MxMIndia

Tag: Meesho

  • To oversee a full-funnel media solutions for the brand

    Carat India bags integrated mandate for Meesho

    Carat India has bagged the integrated media mandate for Meesho, the e-commerce marketplace. The account will be serviced from the agency’s Bengaluru office.

    As per the mandate, Carat will oversee a comprehensive suite of integrated and full-funnel media solutions for the brand.

    Commenting on the win, Sanchayeeta Verma, CEO, Carat India said: “Partnering with Meesho is a game-changer, a chance to rewrite the e-commerce playbook for Bharat. Our strategy? A finely tuned team structure meticulously crafted to fuel Meesho’s ascent & growth. Moreover, our industry-leading tools will act as an added advantage to strategize, plan, implement, and measure across the full funnel. It is this unique combination that has enabled us to secure this remarkable and prestigious opportunity.”

    Added Anita Kotwani, CEO, Media, South Asia, Dentsu: “Welcoming Meesho aboard is a thrilling milestone, as we eagerly anticipate steering the company’s mission of democratizing internet commerce in India. Our proposal was more than just compelling; it was a holistic journey, spanning from branding and performance to data-driven analytics and an inventive media & content strategy. We’re confident that our collaboration will not only fuel Meesho’s long-term strategic growth but also drive our own evolution!”

  • To celebrate women in business from all walks of life

    New campaign by Meesho

    By Our Staff

     

    Meesho, e-commerce marketplace, launches campaign for International Women’s Day.  The #NoBiasInBusiness aims to dispel stereotypes and celebrate women in business from all walks of life.

     

    Megha Agarwal, CXO, Growth at Meesho said: “Socioeconomic equity and women empowerment have always been at the core of Meesho’s philosophy. These are equally vital for accomplishing our ambitious dream of an ‘Atmanirbhar Bharat’, which is built on inclusion and empowerment. Through our campaign, ‘Class of 2023’, we are bringing to life stories of women-led businesses from all corners of the country, who have charted their own path, built successful businesses and created a myriad of employment opportunities in their local communities. We hope this will inspire more women to chase their dreams with #NoBiasInBusiness.”

     

  • To enable deeper engagement with small businesses in the country

    DDB Mudra promotes Meesho

    By Our Staff

     

    Meesho, the internet commerce platform, has rolled out a digital marketing campaign to deepen engagement with small businesses.

     

    Commenting on the campaign launch, Lakshminarayan Swaminathan, CXO, Supply Growth, Meesho said: “We have just crossed 6 lakh seller registrations on the platform, recording a 7X increase since April 2021. Nearly 70% of all Meesho sellers hail from tier 2+ cities such as Amritsar, Rajkot and Tiruppur, among others. With the kind of growth we are witnessing on our platform, we are even more focused on making deeper inroads into Bharat. Our two pronged approach ensures that we are reaching out to MSMEs through both digital and on-ground avenues. Through the ‘Meesho Seller Express’, we aim to get up close and personal with our sellers, allowing them to share their insights and opinions.”

     

    Added Pallavi Chakravarti, Creative Head-West, DDB Mudra: “Getting the right customer pool is critical for any business to grow. Even more so if the business owner is selling on the vast ocean that is the internet. Our campaign seeks to allay the fears that every growth-oriented seller is bound to have and convince him or her that Meesho is the right platform to connect them with customers who seek both great quality and great value. And we’ve done this by painting an interesting picture of perception versus reality.”

     

  • The campaign is titled 'Apna Cricket Adda'

    Meesho celebrates small biz in IPL campaign

    By Our Staff

     

    Meesho, the internet commerce company, has launched a campaign to celebrate small, hyperlocal businesses, tapping into the cricket fever around IPL 2022. The campaign, titled ‘Apna Cricket Adda’, showcases how small shops and businesses act as a unifying force during the cricket season.

     

    Meesho’s latest campaign celebrates every shopkeeper who keeps their doors open for Indians from diverse walks of life, joined together by their shared love for the sport.

     

    Said Laksminarayan Swaminathan, CXO, Supply Growth at Meesho: “Every year, the passion for cricket in our country hits fever pitch during the season. Small stores are an indispensable part of the festive mood that pervades towns and cities across India during this time. With the cricketing season in full swing, we thought this campaign would be an ideal celebration of MSMEs fuelling India’s passion for cricket.”

