Tata Tea has selected Media.Monks as its digital and content partner. This is further accelerate its Hyperlocal Strategy. Tata Tea’s hyperlocal marketing approach is to connect with its diverse customers through relevant digital content.
Adding to this, Kiran Ramamurthy, chief operating officer, Media.Monks India, said: “It is an honour to partner with Tata Tea. The assignment comes with a huge responsibility – to build on the amazing work that brands from the Tata Tea stable have been doing. It calls for creating in the digital universe, brand stories that resonate state by state through sharp local insighting. It will also be about using technology to bring these brand stories to life. We are excited to bring together content specialists from virtually every part of the country to work on this mandate.”
OnePlus has unveiled the ‘Better Together’ campaign with actor Shahid Kapoor and his wife Mira Rajput. The campaign was conceptualised by Utsav Gokhani, Manager – Content, Social Media and Online Community at OnePlus and created in partnership with Media Monks. The ad film was directed by Suraj Wanvari.
Commenting on the campaign, Ishita Grover, Director – Marketing Communications, OnePlus India said: “At OnePlus India, our community is at the heart of all our efforts. As a brand, we are always invested towards delivering the best for our community. While we are excited to deliver the best of smart TV technology which offers unparalleled connected ecosystem experience, we also want our users to not miss out on the beautiful moments in life. And much of these might be best enjoyed in living those moments by truly bonding with our loved ones. With this thought, we launched the “Better Together” campaign. We wanted to provide our community with a delightful insight on defining quality moments in life by choosing to disconnect from their smart TVs for once, and thereby offer them a thought-provoking perspective to digital consumption. And we hope that our community will thoroughly enjoy this unique ad film and resonate with our campaign voice.”
Added Saurabh Kapoor, Director of Brand and Category Management, OnePlus India: “Through the ‘Better Together’ campaign, our intent is to further strengthen the relationship with our community and help them make mindful choices in life. It is this very relationship that was the impetus behind OnePlus’ emergence as the fasting growing smart TV brand in India H1 2022 with a 123% YoY growth rate, and today, OnePlus is among the top 3 smart TV brands in the overall TV market in India in Q2 2022, as per the latest Counterpoint report. It is our community’s trust and support that has led to our success. And therefore, through campaign efforts like “Better Together”, we hope to also help our community derive a better quality of life with their loved ones”.
MediaMonks, the content practice of S4Capital, has hired Karan Amin as Creative Director, India. Operating from MediaMonks’ Delhi office, Amin’s role will be critical in guiding and transitioning brands’ digital journey.
Said Robert Godinho, Managing Director, Media Monks, India: “We spent a lot of time finding the right creative person for this role. As a digital business that champions Creative+Tech, we wanted someone focussed and yet true to the digital medium to head the creative mandate for the market. With the firm backing of programmatic, Karan and his team will be creating engaging digital content and powerful brand campaigns, powered by technology.”
As Creative head, Amin will lead the digital creative mandate for Indian and International clients looking for brand solutions across platforms and mediums.
