MxMIndia

Tag: Mirum India

  • To create awareness and drive top-of-the-mind-recall for the brand

    Mirum India bags digital mandate for Ibis Hotels

    Mirum India, a VML company, has won the digital mandate for Ibis Hotels, a brand under the Accor group. Under this mandate, Mirum India will be the digital and social media agency of record (AOR) for ibis Hotels.

    Ibis Hotels, known for its modern, comfortable, and well-designed rooms, caters to both business and leisure travellers. The brand now aims to strengthen its position in the market by reaching out to its audience more effectively through digital channels. With a focus on building a community for the brand on the digital front, Mirum India will play a strategic role in creating awareness and driving top-of-the-mind-recall for the brand.

    Commenting on the partnership, Animesh Kumar, Commercial head – ibis & ibis Styles India, said: “The partnership with Mirum India, marks a strategic move for ibis Hotels in our journey to reinforce our digital presence and connect more deeply with our audience. As we embark on this journey, we’re committed to leveraging innovative digital strategies not only to amplify our presence but also to cultivate a vibrant digital community. Together with Mirum India, we aim to create immersive experiences that resonate with our guests, fostering lasting connections, and enhancing the essence of ibis Hotels.”

    Mihir Karkare, Managing Director, Mirum India, added: “If we look at the recent stats, domestic tourism is expected to bounce back to the pre-pandemic levels by 2024–25, with foreign tourist arrivals increasing by 435% over the next three years. With the opportunity that it presents for the Indian tourism sector, I believe this partnership couldn’t have happened at a better time. The team is fueled with determination to elevate ibis Hotels’ digital presence to even greater heights. Together, we’re set to create a captivating digital landscape that will enable ibis Hotels to foster deeper connections with its audience and build brand loyalty.”

  • To redefine customer engagement

    Mirum & WebEngage enter a partnership

    By Our Staff

     

    Mirum India, a Wunderman Thompson (soon VML) company, and WebEngage, a full stack retention operating system, have joined forces.

     

    The collaboration is set to bring together Mirum’s experience and expertise in MarTech and WebEngage’s marketing automation platform.

     

    Commenting on the partnership, Mihir Karkare, EVP, Mirum India, said: “This is a significant partnership for both Mirum and WebEngage as we are two best-in-class players working towards delivering value to our customers. The strong synergy of WebEngage’s robust platform with our expertise in delivering MarTech projects will surely create a more holistic approach to delivering a top-tier customer engagement      solution, enabling our clients to achieve even greater success. We have just begun, and I am happy to share we already have some great wins on the way.”

     

    Added Apoorv Sood, Vice President Of Global Business Development and Partnerships, WebEngage: “The digital era has reshaped the way businesses operate and embracing digital transformation is no longer an option but a necessity. Brands need to constantly reinvent their engagement strategies, whether it involves better understanding their customers, enhancing engagement models or deployment of personalised user experiences. In line with our core philosophy of Simplifying Customer Engagement and Retention for brands, we are proud to announce this full stack solution under one roof in partnership with Mirum India. Clients of both WebEngage and Mirum, as well as brands looking to stay ahead of the curve will benefit from this solution.”

     

  • Indicates significant potential for MarTech growth

    WPP launches 3rd Edition of the ‘Mirum India MarTech Report’

    By Our Staff

     

    Mirum India, a Wunderman Thompson company, launched the 3rd Edition of the ‘Mirum India MarTech Report’ today. The report, powered by WPP, provides an insightful guide to the emerging MarTech landscape in India. The report captures how MarTech solutions are being utilized by brands to effectively communicate their brand messages to the right set of audiences at the right time.

     

    The report highlights that while the global spend on MarTech solutions is around 25% of the total marketing budget, in India, majority organizations spend less than 15%, indicating significant potential for growth. With MarTech spending set to increase across company sizes and sectors, 88% of respondents expect to increase their MarTech spending over the next three years. The report also emphasizes the need for brands and organizations to work with growth partners as preferred by MarTech HEROES, focusing on ROI, and delivering value to the brands.

