MxMIndia

Tag: Media Monks

  • Transition to AI-powered Creative and Technology

    Media.Monks is now just Monks

    Sir Martin Sorrell’s Media.Monks is now going to called Monks. Just that, but guess the objective is to move beyond the globally beleaguered media industry.

    Media.Monks, the operating brand of Sir Martin Sorrel’s S4 Capital has announced what it calls a more streamlined and more effective offerings.

    Media.Monks will transition its services into two “fully synchronised” practices: Marketing services and Technology services, both powered by Monks.Flow, the AI-powered, marketing and workflow platform.

    Said Sorrell who is S4 Capital Founder and Executive Chairman: “Many of today’s agencies are wrestling with the pace of change in a world profoundly transformed by technology. It’s always been our ambition to disrupt the legacy model and today marks another important milestone in that journey. With this shift in the way we deliver our services to market, we are better able to help clients transform the economics of their businesses and are well-positioned to develop and define the future of our industry.”

  • To drive client business in a new era of growth

    Media.Monks strengthens leadership team

    Atif Rahman
    Atif Rahman

    Media.Monks has fortified its leadership team with the appointment of Atif Rahman as Head of Client Relationships.

    Rahman brings more than 21 years of extensive industry experience, having previously spearheaded the flagship portfolio for Samsung India at Cheil and played a pivotal role in consolidating the Coca-Cola business under the WPP banner during his tenure at Ogilvy.

    Said Robert Godinho, MD India: stating, “With Atif on board, Media.Monks India is fully charged  to deliver tech-first solutions and creative excellence,” adding:“Brands and consumers across the market are rapidly adapting to an increasingly social, digital and AI empowered world. Our unique approach is to harness the power of both creativity and technology to enable brands to gain competitive advantage in this dynamic environment. For example, innovations like Monks.Flow leverage AI and data to accelerate efficiencies and increase campaign effectiveness by up to 70%.” he added.

  • Ad created by Media Monks

    Amazon Prime Announces 2.0 Campaign

    Amazon Prime has announced the second installment of its Sach Mein Too Much digital and television campaign.

    Commenting on the campaign launch, Pragya Sharma, Director – Growth and Consumer Marketing, Amazon India said: “We operate in a highly dynamic consumer landscape, which required us to be agile to be relevant and continuously improve and innovate, working backwards from the ever-evolving consumers’ needs. The second leg of our #SachMeinTooMuch campaign aims to accelerate awareness by reiterating the value our Prime customers will benefit from, through the unique offerings the Prime Membership Program has to offer.”

    Also speaking on this campaign, Media Monks – the creative partners on the campaign added: “Media Monks India continues its partnership with, Amazon Prime’s new campaign this year again by brilliantly infusing the thought of ‘Sach mein too much’ into everyday life situations with subtle witty cues between two couples, showcasing the abundance of benefits that make Prime an indispensable choice. The beauty of these campaigns have always to see the Prime mascots that personify the different benefits interact with the humans and be a part of our everyday life. This again has been crafted by the experts at the Media Monks animation and the VFX team making it an enjoyable campaign.”

     

  • To help build a global creative infrastructure for brands and entertainment

    Azazul Haque is CCO at Creativeland Asia

    Creativeland Asia (CLA), the creative services company, has appointed Azazul Haque as its new Group Chief Creative Officer.

    Haque began his career with the Lintas Group in 2001 and has since worked with agencies such as Bates, Publicis, Lowe, Mudra, McCann, and Contract and as a Chief Creative Officer with Ogilvy, Mullen India and most recently with Media Monks.

    Said Sajan Raj Kurup, Founder & Chairman Creativeland Worldwide Limited said: “We are thrilled to welcome Azaz to our team. Over the last few years, at Creativeland Asia, we have been working on our next chapter that’s focused on building a robust global creative infrastructure for the future of brands and entertainment. Azaz has an impressive track record in brand building with an exceptional blend of strategic insight and creative vision. His careers spans a formidable body of notable work that includes recent projects for mainstream brands in categories such as tea, e-commerce, and fast-food chains, integrating tech, data, cultural insights, and distinctive storytelling. His approach aligns perfectly with our ethos and culture. We eagerly look forward to this exciting and ambitious new chapter together.”

  • Created by Media.Monks

    Shure audio brand launches initiative to preserve endangered languages

    Audio brand Shure has partnered with the Living Tongues Institute for Endangered Languages for a campaign.

