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Tag: Megha Tata

  • The event being planned for select invitees of the marcom industry on 3 December

    AdAsia 2021 Macao to be streamed on Dec 3

    By Our Staff

     

    The first day of the AdAsia Macao 2021 conference being held as a virtual event this year will be streamed into an event being planned for select invitees of the marcom industry on December 3.

     

    Srinivasan Swamy
    Srinivasan K Swamy

    Said Srinivasan Swamy, Vice Chairman Asian Federation of Advertising Associations (AFAA): “The first day at an AdAsia is eagerly looked forward to. This streaming would include the inaugural session with the awards ceremony, the keynote address by Mark Read Global CEO WPP and other interesting speeches and presentations, by leaders of industry like James Murphy Founder New Commercial Arts (previously founder of Adam&Eve DDB which was Cannes Lions Agency of the Decade), Rajeev Chaba, President and M.D. Morros Garage Motor India, Cynthia Lau Director of CruiSo Digital Solutions, Mann Lao Founder and Creative Director Chiii Design, to name a few. I am glad the Advertising Council of India has taken up this unique and useful initiative and I thank IAA India Chapter for having led this effort.”

     

    Locally, there will ba panel discussion featuring industry leaders like Megha Tata, MD- South Asia, Discovery Communications India & President IAA India Chapter; Pradeep Dwivedi, Group CEO & Executive Director, Eros International Media Ltd & Vice President IAA India Chapter; Sam Balsara, Chairman, Madison World; Anupriya Acharya, CEO- South Asia, Publicis Groupe & President-AAAI, who will discuss the relevance and implications of the keynote address on the Future of Marketing in a brave new world in the Indian context.”

     

    Megha Tata
    Megha Tata

    Adds Tata:”The AdAsia has always been known for its rich content and its great networking. Now, this hybrid effort combines the two features in a venue right here in Mumbai and we are inviting a select group of 100 marcom professionals.”

     

    Those interested in registering for this event can contact soumen/execseciaa@gmail.com. Entry is strictly restricted to registered invitees only.

     

     

  • CVL Srinivas, Bhupal Ramnathkar and Raj Nair were felicitated as Covid Humanitarian Heroes

    Ogilvy, Lintas & Tilt share honours at IndIAA Awards

    Caption: L to R: Abhishek Karnani, Chairperson, IAA IndIAA Awards, CVL Srinivas, Country Manager WPP India, Sonu Sood and Megha Tata, President- IAA India Chapter

     

    The India Chapter of International Advertising Association (IAA) conducted the sixth edition of the IndIAA Awards on Wednesday October at a physical ceremony in Mumbai amidst a cross-section of the fraternity.

     

    Said Suresh Narayanan, Jury Chairman and Chairman & Managing Director, Nestle India: “It’s been a privilege and honor to be the Jury Chair for three years in a row. These awards are the most prestigious in the advertising and communications. This year IndIAA Awards received 200 plus nominations across all the 31 categories. I want to congratulate every award winner for their outstanding work, you need to be truly proud of your yourselves, your agency, partners, teams, customers, consumers stakeholders and of everyone who has been involved in the success of the campaign”

     

    Added Megha Tata, President IAA “A great jury, wonderful winning work, fantastic attendance of the who’s who of advertising media and marketing. The IndIAA Awards have truly set a new benchmark in the industry.

     

    Said IAA IndIAA Awards Chairman, Abhishek Karnani: “Any award is only as good as the people who endorse it. I view the presence of such a high powered audience here today, and the presence of repeat sponsors, as a great endorsement for the IndIAA awards. Keeping in mind the phase we are hopefully emerging from, we have sculpted our awards event around a theme – that acknowledges and inspires the need to show – that there is good in everything around us. It just needs to be tapped into by us”

     

    IAA felicitated three industry leaders as Covid Humanitarian Heroes: CVL Srinivas, Country Manager WPP India; Bhupal Ramnathkar and Raj Nair, CEO Madison BMB for “being industry leaders with a heart, being the silent hands behind several initiatives for good, showcasing the power of design, for the many communication campaigns that sought to make a difference and for the ever-willing attitude to help a good cause.”

