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Tag: Megha Tata

  • With mantra: 'Break the Bias, together'

    IAA holds second edition of the Voice of Change summit

    By Our Staff

     

    The International Advertising Association (IAA) India Chapter, held the second edition of the Voice of Change summit: ‘Gender Portrayal from 30 seconds to 3 Hours’ last Thursday (November 9).

     

    After introductions and elucidation of the mission statements by Megha Tata, Co-Chair, IAA Women Empowerment Committee and Immediate Past President, IAA India Chapter, and Nina Elavia Jaipuria, Chairperson, IAA Women Empowerment Committee, there was an address by Cynthia McCaffrey from the Unicef “Gender inequalities in children’s lives and in the lives of those who care for them, hinder their growth, development, learning and eventually in reaching their full potential. Statistically, the lack of parity impacts girls and women the most but also disadvantages men and boys,” she said, adding: “Children observe and learn social cues from many forms of content including advertising and it plays a powerful role in shifting perceptions on gender roles. UNICEF is delighted to be the knowledge partner with IAA and its members on this very important journey to promote positive gender roles and practices through advertising, so every young person can live a life free from stereotypes and achieve their full potential”.

     

    A multi-lingual study powered  by  Google  AI  titled,  “Reflecting  India  –  An intersectional   and   longitudinal   analysis   of   popular scripted television from 2018 to 2022”, led jointly by the Geena Davis Institute on Gender in Media (GDI), the Signal Analysis and Interpretation Laboratory (SAIL) at the University of Southern California (USC) as the academic advisor, and the IAA as media studies advisor was also unveiled at the event. The study covered the 10 most popular scripted television shows in India across five languages – Hindi, Bengali, Tamil, Kannada, and Telugu – between 2018 and 2022, according to the Broadcast  Audience Research Council (BARC), India.

     

    The study revealed several data-driven insights about representation in the India media and entertainment sector. Across all the shows analysed, young adults between the ages of 18 and 32 were seen the most, accounting for 75.6% of all characters present on screen, while characters with lighter skin appeared 8X more than characters with medium or dark skin tones. Female characters were present on screen and their names mentioned in dialogue more than male characters, amounting to over half of a show’s time, with 7 in 10 of all perceived female characters on screen typically being young and having lighter skin tones.

     

    Said Neha Barjatya, Director, Marketing, Google India: “Access to digital is crucial to opening up the gateways of information, opportunity and progress, and we’re committed to building products that empower everyone to use the internet with convenience and confidence. Bridging the digital gender gap is core to this, and we’re committed to doing our part to ensure women’s participation in the digital economy is equitable – be they as creators, innovators, or entrepreneurs. As an AI-first company, we’re delighted to power this groundbreaking study and join hands with GDI, SAIL and IAA to build a better understanding of representation in popular media, and inform the industry’s progression towards greater inclusiveness.”

     

    Chief Guest Khushbu Sundar, Founder, Avni Cinemas and Member of National Commission for Women, also spoke on the occasion.

     

    The event saw the felicitation of Gender Warriors, industry seniors who have “championed gender equity, and led by example as protagonists of change”. This included advertising veteran KV ‘Pops’ Sridhar, Dr  A L  Sharada, Director, Population First, and social activist Dr Shyam Sundar Paliwal.

     

    Additionally, the event also recognized the distinguished service of, and felicitated the IAA North Star awardees, Srinivasan Swamy, Chairman and Managing Director, R K Swamy and Ramesh Narayan, Founder, Canco Advertising, for their contribution to the IAA.

     

    The day also saw panel discussion with industry experts Sameer Nair, MD, Applause Entertainment; Aparna Purohit, Head of Originals, Amazon Prime Video; Gaurav Banerjee, Content and Business Head, Disney Star, journalist Anuradha Sengupta, Raj Kamble, Founder and CCO, Famous Innovation; Mansha Tandon, Head of Marketing, YouTube India; Dr A L Sharada, director-screenplaywWriter Renzil D’Silva and journalist Prasad Sangameshwaran, among others.

