MxMIndia

Tag: MRSS India

  • The sample constituted domestic and foreign tourists in equal proportion of 400 each and were tapped at major tourists’ destinations across the state

    MRSS India executes FICCI mandate on UP Tourism

    By A Correspondent

     

    BSE-SME listed Majestic Research Services and Solutions Ltd has executed a survey report on UP Tourism. After having established itself by compiling similar reports for Odisha Tourism and Madhya Pradesh Tourism recently, MRSS India report jointly with FICCI for UP Tourism covered a sample of 800 inbound tourists. the state.

     

    Said Raj Sharma, chairman, MRSS India: “We have been able to build up on our momentum in the tourism sector and the successful completion of the survey for UP tourism has further added to our team’s confidence to aim higher. FICCI is the leader association that rallies for the cause of the tourism industry in India and MRSS is proud to be their knowledge partner for number of such initiatives both now and in the future,” said Raj Sharma, chairman, MRSS India.

     

  • In a highly fragmented and competitive market research segment, MRSS India a digital insight firm reported an annual revenue growth of over 102 per cent and net profit growth of 256 per cent for 2015-16

    MRSS India receives plausible credit rating from SMERA-D&B

    By A Correspondent

     

    BSE-SME listed Majestic Research Services and Solutions Ltd (MRSS India) has retained the highest possible credit rating (MSE1) for the second consecutive year indicating uppermost credit worthiness based on financial strength and operating performance by SMERA Ratings Ltd.

     

    In a highly fragmented and competitive market research segment, MRSS India a digital insight firm reported an annual revenue growth of over 102 per cent and net profit growth of 256per cent for 2015-16. It has shown significant improvement in its financial ratios and an increase in its reputed client base that includes Volkswagen, Zee Entertainment, Godrej and Boyce among others, said the SMERA note.

     

    Responding to the credit rating, Majestic Research Services and Solutions Ltd, chairman Raj Sharma said, “With our innovative approach to introduce new tools, techniques and technology in the market research space, MRSS India has been at the forefront to redefine the market research space in India. This in turn has reflected in our financial performance that is set to keep our momentum going forward in the years to come.”

     

    The company has lined up forthcoming projects with Knight frank, UC webs, Faering Capital, Google,Airtel, Apeejay, Tata Chemical, Tata Motors, PWC, Unido, Madhya Pradesh tourism, Indraprastha and plans to grow its operations through Mergers and Acquisition, said the SMERA note.

     

  • The joint study will attempt to raise tourist footfalls in the state

    Odisha tourism mandates MRSS to conduct joint study with FICCI

    By A Correspondent

     

    In a bid to increase the tourist inflow into the state, Odisha Tourism has commissioned a joint study by FICCI and BSE-SME listed Majestic Research Services and Solutions (MRSS India).

     

    The study titled Odisha Tourism: The Emerging Destination of India, both for inbound and domestic tourism – A road map will be released on the eve of the state travel mart proposed to be held early this year.The mandate includes a white paper on new emerging and existing destinations of Odisha and the commensurate potential countries from where the state could expect foreign tourist inflow.

     

    Raj Sharma

    Expressing pleasure at being associated with FICCI as part of the joint study, MRSS India, chairman, Raj Sharma said: “This is one more feather in our cap after being associated with Great Indian Travel Bazar, India Inbound MICE Tourism 2016, Uttar Pradesh Tourism Mart and very recently with MP Tourism. We are extremely optimistic that the inputs from the proposed report will aid Odisha Tourism to attract more foreign tourists and increase their pie in the domestic circuit too.”

     

  • Dr Srikant Patel, who heads the practice, has a career spanning over 17 years in research

    MRSS India adds Social Research practice

    By A Correspondent

     

    Independent market research agency MRSS India has added social research practice in its list of services and also announces the appointment of Dr Srikant Patel as Head of Social Research Practice.

     

    Dr Patel has a career spanning over 17 years in research. He joins MRSS India from IMRB International where he was a Group Business Director.

     

    Said Raj Sharma, Chairman, MRSS India, commented on the appointment: “From the time MRSS has got success in the B3G space, we have been eyeing the ‘Social Market Research’ space. We could have either acquired a specialist firm OR a specialist leader and we went for the latter. We strongly believe that this step will result in significant revenues for us in the coming years.”

