MxMIndia

Tag: Mobile Premier League

  • Hold panel discussion at Consilience 2023 organised by NLSIU

    Top gaming CEOs oppose “extortionist tax” by Google

    By Our Staff

     

    Top gaming CEOs expressed their concerns over what they have called an “extortionist” 30% tax imposed by Google on gaming apps at a panel discussion held at Consilience 2023, organised by the Law and Technology Society (L-Tech) at the National Law School of India University (NLSIU) in partnership with All India Game Developers’ Forum (AIGDF).

     

    Said Manish Agarwal, Co-Founder, IndiGG: “The 30% jagirdari tax is an extortion and I believe in India we should not allow anybody to do this, especially when you’re not an Indian company,” he said. He pointed out that in a country like India, the focus needs to be to increase its propensity to pay and reduce friction in spending among consumers. Adding an extra 30% tax on top of the Goods and Services Tax (GST) is a significant expense for consumers, which he believes is unproductive from a gamer’s perspective.”

     

    Added Anuj Tandon, CEO – Gaming, JetSynthesys: “When app stores and playstores were launched, the 30% fee was revolutionary compared to the 70% charged by OEMs or Telcos for game developers. At that time, it was a very good idea, but as the industry and business models have evolved, there needs to be a relook at the rates.”

     

    Said Sai Srinivas, Co-Founder & CEO, Mobile Premier League (MPL): “Let’s evaluate the unit economics: if a developer charges 100 rupees, 30 rupees go to the play store or app store and 70 rupees goes to the developer. From that 70 rupees, they have to pay for hosting, user acquisition, and other expenses. My view is that we should provide Indian game developers with more revenue to invest in game development and build more games.”

     

  • The tournament will see over 7 million players and 3.5 million winners

    MPL launches campaign ahead of Great Indian Gaming League

    By Our Staff

     

    Mobile Premier League (MPL), the mobile esports and skill gaming platforms, has announced a 360-degree campaign ahead of the start of the Great Indian Gaming League (GIGL), which begins today (March 24). This is the multi-sport online mobile gaming tournament with a total value of Rs 2000 crore.

     

    Commenting on the launch, Namratha Swamy, Country Head – India, Mobile Premier League (MPL), said: “As the largest multi-game mobile gaming tournament, GIGL will provide access to mobile esports to a vast and diverse group of gamers across the country in line with our vision to democratize esports. We are confident that the tournament will see millions of players participating from across the country. Our league is poised to create the largest number of winners for the first time in a mobile gaming tournament in India. We are also hopeful that this tournament will encourage many first-time gamers to take part in esports competitions.”

    https://youtu.be/PH_fP3kbp9M

  • #FanBannJaaoge is the clarion call by the platform

    MPL Sports campaigns for Indian Olympic contingent

    By Our Staff

     

    MPL Sports Foundation, the community arm of Mobile Premier League (MPL), has launched a campaign featuring some of the biggest Indian Olympic stars. This is part of a nationwide fan campaign to rally the 1.3 billion Indians to become fans of the Indian contingent at the 2020 Tokyo Summer Olympics that begin this Friday.

     

    Said Sai Srinivas, Trustee, MPL Sports Foundation and Co-Founder and CEO, MPL: “The Olympics is the world’s biggest sporting stage and truly a sports movement that cuts across all boundaries. The athletes representing us come from the length and breadth of India and we want the entire country to rally behind them as they seek to bring us laurels. We hope this movement galvanises all Indians to become fans of the Indian Olympic team.”

     

  • Gamers can find out what they are good at

    Mobile Premier League unveils new video

    By Our Staff

     

    Mobile Premier League, Esports and skill gaming platform, has launched its ‘Daya ko apna game pata hain! Kya aapko apna pata hain?’, which is an interesting video released on all their social media platforms.

     

    This is MPL’s campaign based on the insight that digital gamers try a lot of games before they find the game they are good at and then stick to it. This campaign utilised popular celebrities who have found what they are good at, to land the point that on MPL the gamers can find out what they are good at from the 60+ games spread across multiple categories such as fantasy, casual, eSports and many others.

