MxMIndia

Tag: Mindshare South Asia

  • The 30-plus account wins include Unilever Digital business, SBI Life Insurance, Disney, Pharmeasy, Clubfactory, Intarem, IHG, Coverfox, Group SEB, Brussels Airlines, Urban Clap, Heritage Foods, Frankfinn, Mobiistar, Unibic, Hindware, Specmakers and Saloni Oil among others

    Not the #1 at Emvies, but Mindshare boasts of eventful year – 30+ new wins worth 1.1kcr

    By A Correspondent

     

    It may have lost the #1 slot to sibling Wavemaker but the largest media agency network has posted a healthy report of how it’s doing. New business aggregating up to Rs 1,100 cr in the last nine months of 2018 from 30-plus new account wins which include the Unilever Digital business, SBI Life Insurance, Disney, Pharmeasy, Clubfactory, Intarem, IHG, Coverfox, Group SEB, Brussels Airlines, Urban Clap, Heritage Foods, Frankfinn, Mobiistar, Unibic, Hindware, Specmakers and Saloni Oil amongst other.

     

    Prasanth Kumar

    Speaking on the new account wins, Prasanth Kumar, CEO, Mindshare South Asia, Africa and MENA said: “2018 has been a very exciting and rewarding year for all of us at Mindshare. Every account win or bagging of an award is a milestone and motivates us to do better and exciting work for all our clients. Winning these from across our offices is what makes it even more special. To add to it, we are happy that all our disciplines including digital, integrated business have been able to contribute to this success. We feel humbled and encouraged with every win or appreciation received from our clients and it adds to the motivation for us to do more for our clients with stronger focus and services.”

     

     

  • Volvo Car India, to launch #MakeYourCitySafe, a campaign aimed at empowering women

    Volvo and Mindshare urge women to reclaim their streets

    By A Correspondent

     

    Media agency network Mindshare has collaborated with Swedish automobile company Volvo Car India, to launch #MakeYourCitySafe, a campaign aimed at empowering women to make a stand for their safety.

     

    Culminating in Mumbai, the campaign has been organised in partnership with CrossBow Miles, with partners such as the National Commission for Women and The Hans Foundation backing the cause.

     

    Commenting on the initiative, Charles Frump, Managing Director, Volvo Car India, said: “Women safety and empowerment are two issues that we feel strongly about. A society can be truly progressive if women get equal opportunities, feel safe and confident. We support Srishti Bakshi in her mission and urge everyone to join us during the Mumbai Night Walk to show solidarity towards the cause.”

     

    Added Mac Machaiah, Chief Innovation Officer, Mindshare South Asia: “Being a highly forward thinking agency, we are eagerly looking forward to this collaboration, and are proud to receive this opportunity to raise awareness about such a burning issue. Together with Srishti Bakshi of Crossbow Miles, Volvo, and the women of Mumbai, we hope to help make the streets, and the city, safer for women.”

     

     

  • The move is intended to help Mindshare expand its offerings and grow its presence in the industry

    Mindshare India solidifies leadership team to drive business

    By A Correspondent

     

    Mindshare has announced further organisational restructuring.

     

    Ruchi Mathur who was responsible for growth with Mindshare – North now has an expanded remit as Senior Vice President, Client Leadership, Mindshare North & East. Mathur will work with Amin Lakhani, President – Client Leadership India in her new role.

     

    Meanwhile, Saket Sinha will work with Prasanth Kumar, CEO, Mindshare South Asia, and lead m/six India as Senior Vice President, Client Leadership, m/Six India, focusing exclusively on growing and leading the brand.

     

    Speaking on the elevations, Prasanth Kumar, CEO, Mindshare South Asia, said: “Ruchi and Saket are both dynamic leaders with strong networks in the market, as well as with consumers and clients. We are very excited with the opportunities across the landscape and we are sure that the army of leadership we have in the organisation will produce great results to our clients and therefore a successful journey for us.”

     

     

  • Premjeet Sodhi joins Mindshare to head Fulcrum. Amin Lakhani, Anita Kotwani elevated in Mindshare South Asia top deck recast

    Mindshare upgrades top deck

     

    By A Correspondent

     

    Mindshare has announced an organisational restructuring exercise that mirrors the agency’s ambition to become collaborative in client success and navigate their marketing agenda with intelligence and agility.

