the incumbent agency on the account.

     

    The scope primarily includes a large scale multimedia campaign launching Hershey’s Kisses in India

     

    Talking about getting Lowe Lintas on board, Sarosh Shetty, Marketing Director, Hershey India said: “The distinctive and engaging new communication campaign brings alive the unique proposition of Hershey’s Kisses. It celebrates the distinct shape of a delicious Hershey’s Kisses chocolate, each of which is specially wrapped to make your loved ones feel special. Sharing Hershey’s Kisses is a great way to express one’s affection for your loved ones. We are sure these delightful chocolate treats will spread happiness and smiles across millions of Indian homes. We are excited to bring Lowe Lintas on board as our creative agency for the Hershey’s brand. The Hershey’s brand in India had leading positions across multiple categories, and is known for being an international, indulgent, high-quality chocolate brand. We look forward to a successful association with Lowe to bring alive the communication strategy on this key strategic brand.”

     

    Added Virat Tandon, Group CEO, MullenLowe Lintas Group: “We are truly delighted to partner a prestigious global brand like Hershey’s. We look forward to working together with the brand team in making Hershey’s a household name in India. To this effect, Lowe Lintas developed an overall strategy and a creative idea that will help build affinity and preference for the brand Hershey’s as well unlock opportunity for every product in their portfolio.”

     

     

  • Sonali Khanna’s new appointment is effective immediately

    Sonali Khanna appointed head of Lowe Lintas, South

    By A Correspondent

     

    Sonali Khanna

    Sonali Khanna has been appointed as the head of Lowe Lintas, South. An Executive Director in the organisation, Sonali has been in the advertising business for over two decades – of which she has spent 15 years with Lowe Lintas across offices in Delhi, Mumbai and Bengaluru.

     

     

    Virat Tandon

    Commenting on the appointment, Virat Tandon, Group CEO, MullenLowe Lintas Group said: “Sonali is what an ideal advertising leader should be. She’s as adept at strategy as she is at managing client relationships and leading high performance teams. In her 15 years at Lowe, she has worked on some of the most demanding assignments across offices and brands. And, she has delivered every single time. I am very happy to announce her as the branch head for Lowe Lintas South. It’s perhaps the most successful regional operation of any agency in the country. I am certain that with Sonali in the driver’s seat now, it’s going to move several notches higher.”

     

    Added Khanna: “Lowe Lintas South has always been an enviable operation for MullenLowe Lintas Group. The office has consistently delivered ground-breaking work for its clients; helping them build brands that are a force to reckon with. What sets us apart is that despite inheriting a large agency DNA, our mind-set still reflects that of a hungry start-up. We are a bunch of passionate and dedicated professionals always ready for the next challenge. Leading such a group of talented individuals is a real privilege. On a personal note, I started my Lintas journey with Lowe Lintas Bangalore back in 2004. 15 years and 3 cities later, it’s a real thrill to be spearheading an office that’s truly special!” The appointment is effective immediately.

     

     

  • Mullen Lintas has created the first film focused on two North-India markets

    Mullen Lintas unveils hyper-local campaign for Tata Tea Premium

    By A Correspondent

     

    Tata Tea Premium has recently launched region-specific ads created by Mullen Lintas.

     

    Puneet Das, Vice President Marketing, India, Tata Global Beverages talking about the campaign said, “Tata Tea Premium has broken new ground where thoughts, new propositions are concerned. The strategy on Tata Tea Premium is to go hyperlocal and shift the needle from not just celebrating ‘India Pride’ but to also evoking regional pride. While most national brands only talk about ‘connecting at a local level’, we have taken a truly hyperlocal approach across all our marketing mix elements – whether it’s packaging, communication or the choice of communication medium. To complement the regional taste expertise, which has been the DNA of the brand, Tata Tea Premium has launched a new & distinct packaging for key regions (like UP and Delhi) which captures the elements of pride for each region. We have developed a State wise communication based on local/regional-level insight; and used hyper local media choices to effectively target the region.”

     

    Commenting on the latest campaign, Amer Jaleel, Group CCO and Chairman, MullenLowe Lintas Group added: “To pay tribute to the widespread love for Premium, Tata Tea took a slightly different route than what most big brands would have chosen. Instead of doing a one-size-fits-all brand campaign, Premium is going local, identifying the local insights of its markets and paying rich compliments to the character and personality of the locals. This work also cleverly uses the existing strength of Premium, which is understanding regional consumer preferences and curating blends to cater to those preferences. The creative is nuanced to deliver how the people of the region are stereotyped and then gently pries away the layer of that lens and sees the people for who they are. After all a brand that’s loved by people should know them deeply, right? Know both their idiosyncrasies and their most lovable traits. I think while attempting this we have also ended up with one of the most unique hyper-local campaign this country has ever seen, and it’s still early days!”