Havas Media India has been awarded the integrated media duties of Assetz Property Group in Bengaluru. The business is estimated at about Rs 15 crore and will be handled out of the Havas Media Bengaluru office.
Mallanna Sasalu
Commenting on the association, Ben Salmon, CEO of Assetz Property Group, said, “Havas Media had a deep understanding of the real estate market. Their global credentials, thought leadership and cross media experience with digital focus impressed us. Their passion and clear understanding of our brand needs made them our prefered choice.â€
“Havas Media has a passionate team and their experience in the real estate domain is quite rich. We are confident we will do great work togetherâ€, added Mallanna Sasalu, COO Assetz Property Group
Anita Nayyar
Speaking on the appointment Anita Nayyar, CEO, Havas Media Group, India and South Asia said, “This is another important integrated media win for Havas Media on the back of our MTS India and World Kabaddi League win. We are delighted to partner with Assetz and contribute to their growth.â€
“Assetz has a unique business proposition – it is an interesting brand to work with. Havas Media’s digital at core approach and meaningful brands framework will add a lot of strategic value to the brandâ€, explained Mohit Joshi, Managing Director, Havas Media India.
Mohit Joshi
Assetz Property Group is in the business of real estate development and business portfolio management developing projects across residential, commercial and mixed-used asset classes in India.
Havas Media India recently won the integrated media mandate of MTS India, Yepme.com, World Kabaddi League, Borosil India and the digital duties of XOLO mobile and Businessworld magazine.
Havas Media India has won the integrated media duties of Borosil Glass Works Ltd. in a multi agency pitch. The account is estimated to be upwards of INR 20 crores and will be handled out of the Havas Media Mumbai office.
Borosil Glass Works is a leading producer of laboratory glassware and microwavable kitchenware in India having the ISO 9001 certification.
Commenting on the appointment, Rituraj Sharma, V.P. Consumer Products, Borosil Glass Works, said, “Havas Media came across as a very professional and a passionate agency. Their transparency, knowledge and media expertise was impressive. We wanted a dynamic partner to help us scale further and found one in them .”
Anita Nayyar
Speaking on the win, Anita Nayyar, CEO, Havas Media Group, India and South Asia, said, “Borosil is a prestigious and trusted brand in India and we are glad they have entrusted us with their business. It has been a good year of integrated media wins for us. Our ability to provide meaningful connections across communication touchpoints has been appreciated by clients.”
“This win further consolidates our integrated media offering with digital at the core. We look forward to partnering with Borosil as they scale in India”, said Mohit Joshi, Managing Director, Havas Media India.
Mohit Joshi
Borosil Consumer Products division sells microwavable and flameproof kitchenware and glass tumblers through over 5000 retail outlets. Recently Borosil also diversified into small appliances, melamine dinnerware and home decor. Borosil also specialise in scientific glassware which has found use in over 2000 different products and applications, in areas as diverse as Microbiology, Biotechnology, Photo Printing, Process Systems and Lighting.
Havas Media India has appointed Hans Mathews as Executive Director of its West India operations. He will be based out of Havas Media’s Mumbai office.
While Hans will manage the agency’s Mumbai office, his key mandate will be to drive growth for the group in the Western region.
Hans joins with seventeen years of experience in the industry, having worked with international agencies in India, MENA and Malaysia. Most recently he was the Chief Client Officer at Mindshare Malaysia where he led Ford’s regional APAC media team managing partnerships with digital and content partners. He was also responsible for managing brands like UL, Maxis, Kraft, Nestle and HSBC. Prior to this Hans has held leadership roles at Mindshare India, Zenith Optimedia and other leading agencies.
Anita Nayyar
Speaking on the appointment, Anita Nayyar, CEO, Havas Media Group India and South Asia said, “Hans has a rich industry experience working across multiple blue chip brands in different categories. He has been in many leadership positions and has managed critical client relationships. This along with his business development ability makes him ideal to head our Western operations. We are very happy to have him with us.”
