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Tag: Motilal Oswal

  • To spearhead the marketing functions

    Motilal Oswal appoints Sandeep Walunj as Group CMO

    Motilal Oswal Financial Services Ltd (MOFSL) has appointed Sandeep Walunj as its Chief Marketing Officer (CMO). In his role, Walunj will spearhead the marketing function across all the MOFSL group businesses.

    Speaking on the occasion, Motilal Oswal, Group MD & CEO, Motilal Oswal Financial Services Ltd. said: “We are thrilled to announce Sandeep as our new Chief Marketing Officer of the MOFSL group. His appointment marks a pivotal moment in our journey to reinforce our brand image and strengthen our marketing capabilities. With his deep understanding and successful track record in large domestic and global organizations, Sandeep’s expertise will be instrumental as we strive to achieve our ambitious objectives of expanding and elevating our marketing impact.”

  • Motilal Oswal Gold & Silver ETFs Fund-of-Fund

    Motilal Oswal unveils film to promote new fund offering

    By Our Staff

     

    Motilal Oswal Asset Management Company Ltd. (MOAMC) has launched a new digital film to create visibility for its newly launched product, the Motilal Oswal Gold & Silver ETFs Fund of Funds, during the ongoing festive season. Conceptualized and executed by De Works Communications Pvt Ltd., the campaign film aims to reiterate the unique proposition of the company’s only passive fund based on precious metals.

     

    Speaking on the film Aditya Singh, Vice President, Head of Marketing, Motilal Oswal Asset Management Company Ltd. said, “With the festive season around the corner, we felt that we have the perfect setup to promote a product based on Gold & Silver. It’s a time of the year when investors are looking to purchase these metals in lieu of the upcoming festivities, so we thought maybe the idea of adding some to their portfolio might be of great interest to them. We are all aware of how important these metals are from a cultural & traditional standpoint but the industrial use is a lesser known fact to the general investor. Therefore, we felt that it is essential for us to highlight both aspects of these metals, the traditional appeal as well as the probability of them being exciting investment prospects. What we were left with was a film that was decorated in the Indian festive garb with light humour, charm, and a very relatable theme for the audience. ”

     

    Added Nitin Mali – Creative Director, De Works Communications Pvt Ltd.: “The brief from the team was precise and crisp! We were excited with the prospect and grateful to have the opportunity to work with the team at MOAMC. As a production unit, we had no difficulties in getting ourselves aligned with the vision of the project and that really did help us deliver to the team’s delight. We’ve also been completely cognizant of the fact that a film like this does carry the onus of accurately depicting the festive traditions of our wonderful culture and we believe the end product did deliver unto this promise.”

     

  • A new app for financial market research and analysis

    Motilal Oswal unveils campaign to promote Research 360

    By Our Staff

     

    Motilal Oswal Financial Services Ltd (MOFSL) has launched a campaign to promote its new app, Research 360 – a financial market research and analysis platform.

     

    Speaking on the film, Varun Mundra, Vice President, Brand & Product Marketing, said: “Taking our Phygital promise ahead, Research 360 takes advantage of Motilal Oswal’s expertise of 35 years in the equity market and democratises access to solid research. Through this film, we have tried to build strong awareness to why one should research before and not after investment that helps them take informed decisions that are right for them.”

     

     

  • To promote mobile app

    Motilal Oswal launches audio campaign

    By Our Staff

     

    Motilal Oswal Financial Services Limited (MOFSL) has launched an audio campaign to promote its mobile app.

     

    Said Varun Mundra, Vice – President – Brand & Product Marketing, MOFSL: “We took a native platform approach to engage with our digital audience through a unique audio-only messaging called ‘Ajab Selling ki Gajab Kahani Series’. These audio-only series are digital renditions of our core campaign, striking chord in the manner we best understand – unsolicited calls in everyday setup. Nudging the listeners to be careful and not fall for lucrative sounding financial opportunities which may be misfit and fatal in long term.”

