MxMIndia

Tag: Mohit Joshi

  • For the food division which includes RoohAfza

    Havas Media wins Hamdard mandate

    By Our Staff

     

    Havas Media India has won the offline media mandate for Hamdard Laboratories’ food division, that includes the iconic beverage brand RoohAfza and all its extensions, Hamdard honey, Hamdard saffron, oils, healthy teas, snacks, dairy products, and other value added innovative food products.

     

    The account will be handled out of the agency’s Gurugram office, led by Uday Mohan, President – North & West India, Havas Media.

     

    Hamid Ahmed
    Hamid Ahmed

    Said Hamid Ahmed, CEO, Hamdard Laboratories India (Foods Division): “Hamdard cherishes the trust and popularity of millions of households through its health benefitting natural products for the last 114 years. Our aim is to become a truly home-friendly food & beverage brand with a core purpose of offering health through foods. We are confident of Havas Media’s capabilities and strongly believe in their Meaningful Brands philosophy, making them the right partner for us. We look forward to this partnership.”

     

    Mohit Joshi
    Mohit Joshi

    Added Mohit Joshi, CEO, Havas Media Group India: “Hamdard is a legacy brand, a trusted household name with a presence of over 100 years, offering natural and healthy products. With health and immunity taking centre-stage in our lives, herbal and ayurvedic food products and supplements are becoming the preferred choice of consumers. Our ‘Meaningful Brands’ philosophy resonates well with a brand like Hamdard and we are glad to be appointed as their media partner. We look forward to our association in driving the brand’s meaningful journey.”

     

  • Delhi and Gurugram are one of the largest business units of Havas Media Group India

    Havas Media announces key elevations for senior management

    By Our Staff

     

    Havas Media Group India has announced elevations and promotions with immediate effect.

     

    Given that Delhi and Gurugram are one of the largest business units of Havas Media Group India with clients ranging from auto, consumer durables, real-estate to fashion, F&B and hospitality sectors among others, the North operations have been consolidated under two unit heads – Roopali Sharma, who completes eight years and Harbir Singh, who completes six years. They have been promoted as Managing Partners – Delhi. Chandradeep Kumar completes five years and has been promoted to Senior Vice President (Delhi).

     

    The Mumbai office will be led by Manish Sharma (previously Vice President -Delhi) as Executive Vice President and Head – Mumbai. He has been with the organisation for over five years. Both North and West continue to report to Uday Mohan, President – North & West India.

     

    In Bengaluru, which has clients like Swiggy, Gamezy, MyGate and the recent win of Ola, the office will continue to be led by Saurabh Jain. He has been with the agency for over six years and has been promoted as Managing Partner – South.

     

    Meanwhile, Rohan Chincholi has been elevated to Head of Digital to oversee and consolidate the overall digital business/services across markets, as the agency strengthens its digital footprint in the region through its new Mx methodology that combines both consumer insight and data. This is Chincholi’s second stint at Havas Media. He rejoined the agency in 2017.  Jain and Chincholi will continue reporting to Mohit Joshi, CEO, Havas Media Group India.

     

    Commenting on the re-organisation, Joshi said: “Continuing to invest in people as we reaffirm our focus on Mx operating system and 4Ps – Product, People, Pitches and Passion, I am excited to announce the promotions for these deserving leaders. They have been with us for a long time, tireless with their efforts and commitment in what has been one of the toughest years to help Havas Media reach greater heights. We are confident that going forward this team of emerging leaders will continue to help us become a more agile and robust media group.”

     

  • With Sanchita Roy taking over as Head of Strategy

    Havas Media Group bolsters top deck

    By Our Staff

    Sanchita Roy
    Sanchita Roy

    Havas Media Group India is reorganising and strengthening its team with Sanchita Roy taking over as Head of Strategy. Roy, who joined the group as Head of West to manage the overall Mumbai operations last year, is armed with over 19 years of experience in media planning and strategy.

    In her new role, she will be responsible for driving the growth strategy for Havas Media Group India and leading strategic investments for its clients.  Sanchita will continue to report to Mohit Joshi, CEO, Havas Media Group, India.