     

  • To widen esports portfolio; launches Esports Arena

    MPL acquires GamingMonk

    By Our Staff

    Mobile Premier League has acquired Esports gaming platform GamingMonk. This acquisition will allow MPL to accelerate bringing to market key national, regional and global tournament IPs and allow MPL to develop a full suite of Esports and broadcasting capabilities. GamingMonk hosts Esports tournaments across multiple platforms including PC, Console and Mobile.

    MPL has also launched Esports Arena, the banner under which the platform will host fortnightly Esports tournaments in some of its marquee games such as Chess, WCC, Pool, etc. With Esports Arena, MPL aims to take Esports truly to the masses across India, with gaming titles that are smartphone friendly and can be played on a range of smartphones.

    Said Sai Srinivas, Co-founder and CEO, MPL: “In our mission to serve gamers in India, GamingMonk will augment our efforts in reaching our target audience and engage with our users effectively. With the increased consumption of Esports in the last couple of years and it becoming as competitive as any other sport, it gives us immense pleasure to present our users with the best of games to play, and enjoy their passion for gaming.”

    Added Ashwin Haryani, Co-Founder, GamingMonk: “We are extremely excited to be a part of MPL. From the very onset, GamingMonk’s vision was to change the Esports scenario in India, and I strongly believe that our collaboration with MPL will not only help us accomplish our goal, but also transform the way every individual in our country views esports. MPL has been one of the pioneers in changing the gaming culture in Asia, and it was a no brainer for us that if there was someone who could help us reach our goal at the earliest it had to be them,”

     

     

  • Gets Leander Paes and Geeta Phogat as brand ambassadors

    MPL launches new campaign to promote esports

    By Our Staff

    Mobile Premier League (MPL) has launched a national print and TV campaign called ‘Maidan Naya, Khel Wohi’ to encourage participation and promote a culture of esports in the country. The brand has roped in Leander Paes and Geeta Phogat as brand ambassadors. Produced by Citrus Productions, the campaign will have a total of six films, three each featuring Paes and Phogat.

    Said Sai Srinivas, Co-Founder and CEO, Mobile Premier League: “Esports witnessed exponential growth in 2020. With esports being included as a medal sport by the Olympic Council of Asia, I believe that India will see a rise in many successful esports athletes. Not just this, we hope to soon see some “Made in India” games being played at International sports events like the Asian Games. The aim of this campaign is to unleash the power of Esports and bring it on par with physical sports. Esports today is accessible to all due to the availability of data and affordable devices thus making it easy for more people to participate. This growth needs to be supplemented with solid regulations and government support.”

     

     

  • The digital content company will be incharge of conceptualising, creating and amplifying content for the e-sports platform’s digital presence

    Mobile Premier League appoints Yaap as social media & content strategy agency

    By A Correspondent

     

    E-sports platform Mobile Premier League has appointed content company Yaap to help them take their digital presence to the next level. This will include the conceptualisation and development of communication across social media to strengthen their presence online.

     

    Said Abhishek Madhavan, SVP, Growth and Marketing, MPL: “With millions of followers across our social media platforms, we have partnered with Yaap to offer our followers a variety of engaging and informative content as we look to scale our social media presence even further. We are excited about having Yaap on board and look forward to working with them.”

     

    Added Manan Kapur, Partner, Yaap: “We are really excited to partner with MPL on this journey. Having observed the growth of the gaming industry over the years and the pioneering work that MPL has done, we’re really looking forward to working with a team that shares the same passion for great work as us. We’re looking forward to doing some great work soon.”

     

     

  • The campaign was made by Ogilvy and is currently live on IPL and other networks

    MPL releases new campaign with the spotlight on users

    By A Correspondent

     

    Mobile Premier League, the esports and mobile gaming platform, has put the spotlight on its users with its latest campaign. Users are the biggest ambassadors for any brand and MPL seeks to highlight its unique proposition using people who have experienced the app and its features to their benefit.

     

    Ogilvy was awarded the campaign after a rigorous multi-agency pitch and has made the films with MPL users featured as most of the protagonists and their success stories told in a semi-fictitious, theatrical manner.