     

  • With a series of four films

    Motilal Oswal Home Finance launches maiden Brand Campaign

    By Our Staff

     

    Motilal Oswal Home Finance has launched  a campaign for brand awareness. The campaign comprising a series of digital films, shares funny incidents of daydreaming that people can relate to when planning to buy their own home.

     

    Speaking on the campaign, Prathamesh Pathak, VP- Marketing, Motilal Oswal Home Finance said: “Owning a home is a once in a lifetime decision and hence for hassle free home loans one needs a partner whom they can trust. The Motilal Oswal brand has the legacy of over 30 years in the financial services business. We use this experience to provide hassle free home loans. We decided to use humour as a genre to connect with the affordable home loan audience and hence came up with the daydreaming concept. The films depict different kinds of people thereby connecting with different affordable home loan audiences. Boundless Media conceived and executed the project to give us a simple to understand yet entertaining films.”

     

  • To promote the benefits of Motilal Oswal Long Term Equity Fund

    Digital Refresh Networks creates DVC campaign for Motilal Oswal

    By Our Staff

     

    Motilal Oswal Mutual Funds has launched a series of digital films to create visibility for its ELSS fund and its dual benefits in a quirky way with relatable real life situations. Conceptualised and executed by Digital Refresh network, campaign films aim to reiterate the unique proposition of Motilal Oswal Long Term Equity Fund (An ELSS Fund).

     

    Speaking on the film Charles Nadar, Senior Vice President, Marketing, Motilal Oswal Financial Services Limited (MOFSL) said, “Since it’s that time of the year when investors are scrambling for ways to save tax, this campaign seeks to highlight Motilal Oswal Long Term Equity Fund offerings, mainly built to help save tax U/S 80C and achieve their planned financial goals. We constantly endeavour to design ad campaigns that evoke humour, are awe-inspiring, and are relatable to everyday situations. On this note, we took cue from those real life situations where choosing from one of two options can result in the fear of missing out on the alternative, making it difficult to take a decision. But with our ELSS fund, one can save tax and build wealth simultaneously. ”

     

    Added  Amit Agarwal – Creative Director, Digital Refresh Networks: “A clear brief is half of the job done! Thanks to the team at MOMF, we received a very sharp proposition to communicate. We were happy to build further on our expertise with short format stories, to help the sharp messaging, land effectively with the audience.  What becomes critical in this form is the little nuances that make the story come through even within a short window. It is the attention to this detailing that makes all the difference and finally, it’s the response to the communication that adds to the joy of this process, the videos have been well accepted by the audience as we are seeing great organic traction! That is the win we play for.”

     

     

  • Targets new to market investors

    Motilal Oswal launches new campaign

    By Our Staff

    Motilal Oswal Financial Services Ltd’s (MOFSL) value added stock broking service has come out with a new ad campaign targeting new to market/novice investors. The film is live on digital and social media.

    Said Ramnik Chhabra (Executive Director Marketing MOFSL): “When you are doing something for the first time; not everyone will get it right without expert advice. In this campaign we have used this insight in a relatable way to address the substantial Point Of Market Entry equity investing audience. Our equity expertise available through a unique combination of a physical advisor available on phone & digital advisory tools on the investing app can help new to market/novice investors start investing the right way.”

     

     

  • Targets new to market investors

    Motilal Oswal launches new campaign

    By Our Staff

    Motilal Oswal Financial Services Ltd’s (MOFSL) value added stock broking service has come out with a new ad campaign targeting new to market/novice investors. The campaign is live on digital and social media.

    Said Ramnik Chhabra (Executive Director Marketing MOFSL): “When you are doing something for the first time; not everyone will get it right without expert advice. In this campaign we have used this insight in a relatable way to address the substantial Point Of Market Entry equity investing audience. Our equity expertise available through a unique combination of a physical advisor available on phone & digital advisory tools on the investing app can help new to market/novice investors start investing the right way.”

     

     

  • Experience the advantage of both worlds- Physical and Digital

    Motilal Oswal launches ‘Phygital’

    By A Correspondent

     

    Given the stockmarket volatility and the need for sound advice while investing,

     

    Motilal Oswal Financial Services has launched a campaign promoting its ‘Phygital’ service that combines the speed and convenience of online investing with the research and customised advisory through an advisor available on call.