     

    The day concluded with a fireside chat with actor and activist Dia Mirza conducted by television host Atika Farooqui.

     

  • Tata will focus on enhancing company's domination in kids' animation and creating new growth opportunities

    Megha Tata joins Cosmos-Maya as CEO

    By Our Staff

     

    Leading animation firm Cosmos-Maya India Private Limited has announced the appointment of Megha Tata as its Chief Executive Officer. Tata who will oversee the company’s operations and lead the animation studio into its next phase of growth. Her appointment comes at the heels of the company’s recent announcement of a USD 50 million investment plan to facilitate growth and expansion in Europe and North America.

     

    Prior to Cosmos-Maya, Tata was a Managing Director at Discovery Communications India. She has held leadership positions across other eminent broadcasters such as BTVI, HBO, Turner International India, and Star India. At Cosmos-Maya, Tata aims to leverage her wealth of knowledge and decades of expertise to drive the organisation’s next phase of growth and solidify the studio’s position as the foremost animation studio in Asia.

     

    Commenting on her appointment as the Chief Executive Officer of Cosmos-Maya, Tata said: “I am thrilled to start my new journey with Cosmos-Maya. I have always looked for challenging yet exciting opportunities in my career, and animation is one such sector that poses immense growth potential. Cosmos-Maya has been at the forefront of the industry in India and Asia and I look forward to working closely with the senior leadership team to create a vigorous growth path for the company.”

     

    Added Ketan Mehta, Founder and Managing Director of Cosmos-Maya: “I am thrilled and excited to welcome Megha to Cosmos-Maya family. I look forward to working with her to build on top of Cosmos-Maya’s legacy and take our company to new heights.”

     

    Said Sachin Khandelwal, Managing Director at NewQuest Capital Partners, Asia’s leading GP solutions specialist and an investor in Cosmos-Maya, also commented on the appointment: “Having created several highly acclaimed animation shows as one of the leading kids-focussed animation companies in India and Asia,  Cosmos-Maya is well positioned to further cement its dominance and unlock new growth opportunities with Megha’s deep experience with broadcasters and in the overall media and entertainment industry.”

     

  • To present awards on August 23

    IAA IndIAA Awards to salute 75 years of Independence

    By Our Staff

     

    The IAA India Chapter will conduct its annual IndIAA Awards in Mumbai on August 23.

     

    Megha Tata

    Said IAA India Chapter President Megha Tata: “As the country celebrates 75 years of its independence, we will be structuring our awards event around the meaningful role communication has played in fostering the idea that is India. I am very happy that in its 7th year the IndIAA Awards has carved out a special prestigious niche in the minds of the communication industry.”

     

    Abhishek Karnani
    Abhishek Karnani

    Added IndIAA Awards Committee Chairperson Abhishek Karnani: “These are unique awards that salute real hardworking advertising. The short list is compiled by a set of senior journalists and these are judged by an eminent jury comprising of advertisers who own and invest in brands. The awards are presented to the co-creators of the winning work”

     

    This year the jury chair was Suresh Narayanan, Chairman & Managing Director, Nestle India and included Charulata Ravikumar, Managing Director-Accenture; Karan Shroff, Partner & Chief Marketing Officer, Unacademy; Vineeta Singh, CEO & Co-Founder, Sugar Cosmetics & Vivek Khanna, COO, Mahindra Holidays & Resorts India Limited.

     

  • Speakers include Vidya Balan, Santosh Desai, Ranveer Brar, Anupama Chopra, Nandita Das and more

    IAA to host gender sensitisation summit

    By Our Staff

     

    The International Advertising Association (IAA), India chapter is hosting a summit on Gender Sensitisation In Media on July 29 in Mumbai. The theme is Gender Portrayal across the creative spectrum from a 30-second TVC to a three-hour film.