     

    Data-driven organizations, which make up 15% of the respondents, have a data-driven marketing edge that most other organizations might miss. However, the report cautions that with the advent of Web3, and the shift towards a cookie-less world, rethinking marketing strategies is on the cards for most organizations.

     

    The report aims to provide clarity to the industry, enabling brands and growth partners to understand how the ecosystem can drive value for themselves and their clients.

     

    Speaking on the launch of the report, Hareesh Tibrewala, Joint CEO – Mirum India, said: “The estimated size of the MarTech industry in India is expected to be between $35bn and $50bn by 2026, presenting a sizeable opportunity for businesses. Our latest report highlights how brands are using MarTech solutions to effectively deliver the right brand message to the right customer at the right time, creating fabulous customer experiences and increasing brand loyalty. It is interesting to note that marketers globally spend 25% of their budgets on MarTech solutions, and our report shows the emergence of MarTech EXPLORERS, who are keen to leverage the power of MarTech. This presents an exciting opportunity for businesses to grow and thrive in the ever-evolving digital landscape.”

     

    CVL Srinivas, Country Manager – WPP India added: “To succeed in the rapidly evolving tech and data driven world, organizations need good marketing automation tools and diverse skill sets. The report highlights the need for growth partners, preferred by MarTech HEROES, to ensure strong ROI for clients. It brings clarity to the ecosystem and presents an exciting opportunity for businesses to create fantastic customer experiences and increase brand loyalty. At WPP, we’ve invested heavily in building our tech and data practices, creating a comprehensive ecosystem where value is delivered at every touchpoint.”

     

  • Mirum will provide brand strategy, creative services and manage social media platforms for the brand

    IDFC Mutual Fund appoints Mirum as digital partner

    By Our Staff

     

    Mirum, the full-service digital solutions agency from the WPP Group, has won the digital duties for IDFC Mutual Fund.

     

    As part of the mandate, Mirum will deliver a bouquet of digital services for IDFC MF. Mirum will provide brand strategy, creative services and manage social media platforms for the brand. Mirum, a Salesforce Crest Consulting Partner, will implement Salesforce Marketing Cloud and provide managed services for a seamless marketing automation solution. IDFC MF will also be utilizing Mirum’s technology services for web development, UI/UX and SEO. The account will be serviced by Mirum’s in-house teams from their Mumbai office.

     

    Commenting on the win, Mihir Karkare, EVP, Mirum India said: “We are happy to partner with IDFC Mutual Fund. It is a proud moment for Mirum to win such a large digital mandate and bears a testimony for our digital capabilities. We look forward to service the IDFC MF account and are confident of delivering a seamless solution.”

     

  • Will offer integration and implementation services for Resulticks platforms

    Mirum India & Resulticks announce partnership

    By Our Staff

     

    Mirum, a Wunderman Thompson company and a part of the WPP Group, has announced a strategic partnership with Resulticks.

     

    As a part of this collaboration, Mirum and Resulticks will work jointly to enable brands to enrich their customer experience. Mirum will be a solution partner for Resulticks and help the ‘real-time conversation marketing cloud’ platform to implement and integrate their martech stack for customers across industries and geographies.

     

    Commenting on this alliance, Mani Gopalaratnam, CEO and CTO, Resulticks said: “We are happy to partner with Mirum, one of the leading digital and martech solutions agencies. Resulticks is a comprehensive, data-driven, and omnichannel marketing automation platform that supports all digital marketing requirements and gives users the ability to automate their core marketing activities. With the expertise of Mirum India added to the partner arsenal we are confident of delivering best-in-class managed services along with our platforms.”