     

    Amin Lakhani has been elevated and has taken on a larger role as President, Client Leadership, Mindshare India. In his new role, Amin is responsible to further strengthen client relationships and drive client growth in a cross media market. He will manage core client capabilities across all offices in the country. During his 14 years at GroupM and Mindshare, Amin has grown from strength to strength and will continue to be a key growth contributor in the new role.

     

    Anita Kotwani, Leader, Mindshare West has been promoted to Senior Vice President, New Business responsible for new business development across the market. In addition to this, she will also drive horizontality, and work closely with the larger marketing ecosystem.

     

    Meanwhile, Premjeet Sodhi will join Mindshare South Asia as Senior Vice President, Mindshare Fulcrum, South Asia, and will lead Team Fulcrum across South Asia. Sodhi has been with IPG Mediabrands for a while and has last been Chief Operating Officer at Initiative/ BPN where he handles strategy and new business development for the company. He manages clients such as Amazon, Reckitt, Gionee, Kraft Heinz, Infoedge and Bajaj Auto. Sodhi takes charge effective March 2018.

     

    Speaking on the elevations and appointment, Prasanth Kumar, CEO, Mindshare South Asia said: “As we enter 2018, we are accelerating ‘transformation’ which is true to our DNA. We are clear on our strategic priorities, strengthening our connections with a growing universe of clients, consumers, brands and partners in the marketing ecosystem. To be able to do so, we now have the leadership and structure within our organization to continue our path to greater success, and our renewed focus on creating a disruptive Mindshare with Speed, Provocation, Teamwork.”

     

     

  • The mandate involves handling the media strategy, planning and implementation across all media in India

    Unibic awards media duties to Mindshare

    By A Correspondent

     

    Unibic has awarded its media duties to Mindshare, after a competitive multi-agency pitch. The mandate involves handling the media strategy, planning and implementation across all media in India. The account will be handled out of the Mindshare Bangalore office.

     

    Said Nikhil Sen, Managing Director, Unibic Foods: “We were looking for a seasoned and versatile partner who will work towards building our brand and taking it to the next level. Mindshare is a reputed agency and comes with high recommendations. We are confident that together we will be able to reach our desired goal.”

     

    Commenting on the win, Prasanth Kumar, CEO, Mindshare South Asia said: “We are delighted to work with premium cookie brand Unibic. We look forward to working with the team on their strategic marketing initiatives to deliver their business outcomes and strengthen the brand’s position in the cookie category.”

     

     

  • In his new role, Mac will lead the integrated approach to consumer engagement and strengthen brand propositions across all consumer touchpoints including traditional, social and experiential

    Mindshare appoints M K Machaiah as Chief Innovation Officer – S Asia

    By A Correspondent

     

    Mindshare has announced the appointment of M K Machaiah, better known as Mac, as Chief Innovation Officer – South Asia.

     

    In this role, Mac will lead the integrated approach to consumer engagement and strengthen brand propositions across all consumer touchpoints including traditional, social and experiential. He will be responsible for setting up Innovations Lab through systemic integrations of Content+, Social and Activations and building sports practice. He will build future ready capabilities and revenue models by assessing scope of each practice, set the innovation vision and drive the team to work on client specific propositions.

     

    Said Prasanth Kumar, CEO Mindshare South Asia, on the appointment: “Mac has been a part of the Mindshare family and comes with credible and rich experience in the industry. We have always taken not just the lead but also the leap in defining industry’s best practices and becoming the trusted marketing partners for our clients. To take this leap, we have appointed Mac Machaiah as Chief Innovation Officer – South Asia who brings experience across industries and markets, which makes him the perfect fit to assist in the growth of the agency. We warmly welcome Mac on his new role and look forward to reaching greater heights.”