     

    (L-R) – Abhishek Karnani, Chairperson, IAA IndIAA Awards, Raj Nair, CEO Madison BMB, Sonu Sood & Megha Tata, President- IAA India Chapter

     

    The Guest of Honor at the event were Actors Sonu Sood & Bhumi Pednekar

     

    (L-R) – Mayura Shreyams Kumar,Director – Digital Business, Mathrubhumi, Sonu Sood & Immediate Past President IAA Global, and current Vice Chairman Asian federation of Advertising Associations

     

    (L-R) – Avinash Pandey, IAA Mancom Member & Chief Executive officer, ABP Network, Bhumi Pednekar, Megha Tata, President- IAA India Chapter & Abhishek Karnani, Chairperson, IAA IndIAA Awards

     

    This year a new category – ‘Voice of Change’: campaigns that challenge the gender stereotype in the industry was instituted. The winner of the category was Unacademy for their campaign #TeachThemYoung | Know When She Needs You.

     

    Caption- Team Unacademy winners of VOICE OF CHANGE category

     

    Caption- Ogilvy Team winners in the category – Online Commerce, Ticketing and Services for Amazon Karigar Hunar Hai

     

    Caption- MullenLowe Lintas Team (winners in the category Consumer Durables and Utilities for their campaign Havells – Feeling Fans)

     

    Caption- Tilt Brand Solutions Team (winners in the category Home Décor and Infra for their campaign LivSpace-– Don’t Try This At Home)

     

    Caption-Team Population First & UNFPA (Joint Winners in this category GOVERNMENT & NGOs)

     

  • Raj Nayak inducted into the IAA Hall of Fame

    IAA Leadership awards presented

    By our Staff

     

    The International Advertising Association’s (IAA) India Chapter announced the winners for the eighth edition of the IAA Leadership Awards in Mumbai on Friday. Maharashtra governor Bhagat Singh Koshyari was chief guest. The association inducted senor mediaperson and former President Raj Nayak into the IAA Hall of Fame for “investing a lifetime in the marcom industry and  for his sterling role in directing the India Chapter of IAA towards its ongoing role in being the voice of sustainability”.

     

    Said IAA President, Megha Tata: “It is so rewarding to see the best in the business taking the time to be here and accepting these awards. While we were planning the awards for 2021 we wanted to highlight leaders that have established new age businesses.”

     

    Other prominent recipients were: Bobby Pawar (Creative Agency Leader of the Year), Nandini Dias (Media Agency Leader of the Year), N P Singh (Media Person of the Year), Raj Kamal Jha (Editor of the Year) and Palki Sharma Upadhyay (TV Anchor of the Year). Actor and Film Producer Anil Kapoor received the IAA Brand Endorser of the Year.

     

    Winner List – Leadership Awards 2021

     

  • To raise sensitivity to gender-related issues

    Be the ‘Voice of Change’, says IAA

    By Our Staff

     

    The India Chapter of the International Advertising Association (IAA) is driving a campaign aimed at the marcom industry, urging it to be more aware and sensitive to gender related issues in all its communication.

     

    Said IAA President Megha Tata: “The unique survey we helped UNICEF and the Geena Davis Foundation conduct on the portrayal of women in Indian advertising threw up several interesting findings. We felt that a creative campaign that highlighted these findings could help our content creators focus on such points in a very positive way and collectively become what we call the Voice of Change.”

     

    Added Raj Nair, CEO and Chief Creative Officer Madison BMB, whose team comprising Rohan Joseph and Vallabh Yeolekar created the campaign: “It’s amazing that even in the 21st century, we continue to address bias related to gender, skin tone, male dominated settings when we are simultaneously discovering space tourism, breakthroughs in cancer cures and the like. Just goes to show that even in our seemingly more aware world of communication, these cliched tropes are very much in play.

     

    A study of gender representations in ads in India threw up some startling facts. An industry known to be a flag-bearer of out-of-the-box thinking seemed to be turning a blind eye to something as pertinent as gender equality. This campaign puts forward some uncomfortable truths and aims to be an eye-opener for the Indian advertising and media industry to be more aware and sensitive in their thought process. We leaped at the opportunity to hold a mirror to ourselves. And to help IAA continue to be the Voice Of Change.”