     

    Added Hareesh Tibrewala, Joint CEO, Mirum India: “At Mirum, we understand the nuances that brands face while implementation and integration of a Martech platform. Resulticks is truly an omnichannel platform that allows marketers to plan, develop, deploy, and manage campaigns across channels like email, mobile, web, and social media while automating real-time & responsive communications. With our experience of over 12 years in ceaselessly delivering implementation projects, we are excited and look forward to our partnership with Resulticks.”

     

     

  • To create richer experiences for customers

    Mirum bags marketing automation mandate for GRT Jewellers

    By Our Staff

     

    Mirum India has bagged the Marketing Automation mandate for jewellery brand – G R Thanga Maligai, popularly known as GRT Jewellers.

     

    Said G R ‘Ananth’ Ananthapadmanabhan – Managing Director, GRT Jewellers: “At GRT Jewellers, we have built deep relationships with our customers that span over decades and generations. We believe that Mirum’s expertise and platform understanding will help us further in creating richer experiences for all our customers.”

     

    Added Hareesh Tibrewala, Joint CEO, Mirum India: “As a consumer-centric brand, GRT Jewellers wants to engage with their consumer base using relevant, contextual, and personalised communication across all digital channels, such as email, SMS, social channels, mobile, etc. Mirum is very excited to work with one of the most trusted jewellery brands in the country. With our experience of over a decade and successfully implementing 120+ marketing cloud stack projects, we are confident of delivering the best-in-class and integrated solution for GRT Jewellers.”

     

  • Created by Mirum India

    Mutual Funds Sahi Hai releases campaign for festive season

    By Our Staff

     

    The Association of Mutual Funds in India (AMFI) has released a set of two new films for the festive season. Created by Mirum India, the narrative is around relationships, something that is relevant not just from a festive season point-of-view, but also from an investment one.

     

    Says Juzer Tambawalla Director – Products & Marketing at Franklin Templeton India, member of the Digital Committee at AMFI: “When you look at any relationship, you understand that making it work isn’t easy. There is a certain amount of commitment, dedication and patience required. Just like investments in Mutual Funds.”

     

    Added Mohit Ahuja – Director (Brand Strategy & Client Services): “All investment communication typically speaks to the mind, as is logical. AMFI’s long-running ‘Mutual Fund Sahi Hai’ campaign has beautifully simplified the logic. With this new ‘Rishtey Nibhaana Sahi Hai’ spin, we aim to speak to the heart and make MFs be seen in an endearing light too. This secondary campaign also gives us another umbrella to use as and when required and adds back to the original thought. And what better way to start than the festive season.”

     

    Speaking on the creative lens of the campaign, Naila Patel – ECD, Mirum added: ““When ‘Mutual Funds Sahi Hai’ campaign launched, it almost seemed like an oxymoron. The only thing people knew or recollected about Mutual Fund communication was the disclaimer that said “It’s risky, be careful” in a complicated way. But the campaign changed it all and now Mutual Funds and Sahi Hai seem to have become synonymous with each other. Hence this reiteration of ‘Sahi Hai’ to other walks of life becomes very relevant and fluid.”

     

  • To amplify brand on social media

    Mirum India wins mandate for Berger Paints

    By Our Staff

    Berger Paints has given the social media mandate for corporate communication to Mirum India, part of WPP Group. Mirum has been tasked with building the corporate brand on social media and highlighting the key achievements going forward. The account will be serviced from Mirum’s Mumbai office.

    Said Abhijit Roy, MD and CEO, Berger Paints India: “With the wide propagation of Social media, companies now need to reinvent their communication strategies to reach out more efficiently to their consumers, investors and other key stakeholders. We are sure that the association with Mirum India would help us in strengthening our corporate brand and create enhanced stakeholder engagement avenues in the current times.”

    Added Sanjay Mehta, Joint CEO, Mirum India: “Social media is the future of corporate communication. It plays the role of an image builder, an enhancer and a maintainer… all rolled into one. Berger Paints is one of the respected companies in the Indian market and comes with a rich brand legacy, which we look forward to amplifying through social media. Our experienced team is confident of delivering a solution which the brand deserves.”