     

    Said Megha Tata, President IAA India: “IAA has always brought forward initiatives that are meaningful and Gender sensitive, on and off screen and has also been the one who has always taken the lead on this issue in the industry. We felt that it is time for all of us to come together and be the voice of change. We want to address the dialogue of gender discrimination across the media spectrum and hope we will collectively bring much needed change in the system.”

     

    Added Nina Elavia Jaipuria, Chairperson, IAA Women Empowerment Committee & Head – Hindi and Kids TV Network, Viacom18 Media Pvt. Ltd: “Over the last decade, women have broken stereotypes in this industry both behind the scenes and on the screen. It’s time we tell more of those stories and break biases. Through this change summit, the IAA brings prominent industry voices to communicate, converge and be the Voices Of Change that we need to empower the narrative.”

     

    The summit shall see leading industry bodies such as ASCI, UNICEF, Tata Institute Of Social Sciences, Unstereotype Alliance and Akshara Centre as partners. Prominent voices like Poonam Mahajan, Vidya Balan, Deepika Warrier, Monika Shergill, Anupama Chopra, Santosh Desai, Nandita Das, Ranveer Brar, Tista Sen, Anuradha Sengupta and others will be in attendance.

     

  • Shashi Sinha inducted into the IAA Hall of Fame

    IAA Leadership Awards presented

    By Our Staff

     

    N Chandrasekaran, Chairman, Tata Sons was honoured as the IAA Business Leader of the Year. When asked about the formula to success, Chandrasekaran said: “Running business in general is like a marathon and running Tata Group Business is like an ultra-marathon. These businesses have a lot of history and legacy so I don’t think there is a magic sauce. If requires a lot of team work, the right people, focus, lot of hard work and some luck. So, all of this plays a part, hardwork plus luck makes the magic sauce. He added that the biggest strength for the Tata group is its ethos and values which is deeply ingrained in the people”.

     

    When asked about tips and advice on time management to be more efficient by actor Ranveer Singh, Chandrasekaran said his mantra is ‘tension nahi leneka, gran nahi deneka’. We got to see a lighter side of Chandrasekaran during the discussion.

     

     

     

    Actor Ranveer Singh received the IAA Brand Endorser of the Year. Ranveer as we all know is powerhouse of energy and he made all smile with this eloquent talk.

     

     

    The IAA Force for Good was received by Sonu Sood, an individual who has gone beyond and helped those in need across the country particularly during the pandemic.

     

     

    Said Megha Tata President, IAA India: “When we talk about the year that was, it was such a silver lining to the dark clouds, that we all witnessed in 2020. A year of facing challenges though, these ones maybe a little more complex than before. Last year has also been a year of recovery for business and while the market is slowly coming around, it is these leaders who have led people and organisations towards growth and success. So this evening is dedicated to all you leaders who have gone beyond the pressure of time and opportunity lost during the pandemic and have shown great resilience and adaptability to the new way of doing business.”

     

     

    Added Nandini Dias, Co- Chair- IAA Leadership Awards: ‘Across the 15 categories that will be awarded today, we assessed over 200 companies. a shortlist of 10 companies per category were picked out. Besides considering aspects like change in growth, advertising to sales ratio, market share, profitability etc. This year our jurors also started considering the ESG rating. Unlike any other award, IAA doesn’t share any entry fee for the participation, they aren’t even aware that a body is doing such meticulous study, which makes the award way more prestigious.’

     

     

    IAA India inducted Shashi Sinha into the IAA Hall of Fame. Sinha mentioned Dr V Kurein’s role as a mentor in his advertising career. He also added that “when Anil Kapoor joined the organisation he changed the face of the organisation we worked for, he taught me everything, gave me courage of conviction but more importantly the concept of ‘biradri’, that you must do work for your organisation but also for your ecosystem.

     

     

    The IAA Leadership Awards felicitated Avinash Pandey with the IAA Media Person of the Year award. The IAA Media Game Changer of the Year award was presented to Punit Goenka; IAA Media Agency Leader of the Year to Tanmay Mohanty; IAA Creative Agency Leader of the Year to P G Aditiya and IAA TV Anchor of the Year to Zakka Jacob amongst others.

