MxMIndia

Tag: MS Dhoni

  • The campaign has been created by OPN Advertising

    Gulf Oil campaign features Dhoni on living positively

    By A Correspondent

     

    Gulf Oil Lubricants has launched an animated video campaign featuring brand ambassador MS Dhoni with the message #NewWayForward, emphasising the significance of having a positive outlook when we are all set to return to our daily routine post-lockdown.

     

    Said Ravi Chawla, Managing Director, Gulf Oil Lubricants India Ltd: “In these trying times, humankind has been facing some major setbacks. With the ‘new normal’, our lives won’t be the same. We have to be conscious of our actions and collectively work towards crafting a better future. As a responsible brand, we urge our valued customers to stay strong and embrace these changes positively, so that we may emerge stronger than before.”

     

    Added Chockalingam S, Creative Head, OPN Advertising: “The idea for the film came from a meeting while we were discussing the way forward with the Gulf team and Mr. Ravi Chawla said “This crisis is an opportunity for us to strive better, and that essentially sets the tone for the film”. The film represents Gulf Oil’s spirit of being mindful, optimistic, and progressive, and stars the brand ambassador for more than 10 years now – MS Dhoni. He has the ideal personality to spread positivity in these tough times.”

     

     

  • They will help create awareness about Mutual Funds, as the preferred investment option

    AMFI gets Sachin, Dhoni to promote MFs

    By A Correspondent

     

    AMFI has announced that it has signed cricketing icons Sachin Tendulkar and MS Dhoni for their ‘Mutual Funds Sahi Hai’ campaign, to help create awareness about Mutual Funds, as the preferred investment option.

     

    Speaking on the occasion, Nilesh Shah, Chairman, AMFI said: “Sachin Tendulkar and MS Dhoni evoke unstinted trust and high dependability, and their longer-term orientation in their respective cricketing careers, has been akin to retail investors having equally longer term approach towards investment. Longer term approach be it, in cricketing career or in Mutual Fund investments can deliver rich dividends be it for cricketers or investors, alike.”

     

    Added NS Venkatesh, Chief Executive, AMFI: “After three years of Mutual Funds Sahi Hai campaign, we at AMFI felt that the time is right to take the  conversation with the retail investors across the country to the next level, by engaging the cricketing icons.”

     

     

  • Chennai Super Kings to play Royal Challengers Bangalore on March 23rd

    MS Dhoni challenges Virat Kohli to show his game this IPL

    By A Correspondent

     

    As the 12th edition of the Indian Premier League gears for launch with the March 23 encounter of defending champions Chennai Super Kings (CSK) taking on Royal Challengers Bangalore (RCB), an all-new TVC has been unveiled in an attempt to build the excitement.

     

    Noted a communique: “Star India, with its robust network will broadcast the match in Telugu, Bengali, Kannada, Tamil, Marathi and Malayalam in addition to Hindi, English, and the Select Dugout feed.”

     

     

  • The ad highlights how Colgate Strong Teeth toothpaste adds natural calcium to one’s teeth, making them Andar Se Strong

    MS Dhoni, wife Sakshi in Colgate’s latest

    By A Correspondent

     

    Colgate has launched a new TVC featuring cricketer MS Dhoni and his wife Sakshi, as part of Colgate Strong Teeth’s ‘Andar Se Strong’ campaign. While sharing screen space with his wife, Dhoni talks about his inner strength that helped him in both his personal and professional journey.

     

    Said Issam Bachaalani, Managing Director, Colgate-Palmolive (India) Limited: “The ‘Colgate Andar Se Strong’ campaign reinforces our commitment to providing the most advanced oral care solutions to meet the everyday needs of Indian consumers. MS Dhoni is an exemplary personality and we are proud of his association with Colgate. We launched the ‘Colgate Andar Se Strong’ campaign on our flagship brand Colgate Strong Teeth, with Deepika Padukone and MS Dhoni as the ambassadors, who speak of how their smile reflects their inner strength… and how it helps them go forth in challenging times.”

     

    Added Sanjay Sipahimalani, Creative Director, RedFuse Communication: “Our ‘Andar Se Strong’ campaign highlights the role that your inner strength plays in helping you face tough situations with a smile. In this spot, Dhoni speaks from his heart to show how inner strength enabled him to choose responsibility over personal happiness during the 2015 World Cup.”

     

     

  • Conceptualised by Sacred Communications, the TVC tries to capture the warmth of home, togetherness and fundamental values that help us grow

    MS Dhoni endorses new brand message for SRMB Steel

    By A Correspondent

     

    SRMB Steel has launched its latest ad film titled ‘Ghar Se Ho Jeet ki Shuruwat’. The campaign – conceptualised by Sacred Communications – is part of the company’s ongoing efforts to celebrate the values that a good home should project.