“Mumbai and the Western region are at the core of Havas Media India’s operations. Our business in the region has grown tremendously over the years and today we are handling very prestigious clients in that market like Parle, Quikr and many others. Hans, with his astute leadership, will propel our operations further. We warmly welcome him”, added Mohit Joshi, Managing Director, Havas Media India.
Mohit Joshi
On his new role, Hans Mathews, Executive Director, West said, “I am delighted to be a part of the dynamic Havas Media team which has witnessed great momentum in the last few years. I find the agency’s positioning around Meaningful Brands engaging and think the framework offers brands tremendous opportunities to communicate effectively. I am looking forward to contributing to Havas Media’s western operations and taking the business to the next level.”
:: 82% Indians think brands should play a role in improving our quality of life and well-being
The results from Havas Media Group’s 2013 Meaningful Brands statistically demonstrate that Meaningful Brands outperform the stockmarket by 120 percent. It demonstrates in hard financial terms, how the relationship between people and brands can benefit from measuring, communicating and delivering increased well-being.
Top 12 Meaningful Brands 2013
India:
Life Insurance Corporation (LIC), Britannia, Cadbury, Sony, Samsung, Parle-G, Unilever, Tata Motors, Airtel, Hyundai, LGE and Maruti
India Top 3 Sectors : F&B, Auto and IT & Consumer Electronics (ITC)
Global Top 3 Sectors : Retail, F&B, ITC
Brands can break sector limitations and emerge outliers disrupting all categories as Life Insurance Corporation in India. 2013 shows a marked increase in the importance of ITC globally, half of the top ten brands are technological; these act as enablers to empower us to achieve our potential.
Indian Brands having greatest Attachmen (highest percent of people who would care if they disappeared): LIC, Cadbury, Unilever
In its sixth year, the 2013 findings show Indians as the ‘most passionate and grateful’ customers across the globe, believing brands ‘can and should’ contribute positively to their overall quality of life. People in India tend to believe the overall intentions of brands yet are a bit sceptical of their communication creating huge opportunities for brands to make a real, tangible meaningful difference. India is increasingly expecting brands to enhance personal well-being as brands become aspirational symbols of their improved standard of living.
The study measures 13 dimensions: impact of the brand’s ‘Marketplace’ benefits alongside its impact on 12 different areas of ‘Well-being’ (Personal and Collective), for a comprehensive view of its effect on quality of life. Unique in scale – 700 brands, over 134,000 consumers and 23 countries, it measures the benefits brands bring to people’s lives. The Meaningful Brand Index (MBi) forms the core of the Meaningful Brands framework allowing a view of brand results in terms of consumer perception over time.
Anita Nayyar
Speaking on the study, Anita Nayyar, CEO, Havas Media Group, India & South Asia, said, “The India findings highlight deep customer involvement with brands, making ‘meaningful’ the sweet spot of brand strategy in India. Meaningful – today is real business, delivering what matters when, in the truest economic and social sense. It drives brands to establish relationship connections with their customers directed towards sustained personal, societal and financial success.”
India findings
Consumers in India not only trust brands more but also expect more. Key figures include:
:: 68% people in India generally trust brands (Asia 58%, US 36%, Global avg. 45%)
:: 71% believe that brands can play a role in improving their quality of life and well-being (Asia 65%, US 41%, Global avg. 50%)
:: 82% think companies and brands should play a role in improving our quality of life and well-being (Asia 77%, Global avg. 70%)
:: 79% agree that large companies should be actively involved in solving social and environmental problems (Asia 75%, Global avg. 71%)
What Indians Want? – Modern-day life and livelihood pressures dominate the psyche of Indians:
:: 3 key issues Indians cannot live without:
People who care, Save money & better manage spending, Adopt a healthy lifestyle
:: 3 key issues Indians want to devote more time to:
Learn new skills, Adopt a healthy lifestyle, Simplify and organise life to gain more time
Mohit Joshi
“More meaningful global brands are likely to come from emerging than western markets where brands need to reinvent themselves to reconnect with people, to avoid getting commoditized. This presents huge opportunities for existing and new brands to establish meaningful connections with their customers in India. Here consumers are still warming up to brands and core categories like F&B brands are seen as meaningful. The study is scalable and throws up rich inferences for a strategic outlook. LIC is an outlier being in the insurance category yet completely in sync with Indian touch points, thus its India’s 2013 top meaningful brand”, continued Mohit Joshi, Managing Director, Havas Media India.