     

  • Minister Aaditya Thackeray was chief guest

    IAA presents Olive Crown Awards

    By Our Staff

     

    The India Chapter of the International Advertising Association (IAA) hosted the 11th edition of the Olive Crown Awards 2021, last Friday in Mumbai. The

     

    Selecting the awards was a a jury comprising Bobby Pawar, Chairman & Chief Creative Officer, Havas India; Josy Paul, Chairman & Chief Creative Officer, BBDO India; Tista Sen, Regional Creative Director, Wunderman Thompson South Asia; Carlton D’silva, Co-founder, House of Awe and Kaushik Roy, Advisor, Reliance Industries Ltd.

     

    The awards were presented across 20 different categories, including the coveted title ‘Green Crusader of the Year’ award, which was presented to Aaditya Thackeray, Minister of Environment, Tourism and Protocol, Maharashtra government and the chief guest at the event for his efforts to save the Aarey Forest in Mumbai.

     

    Said Megha Tata, President, International Advertising Association (IAA) – India Chapter and Managing Director – South Asia, Discovery Communications India: “In the last 11 years of Olive Crown we have seen campaigns and brands go from doing ‘something green’ to being vested in sustainability and we are glad that this is a platform to showcase work that can inspire.  One of the things 2020 taught us is that the Nature loved our lockdown! But we need to find this balance and co-exist every single day! And some of the campaigns we have seen this year, have presented this balance beautifully”.

     

    Added Neeraj Roy, Chairperson IAA Olive Crown Awards and Founder & CEO, Hungama Digital Media Entertainment:  “Over the next two decades, your entire customer base and your teams  – the talent you are hoping to attract will largely be millennials and Gen Z and we know that they rate a brand’s ethics and sustainability higher than ever before so it will be impossible and impractical to ignore these trends. Brands, media, advertisers, agencies and marketers, essentially the core of the IAA community, have always played a key role in communication for centuries and it is encouraging to note that brands here in India too are taking note and actions toward sustainability and a greener planet in their product offerings.”

     

    Heartbeat Creative Lab, Taiwan bagge four Gold & two Silver followed by Ogilvy with six Silvers at the Olive Crown Awards 2021. The ‘Green Campaign of the Year’- Gold was presented to Bhamla Foundation for their ‘Dhak Dhak Dharti’ campaign while IIFL Home Finance Ltd took away the ‘Green Brand of the Year’-Gold.

     

  • Colors and Havas Group to partner discussion

    IAA to host discussion on gender sensitisation in media

    By Our Staff

     

    The India Chapter of the International Advertising Association (IAA) will be hosting a high-powered virtual panel discussion with leaders of the marcom industry on July 27. The subject is Gender in media and the impact on children and their future.

     

    Said Megha Tata, MD- South Asia, Discovery Communications India and President, IAA: “A few weeks ago, we released the toplines of the results of a unique market research conducted on 1000 Indian advertisements by UNICEF and the Geena Davis Foundation. The IAA had facilitated this important research on gender representation in Indian advertising on July 27. UNICEF will present the results in depth, and then there will be a discussion on the implication of these findings on gender in media and the impact on children and their future. This will truly represent industry as the Voice of Change”.

     

    Speaking about the initiative, Nina Elavia Jaipuria, Head – Hindi Mass Entertainment and Kids TV Network, Viacom18 and Co-Chair – Women Empowerment Committee, IAA said: “Conversations and actions go hand in hand when tackling an issue as important and nuanced as gender representation in media and its impact. We are thus bringing together leaders across the ecosystem who can not only identify the change in discourse needed but also have the power to actually bring about that change.”

     

    The panelists include Rana Barua (Hon’ Treasurer, AAAI & Group CEO, Havas Group, India), Subhash Kamath (Chairman, ASCI & CEO, BBH & Publicis Worldwide, India), Atit Mehta (Head of Marketing, BYJU’s), Ashwiny Iyer Tiwari (Artist, Filmmaker and Writer), Kainaz Karmakar (Chief Creative Officer, Ogilvy India), Dr A L Sharada (Director, Population First), Nina Elavia Jaipuria, (Head – Hindi Mass Entertainment and Kids TV Network, Viacom18) & Shreyasi Jha (Senior Advisor – Gender Equality, UNICEF, New York)

     

    Added Shreyasi Jha, Senior Advisor – Gender Equality, UNICEF, New York: “Gender related stereotypes are formed at very young age and prevent adolescents and young people from reaching their full potential. Advertising and media, more broadly, plays a key role in forming and perpetuating stereotypes. UNICEF is delighted to be the knowledge partner with IAA and its members for this important event that is the beginning of a very important journey to promote positive gender roles and practices through advertising so every young person can live a life free from stereotypes and achieve their full potential.”