     

    Added Dr Patel said “The market size of social research business in India is about INR 2 Billion and we would offer services in the following sectors: Education; Gender; Health and Nutrition; Poverty; Water and Sanitation; Rural Development; Livelihood; Citizen Survey and Report Card; Natural Resource Management; Climate Change. The Social Research Practice of MRSS India is poised with more humane elements, giving equal importance to the head as well as the heart.”

     

  • Sanjeev Kotnala has a vast experience of over 28 years in brand marketing, management and advertising

    MRSS associates with Sanjeev Kotnala as Media Mentor

    By A Correspondent

     

    Sanjeev Kotnala

    MRSS India, an independent market research agency, has announced its association with Sanjeev Kotnala as Media Mentor.

     

    Kotnala has a vast experience of over 28 years in brand marketing, management and advertising. He was previously associated with companies such as, Dainik Bhaskar Group, Mudra, HTA, and Lintas.  He is also the Founder of Intradia World, a brand and marketing advisory, training and facilitation unit.  He also writes a weekly column for MxMIndia.

     

    In his association, Kotnala will be mentoring MRSS on its media initiatives. He will continue to focus on his work at Intradia.

     

    Commenting on the association, Raj Sharma, Chairman – MRSS India said: “We strongly believe that media is a key arena for Market Research and Sanjeev with his knowledge and experience will be instrumental in MRSS joining hands with Media Houses and Brands in Print, Radio, Television and Digital. We hope to soon announce interesting properties in conjunction with established players.”

     

    Commented Kotnala: “This is interesting opportunity and experiment. I share the optimism, enthusiasm and passion of the MRSS India team. Collectively, we see possibilities for specific audience-related properties and association with media brands. I appreciate the open approach of MRSS and its willingness to experiment. I do think that we will have something really good coming out of this association.”

     

     

  • The company has recently raised $15 million through Series A funding

    MRSS inks market research contract with CureFit

    By A Correspondent

     

    MRSS India Ltd. has been selected by CureFit Healthcare Pvt. Ltd. as its research partner for its strategic market research requirements. CureFit is a healthcare and fitness start-up launched by former Flipkart executives Mukesh Bansal and Ankit Nagori. The company has recently raised $15 million through Series A funding.

     

    The research by MRSS India would aim to help CureFit fine-tune their business concept while also providing detailed insights to aid in the business launch, scheduled for 2017, through multiple research surveys involving consumers and various healthcare sector professionals. The contract will be year-long with research covering markets across India, and would mark the first in a series of contracts expected to be signed with the company.

     

    Raj Sharma

    Speaking about the recent partnership, Raj Sharma, Chairman, MRSS India said, “Healthcare is a buzzing and promising sector for start-ups right now and we are delighted to partner with CureFit. This project has given MRSS India an opportunity to work with 2 very renowned and seasoned entrepreneurs and be a part of their exciting journey right from inception.”

     

  • This marketplace broadens industry access to behavioral data while simplifying the purchase process and driving economies of scale

    MRSS India inks agreement with Wakoopa for cross platform digital tracking

    By A Correspondent

     

    MRSS India announced its strategic partnership with Wakoopa, an Amsterdam-based company specializing in behavioral data. This business alliance marks the launch of Wakoopa Hub in India, a new behavioral data marketplace.

     

    Wakoopa Hub provides behavioral data to market researchers through a global network of panel companies that have implemented Wakoopa technologies into their panel. This marketplace broadens industry access to behavioral data while simplifying the purchase process and driving economies of scale.

     

    Under this partnership, MRSS India can now offer digital behavior data from PC or mobile devices helping clients capture a 360 degree view of their specific target audience’s digital journeys. Clients can use this to build digital profiles of their consumer segments, or understand the path to purchase with richer insights than what can be provided from survey research alone.

     

    Raj Sharma, Chairman, MRSS India said, “We are excited to tie-up with Wakoopa to bring passive metering technology in India. This strategic tie-up gives brand owners and researchers an access to the ability to decode the digital consumer across the world. It’s a huge boost to our recruitment expertise to work with best in class technology.”

     

    Simon van Duivenvoorde, Managing Director of Wakoopa said, “This is an exciting step for market research. By connecting supply and demand in the market for behavioral data, Wakoopa Hub lowers the barriers to conduct behavioral data fuelled studies. We look forward to continuing the journey of driving adoption of behavioral data as a standard element in market research.”

