MxMIndia

Tag: Meesho

  • Launches 'Humara Mission Sabse Kum Commission'

    Wunderman Thompson backs Meesho

    By Our Staff

     

    Online business platform for women’s clothing and accessories, Meesho, has launched a new brand campaign to create awareness about ease of doing business on the platform for suppliers. Conceptualised by Wunderman Thompson, the campaign showcases successful sellers who are growing their business with Meesho and earning higher profits than before.

     

    Said Vidit Aatrey, Founder & CEO, Meesho: “At Meesho, we are aware of the struggles that small sellers go through to do business online- from listing products to handling logistics and payments. With this campaign, we intend to put forth the idea of leveraging the scope of digital to enhance MSME’s sales and help their business to grow. They are just one step away from selling online and doing business with ease without having to worry about hefty commissions.”

     

    Added Nitin Goyal, Account Manager, Wunderman Thompson: “The brief was to highlight that suppliers can maximize their profit by selling on Meesho at a nominal commission of 1%. The platform enables doing business with ease by taking care of all aspects of selling.”

     

  • Targets social commerce entrepreneurs

    Meesho unveils new TVC campaign

    By Our Staff

     

    Meesho jas launched a new TVC to create awareness among micro-entrepreneurs with a tagline  #MyStoreMyStory.  It has been conceptualised by  DDB Mudra Group.

    Said Vidit Aatrey, Founder & CEO, Meesho: “At Meesho we are aware about the pulse of our audience – women entrepreneurs and we accordingly provide solutions. Access to smartphones and penetration of internet have brought many women entrepreneurs to the digital fold who run their micro enterprises via social commerce. Through our TVC we want to convey to these entrepreneurs to look no further than Meesho as we understand their aspirations to meet their customer’s varied demands and preferences. One can always find something for everyone at Meesho.”

    Added Rahul Mathew, Chief Creative Officer, DDB Mudra Group: “To take forward our journey of encouraging women entrepreneurs, we wanted to bring out how simple and powerful an ally Meesho is. The film effectively communicates that Meesho is as vast and resourceful as your contact list.”

     

     

  • The film is in collaboration with DDB Mudra

    Meesho film encourages women entrepreneurship

    By A Correspondent

     

    Reseller platform Meesho has in collaboration with DDB Mudra launched its first TVC to communicate the brand’s mission to help women achieve financial independence.

     

    Speaking about the campaign, Vidit Aatrey, Founder & CEO, Meesho said: “Over the past few years of running Meesho we have realised that there is no dearth of aspiration amongst women in India and through our platform we have been able to help millions of aspirational Indian women to come online, start their business and establish their own identity – and that’s exactly what we wanted to show case in this TVC. We wanted to celebrate the indomitable spirit of our women entrepreneurs and encourage more women to start their businesses online.”

     

    Added Anurag Tandon, Managing Director, DDB Mudra West: “Entrepreneurship in India is largely an urban and male dominated phenomenon. But this has to change; not just for the empowerment of women but the country as a whole. Through this film, the one thing that we wanted to do was inspire women to feel confident to start their journey of financial independence. It is a step towards creating communication that’s gender inclusive and empowering.”