MxMIndia

Tag: MRSS India

  • Daniel Foreman is a pioneer of emerging technologies and developing markets

    MRSS appoints Daniel Foreman as Executive Director

    By A Correspondent

     

    Mumbai-based stock exchange-listed firm Majestic Research Services and Solutions has announced the appointment of entrepreneur and digital media specialist Daniel Foremanas Executive Director of the company.

     

    Daniel Foreman

    Said Foreman: “I have followed the success of MRSS for over a decade, as a client and a technology partner. I have no doubt that MRSS can bring the best the world of MR has to offer to India; at the same time showcase the best of India MR to the world. I am very excited to support the business and pioneer our next stages of growth, with investment, acquisition, innovation and sustainable profit.”

     

     

    Raj Sharma

    Added Raj Sharma, Chairman, MRSS India: “It is great that Daniel is coming on Board of the Company at its current juncture. His intent is to garner interest from the international market research community to join as stakeholders that will ensure the vision of MRSS is actualised,” commented.

     

    Said Sarang Panchal, Managing Director, MRSS India: “These are exciting times with Daniel coming on the Board of MRSS India. I look forward to his astute guidance in introducing leading edge technologies in Asia to complement our exisitng services. Daniel is also well aware of what clients are looking for and this will provide the leadership team at MRSS India with a world view of how research will pan out in the coming years.”

     

     

  • A researcher at the core, his career spans over 24 years

    Satyen Sharma joins as Consultant at MRSS India

    By A Correspondent

     

    Satyen Sharma

    MRSS India has roped in Satyen Sharma as a consulting boost to the team. A researcher at the core, his career spans over 24 years.

     

    Said Sharma on his association: “Along with its large repertoire of research capabilities and the extensive use of technology, MRSS brings something very simple to the table – great business thinking – a strength that the MRSS team has so spectacularly showcased, by its own growth. I am very excited to be a part of the MRSS Team and hope to drive success in everything that we do.”

     

    Added Raj Sharma, Chairman of MRSS India: “Sharma has contributed and grown across several organisations and his ability to spot talent and specific growth avenues in the market research and technology space will be our asset.”

     

    Said Sarang Panchal, MD,MRSS India: “Satyen has worked with me earlier and I am delighted to have him back on board at MRSS India. His experience both on the client and agency side will significantly embellish the overall quality of service we offer our clients!”

     

     

  • He will be located in Singapore and India

    MRSS appoints Retassh Bhansali as its Global CFO

    By A Correspondent

     

    Majestic Research Services and Solutions Ltd (MRSS) has appointed Retassh Bhansali as its Global CFO of consolidated operations. He will be located in Singapore and India.

     

    On the addition, Raj Sharma, Chairman MRSS India said: “Bhansali is a professional with Domestic and International experience especially long stints in India and Singapore. To have him onboard fills an important void and will make our financial management engine more robust. We recognized that this is required and we have now reached the size to have a CFO of this stature and so we have timed this appointment appropriately.”

     

    Added Sarang Panchal, MD, MRSS India: “I am looking forward to work closely with Bhansali not only on the existing Singapore operations but also in reviewing other growth avenues internationally. Once, an acquisition is made, the culture integration becomes equally important as we have seen in the past in which again am expecting him to provide his wealth of experience.”

     

     

  • While DrMridula Mishra joins as Research Director, Social Research Practices, Geeta Sachar will be Senior VP and Head South Region and Ruma Sengupta will be Senior VP

    MRSS beefs up top deck

    By A Correspondent

     

    Is it fair on senior women executives when the company they join sends out a communique with the headline that three senior women researchers have been onboarded. Why overstate their gender? Have they been hired because they are women? Is there some kind of a reservation? Or is it a badge of honour? While we disagree with the way the press release has been pitched, we wouldn’t like to take away from the appointment of the three top executives as well as in any way undermine the skills they bring to the table.