     

    Added George, Chief Creative Officer, Cryptic Intel, Meesho’s creative agency: “Through this film we have tried to capture the essence of India and cricket and add to that the spirit of entrepreneurship and Meesho. To showcase the joys and aspirations, the hopes and fears, the very vibe of Indians everywhere.”

     

     

  • Targets different consumer segments

    Sideways shoots 12 films for Meesho online

    By Our Staff

     

    Meesho, the online shopping marketplace,  has launched its latest campaign – ‘Arrey Waah!’

     

    Said Lucky Saini, VP & Head of Brand-Meesho:  “The inspiration of this campaign is Meesho’s mission to democratize internet commerce for everyone in India and the joy every shopper experiences when they can own what they desire”. IPL is India’s favorite sports entertainment event that presents an opportunity to tap into a newer and larger customer base, by showcasing how Meesho is driving accessibility and elevating customers’ online shopping experience. The objective of the campaign is to create an ‘Arrey Waah’ moment in the minds of the consumers by showcasing the discovery of the desired products at unheard of prices. The campaign underlines how Meesho is solving for the value seeking aspirational India.”

     

    Added Abhijit Avasthi, Co-founder, Sideways: “Meesho has set out to delight Indians across geographies and pop strata in an unprecedented manner. They truly want to democratize ecommerce. With the ‘Arrey Waah!’ campaign we hope to capture this joy that millions of people will experience thanks to Meesho. I believe the simplicity, the relatability and the level of localisation will build affinity with people everywhere. I think this is also the first time when a trio of A- list Directors – Rajesh Krishnan (Soda Films), Prashant Issar (Tubelight Films) and Ryan Mendonca (Bang Bang) – have come together as a team to partner with a brand and an agency to execute something at this scale.”

     

  • Flipkart and Amazon most preferred shopping apps

    Media consumption up for 22% of families: Axis My India

    By Our Staff

     

    Axis My India, the consumer data intelligence company better known for its exit polls (coming soon!), released its latest findings of the India Consumer Sentiment Index (CSI), a monthly analysis of consumer perception on a wide range of issues. The month of February encapsulates that while almost 46% views ads on the internet, only a little more than half of it shops online with the most preferred apps being Flipkart, Amazon and Meesho. In addition, while this month’s media consumption has increased for 22% of the families, a second majority of 29% reveal that online TV streaming services have changed the way one watches television.

     

    Commenting on the CSI report, Pradeep Gupta, CMD, Axis My India, said: “With greater relaxation from the government in terms of mobility and increased encouragement from corporates to return to physical setting, we can witness the country’s effort to go back to the ‘old normal’. Consumers are spending where necessary and exercising ‘very mild’ caution on discretionary expenditures or mobility habits. Attracting consumers’ interest is also the five state elections, as they are expected to have an overall impact on the country’s economy. In addition, positive outlook towards RBI’s proposed digital currency also reflect the nations wider acceptance towards this change. PM Narendra Modi being voted as the leader best suited to guide India’s internal & external security in the wake of the current Russia-Ukraine crisis is not a surprise. Finally, increased online ad consumption & online purchase behaviour reflect the gradual dominance of digital in a consumer’s life and the need for marketers to develop an omni-channel marketing strategy.”

     

    Key findings:

    • Consumption of media has increased for 22% of the families reflecting an decrease of 2% from the last month. Consumption remains the same for a majority of 57% of families same as last month. The overall, net score of this month is at +1 as compared to +2 for the previous month

    • Overall household spending has increased for 54% of families which reflects a 1% increase from the last month. The net score which was at +39 last month has increased by +5 to +44 this month.

    • Spends on essentials like personal care & household items has increased for 43% of the families which has maintained compared to last month. Spends however remain the same for 38% of the families. The net score which was +20 last month has increased to +24.

    • Spends on non-essential and discretionary products like AC, Car, Refrigerator has increased for 8% of families. Expenditure nevertheless remains the same for 87% of the families. The net score is at to +3 remaining the same as last month.

    • Consumption on health-related items more or less remains the same for 49% of the families, while a surge is witnessed among 35%. The health score which has a negative connotation i.e., the lesser the spends on health items the better the sentiments, has a net score value of -19 as compared to -20 last month. This signifies persisted apprehension for overall health and well-being of the consumers.

    • 90% families said that they are going out the same for short vacations, mall and restaurant. Increased travel is reflected only among 5% of families while 5% reported reduced mobility. The overall mobility score which was at -3 last month has remained the same.