     

     

    List of Winners

     

     

  • The jury panel was headed by Harsh Goenka, Chairman, RPG Enterprises

    IAA Leadership Awards to be presented on July 25

    By Our Staff

     

    The India Chapter of the International Advertising Association (IAA) will present its prestigious Leadership Awards on Monday, July 25, in Mumbai. These awards are presented to the leaders of the marketing fraternity who have excelled in their respective fields.

     

    Said Committee Chair Nandini Dias said “We are privileged to have a prestigious all-CEO jury panel headed by the indomitable Harsh Goenka, Chairman, RPG Enterprises along with other eminent jury members – Pawan Goenka, Chairman INSPACe and Ex-MD & CEO, Mahindra & Mahindra Ltd; Hemant Malik, Divisional Chief Executive – Foods, ITC Limited; Suparna Mitra, Chief Executive Officer- Watches and Wearables Division, Titan Company Limited; Vineet Bhatnagar, Managing Director & CEO PhillipCapital India; Vivek Sunder, Chief Executive Officer, Cuemath & Arijeet Talapatra, CEO, Transsion India.

     

    Over the years, we have come to evolve a streamlined and structured process that takes into account rigorous data points to arrive at the shortlist for each predetermined category. This enables the jury to conduct exhaustive and well-founded deliberations before they arrive at the final winners.”

     

    Added IAA President Megha Tata, “the Leadership awards are known for the superlative audience they attract. Apart from the marketers, there are also special awards for categories like Business leader of the Year, IAA Creative Agency Leader of the Year, IAA Media Agency Leader of the Year, IAA Media Game Changer of the Year, IAA Media Person of the Year, IAA TV Anchor of the Year.

     

  • The India chapter of the International Advertising Association (IAA) hosted the 12th edition of the Olive Crown Awards 2022 last Thursday (April 28) in Mumbai

    Olive Crown Awards presented

    By Our Staff

     

    (L-R) Megha Tata, President, IAA India Chapter; Aaditya Thackeray, Maharashtra’s Minister for Environment and Tourism & Srinivasan K Swamy, Immediate Past Chairman & World President, Chairman, Presidents’ Council IAA Global

     

     

    Grammy Awardswinner Ricky Kej at the event

     

    The India chapter of the International Advertising Association (IAA) hosted the 12th edition of the Olive Crown Awards 2022 last Thursday (April 28) in Mumbai. The awards acknowledged the work of those individuals and corporates who drove the message of sustainability or ‘green advertising’.

     

    A jury comprising leading lights such as Bobby Pawar, Chairman & Chief Creative Officer, Havas Group; Tista Sen, Regional Creative Director- South Asia, Wunderman Thompson; Carlton D’silva, Co-founder, House of Awe and Raj Nair, CEO & Chief Creative Officer, Madison BMB, shortlisted the winners through a rigorous process.

     

    Jury members being felicitated

     

    The awards were presented across 16 different categories, including the coveted title ‘Green Crusader of the Year’ award, which was presented to Sadhguru Jaggi Vasudev for his ‘Save Soil’ movement and his new endeavour of a 100-day motorcycle journey to spread awareness about soil degradation.

     

    Members from Isha Foundation received the trophy on behalf of Jaggi Vasudev

     

    Chief Guest and Maharashtra’s environment and tourism minister Aaditya Thackeray spoke about the state government’s efforts of adding 24 new conservation reserves in Maharashtra and 15,000 hectares of wet land for protection.

     

    Aaditya Thackeray, Maharashtra’s Minister for Environment and Tourism

     

    Said Megha Tata, President, International Advertising Association (IAA) – India Chapter and Managing Director – South Asia, Warner Bros. Discovery:  “The IAA Olive Crown Awards are more than just awards, they are a manifestation of all our thoughts with regards to Brand Earth. They are a collected expression of what the marketing and communication industry can do so well. They are a way of showing the world that communication can be and is, a true force for good and that is why we decided to support ‘Save Soil’. I really hope that IAA India Chapter continues to take on one good cause every year and use the magic of Marcom industry to amplify that cause.”