     

    Market research company MRSS India has signed up Dr Mridula Savitri Mishra as Research Director, Social Research Practices, Geeta Sachar as Senior Vice President,  MRSS India (Head, South Region) and Ruma Sengupta as Senior Vice President.

     

    Welcoming the three to MRSS, Raj Sharma, Chairman of MRSS India said: “Dr Mridula will jumpstart our foray into CSR Market Research whereas Ruma will be handling western India while Geeta will lead the South.”

     

     

  • MRSS India will conduct ACI-ASQ survey at 20 airports for a period of three years (2018-20)

    MRSS India wins multi-year ACI-ASQ survey mandate

     

     

    We’ve seen findings of Airport Service Quality (ASQ) surveys conducted by Airports Council International (ACI) on how various airports across the world are

     

    Mumbai-based stock market-listed market research firm MRSS India will conduct ACI-ASQ survey at 20 airports for a period of three years (2018-20). During the survey, MRSS India professionals will capture information from lakhs of passengers travelling through domestic as well as international airlines as per the guidelines of ACI.

     

    Said Sarang Panchal, Managing Director of MRSS India commented on the win: “This validates our belief in the airport and airlines vertical in Asia which is expected to be half a trillion dollar industry. Airports in India have graduated very quickly in the past few years and for us it is a matter of pride that GMR/Delhi International Airport Limited is the joint first in its category of airports. We are highly confident that we will add more airports and airlines in our client portfolio in the coming couple of years while providing substantial tailwinds for our continued growth.”

     

     

  • R Kumar, Consultant an MBA and BE, has over two decades of experience in Market Research and KPO operations

    MRSS announces three senior appts in its fold

    By A Correspondent

     

    Madhumita Chattopadhyay, R. Kumar and Praveen Mettelu

    MRSS India has appointed market research professionals, Madhumita Chattopadhyay as Vice President, Praveen Mettelu as Research Director and R. Kumar as Consultant.

     

    Welcoming the three MRSS India Chairman Raj Sharma said: “Onboarding these team members on board is a huge boost to the value that MRSS offers to its diverse client base. Together these individuals have more than 60 years of Market Research experience that will push the agency to newer heights.”

  • For BBC Media Action, MRSS India would use an innovative Randomized Control Trial in a laboratory setting among adolescents

    MRSS bags additional projects from existing clients

    By A Correspondent

     

    BSE-SME listed Majestic Research Services and Solutions Ltd has bagged more projects in its social market research segment including two projects from existing clients.

     

    “We have added more client in the segment – Including BBC Media Action for their serial “AadhaFULL” while bagging additional project each from America India Foundation to evaluate the Girls Secondary Programme in two districts of Gujarat and one district of Odisha as also from international NGO – Save the Children to address the issue of Child labour in cotton farming in Madhya Pradesh,” said Raj Sharma, chairman, MRSS India.

     

    In December 2016, MRSS India had forayed into social research segment and in a short span of time has created a profitable growth driver for the overall business, notes a communique.

     

  • Market Probe Asia is a full service research agency with full time staff strength of approximately 50 and has over 800 projects under its belt

    Majestic Research Services buys complete stake in part of Market Probe

    By A Correspondent

     

    BSE-SME-listed Majestic Research Services and Solutions Ltd has acquired 100 per cent stake in Singapore-based market research company Market Probe Asia Pacific Pte Ltd from its US parent – Market Probe Inc. in an all-cash deal.

     

    Explaining the rationale behind the acquisition, Raj Sharma, Chairman, MRSS India said: “We had three criteria set for strategic acquisition that are captive client base, specialised capability and geographical reach. The Market Probe Asia acquisition acts as a gateway to Asia specifically growth markets such as Indonesia, Thailand and Vietnam.”

     

    Market Probe Asia is a full-service research agency with full-time staff strength of approximately 50 and has over 800 projects under its belt across public, private and government sectors. It is one of the select few market research firms licensed to undertake Singapore government projects valued at SGD 10 million. The agency has completed 15 years of business excellence in Singapore.