Havas Media Group, India has appointed Ranjoy Dey as Head – Digital. His key responsibility will be to drive growth for the digital offering of Havas Media in India.
An MBA graduate, Dey has about 19 years of experience having worked extensively in the digital marketing domain. Prior to Havas he was COO at Ignitee Digital and was earlier with Digitas India. Dey has handled brands like Nestle, Samsung, Reckitt Benckiser, Dabur, ITC, JK Tyre, Axis Bank, SanDisk, Airtel, Pizza Hut Delivery, amongst others. His works have won several National and International awards including the PMAA, MAA Globes, Abbys and DMA.
Anita Nayyar
Speaking on the appointment, Anita Nayyar, CEO Havas Media Group India and South Asia said, ‘Digital at core’ is not only our group philosophy but our mission in India. Havas Media Group had a great run in 2013 and in 2014 won key digital accounts of Yepme.com and Xolo. We are committed to deliver digital across platform, across devices. It is clearly our focus area of growth year-on-year to give clients integrated incremental value fulfilling their business objectives. Ranjoy has the attitude, the all round experience and the energy to drive organic and inorganic digital expansion in the India market; we are delighted to have him on board to jettison the digital strength at Havas Media Group forward.”
Mohit Joshi
“Young India is a hotbed for digital and 360marketing with challenging and exciting times ahead for all of us. Havas has some of the best digital and media tools and trainings in the industry that have delivered rich rewards to clients across the globe. Ranjoy will be a good navigator to bring to the table innovation and real value for the present and future clients of Havas Media in India”, added Mohit Joshi, Managing Director, Havas Media India.
RECMA 2013 Compitches has graded Havas at No.1 in YTD new business achievements in both the 2013 preliminary reports. The company stood at No. 2 Media Agency position in the recently declared Agency Report Card 2013 by Campaign India – garnering 8 out of 10 points. It was also shortlisted for the Agency of the Year 2013 Awards.
Anita Nayyar
“2013 proved to be a good year where our state of the art product, our dedication and hard work paid. We thank all our clients for trusting us with their businesses in an otherwise tough year and our media partners for their unflinching support at all times,” said Anita Nayyar, CEO, Havas Media Group India & South Asia.
“Given our ‘meaningful brands’ research and other ‘thought leadership’ tools, we are confident that we will replicate the success of the past years. Our ‘Digital at the Core’ avatar is in sync with the current market realities and is finding a lot of interest and traction among the clients. At Havas Village, we are consolidating creative and media through our unique Meaningful Connection Planning offering,” she added.
Mohit Joshi
“Taking from our ‘meaningful brands’ framework we impart holistic solutions to brand marketing which has been the value differentiator. We believe in client delight and will continue to deliver in 2014,” said Mohit Joshi, Managing Director, Havas Media India.
Among the news busineses, Havas Media added include Emirates, Voltas, Amway, Aspiring Minds, Shaadi.com, Wonder Cement, Neo Milk Products, Halonix, Simmtronics, Mobis and Bloomberg TV India amongst others along with a roster of clients including Hyundai Motor India, Parle Products Ltd., MTS India, Quikr.com, Taj Hotels, Capgemini India, etc.
Arena India was also launched under Havas Media Group to take on the responsibilities of the global LG Electronics win.The specialist brands Mobext India for mobile solutions and Ecselis for performance marketing are a part of Havas Media Group India.