     

    Megha Tata, President, IAA India Chapter

     

    Added Pradeep Dwivedi, Chairperson IAA Olive Crown Awards: “The Olive Crown Awards have been an event, an honour, a recognition for over a decade with a lot of love to celebrate media, communications, marketing, and advertising to work towards sustainability. It is rightly said that we have not received this planet from our ancestors, but we have merely borrowed it from the coming generation. It is a massive responsibility that we as an industry continue putting efforts towards sustainability.”

     

    Pradeep Dwivedi, Chairperson IAA Olive Crown Awards

     

    Chirag Rural Development Foundation & People for Animals Wildlife Rescue and Conservation Centre both get Gold in the category ‘Green NGO of the Year’.

     

    Team Chirag Rural Development Foundation receiving the trophy

     

    The Young Green Crusader of the Year was awarded to Harshvardhan Joshi, an Indian mountaineer from who climbed six mountains of 6000 meters and above in his mountaineering career which started in 2016. Joshi reached the summit of Mount Everest in May 2021 in the most sustainable way possible keeping his carbon footprint to a minimum. He said that ” When I decided to climb Everest, sustainability was not an option but it was the only option to go for.”

     

    Young Green Crusader of the Year was awarded to Harshvardhan Joshi

     

    Shreerang Charitable Trust bags 6 awards

     

    As an Olive Crown Initiative, IAA along with AAFA is supporting the global Save Soil movement launched by Sadhguru to address the relatively unknown but critically important issue of soil degradation. Entries were invited for creative campaigns/ideas to spread awareness about this global problem. An eminent jury comprising, Prasoon Joshi, CEO & CCO, McCann Worldgroup India & Chairman McCann Asia Pacific; Amer Jaleel, Group CCO & Chairman, Mullenlowe Lintas Group & Senthil Kumar, Chief Creative Officer, Wunderman Thompson South Asia judged the entries received for the Save Soil campaign.

     

    The joint winners were: Rohan Joseph, Vallabh Yeolkar and Raj Nair from Madison BMB & Masumi Shrimankar from Fulcro.

     

    Rohan Joseph and Vallabh Yeolkar from Madison BMB receiving the trophy

     

    A film based on the winning campaign created by Rohan Joseph, Vallabh Yeolkar and Raj Nair from Madison BMB has been produced by Zirca Digital Solutions and Pixel Party.The winning campaign will be run across media platforms with the cooperation of media houses.

     

    Winners list of IAA OLIVE CROWN AWARDS 2022

     

  • Ayappa KM, Devika Prabhu, Geet Rathi, Megha Tata, Raj Kamble join jury panel

    Five more jury chairs for Abbys 2022

    By Our Staff

     

    The Jury Chair at ABBYs 2022 is being assembled with stalwarts of the advertising industry, both national and global! Five new jury chairs have been invited. These being:

     

    Ayappa KM, Director and Partner, Early Man Films

    Devika Prabhu, Business Head, Kids & Infotainment, Disney Star

    Geet Rathi, Design & Creative Director, TBWA

    Megha Tata, Managing Director, South Asia – Warner Bros, Discovery

    Raj Kamble, Founder & Chief Creative Officer, Famous Innovations

     

  • Poster boy minister Aaditya Thackeray is pramukh pahune (chief guest in Marathi)

    IAA Olive Crown Awards on April 28

    By Our Staff

     

    Aaditya Thackeray, Minister for Environment and Tourism, Government of Maharashtra will be the Chief Guest at the IAA Olive Crown Awards scheduled on April 28.

     

    Announcing this Megha Tata, President of the India Chapter of the International Advertising Association (IAA) said: “Shri Thackeray is not just the Minister for Environment but is also passionate about many environmental causes. His contribution to the eco-space has been significant. Something that had prompted the IAA to present its prestigious Olive Crown-Green Crusader Award to him last year. We are privileged that he will grace this event.”