     

    Said Abhishek Madhavan, SVP, Growth and Marketing, MPL: “The lockdown saw many people explore new interests and hence, gaming took off in the country. MPL gained unprecedented traction as people started gaming in a big way from the comfort of their homes, and improved their lives by winning tournaments and contests. We wanted to put our users at the front and center of our major IPL and Bigg Boss campaigns and illustrate how MPL impacted their lives positively,”

     

    N Ramamoorthi

    Added N Ramamoorthi, President, Ogilvy South: “The idea behind the campaign was true honesty. We went through rigorous engagement with real users across the country who have played on MPL and seen the difference it made to their lives. To us, that was the true advertisement of the role of MPL in adding value to people’s lives. And we are happy we contributed to tell these customer stories in a memorable manner.”

     

     

  • Ex-contestants Siddharth Shukla, Hina Khan and Gauahar Khan will also be seen playing a crucial role in the season

    Bigg Boss to take off on October 3

    By A Correspondent

     

    The fourteenth season of Bigg Boss will premiere on October 3 at 9pm only on Colors and stream on Voot Select.

     

    Talking about the show, Nina Elavia Jaipuria, Head, Hindi Mass Entertainment and Kids TV Network, Viacom18, said: “Our endeavour at Colors has always been to provide our viewers with uninterrupted entertainment – refreshing and exciting content and Bigg Boss has been a testament to this objective year after year. The last 6 months have been unprecedented and it brought along with it unexpected challenges and changes. With ‘Ab Paltega Scene, Kyunki Bigg Boss Dega 2020 Ko Jawab’ as the theme for this season, our aim is to amp up the excitement and ensure viewers forget their worries and are reminded of their normal lives. Adding to the experience, the Bigg Boss fans will get to watch the episodes before television on our premium video-on-demand service Voot Select along with 24 hours exclusive access into the house. I would also like to thank our partners- presenting sponsor Mobile Premier League, powered by sponsors- Dabur Dant Rakshak Ayurvedic Paste & TRESemmé and Associate sponsor- Ching’s for their support and trust in brand Bigg Boss.”

     

    Added Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment, Viacom18: “This is a unique season of Bigg Boss – the pandemic has disrupted our daily lives and with Bigg Boss we attempt to bring back some sense of normalcy into our consumers’ lives, to try and truly cater to ‘ab scene paltega/’. With each season of Bigg Boss, we have introduced new and fresh elements and themes to make it more engaging and entertaining for our audiences and this year is no exception. The Bigg Boss house will reimagine a normal scenario that we all have been missing out on with the inclusion of a salon & spa, movie theatre, and shopping mall facilities for the contestants. We broke all viewership records the previous season. So there’s a lot to look forward to. This year too we plan to take our viewers along on a roller coaster ride and the show will have a big twist in the first 14 days and something super exciting will follow. The thrill will multiply as the lineup of contestants and the different characteristics they bring with them will surely become a great family and friend circle conversation. Salman Khan, who has been the most gracious host is back again and we can’t wait for the excitement to unfold.”

     

    Speaking about associating with Bigg Boss, Abhishek Madhavan, Senior Vice President, Growth and Marketing, Mobile Premier League (MPL), said: “Over the years, Bigg Boss has established an outstanding connect with the audiences and has earned itself a massive base of dedicated fans. Our association with the property gives us a great opportunity to reach out to those viewers and engage with them through the show. Just like Bigg Boss, our app also caters to a vast audience base which makes it a perfect fit. As one of India’s biggest skill-based gaming applications in India, it’s an honor for MPL to be associated with one of the biggest reality properties, Bigg Boss and we look forward to a great association.”

     

    Added Abhishek Rege, CEO, Endemol Shine India: “Endemol Shine India has over the years broken multiple records with Bigg Boss! The show has established itself as India’s biggest reality program, one we are extremely proud of. Given the challenges that we have faced this year, we have taken every precaution possible when it comes to the health, safety, and sanitization of the cast and the crew. This season’s contestants will be required to be under quarantine for a period and will be tested before going inside the house. The theme of the show will also reflect in the elements of the house to give the contestants a feeling of normalcy. We look forward to furthering our long partnership with COLORS and to yet another exciting new season.”

     

     

  • Bigg Boss 2020 is scheduled to premiere soon on Colors and Voot Select

    Mobile Premier League is Presenting Sponsor for Bigg Boss 2020

    By A Correspondent

     

    Mobile Premier League will be sponsor of Bigg Boss 2020, Season 14 of the reality show. Hosted by Salman Khan, for the new season, Colors has got leading e-sports and mobile gaming platform Mobile Premier League (MPL) as the presenting sponsor. According to industry sources, Bigg Boss 2020 is scheduled to premiere on Colors and Voot Select early next month.