     

    Talking about the newly launched TVC, Ashish Beriwala, Director Marketing, SRMB Group said: “As a brand we aim to connect to the consumers, at all levels. Our products support the functional aspects while the brand intends to build an emotional connect with the consumers. Our 360-degree full-fledged campaign for TMT Bars has kicked in and I am sure that our TV ad, featuring beautiful visuals supported by a strong concept on foundation and values, will capture the audiences’ attention while implicitly imparting the importance of TMT bars usage as an integral part of every home”.

     

     

  • The new TVC revolves around the theme that each person has within them an ‘inner Mahi’

    Dhoni promotes new thinking for Netmeds.com

    By A Correspondent

     

    Netmeds.com has launched a new campaign with brand ambassador and cricketing icon MS Dhoni.

     

    The new TVC revolves around the theme that each person has within them an ‘inner Mahi’ who can rise to the occasion, shoulder responsibilities and look out for the members of the family. The campaign has been conceived by Publicis India and directed by Aatish Dabral.

     

    Said Pradeep Dadha, Founder & CEO, Netmeds.com: “Netmeds.com is fully geared to handle the specific needs of patients who are dealing with chronic illnesses. And equally important is the caregiver, the person in the household who is entrusted with the task of managing the medical needs of the ailing family member. This new campaign is based on the fundamental concept of distance caring, showing both the patient and the caregiver, that we deliver quality healthcare solutions across the country.”

     

    Added Suraj Pombra, EVP, Publicis Capital: “Every once in a while, one is rewarded with perfect pitch conditions: (a) a client like Netmeds.com that’s been leading the e-pharmacy market and delivering to satisfied customers across the country, and (b) a brand ambassador like MS Dhoni whose sense of responsibility doesn’t need any introduction. Our team had to rise to the occasion and fulfil our responsibility with an equally powerful communication platform that exploits these conditions to the maximum. ‘Har Ghar Mein Mahi’ leverages the core ethos of both MSD and Netmeds.com. But most importantly the idea is an ode to the Mahi in every home, those who carry the responsibility of taking care of their ailing loved ones, and Netmeds.com is their ally. The idea is delivered through various media formats in film and static, and we hope to extend and expand it as we move on.”

     

     

  • Orient Electric, part of the USD 1.8 billion CK Birla group

    Dhoni turns his world upside-down in Orient Electric ad

    By A Correspondent

     

    Orient Electric, part of the USD 1.8 billion CK Birla group, launched an integrated advertising campaign to promote its brand Aeroslim. Aeroslim fan is IoT-enabled and can be controlled via Orient Smart mobile app or by using voice commands via Alexa or Google Assistant. The new TVC creative by Contract Delhi and Oink Films features Orient’s brand ambassador MS Dhoni.

     

    Said Anshuman Chakravarty, Head Brand & Corporate Communication, Orient Electric Limited: “Aeroslim is world’s slimmest smart fan loaded with umpteen features and Inverter technology for saving energy. It can be controlled by the Orient Smart App or via voice commands using Alexa and Google Assistant. Our 360-degree marketing campaign for Aeroslim kicks in from today, starting on social and digital platforms eventually leading to a full-fledged campaign by February.  I am sure that our TV ad, featuring beautifully composed jingle and visuals, will capture the audiences’ attention and create a lot of excitement. We have also worked out a robust TVC campaign flanked by print & cinema.”

     

     

  • with this, the former Indian cricket team captain, Dhoni forays into entertainment industry

    Banijay Asia inks content partnership with MS Dhoni

    By A Correspondent

     

    Deepak Dhar-helmed Banijay Asia has partnered with the Mahendra Singh Dhoni-owned Dhoni Entertainment.

     

    Commenting on this association, Deepak Dhar, the founder and CEO of Banijay said, “Personally sports is very close to my heart, professionally there can’t be a better sporting name than Dhoni that one can wish to partner with. In that regard, this is really a dream collaboration and the perfect way to kick start the New Year! Together, we are excited as we aim to bring an array of differentiated shows for our audiences across platforms, we hope to announce it soon. In this partnership, I am excited and looking forward to work with Suraj Singh, Mihir Diwakar, and Seemant Lohani to build the collaboration between Dhoni Entertaiment Pvt Ltd. and Banijay Asia.”

     

     

  • MS Dhoni announced as the brand ambassador with the launch of this product line

    LivFast launches 360-degree campaign with Dhoni

    By A Correspondent

     

    LivFast, a power backup provider, has signed up cricketer M S Dhoni for its new campaign ‘Faster Hai to Hai’. Conceptualised by Famous Innovations, the campaign seeks to establish Livfast as the fastest inverter in the market.