Havas Media India has won back the media mandate of Bloomberg TV India. For a short while the account was with Aegis Media’s Vizeum India.
“Bloomberg TV India is all about catering to the elite key decision makers. Havas has demonstrated expertise in using media innovatively and we look forward to a great new relationship,” said Sriram Kilambi, President, Bloomberg TV India in a statement.
Anita Nayyar
“It is wonderful to renew ties with Bloomberg TV India. We are closely tuned in to their brand philosophy and keen growth path. Our meaningful brands framework is perfectly suited and will increasingly be applied to create connections to further enable Bloomberg TV India to talk to their audience on this trajectory”, said Anita Nayyar, CEO Havas Media Group, India & South Asia.
Mohit Joshi
“We are glad Bloomberg TV India thought us the correct people to partner with for their future plans. It is an interesting product and they are good people to work with; it is wonderful to have them back,” added Mohit Joshi, Havas Media Managing Director.
The registration promos for the seventh season of Kaun Banega Crorepati (KBC) have begun, and Indians from all over the country are queueing up in the hope of hearing the magic words “Aur aap jeet gaye hain!”
The question however is whether KBC this year will be able to garner the same amount of interest amongst its audience and receive ratings on par with previous years’ or will it show signs of the seven-year itch. “It will open below last year’s rating, more close to 4.5 to 5.0 TVR. In any case fragmentation is happening which will cause a drop in viewership. For instance, the IPL may reach more people, but there has been a drop in actual TVRs. Also, there is some amount of boredom that has set in on KBC, which will be the main reason for a drop in viewership,” feels Hariharan Vishwanath, National Trading Director, MEC.
Mohit Joshi
However, others feel that host Amitabh Bachchan’s charisma is enough to draw people to the show, apart from being a format which everyone – young or old, male or female – can relate to.
“This year will be similar too. Amitabh Bachchan is the key reason for these ratings and his charisma will continue this year as well,” says Mohit Joshi, MD, Havas Media.
Neel Kamal Sharma
Agreeing with Mr Joshi, Neel Kamal Sharma, COO – Buying, Madison Group adds, “KBC continues to be the channel driver and I am confident that it will be the channel driver this year as well. The real challenge for channel will be to bring some element of freshness for viewers so that it continues to attract them in an engaging manner.”
Media planners feel that the format captures the viewers’ imagination by letting them be in the contestant’s shoes as they try to answer the questions. It is this that keeps them hooked to the show. And that is the reason for the show’s adaptation in various regional languages, too. After Kannada, Tamil and Malayalam, KBC was recently launched in Marathi as well.
“Regional is the next big national. Let’s draw a parallel regional daily print titles (Tamil, Marathi, etc) have more readers in the regional markets than English (or even Hindi in these markets ) which clearly tell that there is an audience who will watch and they want to see content in their local language. Therefore, KBC does make sense in regional languages,” explains Mr Vishwanath.
On the other hand, Mr Joshi feels that nobody can match AB’s magnetic personality. “The effort is always to get the regional celebrity to host it which is good. “I would say they do moderately well.”
In what could be a swayamvar of sorts, Havas Media won the media mandate for Shaadi.com in a multi-agency pitch. The account will be handled by the agency’s Mumbai office.
Gourav Rakshit, Chief Operating Officer, Shaadi.com said, “Shaadi.com is a pioneer in the online matrimonial space and is unanimously recognized as the world largest online matrimonial service. We were seeking a partner who not just understood what we do and how we do it, but also why we do it. In Havas Media we found a partner who reciprocated our needs with efficient ideas that positively reflect their understanding of the category and the brand. We believe they will significantly contribute to the growth of the brand in the future.”
Anita Nayyar
Mohit Joshi
On the win, Anita Nayyar, CEO Havas Media Group, India and South Asia explained, “It is our endeavour to bring customised business solutions to our client brands and category taking from a deep understanding of people insights and analysis coupled with innovation. We are glad Shaadi thinks the same of us and look forward to working on the account.”