     

    The discussion has UNICEF as its knowledge partner, Colors as the industry partner, Havas Group as an associate partner and Clutter Cutters as the on-ground knowledge partner.

     

  • Will continue to evolve and face challenges

    IAA India Chapter completes three decades

    By Our Staff

     

    The India Chapter of the International Advertising Association (IAA) completes thirty years in the service of the marcom industry.

     

    Said IAA President Megha Tata: “This is a landmark year for us. The IAA has evolved into what is arguably the most prominent association in the country representing marketing, advertising and the media. We commit ourselves to remaining relevant and doing what is in the best interests of our constituents as well as our consumers. Though we are still in the midst of the pandemic we have rolled our several initiatives and you will see many more beginning this month itself. I salute all the past Presidents and members who have contributed to the growth of IAA.”
    Added Srinivasan K Swamy immediate past president IAA Global: “The India Chapter has been addressed by everyone from the Prime Minister, to several Union Ministers to film and sports celebrities. It has shown its capability to host one of the biggest and best World Congresses ever held. It has a varied bouquet of initiatives and events catering to its wide spectrum of constituents and has been recognized by the IAA World Board as its Best Chapter several times. I wish the members all the very best and exhort them to evolve and face the challenges of a dynamic environment.”

     

    Veteran mediaperson Roger Pereira, the person who brought IAA to India in the first place said: Forty years ago, I still remember reading with rapt attention Prof Theodore Levitt on Globalisation and thought to myself: How could India not possibly be part of it! Founding the India Chapter was certainly the first step. Thank you, RBI Governor IG Patel”.

  • Calls for best practice considerations in dealing with one another

    IAA appeals to the industry for Covid sensitivity

    By Our Staff

     

    The India Chapter of the International Advertising Association (IAA) is appealing to all segments of the industry to take a deep breath in this hour of crisis. The campaign was created by the Madison BMB team of Rohan Joseph CD Copy, Vallabh Yeolekar CD Art, Raj Nair, CEO and CCO.

     

    Megha Tata
    Megha Tata

    Said Megha Tata, President IAA India and Managing Director – South Asia Discovery Communications India: “Yes, we are passing through an unprecedented crisis. There is pain and grief all around us. But as they say, extraordinary times need extraordinary responses. Corporates have responded with alacrity and fortitude to the call of the nation. Money and material is being raised to help those in need. Communication is being used, and will be used, to strike a chord of positivity. And this time around, as a responsible industry Association with a unique mix of members including leaders from the world of marketing advertising and the media, we are appealing to all stakeholders in our industry to deal with one another with a degree of sensitivity, understanding, empathy and kindness. It’s as simple as that. And as important. I thank Raj Nair and his team at Madison BMB for immediately responding to our appeal to prepare a communication campaign that will convey this message to our community.

     

    Nandini Dias

    Added Nandini Dias, Chairperson IAA Leadership Awards Committee and CEO Lodestar UM, India:  “For three years now IAA through a well-managed campaign has been urging industry leaders to save lives by adopting flexi-timings. It evoked a very positive response. This time the challenges are different. We need to rebuild lives and livelihoods irrespective of where you work from or whether you belong to a local or global organization. Our industry members at every level of the corporate ladder are facing unique challenges. And we believe this is the time to introspect, look within, and dip into the reserves of goodness that exist in all of us and create strong foundations for long term renewal.”

     

  • The new date will be communicated in due course

    11th IAA Olive Crown Awards postponed

    By Our Staff

     

    The revised Maharashtra government regulations on events have led to the postponement of IAA India’s Olive Crown Awards.