     

    Commenting on his new role Mac said: “Mindshare is one of the largest media agencies and I am extremely delighted to embark on a new journey with them. It’s an honour to be a part of an organization with great stature in the industry.  I am excited to be working with some of the top creative and strategic minds in the industry at Mindshare. I look forward to utilise my knowledge and experience to fortify our position in the market and assert the trust of our partners and consumers”

     

     

  • Popular RJ’s, Naved from Mirchi and Raunac from RED, to host four hours of non-stop on-air fun

    Radio Mirchi & Red FM to co-host show for PepsiCo’s Quaker Oats+Milk

    By A Correspondent

     

    PepsiCo India’s Quaker Oats+Milk along with Mindshare will bring together Radio Mirchi and Red FM,  two of India’sleading radio stations, as a part of the ‘Power of Two’ campaign. Earlier this year, Quaker Oats+Milk introduced a unique combination of the goodness of oats and the power of milk in the Indian markets.

     

    ‘Power of Two’ will see the two radio stations come together to put up a “magnum opus show” to highlight the importance of right nutrition. Spanning over four hours, RJ Raunac, of Bauaa fame, and RJ Naved, famously known for Mirchi Murga, will entertain listeners with their diverse personalities, comic timing and love for music and nutrition.

     

    Speaking on the association Deepika Warrier, Vice President, Nutrition Category – PepsiCo India, said: “We are glad we have been able to bring two greats from radio together to showcase the Power of Two. Through this association with Radio Mirchi and Red FM, we want to send out an equally relevant message on the importance of right nutrition. We are certain that this show will lead all the listeners out there towards a healthier tomorrow.”

     

    Commenting on this campaign, Prasanth Kumar, CEO, Mindshare South Asia said. “We are glad to be a part of this innovative campaign which brings together two of the biggest radio channels to showcase Quaker Oats+Milk’s ‘Power Of Two’. We at Mindshare believe in delivering our brands with creativity, innovativeness, unconventional and inventive strategies. Bringing together Radio Mirchi and Red FM is definitely a never heard before phenomenon. We hope to reach as many as possible listeners and aware them with the brand’s new product.”

     

    Adding to this, Prashant Panday, MD & CEO, ENIL (Radio Mirchi) said: “Mirchi as a brand has always managed to enthrall its listeners and clients with pathbreaking ideas like this one. The “Power of 2” campaign is yet another example of how we’ve managed to push the bar higher with clutter breaking content. Brands built with passion and on strong pillars have the courage to experiment, be it Quaker, Radio Mirchi or Red FM. We at Mirchi are proud to associate with Quaker Oats+Milk and Red FM to create a historical moment on radio. Our listeners will be delighted to hear RJ Naved and RJ Raunac come together for the first time. We love bringing disruptive ideas to life and will continue to do so to delight both our listeners and clients.”

     

    Added Nisha Narayan, Red FM’s COO: “Red FM has always believed in innovative content and this is yet another innovative solution, this time for ‘Quaker Oats+ Milk’. Radio as a medium allows for such innovations and with support of brand like Quaker which believe in innovation and disruption, it only allows two strong radio brands like Red FM and Radio Mirchi to come together and co-create something which has never been done before in the history of Indian Radio – RJ Raunac and RJ Naved to do a show together. I am sure the show will be a delight for both the listeners and the brand team. We look forward to creating innovative and engaging content and client solutions in times to come.”

     

     

  • The show will be aired on Gemini TV starting June 25, every Sunday at 8:30pm

    RanaDaggubati associates with McDowell’s for Gemini TV initiative

    By A Correspondent

     

    United Spirits brand McDowell’s is set to bring alive such friendships of well-known personalities from real to reel life in a new talk show called No 1 Yaari in collaboration with Mindshare andGroupM. Hosted by superstar RanaDaggubati, the show will be aired on Gemini TV starting June 25, 2017, every Sunday from 8:30 to 9:30 pm.

     

    Commenting on the new show, Subroto Geed, Senior Vice President – Marketing, at United Spirits Limited said: “Joining hands with people who matter and curating a show that is all about bonds that last was always on our agenda. No. 1 Yaari by Mc Dowell’s No. 1 Luxury soda aims to cater to the need for interesting content on television. To co-produce a show about a bond that brings about the biggest change in one’s life, we hope our audience go on to rekindle their ‘yaaris’ and reach out to their long lost friends, often lost in our fast paced lives. Also with this we look to take a step forward in creating more engaging content to connect and engage with the youth today!”