    Said Eduardo Valdes, Associate Vice President of Global Marketing and Product Management at Shure: “With a heritage of developing some of the most fully featured and reliable wireless audio gear, Shure has the distinct honor to support organizations that depend on this technology to do their work. It’s been an absolute pleasure equipping Living Tongues with MoveMic and watching how this noble organization executes its work in some of the most extreme conditions while still capturing flawless wireless audio.”

    Added Thomas Genower, Creative Director at Media.Monks: “Our ability to express ourselves in our native tongue is what gives our rich and diverse cultures their unique identities. It’s vital that we document, record and safeguard endangered languages in as much detail and fidelity as we can. This partnership holds real purpose, highlighting both the quality of Shure’s product and the crucial work that Living Tongues institute for endangered languages do. The value of this project is that we’ve been able to aid the implementation of language preservation and grow awareness for it.”

  • To spearhead business transformation

    Media.Monks onboards Shouvik Roy

    Shouvik Roy and Robert Godinho

    Media.Monks India has announced the appointment of Shouvik Roy as the leader spearheading business transformation. Roy will be working closely with Robert Godinho, Managing Director at Media.Monks India, who was promoted to drive the company’s renewed focus on growth in the Indian market.

    Said Robert Godinho, Managing Director at Media.Monks India, underscores the strategic significance of Shouvik’s role and said: “Transformative growth isn’t merely a choice but a necessity and Shouvik’s strategic foresight and innovative mindset resonate deeply with our vision for Media.Monks India. Shouvik’s seasoned expertise in fostering boardroom relationships and his proficiency in harnessing data-driven insights tied in with our legacy strengths of Tech and innovations will shape creative solutions and fortify our journey with our clients.”

    Added Matthew Godfrey, EVP, Head of Content, APAC: “In the ever-evolving digital realm, Media.Monks India acknowledges the critical significance of addressing the nuanced requirements of high-value clientele, whose multifaceted demands necessitate tailor-made solutions. Through a concerted focus on this segment, Media.Monks endeavors to reinforce its stature as a top-tier collaborator for brands aspiring to amplify their digital footprint and achieve tangible business objectives. As we further integrate India into the global Monks ecosystem, leveraging the transformative AI capabilities of Flow.Monks and Persona.Flow, we are poised to deliver unparalleled value and innovation on both regional and global scales.”

  • To bridge gap between brands and consumers with Real-Time, Data-Driven Personas

    Media.Monks launches AI-powered consumer insight solution

    S4Capital’s operating brand Media.Monks, a digital-first, data-led advertising and marketing services company, has launched Persona.Flow, a professional managed service that “gives brand marketers the ability to talk to their data”.

    Notes a communique: “As a consultative AI partner, Media.Monks aids brands in leading the new economy and becoming AI-first through the deployment of customized solutions. Unhindered by traditional agency compartmentalization, Media.Monks’ in-house team of data scientists, machine learning engineers, and creatives boast profound expertise in AI and machine learning technologies. Consistently at the forefront of integrating and applying these technologies, Media.Monks is pioneering a revolutionary commercial model for the marketing and advertising industry that addresses brands’ most urgent commercial requirements.”

  • As the company focuses on its strategy of creative innovation and AI expertise

    Media.Monks names Robert Godinho as MD, Content

    S4 Capital’s operating brand Media.Monks has promotes Robert Godinho as Managing Director of Content India, to focus on best-in-class creative innovation, fuelled by AI and its talent hub.

    Godinho has been elevated from his role heading the Media.Monks India production hub and will now oversee all operations as Managing Director, Content in India, to reflect an expanded scope. Media.Monks India director Poran Malani, who was core in setting up the Media.Monks team in India, is set to leave the company.

    Said Bruno Lambertini, Co-CEO, of the Content practice: “As one of the fastest growing markets in APAC, and indeed the world, we view India as an important strategic part of our own growth. The Media.Monks India business is also a hub for creative innovation, so it is well placed to help businesses harness the huge potential of AI, now. The new era for the India business, under the stewardship of Robert Godinho, is rooted in putting these capabilities into the hands of brands, be that hyper-personalisation, workflow automation or virtual production.”

  • Campaign created by Media.Monks

    Hardik Pandya to promote Poco X6 Pro

    By Our Staff

     

    Poco, a company specialised in smartphone brands, is gearing up to launch the Poco X6 Pro model with a campaign theme: #TheUltimatePredator. This campaign film, created by Poco’s creative agency Media.Monks, stars Hardik Pandya.