    On topics of current national interest:

    • Axis My India further evaluated consumer’s views on the impact of streaming services on television viewing. A majority of 57% said that online streaming services has not impacted their television viewing habits, signifying that TV is still the dominant medium in India. 29% however is of the view that online TV streaming services have changed the way one watches television, this insight unravels a surging need for video on demand services that provides flexibility in content viewing

    • To gauge advertisement attention in the mind space of consumers, the survey discovered that a huge 46% notice ads on internet. This behaviour is higher in the younger age groups as expected.

    • Assessing consumer’s views on online shopping preferences, Axis My India’s survey found out that only 29% indulge in online shopping. In addition a majority of 46% prefer to shop via Flipkart, while 33% prefer to shop from Amazon. Meesho, Myntra, Snapdeal, Ajio and Paytm Mall are other preferred choices.

    • The CSI – Survey furthermore captured consumer’s views on upcoming five state elections of Uttar Pradesh, Punjab, Uttarakhand, Manipur and Goa. A huge majority of 50% strongly believe that the results of these 5 state elections will have a considerable impact on the 2024 National Elections. These are the views of people residing across the nation & not just the election states.

    • In an attempt to understand consumers view on a series of Budget announcement, Axis My India discovered that 68% believe that RBI’s proposed Digital currency/Digital Rupee will encourage safer and secure mode of online transaction/ transfer of funds. This positive outlook could mean a wider acceptance of the proposed digital currency upon its introduction. A minority of 13% and 6% believes that the digital rupee will ensure reduced dependency on cash/physical notes; and stimulate increased global as well as rural transaction respectively.

    • Exploring consumer’s views on the start-up ecosystem, the survey discovered that 85% believes that start-ups are going to be the backbone of ‘New India’.

    • Finally, 41% of respondents believe that PM Narendra Modi is best suited to handle India’s internal & external security, a factor which gains prominence considering the current Russia-Ukraine crisis.

     

    INDIA CONSUMER SENTIMENT SCORE

    * Health score has a negative connotation i.e., the lesser the spends on health items the better the sentiments.

    * The Overall Consumer Sentiment Score is an average of the mentioned sub-indices

     

  • For strategic guidance and creative development

    Meesho moves (to) Sideways for brand-building

    By Our Staff

     

    Meesho, the online shopping site and e-commerce platform, has announced its partnership with Sideways for strategic guidance and creative development of their brand campaigns through the year.

     

    Said Abhijit Avasthi, Co-Founder, Sideways: “Meesho will be doing for a billion Indians what the incumbent e-commerce players have not been able to do even after many years – truly democratize the power of ecommerce for a billion Indians. We are excited about the opportunity and hope to build one of India’s most loved brands in the very near future.”

     

    Added Lucky Saini, VP & Head of Brand: “We are absolutely delighted to go Sideways. In Sideways, we have found the right partner during this hyper-growth phase of our journey. They truly are a different kind of agency with an integrated team of strategists, creative folks and technologists who understand internet businesses and the pulse of Indian consumers. Together we aim to build Meesho as one of the largest internet companies in India and a brand that people love.”

     

  • Created by FCB Ulka, Bengaluru

    Meesho launches campaign

    By Our Staff

     

    Meesho, internet commerce platform, has launched a new campaign to encourage MSMEs to digitise their business. ‘India bhar pe chayega’ highlights how sellers can grow their business with Meesho. The TVC features prominent actors such as Deven Bhojani and Nitesh Pandey. The new ad campaign targets audiences in metro as well as  Tier 2+ markets.

     

    Said Laksminarayan Swaminathan, CXO, Supply Growth at Meesho: “Meesho’s latest campaign, ‘India bhar pe chayega’ highlights how sellers can grow their businesses with Meesho. Traditionally, businesses are limited by their geographical reach. With the help of digitisation and reach provided by ecommerce, businesses can cater to customers’ needs anywhere and at any time. We want to encourage independent business owners of small to mid-sized stores, shops and other retail establishments to digitise their business.”

     

  • Targets bargain conscious consumers

    DDB Mudra creates campaign for Meesho

    By Our Staff

     

    Meesho, the online shopping platform, has launched its latest campaign which highlights the consumer dilemma of ‘Loon Ya Na Loon?’ Featuring three TVCs that target three different consumer segments the campaign highlights Meesho’s value proposition of offering products at the lowest prices.

     

    Conceptualised by DDB Mudra, the campaign is based on the insight that consumers often debate “Loon ya na Loon?” before making any purchase. The TVCs showcase the protagonist’s journey from contemplation to a no-compromise shopping experience on Meesho.