     

    Expressing his opinion on the new show, Prasanth Kumar, CEO Mindshare South Asia said “Friendship and brotherhood are one of the most beautiful bonds in one’s life that needs to be relished in this fast pace world. There could not be a better idea than celebrating the same through this show which is India’s first celebrity chat show which will raise a toast to celebrate – Friendship. Bringing this live is exciting. It’s a great platform for the brand. We at Mindshare recognise the consumer tastes as triggers to customising content. We are looking forward to making this bigger.”

     

  • As many as five Black Elephants and 96 Blue Elephants were awarded this year

    Ogilvy maxes Kyoorius Creative Awards yet again

    By A Correspondent

     

    The Kyoorius Creative Awards 2017 were presented in Mumbai on Saturday in the fourth edition of the event. A total of five black elephants and 96 blue elephants were awarded across Advertising, Digital and Media categories in an event that was presented with style, as the awards night has been over all its four editions.

     

    While Ogivly won the maxium number of blue elephants, the five black elephants winners were:

    1.Ogilvy & Mather for Savlon Healthy Hands Chalk Sticks

    2. Early Man Films Pvt. Ltd. for The Hindu

    3. Kinetic Worldwide for Mukhota – The life saving mask

    4. FCB Interface for World’s 1st Streets Named after Street Kids

    5. Response India for Fat Feed Fashion | Instagram to Insta-fashion

     

    Said Kunal Jeswani, CEO, Ogilvy India: “What a great night for Ogilvy India at the Kyoorius Awards. Nothing makes me happier than to see such a fantastic width of Ogilvy talent creating so much great work across so many of our clients. There is no shortcut to great work. You need the best talent in the house. You need them to push their own limits, constantly reinvent themselves and play as a team. And you need great clients who trust you and partner you. Today, I am thankful that we have all three.”

     

    Added Prasanth Kumar, CEO, Mindshare South Asia on his agency winning six Blue Elephants: “It’s very encouraging to witness a greater number of elephants being won across clients. Being a platform that celebrates creativity, it is a great recognition for all the disruptive work done across wins. These wins certainly motivates us to do better in the coming years.”

     

    Commenting on the awards, Rajesh Kejriwal, Founder & CEO, Kyoorius said: “This year again has been a successful year for Kyoorius Creative Awards. I am happy with the response that we have got for having a transparent open jury process and we shall continue to do so.”

     

    A total of 1823 entries were received from 304 entrants. The total number of in-book winners were 307, with a total of 88 blue elephants awarded and five black elephants. There were eight Colors awards presented. The winner of the Times of India Power of Print award was JWT with the runners-up being FCB Interface and Havas Worldwide.

     

     

  • There were a total of 1128 entries from 94 entrants. There were 53 awards given away, of which 10 were golds and 26 silvers. There was no Grand Prix given away

    Mindshare tops Media Abby again. Maxus & Madison in Top 3

    By A Correspondent

     

    It was Mindshare yet again on top of the winning entrants at the Media Abby awards presented on Day 1 of Goafest 2017. Mindshare India (as against the team from Bangladesh which also bagged a silver and two bronzes) bagged 10 metals in all – two golds, five silvers and three bronzes. Sibling Maxus bagged seven metals – a gold, four silvers, and two bronze. Madison bagged five silvers and three bronze metals. Mediacom bagged just a gold and silver, Lodestar had a gold and bronze, but #4 in the pecking order would be The Social Street with a gold and three silvers.

     

    Prasanth Kumar

    Said Prasanth Kumar, CEO Mindshare South Asia on Goafest Abby’s 2017:”Topping at Goafest is definitely a great achievement. We are delighted that the series of good work across our clients are witnessing recognition. We as always get motivated when we win and we thank all our clients and partners for being the force behind our performance. For us, it is a constant that we keep evolving and redefining ourselves as well as challenging ourselves every year to ensure we deliver the best to our clients. We promise to keep this momentum continuous.”