     

    Dr T R Rao

    Speaking on the deal, Dr T R Rao, Chairman of Market Probe Inc said: “The intrinsic nature of the Market Research industry is to scale by inorganic growth.  MRSS, albeit a disruptor, is on the right track by eyeing acquisitions as an important component of their growth strategy. I am delighted that I am handing over the reins of a very critical part of Market Probe to MRSS who have grand plans of taking it to next level.”

     

    Added Sarang Panchal CEO, MRSS: “The opportunity for a turnaround are immense via MRSS as we not only will look at converting a traditional market research firm to a digital insights agency but also will re-orient the customer focus that the agency so far had. Of course, there is always the added advantage of cost restructuring to improve the margins.”

     

  • Scoredata's analytic tool will help consumer goods companies including banking and financial services, insurance firms, telecom service and retail companies to unlock their full data potential

    MRSS adds big data tool to provide ‘Predictive Analytics’

    By A Correspondent

     

    BSE-SME listed Majestic Research Services and Solutions has formed an alliance with California-based global data analystics firm – ScoreData to streamline sophisticated analytics in customer engagement. As part of the alliance, MRSS clients will mine new data sources, modeling on the ScoreFastâ„¢ run-time platform to uncover insights quickly for data analysts and business managers alike.

     

    “With the Indian economy on the cusp of a major tax reform that is set to galvanize the economy, the alliance would leap-frog MRSS India into the next level and gear itself for several new opportunities that are set to open up in this emerging market,” said Raj Sharma, chairman, MRSS India. Scoredata’s analytic tool will help consumer goods companies including banking and financial services, insurance firms, telecom service and retail companies to unlock their full data potential.

     

    Added Vas Bhandarkar, CEO, ScoreData: “The current ways of gleaning useful digital signals are too cumbersome and silo’d for most businesses. Our partnership with MRSS gives customers quick access to making sense of their data constantly and quickly, in a broad range of use cases from financial services to retail to media and more.”

     

    Said Sarang Panchal, Managing Director of MRSS on the alliance: “Every company we encounter seems to have multiple strategic digital data initiatives, but tangible result in a reasonable timeframe eludes them. Working with ScoreData positions us to bring amazing value to our customers, spanning machine learning, domain expertise, and process depth for turnkey solutions.”

     

  • Even as the numbers from BARC are awaited, our study throws up some interesting findings… read on

    The MxMIndia-MRSSINDIA Poll on English News Channels

     

    By  A Correspondent

     

    India has seen launches of several media entities. But in recent years, the launch of Republic TV has been the most high profile. This could be possibly because of the entities involved: Arnab Goswami, decidedly the most well-known journalists across genres, and Times Now, which is part of one of India’s largest, richest and most powerful media conglomerates.

     

    While Republic TV launched on May 6, and there have been some numbers from OTT platform Hotstar and digital media that have come in, the numbers of consequence – from BARC India – will be out only on Thursday, May 18.

     

    MxMIndia commissioned leading marketing and opinion research firm MRSS India (www.mrssindia.com) to conduct a small study to find the mood of the masses, especially in urban India.

     

    Here’s the summary of the findings:

    :: Majority of English news channel viewers mentioned they are aware of ‘Republic TV’ English news channel and most of them (41%) perceive it to be ‘Better than Others’.

    :: Centre wise, Mumbai (41%) perceive it as ‘More Credible’, Delhi (39%) find it ‘Old Wine …’, Bengaluru, Chennai, Kolkata and Ahmedabad English news channel viewers find Republic TV ‘Better than others’.

    :: Aggressive approach is found more appropriate for Debates, Breaking news and Analysis & interpretations. whereas, softer approach is found more appropriate for News deliver, soft news, sports and business news.

    :: Most viewers look at News channels to be opinionated but there is also a strong sense of believe that news channels should also play a vital role in bringing about political or social changes.

    :: Overall, print is a more trusted source (51%), closely followed by News channels, currently online (websites) are not considered a trust worthy source. News paper is more trusted by viewers in New Delhi, Bengaluru, Kolkata and Chennai. News Channels are considered better trusted source by viewers in Mumbai and Ahmedabad.