     

    Speaking about the partnership, Mahesh Shetty, Head, Network Sales, Viacom18, said: “Bigg Boss is the biggest reality show in the entertainment space, and it appeals to demographics across geographies. Given its strong fanbase makes it one of the sought-after marketing platform for sponsors. Over the years, several brands have come forward to explore innovative customisations and partnerships to deliver their business ambitions. Mobile Premier League (MPL) is one of India’s leading esports and mobile gaming platforms that provide unparalleled gaming experience to the users and we are glad to welcome them as the presenting sponsor for the new season of Bigg Boss.”

     

    Talking about the collaboration, Abhishek Madhavan, VP, Growth and Marketing, Mobile Premier League (MPL) added: “Bigg Boss is one of the most watched reality shows in India and easily the most popular and most talked-about reality TV show across the country. With a superstar like Salman Khan hosting it, every season is eagerly awaited by millions and promises something new. With MPL expanding into areas like entertainment via its live-streaming and a bunch of video-first features, Bigg Boss was the most obvious choice for us to associate with. We eagerly look forward to this season and hope to cement MPL’s position as a household name through the partnership.”

     

    Elaborating on the partnership, Navin Khemka, CEO, India & South Asia from Mediacom said: “We are delighted with this partnership of MPL and Bigg Boss. This is one show that has shown consistent performance over the years. We are confident that we will be able to leverage a strong association with the loyal Bigg Boss audience through some innovative associations that we have in store for our exponentially increasing gaming audience. India loves to play and this time it’s going to be inside the Bigg Boss house with MPL.”

     

     

  • Interestingly, IPL 2020 has Dream11 as its title sponsor

    Mobile Premier League signs on as RCB sponsor

    By A Correspondent

     

    Mobile Premier League (MPL), the esports and mobile gaming platform, today announced its sponsorship of the Royal Challengers Bangalore ahead of the upcoming T20 season. Interestingly, IPL has Dream11 as its title sponsor.

     

    Speaking of the partnership, Sanjeev Churiwala, Chairman, Royal Challengers Bangalore said: “We are delighted to have Mobile Premier League as one of our partners. RCB’s biggest strength lies in the love and support the team gets from their fans and it would be exciting to open avenues for them to engage with the team and we share this ethos with MPL of being committed to our fans to bring continuous at-home cricket experiences for them.”

     

    Added Abhishek Madhavan, VP, Growth and Marketing, MPL: “This is a great opportunity for us at MPL to associate with the Royal Challengers Bangalore. RCB is one of the strongest teams in the IPL led by Virat Kohli, our Brand Ambassador, and is also one of the most recognised brands in the country with a huge fan following. RCB’s philosophy of #PlayBold is shared by us and Virat as well, and we hope to become a household name in India with our IPL associations.” MPL has also signed on as principal sponsors of Kolkata Knight Riders.

     

     

  • The films are part of the brand’s ‘Har Game Mein Jeeto’ campaign

    Taproot Dentsu launches fresh Commercial Series for MPL

    By A Correspondent

     

    Mobile gaming and e-sports platform Mobile Premier League (MPL) has released a fresh set of television commercials (TVCs), conceptualised and executed by Taproot Dentsu. The films are part of the brand’s ‘Har Game Mein Jeeto’ campaign.

     

    Speaking on the campaign, Pallavi Chakravarti, ECD, Taproot Dentsu said: “Creating this campaign was as rewarding for us as playing on MPL is for gamers. MPL has got some fantastic titles on its platform, and the multiple tournament formats and exciting prizes make the go-to even better. All we had to do was have fun and put the point across as sharply and simply as possible. It’s what I’d call a win-win situation.” MPL has over 40 games on its platform with numerous tournaments and exciting prizes on offer.

     

    added Abhishek Madhavan, VP, Growth and Marketing, MPL: “We chose to work with Taproot Dentsu after a closely-contested multi-agency pitch due to their thorough understanding of our brief, our product and users. The current set of films that Taproot Dentsu has delivered hits the nail on its head in terms of conveying MPL’s unique value proposition and will be running across TV, digital and OTT platforms. We hope these will help further cement MPL’s position as India’s biggest gaming app.”