Mirum India has bagged the mandate for marketing automation services for Joyalukkas Jewelry.
Said Mihir Karkare, EVP – Mirum India: “We are thrilled to work with one of the biggest jewelry brands in India. Marketing Automation is the future of digital marketing and every consumer centric brand will need to have a marketing automation platform in the near future. As a Salesforce Gold Consulting partner, with 8+ years of experience and having done close to 80+ implementations of the marketing cloud stack, we are confident of delivering best-in-class solution for Joyalukkas”.
Prestige Group has appointed Mirum for providing Marketing Automation services. Mirum will be responsible for implementation of Salesforce Marketing Cloud, as well as for data collection and integration with SFMC.
Said Hareesh Tibrewala, Joint CEO, Mirum India: “Prestige Group is one of the most successful real-estate players and we are proud to partner in their marketing automation journey. With our 8+ years of Salesforce platform expertise, we are confident of implementing a seamless marketing automation system to address the customer needs. We believe that, with this integrated MarTech solution in place, Prestige Group will see a positive impact on the customer engagement and an increased ROI on their marketing spends.”
Corian Design has mandated Mirium India to manage its digital and social media platforms and focus on analysing the buying and consideration journey of core intermediaries and developed a content strategy that targets them using social, digital, and mobile technologies.
Said Abhishek Goyal, Market Development Leader – Asia Pacific, Corian Design: “Digital Marketing is the new-age way of communicating with the target customers to connect well with them as a brand owner. In addition to reaching out to a wider set of target audience, digital marketing provides loads of data which can help the companies optimize their campaigns and deliver better ROI. While looking for a digital marketing partner we evaluated various agencies and found Mirum most suitable, both from the perspectives of domain knowledge as well as the flexibility to try out different approaches. We look forward to working together with Mirum and deliver to the expectations of the business.”
Added Sanjay Mehta, Joint CEO, Mirum India: “As an agency, we are committed taking on new challenges and diversify our portfolio with well-known brands from across the globe. DuPont provides us with another great opportunity to showcase our expertise in the field of creativity, media, and content and we’re looking forward to some great work in the months to follow.”
Said Arvind Nair, Branch Head – North India, Mirum India: “Digital is constantly evolving in terms of both customer experience and direct sales, and we are working towards connecting DuPont with their customers in this evolving market. DuPont is an iconic brand and we’re really excited to be partnering with them take their digital first approach forward.”
Mirum has appointed Nagaraj Rao as the Director of Marketing Automation Practice. Rao comes with more than 25 years of experience, of which 11 years were with IBM India, as the Retail Delivery and e-Commerce Practice Leader, where he was managing a large global delivery operation.
Said Rao: “I am super excited to join the Mirum family. Marketing Automation is the future of digital communication. It enables a brand to reach out to customers with the right messaging, over the right channel and with the right context, generating huge ROI on digital investments. I believe every B2C brand, will need to invest in a Marketing Automation platform over the next 12 to 18 months.â€
Hareesh Tibrewala
Added Hareesh Tibrewala, Mirum India, Joint CEO, Mirum India:  “Digital marketing requires creativity and technology to come together…. to create a great consumer experience. Marketing Automation enables this to happen. As a Salesforce Gold Consulting Partner, Mirum has a deep expertise in this area. With Nagaraj Rao coming on board, we will continue maintaining and further strengthening our leadership position in this segment.â€
Franklin Templeton Investments (India) flagged off a new storytelling video campaign around Women’s Day. The video titled ‘Invest for Progress’ seeks to encourage women about the importance of being financially independent and how it can be a stepping stone towards achieving their goals in life.
Said Juzer Tambawalla, Head – Marketing, Franklin Templeton Investments – India:”It’s easy to earn but difficult to save and invest. This video seeks to encourage women to step up and achieve financial independence.â€
Added Geetanjali Sachwani, AVP – Marketing, Franklin Templeton Investments – India: “It is not just another celebration but a time for us as a society to reflect on how much have we progressed and what next? In times like now, learning to earn isn’t enough, learning to invest is the need of the hour.Our campaign on #InvestForProgress begins today but does not end anytime soon. This, in fact, is just the beginning.â€
The campaign is spearheaded by digital agency Mirum. Said Naila Patel, ECD, Mirum India: “For most Indian women, learning to earn is part of empowerment whereas learning to invest isn’t. We wanted to change perspectives thus, #InvestForProgress.â€
Banjara’s, the herbal beauty care brand, has awarded the digital duties to Mirum India. Banjara’s has been a fast growing FMCG player in the beauty care segment with 60+ products in its portfolio under skin &hair-care. So far the brand has been operating predominantly in the South India, but from this fiscal year wants to aggressively target the Rest of India markets. This expansion plan will be majorly driven by digital marketing.
As part of the digital mandate, Mirum India will manage all the social media platforms and create new digital touch points for Banjara’s, with focus on brand building. Mirum India will also be offering media buying services as part of the mandate. This account was won following a multi-agency pitch.
Ramesh Vishwananthan
Ramesh Vishwananthan, Managing Director, Vishal Personal Care Pvt., Ltd., said, “We are aggressively looking at expanding our footprint outside South India with digital leading the way. We were looking for partner rather than an agency, who would understand our ambitions. Mirum India with their diverse understanding of the digital landscape, fitted the bill. We are excited about this new partnership.â€
Hareesh Tibrewala
Hareesh Tibrewala, Mirum India, Joint CEO, Mirum India, said “Banjara’s is one of the fast growing FMCG players in South India with a very ambitious brand DNA. Mirum recognises this and brings to the table its vast Indian & Global expertise in digital shopper marketing. I’m glad we’re the ones Banjara’s has put their trust in. Together we look forward to take the brand to the next level.â€
Mirum India has bagged digital duties for the 75-year-old engineering group, ATE Private Limited. As part of the mandate, Mirum India will be overhauling the web presence of ATE and managing all social media-related activities. Mirum India will also act as the media planning and buying agency for the group.
Anuj BhagwatiHareesh Tibrewala
Anuj Bhagwati, MD, ATE Group said, “There was something about Mirum India that set them apart from the other agencies that pitched. The cohesiveness, the ideas, the vibrant energy, they brought to the table was exciting. It was incredible to see them at work. I’m really excited to work together as a team and meet our goals.â€
“It’s a great feeling to be associated with a company that has a rich heritage like ATE Group. Digital has been looked at as a B2C domain so far, but the times are changing. We are now able to create tangible benefits for our B2B clients right from generating leads to closing the sales cycle,†said Hareesh Tibrewala, Joint CEO, Mirum India.