    Mohit Joshi
    Mohit Joshi

    Said Mohit Joshi, CEO, Havas Media Group India: “Havas Media Group India has won many new clients last year despite the slowdown and continues to keep the momentum this year too with many prestigious clients such as Dominos, CG Foods, Micromax and more. Our India offering is now a key contributor to the overall global pie and hence this is an important step towards strengthening our product portfolio. Sanchita’s vast experience as a strategist makes her a perfect fit for this role and further bolsters our leadership team.”

    Added Roy, Head of Strategy, Havas Media Group India: “The last one year has been one of constant change across the world, especially so in the way consumers are interacting and engaging with brands. In my new role, the endeavour would be to understand these shifts and deliver Meaningful Media for our clients, using data, technology and content. I am excited about this opportunity and look forward to adding value and partnering Havas Media Group India in its new growth journey.”

  • A proprietary study to understand the impact of IPL on brand health metrics

    Havas Media Group launches Hi-Cricket

    By Our Staff

    Havas Sports & Entertainment has partnered with YouGov, a research and data analytics group, to launch Hi-Cricket, a proprietary study to understand the impact of the Indian Premier League (IPL) 2021 in influencing brand health metrics across categories.

    The study, led by the Havas Insight team, has respondents from key cities to get a deeper understanding of how a larger than life platform such as IPL helps influence mind measures. Hi-Cricket will also answer the role of premium media buys in impacting brand health, one of the most critical questions raised by advertisers today.

    Mohit Joshi
    Mohit Joshi

    Said Mohit Joshi, CEO, Havas Media Group India: “Hi-Cricket 2021 is a culmination of Havas’ Meaningful Brands philosophy and data from YouGov’s Cube. While there is a lot of discussion on IPL performance and viewership, this unique study helps to not only understand consumers’ level of engagement with the game but also allows advertisers to track the impact of IPL 2021 on brand health metrics like Awareness, Consideration, Familiarity and Recommendation. The research uses customised quantitative structured questionnaire and encompasses Tier 1 & 2 cities. Designed to constantly monitor brand trends on key brand health indicators, along with Meaningful attributes, this study will help advertisers understand the overall impact of their association with IPL. Hi-Cricket is the first initiative by Havas Insights and Havas Sports and Entertainment; we also intend to take the partnership into other sporting domains such as the Olympics, Hockey, Football and Kabaddi.”

    Deepa Bhatia
    Deepa Bhatia

    Added Deepa Bhatia, General Manager, India, YouGov: “According to YouGov India profiles’ data, IPL is one of the biggest sports assets along with ICC Cricket T20 World Cup. Sports assets have impacted the recall of brands globally. YouGov panel constitutes data of 2 lakh active panel respondents who have participated in various surveys. During the IPL season, YouGov will consistently reach out to people who watch IPL to set up the study. Using Havas’ Meaningful attributes, the customised Hi-Cricket study will help us understand what drives meaningfulness for brands and to what extent are campaigns able to drive perceptions for brands based on functional, personal and collective benefits.”

     

     

  • The account will be handled out of the agency’s Gurugram office

    Havas Media wins integrated mandate of Micromax

    By Our Staff

     

    Havas Media India has won the integrated mandate of Micromax Informatics Ltd, the and consumer electronics company. The mandate includes both traditional and digital media as well as creative and strategy for the brand.

     

    The account was won following a multi-agency pitch and will be handled out of the agency’s Gurugram office led by Uday Mohan, President – North & West India, Havas Media.

     

    Rachna Lather
    Rachna Lather

    Said Rachna Lather, Marketing Head, Micromax India: “Havas Media’s social media strategy & creativity is well-known in the market. Micromax as a brand is very nimble footed and are launching products in the market back to back. We want to work towards further strengthening Micromax’s footprint in the digital landscape, and working cohesively on an integrated communication approach. We look forward to a fruitful partnership with Havas Media, which is aimed towards mutual growth and success.”