     

    Said Olive Crown Committee Chairperson Pradeep Dwivedi: “The Olive Crown awards salute excellence in communicating sustainability. They are arguably the most meaningful awards from the marcom industry. The event will see top industry leaders presenting and accepting these awards.”

     

    Added Neeraj Roy, Co,-Chair Olive Crown Committee: “These awards, now in their 12th year, have grown in stature over the years. We are very pleased that the scope of these awards has been growing as well. This year we have announced that we will be supporting the SaveSoil movement with an awareness program. The winning entries will be showcased at this event.”

     

  • The India chapter of the International Advertising Association (IAA) hosted the 12th edition of the Olive Crown Awards 2022 last Thursday (April 28) in Mumbai

    Olive Crown Awards presented

    By Our Staff

     

    (L-R) Megha Tata, President, IAA India Chapter; Aaditya Thackeray, Maharashtra’s Minister for Environment and Tourism & Srinivasan K Swamy, Immediate Past Chairman & World President, Chairman, Presidents’ Council IAA Global

     

     

    Grammy Awardswinner Ricky Kej at the event

     

    The India chapter of the International Advertising Association (IAA) hosted the 12th edition of the Olive Crown Awards 2022 last Thursday (April 28) in Mumbai. The awards acknowledged the work of those individuals and corporates who drove the message of sustainability or ‘green advertising’.

     

    A jury comprising leading lights such as Bobby Pawar, Chairman & Chief Creative Officer, Havas Group; Tista Sen, Regional Creative Director- South Asia, Wunderman Thompson; Carlton D’silva, Co-founder, House of Awe and Raj Nair, CEO & Chief Creative Officer, Madison BMB, shortlisted the winners through a rigorous process.

     

    Jury members being felicitated

     

    The awards were presented across 16 different categories, including the coveted title ‘Green Crusader of the Year’ award, which was presented to Sadhguru Jaggi Vasudev for his ‘Save Soil’ movement and his new endeavour of a 100-day motorcycle journey to spread awareness about soil degradation.

     

    Members from Isha Foundation received the trophy on behalf of Jaggi Vasudev

     

    Chief Guest and Maharashtra’s environment and tourism minister Aaditya Thackeray spoke about the state government’s efforts of adding 24 new conservation reserves in Maharashtra and 15,000 hectares of wet land for protection.

     

    Aaditya Thackeray, Maharashtra’s Minister for Environment and Tourism

     

    Said Megha Tata, President, International Advertising Association (IAA) – India Chapter and Managing Director – South Asia, Warner Bros. Discovery:  “The IAA Olive Crown Awards are more than just awards, they are a manifestation of all our thoughts with regards to Brand Earth. They are a collected expression of what the marketing and communication industry can do so well. They are a way of showing the world that communication can be and is, a true force for good and that is why we decided to support ‘Save Soil’. I really hope that IAA India Chapter continues to take on one good cause every year and use the magic of Marcom industry to amplify that cause.”

     

    Megha Tata, President, IAA India Chapter

     

    Added Pradeep Dwivedi, Chairperson IAA Olive Crown Awards: “The Olive Crown Awards have been an event, an honour, a recognition for over a decade with a lot of love to celebrate media, communications, marketing, and advertising to work towards sustainability. It is rightly said that we have not received this planet from our ancestors, but we have merely borrowed it from the coming generation. It is a massive responsibility that we as an industry continue putting efforts towards sustainability.”

     

    Pradeep Dwivedi, Chairperson IAA Olive Crown Awards

     

    Chirag Rural Development Foundation & People for Animals Wildlife Rescue and Conservation Centre both get Gold in the category ‘Green NGO of the Year’.