     

     

  • Careers360 is the educational products and services company

    Mirum to provide Salesforce to Careers360

    By Our Staff

     

    Mirum India, the digital marketing solutions agency from the WPP Group, will implement Salesforce Marketing Cloud services for Careers360, the educational products and services company run by Maheshwer Peri.

     

    Mihir Karkare

    Said Mihir Karkare, EVP, Mirum India: “Mirum is a Salesforce go-to partner for Marketing Cloud implementations in India and has a great experience in implementing marketing automation solutions in the EdTech space. We are excited to work with Careers360 and eager to collaborate with them on this project.”

     

     

  • The WPP company will be the social listening partner of the Sanjiv Bajaj group company

    Mirum to provide social listening to Bajaj Finance

    By A Correspondent

     

    Bajaj Finance Ltd, the lending and deposits arm of Bajaj Finserv, has appointed Mirum, a digital solutions company from the WPP Group, as the social listening partner.

     

    Said Hareesh Tibrewala, Joint CEO, Mirum India: “Winning the Bajaj Finance account is a feather in the cap for Mirum India. We are the pioneers in Social Listening space in India with nearly a decade of experience. We aim to bring all our expertise to the table to provide a seamless Social Listening solution to Bajaj Finserv.”

     

     

  • The campaign was creatively led by Mirum India, a digital solutions agency from the WPP Group

    Greenlam’s talks about the ‘new inclusive normal’

    By A Correspondent

     

    Greenlam has launched a new digital campaign #InclusiveNormal to introduce its new range of what it claims are Covid-resistant laminates. The campaign was creatively led by Mirum India, a digital solutions agency from the WPP Group.

     

    Said Arvind Nair, Regional Director, Mirum India: “This year has led us to rethink the way we look at our cities, workplaces, homes and how we interact with each other. In these times, we have unknowingly built a “new normal” without keeping in mind those who are dependent on social interactions and touch. Our aim was to bring out these instances and as we rebuild a safer world, to make it be more inclusive. “

     

    Added Parul Mittal, Director, Greenlam Industries: “We are all aware that COVID-19 has changed our ‘normal’ way of living. And while we are all slowly and steadily adapting to this ‘New Normal’ of social distancing, contactless services and business, for the visually impaired community, however, it has been a time of unimaginable uncertainty and difficulties. The new normal has robbed them of the sense of touch which is highly important for their mobility and navigation. Through our latest campaign, Greenlam has thus pledged to contribute Re. 1 from each of our Greenlam Laminate sales, pan India. It also pleases me to share that Greenlam will now be able to offer laminates & compacts resistant to Severe Acute Respiratory Syndrome Coronavirus 2 (SARS-CoV-2). We will continue to work towards our commitment of providing technologically superior quality surfaces that ensure the spaces our consumers build, are safe from viruses, bacteria and other unhealthy contaminants.”

     

     

  • Mirum has had a nine-year association with Salesforce as its Gold Consulting Partner

    Mirum to provide martech services for L&T Realty

    By A Correspondent

     

    Mihir Karkare

    L&T Realty from the Larsen & Toubro Group has appointed WPP digital agency Mirum India as the marketing automation services partner.

     

    L&T Realty is a real estate development company with residential, commercial and retail projects across West, South & North India. Mirum India, a Salesforce Gold Consulting Partner, will be responsible for providing managed services for Salesforce Marketing Cloud, the globally preferred 1:1 digital marketing platform.

     

    On winning the account, Mihir Karkare, Executive Vice-President, Mirum India, said: “Mirum India is the go-to Salesforce partner for Marketing Cloud Services and has been the pioneer in the marketing automation space with almost a decade of experience. We are excited to win the L&T Realty business and look forward to providing flawless martech services.”

     

    Mirum is a Salesforce Gold Consulting Partner, with over nine years of association with Salesforce and 100+ Marketing Automation installations across the entire stack of Social Studio, Exact Target and now Datorama & DMP.