    Mohit Joshi
    Mohit Joshi

    Added Mohit Joshi, CEO, Havas Media Group India:  “We are thrilled to partner with Micromax, a truly glocal brand. It is an exciting time for Micromax to re-establish itself in the Indian market as a flagbearer of the Make-in-India initiative. Keeping in line with Havas Media’s consumer-centric approach and the Group’s growing expertise in performance and market-place initiatives, we look forward to charting the brand’s journey and strengthening its positioning in the market through our meaningful Media Experience (Mx) philosophy.”

     

  • The senior management team are part of Havas Media and Havas Creative

    Senior management at Havas go more senior

     

     

    Havas Group India has announced key elevations in its senior management team for Havas Media and Havas Creative.

     

    Uday Mohan, Managing Partner North & West, Havas Media will now be President, North & West. R Venkatasubramanian, National Head Buying, Havas Media will be President & National Head Investments. And Manas Lahiri, Managing Partner – North, Havas Creative has been elevated to President, North.

     

    Mohan and Venkat will continue to report to Mohit Joshi, CEO, Havas Media Group India and Lahiri will report to Rana Barua, Group CEO, Havas Group India.

     

    Said Rana Barua, Group CEO, Havas Group India: “I am excited to announce well deserved key elevations from our Havas Group Senior Leadership team, that will further accelerate growth and enhance the value proposition of our organisation and take the agency to greater heights. 2020 has been a challenging yet a very satisfactory year for the agency in terms of clients, revenue, awards, and fame. I look forward to Uday, Manas and Venkat to soar higher and take us to even greater achievements, and targets.”

     

     

  • The mandate includes both offline and digital media duties

    Havas Media to deliver for Domino’s Pizza

    By A Correspondent

     

    Havas Media has bagged the integrated media duties for Domino’s Pizza operated by Jubilant FoodWorks Limited. The account has been assigned after multi-agency pitches and participation from the leading networks. The mandate won by Havas Media includes both offline and digital media duties.

     

    Pratik Pota

    Said Pratik Pota, CEO and Whole-time Director, Jubilant FoodWorks: “We are glad to have Havas Media on board as our media partner. We are confident that their expertise, market understanding and integrated offering will help us in driving the next phase of transformation and growth for Domino’s. We look forward to a long and fruitful partnership”.

     

     

    Rana Barua

    Added Rana Barua, CEO, Havas Group India: “We are absolutely delighted to partner with a prestigious brand as Domino’s Pizza, which is one of the most loved pizza brands in the world. And looking forward to playing an integral role in charting out the next phase of growth. Whilst, the Food and Beverage industry as a whole has gone through extremely challenging time during the past few months during the pandemic, we are confident, we will be able to contribute to the brand’s growth with our holistic village model and integrated offering”.

     

    Mohit Joshi

    Said Mohit Joshi, CEO – Havas Media Group: “This win is a testament to our continued efforts of scaling our operations further in India and the expertise we bring to our clients. At Havas Media, we invest in media that matters and drive Media Experience (MX) that connects a client with their target audience. This unique data-driven and content powered approach is the bedrock of all our strategies. With this mandate, we look forward to further strengthening Domino’s Pizzas’ meaningful journey and adding an esteemed brand to our stellar list of existing clients”.

     

    The business will be handled out of the agency’s Gurugram office led by Uday Mohan – Managing Partner – North and West.

     

     

  • He will continue to report to Rana Barua, Group CEO, Havas Group India

    Mohit Joshi is now CEO, Havas Media Group

    By A Correspondent

     

    Mohit Joshi

    We thought he was CEO of Havas Media already, but now it’s formal and official. Havas Group India has announced the elevation of Mohit Joshi to Chief Executive Officer of Havas Media Group with immediate effect. Prior to this, Joshi was Managing Director of Havas Media Group. He will continue to report to Rana Barua, Group CEO, Havas Group India.

     

    Joshi has spent over 13 years at Havas Media and has 20+ experience in the media. He is also in the mancom of AAAI and IAMAI and is actively involved in other industry bodies as well.