    :: When it is need to verify news, the first source is News Television (54%). This is more in Chennai (54%), Kolkata (68%) and Ahmedabad (67%).

    :: Arnab Goswami and Rajdeep Sardesai are considered the most trusted news anchor by close to 1/3rd of the viewers. Barkha Dutt comes at third place. While Goswami leads comfortably in Bengaluru and Kolkata. Sardesai has higher trust value in New Delhi, Mumbai and Chennai. Dutt is relatively strong in Ahmedabad and Chennai.

    :: Among the English news channels visited in last 1 week, Republic TV was 41%, Times Now is 35%, followed by NDTV 24×7 is 32%.

  • Indroneel Dutta will be responsible for the fast moving consumer goods vertical at MRSS India and will report to the board of the company

    Indroneel Dutta joins MRSS as VP

    By A Correspondent

     

    Majestic Research Services and Solutions Ltd has appointed veteran market research professional Indroneel Dutta as Vice-President (Client Servicing).

     

    Welcoming Indroneel to MRSS India, Raj Sharma, chairman of the company said, “With his extensive experience in consumer insight and marketing both in the Indian and global context, we are confident that he will take MRSS India to greater heights in the days to come.”

     

    A mechanical engineer from Jadavpur University aided with management degree in marketing from FMS, Delhi, Dutta will be responsible for the fast moving consumer goods vertical at MRSS India and will report to the board of the company.

     

    Expressing pleasure at being part of the MRSS family, Dutta said: “It’s an exciting time to be a part of the MRSS journey. They have created strong client relationships within a relatively short time frame. My remit is to increase the depth and value of these relationships over the next years to come.”

     

  • The second project with AIF pertains to evaluation of learning resources centers in certain parts of Odisha

    MRSS India inks strategic pacts with three global development agencies

    By A Correspondent

     

    Within four months of its foray into social research practice, BSE-SME listed Majestic Research Services and Solution Ltd (MRSS India) has created a mark in this arena by collaborating project work with America India Foundation (AIF), Aga Khan Foundation (AKF) and Population Council.(PC)

     

    “We have taken baby steps into this segment as a novice and have already made a positive impact with slew of new clientele. We hope to maintain this momentum going forward,” said Raj Sharma, Chairman of MRSS India. AKF project pertains to students centered in three districts in Bihar to improve the quality of education in Muzaffarpur, Patna and Samastipur. Under this project, MRSS India will provide technical support in analyzing the data and prepare the report.

     

    Speaking about the mandate to MRSS India, Prasann Thatte, Senior Programme Officer (Knowledge Management) of Aga Khan Foundation (India) said, “We find substantial scope for partnering with MRSS in helping understand the needs, constraints and aspirations of the communities we work with – and those we will work with as we expand into new territories – as well as measure the quantum of change our program have bought to their lives.”

     

    The second project with AIF pertains to evaluation of learning resources centers in certain parts of Odisha. Under this project, MRSS India is executing a quasi-experimental design and mix-method for data collection, to be undertaken in two phases. The first phase will have an exploratory or formative approach which will help up the research design and prepare the data collection instruments. The evaluation would also involve learners’ achievement test where MRSS will prepare test papers for literacy and numeracy. “We also intend to evaluate pedagogical intervention and classroom practices along with learning outcomes of children,” said Varna Shriraman, Director – Learning, Evaluation and Impact of AIF.

     

    The third project is from Population Council, which has involved MRSS in as an advisory member for its project titled Climate-induced Disasters in Odisha, India: Impacts, Adaptation and Policy Implications. “The main objective of the study is to understand the perceived impact of climate-induced disasters (e.g. Cyclone/Flood, Drought and Heat Wave) from societal, program and policy perspectives,” said Dr Sangram Kishor Patel, Senior Program Officer and Principal Investigator, (Climate Induced Disasters Project, Odisha) at PC.