    Neeraj Roy
    Neeraj Roy

    Said Neeraj Roy, Chairperson of the Olive Crown Awards Committee and a Past President of the IA: “We have been monitoring the rising cases of Covid-19 in our state very closely, which is why we had taken a decision nearly 4 weeks ago to hold the awards with no more than 50 people in attendance and also ensure all safety of our guest and enforce strict social distancing norms. Whilst we are keen to celebrate the success and creative work in a difficult and challenging year like 2020 towards sustainability and a greener planet, nothing is more important to us than the safety and well-being of our members, our invited guests, winners and indeed all stakeholders associated with the IAA Olive Crown Awards.  Late last evening, the government of Maharashtra has issued an order, dated the 15th of March, 2021, stating that “No Social/Political/Religious gatherings to be allowed.  Respectfully we adhere to the guidelines issued by our government and in light of the same, we have taken the decision to postpone the 11th edition of the IAA Olive Crown Awards, which was scheduled to be held on the 19th of March, 2021 at the ITC Maratha Hotel in Sahar, Mumbai.”

    Megha Tata
    Megha Tata

    Added Megha Tata, President IAA, “The Olive Crown Awards ceremony are a big draw, more so since the entire process is run as a cause. We were happy that despite the extraordinary circumstances that prevailed last year, the entries, and more importantly the quality of the entries was encouraging. We will wait for the current situation to improve and then announce the winners at an appropriate event.”

     

     

  • Will lead marketing and communication teams across the network

    Azmat Jagmag to head marcom at Discovery

    By Our Staff

     

    Azmat Jagmag

    Discovery Communications India has brought on board Azmat Jagmag as Head of Marketing and Corporate Communications. As a part of her profile, Jagmag will lead the marketing and communications teams across the network including 14 linear channels and OTT brand Discovery+ for India. Based in Mumbai, she will report to Megha Tata, Managing Director-South Asia.

    Said Tata: “These are exciting times as we strategically step up our investments to take advantage of very dynamic growth in both Digital and Linear. Azmat brings that rare combination of creative flair, a strong instinct for the Indian millennial and a cutting-edge brand expertise in heading marketing for multiple iconic brands. We are very excited to welcome Azmat into the Discovery family.”

    Added Jagmag: “Discovery is a brand with incredible people and exceptional storytelling in real-life entertainment space and to get an opportunity of being a part of this passionate brand for India is very exciting. With so many interesting initiatives and launches coming up, I look forward to working closely with the team here to take the brand to even greater heights. I am truly excited for this journey with Discovery.”

  • This will be IAA India’s first physical event after lockdown

    Return of ground-level event in A&M: IAA Retrospect and Prospects in Delhi

    By Our Staff

     

    After a little less than a year, the India Chapter of the International Advertising Association (IAA) is hosting its annual Retrospect and Prospects programme in New Delhi on January 21. This will be its first physical event after lockdown.

     

    Said IAA President Megha Tata: ” This is a programme that sets the tone and pace for the year ahead. We are delighted to have Rajeev Chaba, President and Managing Director of MG Motors presenting this programme for us”.

     

    Added Avinash Pandey, Chairman Retrospect and Prospects Committee & CEO, ABP Network: ” I have been associated with this wonderful programme from its debut many years ago in New Delhi. It is an event where a top marketer presents the highs and lows of the year that was in the marcom industry and does some serious crystal ball gazing into the what the year ahead holds for the industry. A must for every senior marcom professional”

     

     

  • The URL Link for submission of entries is: https://oca2021.awardor.com/.

    Olive Crown last date for entries is Jan 31

    By Our Staff

     

    The India Chapter of the International Advertising Association (IAA) has announced the call for entries for the 11th IAA Olive Crown Awards. The URL Link for submission of entries is: https://oca2021.awardor.com/. Last date of submission of Entries: 31st Jan 2021

     

    Megha Tata

    Said IAA India President Megha Tata: “These are very special awards. They remain the only one of their kind that salutes excellence in communicating sustainability. And as someone who has personally been involved in its journey it gives me a great sense of satisfaction to see its growth and acceptance all over India and Asia. The pandemic focused attention on the environment and I am sure we will get to see some significant work.”

     

    Neeraj Roy

    Added Neeraj Roy, Chairperson of the Olive Crown Awards Committee and Past President of IAA India: “these awards are run as a cause. There is no entry fee. And the new categories like Green NGO of the Year, International Green Campaign of the Year and New Age Green Initiatives got an immediate traction when they were launched last year. Of course the Green Crusader of the year and the Corporate Crusader of the Year are awards that have gained in respect with every passing year.”