     

    Vishnu Mohan

    Added Vishnu Mohan, Chairman and CEO, Havas Group, India and Southeast Asia: “I have had the privilege of welcoming Mohit to Havas almost 14 years ago. A true dynamic leader with an in-depth understanding of consumers, brands, and the changing media landscape. Mohit’s experience and long association with Havas makes him an ideal choice for the leadership role, as we look to significantly scale our presence in the media space.”

     

     

    Rana Barua

    Said Barua: “Over the last few years, Mohit has not just driven existing clients and business but has also played a lead role in driving the growth for the agency. He is a passionate and a visionary business leader, who brings invaluable expertise. His long-term vision coupled with his acumen will help us make a more meaningful difference to brands and consumers. I am happy that its Mohit who will lead Havas Media Group into the next phase of growth.”

     

    Added Joshi: “In today’s dynamic and evolving business environment, Havas overall is undergoing a massive change to stay differentiated, relevant and meaningful. I’m excited to take on this huge responsibility and new responsibilities and combating the challenges during this crucial time and I look forward to the next chapter working closely with Rana, the senior management of Havas Group India, my wonderful colleagues and clients and the entire team across the region and all our global offices.”

     

     

  • This alliance is designed to ensure Havas optimises the full potential of OOH advertising as part of a cross-platform strategy

    Havas Media announces partnership with Tribes for OOH

    By A Correspondent

     

    Havas Media Group India has announced a strategic partnership with Tribes, the OOH, retail, and activation agency. This alliance is designed to ensure Havas optimises the full potential of OOH advertising as part of a cross-platform strategy.

     

    Said Rana Barua, Group CEO – Havas Group India: “During this transformative time for the OOH industry, our partnership with Tribes underscores our commitment to building long-term impactful relationships. This alliance fits in perfectly with our global operating system MX, which is providing our clients the tools to build more meaningful media experiences creatively and at scale.”

     

    Added Gour Gupta, CEO & MD, Tribes: “Tribes’ superior return on experience driven by technology and innovation has forged many long-term partnerships and a proven track record of client success in producing award-winning memorable campaigns. This partnership with Havas is yet another milestone and underscores our commitment to building long-term impactful relationships.”

     

    Said Mohit Joshi, MD – India, Havas Media Group: “Along with a pan- India presence, Tribes brings a rare blend of creativity with insights to help brands succeed with out-of-home media. Moreover, with the country gradually opening-up, and the festive season approaching, OOH and activation are slated to play a significant role in building media strategies for brands and it is the right time to invest in this space. We are delighted to partner with Tribes and look forward to transforming the OOH landscape leveraging their expertise to provide our entire spectrum of clients with advantage of integrated experiential solutions, which beautifully fits in with our village way of working”

     

     

  • Prasanth Kumar, CEO – South Asia, GroupM was unanimously elected Vice-President of the Association

    Anupriya Acharya takes charge as AAAI President

    By A Correspondent

     

    Anupriya Acharya, CEO – South Asia, Publicis Groupe was elected President of Advertising Agencies Association of India (AAAI) for the year 2020-21 at its Annual General Body Meeting held in Mumbai on Monday. Ashish Bhasin, President of Advertising Agencies Association of India( AAAI), handed over charge to Acharya. Prasanth Kumar, CEO – South Asia, GroupM was unanimously elected Vice-President of the Association.

     

    Other elected members of the Executive Committee in alphabetical order are:

     

    Anand Bhadkamkar, Dentsu Aegis Network Marketing Solutions Pvt Ltd

    Kunal Lalani, Crayons Advertising Pvt Ltd

    Mohit Joshi, Havas Media India Pvt Ltd

    Pranav Premnarayen, Prem Associates Advertising & Marketing

    Rana Barua, Havas Worldwide India Pvt Ltd

    Vivek Srivastava, Innocean Worldwide Communications Pvt Ltd

    Ashish Bhasin will be the ex-officio member of the AAAI Executive Committee for 2020-21 as its immediate past President.

