MxMIndia

Tag: Motilal Oswal

  • While ET moved to the offices of Motilal Oswal to ensure the trading hour telecast would continue uninterrupted, the transmission of the entertainment channels were imapacted

    Kamala Mills fire disrupts ops at Times Network. News channels on, Entertainment channels will be back “shortly”

    By A Correspondent

     

    It’s something one doesn’t wish on even your arch rivals. There was a huge fire in some of the rooftop restaurants in Central Mumbai’s Kamala Mills Compound, causing a fire that has severely damaged the offices of Times Network located in the same complex.

     

    While the editorial headquarters of Times Now have relocated to New Delhi NCR, those of ET Now and Mirror Now are still in Mumbai. The various entertainment channels are also based here.

     

    While ET moved to the offices of Motilal Oswal to ensure the trading hour telecast would continue uninterrupted, the transmission of the entertainment channels were imapacted.

     

    Here’s a statement issued by Times Network:

    Times Network is deeply saddened by the horrific fire tragedy at Mumbai’s Kamala Mills, where the Network’s office is located. Our deepest condolences and prayers to the families, of those killed and injured in the accident. The magnitude of the fire was huge, disrupting our operations temporarily. All our employees were evacuated safely.

     

    Times Network’s News channels – Times Now, Times Now HD, ET Now and Mirror Now are operational now. The English Entertainment Channels (Movies Now, Movies Now HD, MN+, MNX, MNX HD, Romedy Now, Romedy Now HD) and Zoom will be back on air shortly.

     

     

  • The sequel traces some exceptional talent from across the country whose skills are eye popping and they have become highly proficient at it

    Motilal Oswal unveils sequel film promoting itself as equity expert

     

     

    Mullen Lintas has created an all-new campaign for Motilal Oswal reinforcing its clients image as ‘experts in equity’.

     

    Commenting on the brand’s ideology and the task assigned to the agency, Ramnik Chhabra (Director – Marketing, MOFSL said: “This TVC is based on the same ‘focus’ proposition and ‘Think Equity Think Motilal Oswal’ idea. The objective is to refresh the communication with varied settings and skills based on focus”.

     

    Highlighting the creative idea behind the campaign, Shriram Iyer, National Creative Director, Mullen Lintas said: “When you focus on one thing, you master it.The brand’s command and understanding over the ‘equity markets’ allowed us to appropriate the position beautifully. Real people who have become experts in their own domain through years of practice is what we have shown. This film too is interesting in the sense that it inspiredby the online video content space. Random videos on the internet were given a meaning and recreated by design to do justice to an idea relevant to the brand’s proposition.We connected the dots to make for advertising content that is sticky and memorable. To me; Advertising can be content. And content can be advertising.”

  • Based on the investor profile, MOSL's advisory would suggest to achieve goals on how much money needs to be invested, for how long it needs to be invested and in which funds it needs to be invested

    MotilalOswal Securities has a ‘Tip’ for its investors

    By A Correspondent

     

    Motilal Oswal Securities Ltd has introduced a new goal-based investing product targeted to investors who are looking to invest in mutual funds.

     

    Speaking about the campaign, Rajiv Dingra, founder and CEO, WAT Consult said: “Humour has emerged as an effective medium in recent years. Keeping this in mind, the team conceptualised this campaign with a humorous twist to break the pattern of serious marketing done by most financial brands. With MallikaDua as a part of the campaign, we are sure that the message will reach out to many.”

     

    Speaking on the same, Ramnik Chhabra, Marketing Director, Motilal Oswal said: “Our Target Investment Plan, i.e. TIP, is a unique product that helps people fulfil their investing goals by creating the ideal mix of investing amount, investing horizon and fund to be invested in. The film helps present this in an engaging way.”

     

  • Conceptualised by Mullen Lintas Mumbai, the brand film firmly establishes the role of the company as an expert in Equity & Equity Mutual Funds

    Mullen Lintas’s new campaign for Motilal Oswal

    By A Correspondent

     

    Leading finance company Motilal Oswal Financial Services has rolled out its new brand campaign to position itself as an equity investing expert. Conceptualised by Mullen Lintas Mumbai, the brand film firmly establishes the role of the company as an expert in Equity & Equity Mutual Funds. The brand film goes on to trace some exceptional talent from across the country whose skills would put normal people to shame. A clerk at an office who’s faster than a machine in processing paperwork or construction workers at a building site that get their job done using unique  or a chef at an hotel who gets his chore done in the blink of an eye or even a barber, a bar-tender, a street food vendor, etc. All these individuals go on to show that “if you focus on one thing for a long time, you master it”. That’s what has driven Motilal Oswal to emerge leaders in equity investing.