     

    Team Chirag Rural Development Foundation receiving the trophy

     

    The Young Green Crusader of the Year was awarded to Harshvardhan Joshi, an Indian mountaineer from who climbed six mountains of 6000 meters and above in his mountaineering career which started in 2016. Joshi reached the summit of Mount Everest in May 2021 in the most sustainable way possible keeping his carbon footprint to a minimum. He said that ” When I decided to climb Everest, sustainability was not an option but it was the only option to go for.”

     

    Young Green Crusader of the Year was awarded to Harshvardhan Joshi

     

    Shreerang Charitable Trust bags 6 awards

     

    As an Olive Crown Initiative, IAA along with AAFA is supporting the global Save Soil movement launched by Sadhguru to address the relatively unknown but critically important issue of soil degradation. Entries were invited for creative campaigns/ideas to spread awareness about this global problem. An eminent jury comprising, Prasoon Joshi, CEO & CCO, McCann Worldgroup India & Chairman McCann Asia Pacific; Amer Jaleel, Group CCO & Chairman, Mullenlowe Lintas Group & Senthil Kumar, Chief Creative Officer, Wunderman Thompson South Asia judged the entries received for the Save Soil campaign.

     

    The joint winners were: Rohan Joseph, Vallabh Yeolkar and Raj Nair from Madison BMB & Masumi Shrimankar from Fulcro.

     

    Rohan Joseph and Vallabh Yeolkar from Madison BMB receiving the trophy

     

    A film based on the winning campaign created by Rohan Joseph, Vallabh Yeolkar and Raj Nair from Madison BMB has been produced by Zirca Digital Solutions and Pixel Party.The winning campaign will be run across media platforms with the cooperation of media houses.

     

    Winners list of IAA OLIVE CROWN AWARDS 2022

     

  • To save the earth from soil degradation

    IAA extends Olive Crown brand to protect environment

    By Our Staff

     

    The India chapter of the International Advertising Association (IAA) is extending its widely acclaimed Olive Crown brand to raise awareness about the urgent need to save the soil of our planet from degradation.

     

    Says Megha Tata, President IAA: “The Olive Crown Awards are 12 years old. They have been hailed and accepted as the gold standard in an area where sustainability and creativity converge. The IAA has decided to extend the Olive Crown brand and take up urgent issues relevant to the environment. As a part of this, we are supporting the global Save Soil movement being launched by the Isha Foundation. I am happy that the Asian Federation of Advertising Associations (AFAA) is also on board with us in amplifying this important message.”

     

    Added Srinivasan Swamy, Chairman AFAA: “This is a little known but huge global problem. Top soil erosion and the depressed food production arising out of that, concerns us all. AFAA is happy that IAA is taking up this important communication need and we are happy to be part of it.  AFAA has been associated with the Olive Crown Awards for many years and the response to the awards from across Asia has been good. I am sure AFAA members will step up and send good entries for this issue as well.”

     

    Said Pradeep Dwivedi, Chairperson Olive Crown Committee: “We are reaching out to our creative community and appealing to them to create a truly effective campaign that will be judged by an elite jury. The winning entry will be awarded on our Olive Crown awards night and will also be run across pan-Asian media. This new campaign to be awarded is a great addition to our annual Olive Crown Awards.”

     

  • Ruchir Jain to take over

    Vijay Rajput retires from Discovery Inc

    By Our Staff

     

    Vijay Rajput, SVP-Affiliate Sales & Business Head Eurosport, has decided to move on from Discovery. Rajput’s career that spread over 39 years, kicked-off at Discovery over seven years back. Ruchir Jain, who has been heading finance at Discovery South Asia for over three years will take over from Rajput to lead the distribution and Eurosport business.

     

    Said Megha Tata, Managing Director – South Asia, Discovery Inc: “We at Discovery Inc would like to thank our supremely talented leader Vijay Rajput as he has decided to retire from the organisation. Vijay’s stellar contribution over the years has helped us in being at the pinnacle of factual broadcasting in India. Although it is hard to say goodbye, we once again thank him for inspiring us and wish him the absolute best for the next phase of his life. Elated about Ruchir taking up the role where he designs the next chapter of growth ahead.”