     

    Said Megha Agarwal, Head of Growth at Meesho: “When consumers want to purchase something they desire, the guilt or need to cut down on other expenses often crop up, making them prioritize one desire over another. The core objective of the campaign is centred around resolving the ‘Loon Ya Na Loon’ predicament. At Meesho, we are helping millions fulfill their desires by providing them a wide selection of quality products at the lowest prices.”

     

    Added Pallavi Chakravarti, Creative Head – West, DDB Mudra:  “To buy or not to buy – that is the question. Which bargain-hunting, value conscious Indian shopper has not hit the pause button and wondered about all the demands on her/his budget, before picking up something? It is this behavioral truth that we played on to land a simple message – Meesho offers prices so low, you’ll never have to choose between one thing or the other again. The result was a breezy yet insightful campaign which we believe will resonate with our target audiences around the country.”

     

  • Launches new TVC for Maha Indian Shopping League

    DDB Mudra partners with Meesho for festival sale

    By Our Staff

     

    Meesho, the internet commerce platform, has launched its latest campaign ahead of its flagship festive sale event – the Maha Indian Shopping League. The campaign has been conceptualized in collaboration with DDB Mudra with the aim to go deeper into Tier 2+ markets.

     

    Speaking on the launch of the campaign Megha Agarwal, Vice President & General Manager Growth at Meesho said: “Sale or no sale, providing the lowest prices to our value-conscious users is always table-stakes at Meesho. This is cemented by our industry-first initiatives such as 0% seller commissions to ensure sellers can retain competitive pricing without compromising on profitability. Our latest brand campaign, therefore, upends traditional discount-based messaging with the promise of not just the lowest prices but also the biggest prizes this festive season.”

     

  • Launches lowest prices and best value for money campaign

    DDB Mudra steps up shopping experience for Meesho

    By Our Staff

     

    Meesho, the  online shopping platform, has launched the Sahi Sahi Lagaya Hain campaign to appeal to shoppers across Tier 2+ markets. The campaign highlights how customers can access a wide selection of quality, unbranded products at the right price from the Meesho app.

     

    Speaking on the campaign’s value proposition, Megha Agarwal, Vice President & General Manager Growth at Meesho said: “The core concept revolves around the ‘right value’ of a product that users often look for. True ‘value’ means having the right selection of quality products and at the right price. Over the years, we have made this a reality for our users. With industry-first initiatives like 0% commission, Meesho has become the lowest-cost channel for sellers. In turn, they are able to ensure the lowest prices for users on the platform. We are committed to enabling online success for millions of sellers, entrepreneurs, and customers, even from the remotest town in the country.”

     

    Added Pallavi Chakravarti, Creative Head – West, DDB Mudra: “Shopping online is an experience replete with many things – a discount here, an offer there, a new range elsewhere – and we noticed that people are always locked in a struggle between ‘I paid more for this’ and ‘I paid less for that’. That’s how we hit upon the proposition for Meesho’s latest campaign  -on this platform, it’s never about less or more. It’s always about paying the RIGHT price. Using a bargain hunter’s lexicon to bring this thought alive, we created a campaign that we believe does justice to what Meesho does – marrying the offline world with the brand’s online offering, but more importantly, telling a consumer what’s in it for her or him, in an engaging manner.”

     

  • Targeting online consumers from smaller towns and cities.

    DDB Mudra films new TVC for Meesho

    By Our Staff

     

    Social commerce platform Meesho has launched new TVC targeting consumers from small towns and cities who are getting onboard with online shopping.

     

    Conceptualised by DDB Mudra Group, the campaign wants to bring joy of online shopping with varied choices available on the platform.

     

    Commenting on the launch of the new TVC, Vidit Aatrey, Founder & CEO, Meesho said: “As we enter a new phase in Meesho’s growth, one of our priorities has been to serve more people than we have ever before, especially those living in Tier-2, Tier-3 cities, who have the least spending power as compared to the rest of our customer base. Meesho is facilitating the entry of the next 500 million consumers into the ecommerce ecosystem by establishing ourselves as the lowest cost ecommerce destination.”

     

    Added Rahul Mathew, Chief Creative Officer, DDB Mudra Group: “Meesho brings you fashion at such affordable prices that it fits effortlessly into those little savings in your life. It’s this simple thought that we’ve brought to life through an execution that’s just as simple yet delightful.”