     

    Said Acharya: “It’s a tremendous honour and also an enormous responsibility to be elected as the President of such a prestigious organisation. I am acutely aware that our industry, like the rest of the world, has just witnessed the most unprecedented times and it’s a difficult time for most. The pandemic has only underscored the relevance of the collective thinking and the heightened role that AAAI can play. I will strive to do my best to further the interests of the advertising industry and take AAAI to greater heights as we emerge into the new normal. Many top advertising professionals have contributed very selflessly and relentlessly to the AAAI, both with and without executive positions. And that is what inspires me immensely as I take on this position. Many thanks to Ashish Bhasin for his leadership in the last two years as President – he has made great progress in making the association more inclusive, diverse and future-ready. Also, thanks to all the Executive committee members and the secretariat for all the learning they have given me in the past many years”.

     

    Added Bhasin: “I have had the privilege to lead AAAI for two years as its president, I wish to thank all my fellow executive committee members for their wholehearted cooperation and valuable support. I would also like to congratulate Anupriya Acharya on her election as President. Anupriya has been a key member of the Indian media and advertising industry for a long time. I’m sure she will play a stellar role in taking forward the Association and its work. I wish her the very best for this role.”

     

  • According to a Havas communique, the account size is estimated to be upwards of Rs 30 crore and will be handled out of the agency’s Bengaluru office led by Saurabh Jain, EVP – South, Havas Media

    MyGate allows Havas Media entry with media mandate

    By A Correspondent

     

    Havas Media has bagged the media duties for MyGate, the community management solution, whose comprehensive offering comprises security, ERP and a host of other features for gated communities. Simply put the value added software for entry management solution that many housing complexes have embraced. The mandate includes over-the-top (OTT) media services and all offline media duties. The account was won following a multi-agency pitch. According to a Havas communique, the account size is estimated to be upwards of Rs 30 crore and will be handled out of the agency’s Bengaluru office led by Saurabh Jain, EVP – South, Havas Media.

     

    Ranjit Behera

    Said Ranjit Behera, Head of Marketing, MyGate: “By enhancing the safety and convenience of gated communities and constantly introducing newer, better, friendlier solutions to everyday problems, MyGate is bringing about a positive change in community living. Effective communication is a crucial component of this effort, and we’re glad to have the passion, experience and strategic thinking of Havas Media Group’s Meaningful Media to navigate its constantly evolving landscape.”

     

    Mohit Joshi

    Added Mohit Joshi, Managing Director, Havas Media Group India: “MyGate is a pioneer brand in the community management space which thrives on technology and innovation. MyGate app facilitates a seamless and contactless experience to its user which is a need of the hour. MyGate’s recent integrations with news and healthcare platforms is a testament to their passion towards community welfare. We are honoured to be partnering with MyGate and are glad to further bolster our e-commerce portfolio with this win.”

     

     

  • ACC Limited is India's foremost manufacturer of cement and ready mixed concrete

    Havas Media bags integrated media duties of ACC Cement

    By A Correspondent

     

    Havas Media has bagged the integrated media mandate of the Mumbai-headquartered ACC Limited.

     

    Said Ashish Prasad, CMO and Head New Products & Services, ACC Limited: “We are happy to have Havas Media as a partner in our journey to live by our pioneering and innovation spirit. We are confident that with the very dynamic and fast-changing media scenario, Havas Media with their global experience & expertise will be able to develop a robust strategy for our brand and add impetus to all our marketing initiatives”

     

    Added Rana Barua, CEO, Havas Group India: “ACC Cement is synonymous for cement and enjoys high equity in the Indian market. From anticipating customers’ needs to being able to serve them with innovative and differentiated products and solutions, ACC has always been a front-runner. Havas Group’s multi-faceted, integrated, meaningful approach makes us a strong force to reckon with. We are glad to be partnering with such an iconic brand and look forward to a meaningful association.”

     

    Said Mohit Joshi, Managing Director, Havas Media Group, India:“We are excited to be appointed as a brand partner for a legacy brand like ACC Cement. At play will be Havas Media Group’s integrated media skills centered on digital and our ‘Meaningful Brands’ framework which will together map the brand chart for ACC Cement. We look forward to carving a meaningful brand strategy and taking the brand to greater heights.”