     

    As a full service broker, Motilal Oswal Financial Services differentiates itself by providing not just cutting edge digital trading through its habit sensitive separate Investor & Trader apps, it also provides an advisor on call to help understanding the research and advise across the whole suite of investing products. The advisor acts not just as a market expert decoding reams of information into actionable investing, he/she also acts as a sounding board and counsellor – especially important during volatile markets where emotions can get the better of anyone.

     

    Ramnik Chhabra

    “A value added experience is one where the service is configured around customers’ needs. Equity as an asset class has low penetration with new investors being added every day. This requires both rational analysis and emotional discipline to succeed. The combination of digital convenience with advisor analysis/counselling/insight that a PHYGITAL experience provides helps fulfil these needs”. To make the PHYGITAL proposition come alive, we have created a campaign across touch points on the benefits of the PHYGITAL investing experience.” said Mr. Ramnik Chhabra, Executive Director Marketing at Motilal Oswal Financial Service Ltd.

     

    The campaign has a distinct look and tagline to engage audience to experience the advantage of both worlds, Digital & Physical. The campaign touch points include digital and social media, email and WhatsApp messaging.

     

     

  •  The campaign attempts to educate investors about the emerging Index Investing category by using the concept of Minimalist Investing

    Motilal Oswal AMC launches ‘The Minimalist Investor’ campaign

    By A Correspondent

     

    Motilal Oswal AMC has come up with a campaign promoting Index Funds titled ‘The Minimalist Investor’. The campaign attempts to educate investors about the emerging Index Investing category by using the concept of Minimalist Investing.

     

    Said Ramnik Chhabra, Executive Director Marketing at Motilal Oswal Financial Service Ltd: “There is an innate similarity between Index Investing and the minimalism trend. Both rely on simplicity of choice, frugality in approach and are good for you over a period of time. This metaphor is what we decided to leverage to educate investors about the emerging Index Fund category in Mutual Funds”

     

     

  • The underlying theme of the campaign is based on observed behavior

    Motilal Oswal affirms itself as an equity investing expert in ad

    By A Correspondent

     

    Motilal Oswal has come out with a new digital campaign strengthening its position as an equity investing expert. The underlying theme of the campaign is based on observed behaviour wherein investors keep analysing past performance to decide on future course of action.

     

    Speaking on the campaign, Ramnik Chhabra (Executive Director – Marketing, MOFSL) said: “When investing in equity, many investors have a ‘mud mudke dekhna’ mentality. This often proves detrimental. It is this insight that we have used in our latest educational campaign for MOAMC. In equity, if you keep looking backward, you can’t move forward.”

     

    Added Chhabra on the campaign: “The execution shows people who continuously look backward losing out. Using a distinct tone and personality consistent with previous Motilal Oswal communication, the campaign depicts different situations people find themselves in if they keep looking back.”

     

     

  • A bull is seen as a symbol of stock markets and a bull ride one of volatility

    Motilal Oswal’s next addresses volatility in stocks

    By A Correspondent

     

    Motilal Oswal has launched a new ad campaign to address current stock market volatility. The company has been playing an instrumental role in being the finance partner of choice among its consumers. Over a period of three decades, it has provided products and advice to help create wealth through equity investing.

     

    Said Ramnik Chhabra (Director Marketing MOFSL): “Volatile markets test patience and reward conviction. In times like these, it is important to invest in quality stocks and hold on to them even during tough market conditions. It’s what we focus on with our “Buy Right: Sit Tight” investing philosophy. The TVC tries to demonstrate this through the vivid metaphor of the bull ride.

     

    Added Garima Khandelwal, Executive Creative Director, Mullen Lintas: “Motilal Oswal wanted to make an industry point to stay invested when the market is rough, we wanted to continue the brand tonality of saying it laterally, thus the metaphor of a mechanical bull, also using the same track, some properties we have now built for the brand.”