     

    Mindshare had bagged 17 metals in last year’s Media Abby. In this year’s edition of the Media Abby, there were a total of 1128 entries from 94 entrants. As many as 112 industry professionals were part of the jury process. On being asked about the awards process, Publicis Media CEO Anupriya Acharya, who chaired the Media Abby jury, told MxMIndia that she was pretty happy with the number of entries, given that the submissions happened post-demonetisation.  “The number of entries and the participating organisations grew. This year we had many independent, small and specialist organisations.”

     

  • A quick chat with Mindshare South Asia CEO Prasanth Kumar minutes after his agency bagged the 'Agency of the Year' title

    Our job is to challenge the status quo: Prasanth Kumar (+Video)

    It was a big haul for Mindshare at the Emvies 2016. MxMIndia caught up with Prasanth Kumar, Mindshare, CEO South Asia for a quick chat right after the event.

     

    395 points, Dho dala! Quite a clean sweep!

    Maine team ko 300 hi bola (I had told the team about 300). My team is wonderful. The success of Mindshare is only because of the army of talent on which it is built on. I am so happy and delighted that the dream of the ability to get fantastic outcomes. It is a fantastic moment for me and the company as well as the brands we worked for.

     

    What is the secret behind winning year after year?

    One is you are habituated to doing something different… you get habituated to doing something that is working for your brands. There is a sense of responsibility that comes from leadership and being a leader in the market. Our job is to challenge the status quo and get the work done for the brands. The end result is that we are winning awards.

     

    The body of work that you have done and won awards for can put a creative agency to shame

    The statement is wrong and it does not put any shame on any creative agency. Ideas, we believe, can come from anywhere. We are so lucky that we have talent who are able to bring in more and better results. We are not competing with any ecosystem; we are competing with the results we produce, we want success of all the brands we work for. If you have all the brands that you work for succeed, that is the ultimate success.

     

  • First Project of Innovative Real Time Data Journalism Garners Top Ratings for Times Now on of May 19 Election Results Day

    GroupM, Mindshare & Gramener partner to co-build data driven visual solutions

    By A Correspondent

     

    Mindshare is partnering with Gramener, leading data visualization company to create data-driven visual solutions for actionable insights across the marketing and communications ecosystem.

     

    Data increasingly powers every element of the marketing mix –source of growth, consumer behavior, content creation, mix optimization and measurement. This partnership leverages GroupM & Mindshare’s strong customer reach and Gramener’s compelling visual analytics platform to create solutions that leverage dormant data assets and bring them alive through cutting edge visualization.

     

    The first project undertaken after the partnership was for the leading English news channel Times Now on May 19th 2016, when the State election results were announced. The team put together a unique, real time visualization of historic and current data that helped Times Now stand out strongly in the news clutter and gave viewers a compelling Visual Data Journalism experience.

     

    Speaking about the data visualization products created especially for Times Now, Arnab Goswami, Editor-in-chief, Times Now said, “We were able to collate historic data dating back to the year of independence, and with the help of the Mindshare and Gramener team, we showed our viewers the latest trends and changing political scenario of the country, as the results of the latest State Elections were announced on May 19th 2016. Our reportage on the elections was holistic, and the data presentation helps the viewer understand our political environment better with the in depth analysis of our editorial team.The seamless workflow integration between the production teams of our news network and Gramener on a real time extremely fast paced election result day was a path breaker. I am absolutely delighted with this association.”

     

    Mindshare is a leader in providing strategic media services to a host of blue-chip clients. Adaptive Marketing is the driving philosophy of Mindshare and data is at the core of Adaptive Marketing. This partnership will enable the creation of bespoke products in the data management & visualization space.

     

    Prasanth Kumar, CEO, Mindshare South Asia said, “To truly deliver on our philosophy of Adaptive Marketing, it is critical that Data is brought alive and put to best effect. Our partnership with Gramener will help us deliver this consistently and in a compelling fashion. We will announce our first joint product very soon”

     

    Naveen Gattu, co-founder at Gramener added. “We are excited by this partnership. It will help us untangle the data footprint and create powerful decision making tools for every marketing manager and executive.”