MxMIndia

Tag: Mobile Premier League

  • The business was won in a tightly-contested multi-agency pitch

    Mobile Premier League awards digital mandate to Performics India

    By A Correspondent

     

    Performics India has won the digital media and analytics mandate for mobile e-sports platform Mobile Premier League (MPL). The business was won in a tightly-contested multi-agency pitch which saw participation from leading agencies. This win, notes a communique, along with other big recent wins like Cred, Udaan and the commerce mandate for ITC’s foods division, further strengthens Performics India’s Bengaluru office which was set-up in 2019.

     

    Said Rajat Gupta, Vice-President of Marketing at MPL: “MPL has a unique product offering in the fast evolving Mobile Gaming space. And we are in a phase of rapid expansion and growth. We were looking for a partner who would appreciate the complexity and scale of our business and would accordingly customize everything for us. In Performics India we found that partner and are looking forward to doing category leading work with them.”

     

     

    Added Suchit Sikaria, Managing Partner, Performics India: “We are thrilled and honoured to be appointed as MPL’s digital partner. With our expertise across Media, Tech & Analytics we are confident of helping MPL realize all its business goals. Along with running their digital media campaigns, setting up the Google Marketing Platform stack for MPL is extremely exciting for us.”

     

     

  • Taproot Dentsu won the mandate following a multi-agency pitch and will now service the account from its Mumbai office

    Taproot bags Mobile Premier League mandate for IPL

    By A Correspondent

     

    Taproot Dentsu has been awarded the creative mandate for Bangalore-based mobile gaming platform Mobile Premier League’s (MPL) 2020 IPL campaign. Taproot Dentsu won the mandate following a multi-agency pitch and will now service the account from its Mumbai office.

     

    Talking about the collaboration, Ayesha Ghosh, General Manager, Taproot Dentsu Mumbai, said: “We are very excited to win this business. Our interactions with the client team have been charged with positive energy. The brief was very sharp – to get gamers to download MPL where they could win money playing their favourite online games and a whole lot of new ones. We are now in the process of creating the films. So, watch out for the upcoming campaign!”

     

    Added Abhishek Madhavan, VP, Growth and Marketing, MPL: “We called for a multi-agency pitch across the best in the country, and after a grueling round of presentations and discussions, have placed our trust in Taproot Dentsu to be our creative partners for this IPL. Their strategic insights and creative capabilities made us choose them. It is essential to capture our brand’s values, and MPL’s connect with its users and game developers in our campaigns, and we think Taproot Dentsu will be the right agency to help us do this.”

     

     

  • The campaign celebrates budding heroes from the streets of India

    Virat Kohli launches Mobile Premier League in a campaign by Lowe Lintas

    By A Correspondent

     

    Following the appointment of Lowe Lintas Bangalore as its creative agency, Mobile Premier League has launched its maiden advertising campaign featuring cricketer Virat Kohli. The campaign celebrates budding heroes from the streets of India.

     

    Commenting on the maiden campaign, Sai Srinivas, CEO, Mobile Premier League said: “We wanted to launch with a bang and ensure our first TVC resonates with our brand and customers, which is why we wanted to keep it young, full of energy, exciting and appealing to Indians across. You will see Virat Kohli in a completely new avatar; shaking a leg with the heroes of Mobile Premier League that resembles a  typical Bollywood song and dance celebration. Through this piece of communication, we hope to drive customer interest and build awareness about our brand, inspiring everyone to play MPL and win and become a Hero”.

     

    Added Sagar Kapoor, Chief Creative Officer, Lowe Lintas: “Gaming as a category is fun and full of energy. Hence our idea and execution kept these at the heart of the thinking. The song and dance package the mood perfectly. The idea of “Har galli se niklega hero ” is an exaggerated celebration of the avid gamer. Virat of course is the best person to present these gaming heroes, embodying the spirit of both the competitiveness and fun.”

     

     

  • The account will be managed and supervised from the MediaCom Bengaluru office under the leadership of Hariharan Vishwanath

    Mediacom bags Mobile Premier League mandate

    By A Correspondent

     

    Following a competitive multi-agency pitch, GroupM’s media agency MediaCom has been awarded the media mandate for Mobile Premier League (MPL).

     

    As the AOR, MediaCom will be responsible for the media strategy, planning, buying and implementation for all media as per MPL’s requirements.  The last year has been exciting for MediaCom with a couple of big wins, with MPL adding another feather in their hat.

     

    Commenting on their newly formed partnership Abhishek Madhavan, VP, Growth, Mobile Premier League, said: “We are extremely delighted to appoint Mediacom as our media partners. Their understanding of the gaming audience as well as their strategy on how media can leverage the same was very sharp and focused. We are confident that together we will be able to achieve our business objectives and make MPL India’s top mobile e-gaming destination.”Added Navin Khemka, CEO, MediaCom South Asia: “The e-gaming space is exploding, primarily due to the increasing penetration of smartphones and rising number of internet users.  We are confident that together we will make MPL the go to destination for Indian gamers. With e-gamers increasing every hour and new games added every week, the platform will need repeat users and  also add new users every day. This will be exciting. Let the games begin!!”

     

    The account will be managed and supervised from the MediaCom Bengaluru office under the leadership of Hariharan Vishwanath.

     

     

  • The cricketer encourages Indian eSports enthusiasts to join India’s fastest growing mobile gaming platform, Mobile Premier League (MPL)

    Mobile Premier League announces Virat Kohli as brand ambassador

    By A Correspondent

     

    Mobile Premier League (MPL) has announced India captain Virat Kohli as its brand ambassador. Kohli will participate in a series of multi-channel marketing and promotional activities for the brand.

     

    Commenting on the newly formed partnership Sai Srinivas Kiran, CEO & Co-Founder, Mobile Premier League said: “Virat is an inspiration to many Indians- young and old. His focus and dedication to developing his skills as a sportsperson and the never-say-die attitude he brings to everything that he does, has resonated well with fans around the world and with our brand. MPL believes that everyone can be a winner like Virat, and through our association with him, we hope to make mobile eSports more accessible to people across the country.”