     

  • Bruce Wells, Managing Director and President, Asia of Vision Critical spoke to MxM India about his plans for India, expansion plans and how research software can alter the market research scenario

    Community panels will change the way research is done: Bruce Wells

    By A Correspondent

     

    In a business environment that’s getting increasingly competitive by the day, one can find clients making a beeline for research so as to stay ahead of the curve. Over the years, one is aware of the role that research has helped in making clients understand their TG and get closer to addressing their every need.

     

    From the traditional mode of questionnaire-filling & face-to-face surveys, market research today has evolved to include support from technological resources, including social media, which not only helps in lowering the costs and time but also gives customized information from the target audience. One such client that’s made an entry into India is Vision Critical – one of the largest global software developers for market research. Having achieved success worldwide, the company has entered India by associating with market research company, MRSS India.

     

    Bruce Wells, Managing Director and President, Asia of Vision Critical was in India recently and spoke to MxM India about his plans for India, expansion plans in Asia and how research software can alter the market research scenario in India. Excerpts:

     

    How would you describe your foray into the Indian market with a venture with MRSS?

    The Indian market plays a very important part in the global market research landscape and Vision Critical is very excited to partner with MRSS in India. We know that with the digital media coming of age and the rapid increase in the adoption of mobile phones and internet access represents an exciting opportunity for Vision Critical, given our suite of technology. So yes, the going has been exciting this far.

     

    Do you have a phase-wise activity plan that you’ve drawn up for the Indian market?

    The platform that Vision Critical has works across many different consumer segments such as media companies, FMCG clients, financial services, telecom, travel, and so on. What we are doing in India is looking at segments that have high growth potential, especially in the digital domain. We’ve been talking to some large multinationals and also local companies that have increased number of customers moving into the digital age.

     

    What is the investment push that you plan to pump into the Indian market?

    The way our business model works in Asia is that we are tying up with local market research companies that have a similar view and strategy in terms of recognising the opportunities of using digital communication. So, we have tied up with our strategic partner MRSS and we are working very closely with them in terms of giving them best practice, giving access to our technology…it’s a partnership model where we are investing our knowledge, experience and skills in supporting Majestic MRSS.

     

    Research activity in India is still looked upon as being a manual exercise with less inclination towards dependence on software. Going forward, do you see a shift taking place in the way research will be conducted in India?

    What we have observed in other markets is that, for example, people using social media for communication and engaging with the outside world is on an upward swing. This trend is not going to reverse. As the consumers consume media and use social media differently as a communication platform, so must brands and research companies adapt – that’s exactly where Vision Critical sits. Just as social media has changed the way people communicate, we believe community panels will change the way research is done.

     

    What has been the response from clients to software solutions being doled out by specialist firms like Vision Critical?

    If we look at the clients who are gravitating towards the new way of doing research, these are mostly companies with a technological background. So clients from telecom, ISPs, travel, retail, finance and so on are high on our list. But where we see a greater adoption of digital consumption, those are going to be the areas that we will prioritise in. As I said, it’s amazing to see such an alarming growth of the digital medium…especially the number of new mobile phone subscriptions in the country that’s growing at a staggering rate. So it’s an exciting place to be in.

     

    We’ve spoken to a host of clients and they have been pretty enthusiastic about the offering. The Indian research market industry is very smart – they produce some of the best research work ever seen. This validates our assumption that we are doing the right thing at the right time and the right place.

     

    What are the challenges facing research software companies like Vision Critical?

    The first challenge is to use our platform in the community panel space. The thing is that the consumer needs to be online so that will limit certain aspects of research that we will be able to touch on in the short term. The biggest challenge is moving from traditional methodology to something new. Also, the challenge is identifying companies that are ready to adopt new approach where we have seen great success with our technology in the West – from North America all the way through Europe, Australia and now Asia. So it is about finding clients who are eager to move to newer way of doing research.

     

    Any upcoming or developing markets that you plan to expand to?

    We are looking to expand into Mainland China, Singapore and Japan. These are our next markets to focus on. It will mainly be about focusing on countries that have high concentration on digital. As for the other markets, we expect to expand our footprint in Latin America, Africa and similar markets where we expect to see more people come online.

     

    What is the growth you are anticipating for Vision Critical in a year’s time from now?

    I would expect at least more than 20 clients to use our service within the next 6-8 months. I am a firm believer of the expression ‘success breeds success’. Once a few companies start using it and we get people aware of using community panel, then we will see what the scene is in other markets. The challenge right now is that most clients are not even aware that these types of technologies exist. But we hope to see people using community panels very quickly.