     

    Commenting on the association with Dhoni and company’s marketing campaign, Gurpreet Singh Bhatia, CEO, LivFast Batteries said: “It’s a proud moment for LivFast to associate with legendary cricketer MS Dhoni and we are equally excited to launch the campaign, Faster hai toh hai. LivFast is a brand that outperforms competition & performs no matter what condition. Just like LivFast, Dhoni is known to be a finisher, someone who stays cool and performs, no matter what situation. This association is like a perfect handshake as we believe in a common ideology. We have carefully understood the needs of the consumer in this category and the absence of innovation for a long time from the competition. Our new product offerings are unique, with faster-charging inverters that can also charge on lower voltages & batteries which will provide extra back up. This very fact is well resonated in this 360-degree marketing campaign that will help attract the consumer’s attention since these are based on their pain points. We wish to solidify our position in this category with an aim to gain a strong market share.”

     

    Added Raj Kamble, Founder & CCO, Famous Innovations: “Having two great performers at the helm – LivFast and MS Dhoni, the ideology of being faster than the rest resonated strongly. We kept in mind the positioning of the brand in calibration with Dhoni and the fast performers. The result is three intriguing creatives depicting a powerful case for ‘Faster Hai to Hai’ tagline and demonstrating the core USPs of the new product offerings.”

     

     

  • BharatMatrimony will launch a 360 degree marketing campaign featuring ads to target singles of marriageable age

    Bharat Matrimony ad with Dhoni looks to drive social change

    By A Correspondent

     

    BharatMatrimony has launched its ad film ‘Find Your Equal’, starring MS Dhoni, which focuses on women’s right to equality in a relationship.

     

    Talking about the campaign, Murugavel Janakiraman, Founder and CEO – Matrimony.com said: “BharatMatrimony is constantly looking to break new ground and change the social perspective about relationships and marriage. We understand and believe that marriages are happier and successful when there is equality in the relationship. The insight came from consumer interactions and through surveys on social media. It is BharatMatrimony’s endeavour to understand changing customer expectations and aspirations and to highlight the same to drive social change.”

     

     

  • Bharat Matrimony will soon launch a 360-degree marketing campaign

    MS Dhoni is now face of Bharat Matrimony

    By A Correspondent

     

    Bharat Matrimony has announced that it has roped in Indian cricketer Mahendra Singh Dhoni as its brand ambassador.

     

    Said Murugavel Janakiraman, CEO – Matrimony.com: “We’re proud to be associated with MS Dhoni, an iconic sportsperson. We feel it’s a good fit because he’s an inspiration for millions of youth because of what he’s achieved for the country through his admirable leadership qualities. Dhoni also inspires through his happy marriage, his caring dad and loving husband image.”

     

    Added Arun Pandey, Chairman of Rhiti Sports, which exclusively manages Dhoni’s commercial endorsements: “One of the key elements of the wedding industry is the trust of the consumers and we are happy with the way Bharat Matrimony has gained it. I am confident this partnership with MS Dhoni will do well in the days to come.”

     

     

  • The ad reinforces Orient Electric’s overall positioning of a contemporary electrical home solutions brand for the new generation of smart consumers

    Orient unveils the ‘Song of Silence’ in latest campaign for Aerostorm

    By A Correspondent

     

    Orient Electric has announced the launch of its new campaign featuring the long-standing ambassador MS Dhoni to introduce its new Aerostorm ceiling fan.

     

    Commenting on the campaign, Anshuman Chakravarty, Head Brand & Corporate Communication, Orient Electric said: “Aerostorm, the second fan in our Aeroseries range after Aeroquiet, is a very novel and innovative concept for the fans industry. This fan is inspired from aerofoil design of Aircraft wings and is reinforced with winglet technology which further helps in sound reduction and giving an astounding air delivery of 300 CMM. We have tried to depict the same in the newly launched TVC by making it edgy, arty, and visually appealing. Orient Electric has delivered many stimulating campaigns in the past but the depiction of this one on screen is nothing less than a treat for the eyes. I am sure that our new TV ad will capture the audiences’ attention and create a lot of excitement about the entire range of Aeroseries fans.”

     

    Added Mayur Hola, Executive Creative Director & Executive Vice President, Contract Advertising: “For this spot in particular, we let everything affected by the new Aerostorm sing, but for the fan. With the strong air delivery of Aerostorm fan, every little or big thing flutters or moves thus creating its own music and we have tried to capture the same by creating the ‘Song of Silence’. It’s a song in praise of a great product. Creating something like this wasn’t easy but we’re happy that we have an end product that looks good and sounds pleasing.”