     

    Commenting on the brand ideology and brief given to the agency, Ramnik Chhabra, Marketing Director, Motilal Oswal said: “Drive by our office at night and it will be lit green or red depending on how the stock markets have performed that day. Instead of ‘Up-Down’ buttons, our elevators have visuals of Bulls and Bears. We have one of the largest equity research departments in the industry. All the money of the company and promoters is invested only in equity. Needless to say; we are an ‘only equity focused’ investing house. This focus has helped us create a unique stock picking methodology (QGLP) to create wealth. The aim of the film is to, well; focus on this focus! And hence present Motilal Oswal as the equity expert you should think of if you are thinking about investing in equity.”

     

    Highlighting the creative idea behind the campaign, Garima Khandelwal, ECD-Mullen Lintas said: “Let’s celebrate skill, and the passion to do what you do every day and become the boss of it. The flair, rhythm and style makes it unique especially for the financial category. And that’s the contrast that excited us, for our clients. Motilal Oswal have mastered equity, and that is the single minded message we needed to put out loud and clear, hopefully entertaining all as they watch it.”

     

    Added Ayyappan Raj, EVP-Mullen Lintas said, “The client’s brief was quite simple and in a way very fundamental – we have been in the business of equity for 30 years and we’re really good at it. They pushed us to make this point in the most interesting way. What we’ve tried is exactly that, to make a point about how Motilal Oswal has been very successful with equity over the last thirty years. In a manner that’s fresh to the category and makes for enjoyable viewing. It was great working with the brand team on this campaign and they’ve been quite supportive of seeing this idea through in the best possible form.”

     

  • On the NSE alone, the turnover of mobile transactions has increased by 130 per cent over the past year, from Rs 50,800 crore to Rs 116,186 crore

    The ‘Man from Motilal Oswal’ emerges again with a new preachy campaign

    By A Correspondent

     

    In recent months, India has emerged as the world’s fastest growing market for mobile trading. On the NSE alone, the turnover of mobile transactions has increased by 130 per cent over the past year, from Rs 50,800 crore to Rs 116,186 crore.

     

    It is estimated that the number of people trading and investing in equity market through the mobile platform is likely to garner about 15-16 per cent of the total trade done on the stock exchanges in the next three years.

     

    To highlight this transition, Motilal Oswal Financial Services Ltd has unveiled a new campaign using the character from their popular ‘The Man from Motilal Oswal’ (MFMO) series. While the earlier commercials had the lead character portray a slightly serious role; giving advice to investors, in the new ad he has a relaxed demeneaour and helps clients use the Motilal Oswal Mobile Trading App to the best of its capabilities.

     

    Moving away from the template of the earlier ads which had a feel of a film trailer, the new ad packs in subtle humour derived out of the situations portrayed in the film. The screenplay of the film is also intriguing. The lead protagonist appears in unusual manner in every situation and helps his clients only for one to realize that he actually resides in the App. And that revelation happens with a punch when one of the characters in the end, innocently asks – ‘Button dabane se aap aajate hain’ and MFMO cheekily replies ‘App ki Kasam’. Overall, the film  make its point in an interesting manner.

     

  • Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad

    AdStrat: Man from Motilal Oswal

    Ramnik Chhabra, Associate Director Marketing, Motilal Oswal Financial Services Ltd

     

    Name of the campaign

    Motilal Oswal Securities Ltd – Man from Motilal Oswal

     

    Research insights

    When it comes to investing, managing emotions is what can make the difference between making money and losing money. When investing in stock markets, people often go by hearsay rather than research.

     

    The thought process behind the creative

    To make an intangible product like broking come alive, Motilal Oswal has used ‘the advisor’ as a tangible dimension to their service.

     

    [youtube width=”400″ height=”220″]http://www.youtube.com/watch?v=0OCwisDoBWE[/youtube]

    Media vehicles chosen

    Cinema, TV, Online.

     

    Key issues kept in mind while executing the ad

    To make sure the ad captures the basic DNA of the brand – a focus on old-fashioned research and homework, attributes that are timeless in their relevance to investors.

     

    Does the treatment do justice to the brief?

    The brief was to break clutter, and to showcase a research orientation. The treatment does both quite well.

     

    What is the differentiating factor about the ad?

    The format of a trailer and the mystique of the old-worldly ‘Man from Motilal Oswal’ differentiates the film and makes it break clutter. It helps us stay focused on the anxieties and concerns of investors, without becoming boring.

     

    Market/client feedback

    Just launched on 15th August. Initial feedback has been encouraging.

     

    Compiled by Shubhangi Mehta.