“It has been an interesting year so far with a series of wins and Havas is indeed geared for the future of brand challenges to deliver insightful and meaningful brand solutions,” said Mohit Joshi, Managing Director, Havas Media India.
Havas Media has won the media mandate for media duties for Wonder Cement in a multi-agency pitch including key industry players. The account size is valued at INR 25 to 30 crores.
Wonder Cement is a part of R.K. Marble Group the leading name in the marble industry.
Anita Nayyar
Mohit Joshi
Speaking on the appointment, Anita Nayyar, CEO Havas Media Group, India and South Asia said, “We are delighted on this win and eagerly look forward to working on the business. The year has started on a good note with a series of new business wins and this partnership will further add scale to our operations. With the new philosophy of ‘digital at the core’ at Havas Media, we are sure we will be able to leverage our global expertise on the business.”
“It is a challenging category and we are geared up to take the challenge,” said Mohit Joshi, Managing Director, Havas Media India.
Abhishek Jain will head buying for the west for Havas Media India, with the buying and operations team reporting in to him. Prior to joining Havas Media, he was with Lintas Media Group managing buying for Maruti and Sony.
Anita Nayyar
Commenting on the appointment Anita Nayyar, CEO, Havas Media Group India & South Asia said, “We already have an established presence in the West with cross-industry clients and are looking to further expand our footprint. Abhishek’s talent will bring additional, innovative and value offerings to our clients and the region.”
Kunal Jamuar
“Abhishek joins us with a rich experience of over 13 + years which spans across media planning and buying, having worked on several key businesses and categories. He has a strong understanding of his mandate and we are glad to have him in the Havas family”, said Mohit Joshi, Managing Director, Havas Media India. “His skill will go a long way in delivering a better client experience,” said Kunal Jamuar,
Executive Director, West, Havas Media India who he will be reporting in to.
Mohit Joshi
“It gives me great pleasure to come back home to Havas Media after 2.5 years. Anita Nayyar and Mohit Joshi have always been an inspiration, a great team of Business Mind and Strategy. Havas is the fastest growing media agency now who values both its clients and its people and I am happy to be a part of it”, said Mr Jain.
Aspiring Minds India’s leading employability solutions company patronized by students and corporates across industry has appointed Havas Media to handle its media duties. The win is estimated at Rs 20 crore.
With a management team from MIT, the IITs and IIMs Aspiring Minds is adapted to meet requirements across sectors, candidates can seek a desired job and get feedback of their areas of strength and weakness with an analysis on their core skills and necessary improvement areas. AMCAT is already the largest employability assessment in the country ad has been taken by over one million students in the country.
Himanshu Aggarwal
Commenting on the appointment, Himanshu Aggarwal, Co-Founder & CEO, Aspiring Minds said, “We pioneered a new space in the education- employment segment and have seen robust growth, establishing a pan-India operational presence in a short span of time. Investing substantially in media, we are now geared up to expand and take the AMCAT advantage to every youth of the country,” adding, “We believe Havas Media with their media skills and cross sector knowledge, passion for people and understanding of our customer both student and corporate will be the right partners to help achieve our objectives in the marketplace in the long term.”
Anita Nayyar
Mohit Joshi
“The best students today need direction even after their degree in choosing the industry suited to their success and the employer needs his fit. Aspiring Minds has positioned itself strongly in the recruitment space and in getting jobseekers a job on merit. They are very activity focused and research based; and so are we, we look forward to working on this account,” said Anita Nayyar, CEO, Havas Media Group, India & South Asia.
“Education and employment fit is the need of the hour for India. Our mix of media and digital expertise in reaching a younger audience across India will certainly bring in the momentum. The team is smart, young and open to ideas so it will be an interesting association”, added Mohit Joshi, Managing Director, Havas Media.