     

    Said Kiran Ramamurthy, Chief Operating Officer at Media.Monks India: “In this ever-evolving digital age, pushing the boundaries of cinema-grade production has become imperative. Smartphone marketing is constantly trying newer ways to captivate audiences, but most often the retention of such formulaic ads is low. With POCO, the end result is a visual spectacle with unparalleled artistic finesse, that fuels the desire to be part of the tribe and join the hype for the phone.”

     

    Added Himanshu Tandon, Country Head, Poco India: “The X series stands as the cornerstone of our brand, embodying our commitment to pushing boundaries and introducing revolutionary innovations. Hardik Pandya is a name that resonates instantly with India; his never-give-up attitude, zeal, and enthusiasm align seamlessly with the DNA of the X series. We are confident that his personality will strike a chord with our audience and fans, and in keeping with our brand imagery, his role in the product video will play a crucial part in fostering a sense of community within the POCO tribe. Collaborations like this enable us to be a part of a cultural movement that deeply connects with the millennial and Gen Z audience.”

     

  • Head of Content in APAC

    Media.Monks names Matthew Godfrey as EVP

    By Our Staff

     

    S4Capital’s operating brand Media.Monks has appointed Matthew Godfrey to lead its APAC Content practice. He will work alongside Kenny Griffiths, Managing Director APAC of Data, Digital and Media,

     

    Said Bruno Lambertini, Co-CEO, Content, at Media.Monks: “Matt has everything we are looking for as we reshape our leadership structure at Media.Monks in APAC.  With an extensive background in the region and a wealth of knowledge based on his experience in the market, we are confident Matt is the right person to drive the business forward, fostering our client relations. He will add a lot of value to our vision, especially when it comes to the single P&L and single brand, along with our mission to shift industries forward by re-shaping how businesses interact with the world, now.”

     

  • Paying ode to the rich heritage and culture of Bihar and Jharkhand

    Tata Tea Agni Leaf launches Chhath Festive campaign

    By Our Staff

     

    Paying homage to the culture of Bihar and Jharkhand, Tata Tea Agni Leaf  has introduceed special festive packs and a special musical video celebrating the festivities, in a homage to the culture of Bihar and Jharkhand. Each day of the festival is depicted in a different style of Madhubani Art, the popular art form of the Bihar.

     

    Said Puneet Das, President, Packaged Beverages, Tata Consumer Products: “Chhath occupies a special place in the hearts of people in Bihar and Jharkhand. It is not only a festival but an emotion that people cherish and take pride in. This is why Tata Tea Agni has launched a special Chhath four-pack collection paying ode to the rich cultural heritage by diving deep into the world-renowned Madhubani artform and showcasing each day of the festival in a different style of Madhubani. The music video ‘Aava Mil Ke Chhath Manayi’ is created specially to capture the heart of the festivities- of families coming together and continuing to celebrate their inherited legacy with love and joy. This campaign proudly celebrates the spirit of togetherness and festivities, over a cup of tea!’’

     

    Added Azazul Haque, the Chief Creative Officer, Media Monks: ‘’ This campaign takes hyperlocal to the next level. Also choosing Chhath which is the biggest festival for the region, the idea was to connect with the people as one of them. The theme did just that. Chhath is a Festival of four days and not just one is a fact only someone from Bihar & Jharkhand knows and showcasing that on four packs is an idea that will connect with every person who celebrates this festival. For the video content, we wanted to convey the same and a festive music video conveying this message looked like the best idea. Also the idea is to give the people a new song as Chhath songs are a huge hit amongst the people who celebrate it.”

     

  • An initiative to further integrate and evolve filmmaking with technology

    Media.Monks to host Virtual Production Workshop

    By Our Staff

     

    Media.Monks, a digital-first marketing, advertising, and technology services company, will be hosting an Open House on Virtual Production with live demos and workshops at their Noida campus in an effort to further integrate filmmaking with technology. An forum for filmmakers to explore the sheer potential of Virtual Production, and an opportunity for Media.Monks to showcase their VP skills and facilities.

     

    Commenting on the event, Robert Godinho, Managing Director, Media.Monks India, said: “Media.Monks India is the only studio with published films that have been shot on Virtual Production in our very own state-of-the-art studio. We are the market leaders in this technology and we know what it takes to create content in it. The Open House is aimed to equip participants with the skills and knowledge required to explore this technique which will be part of the future of filmmaking. It is in collaboration with Unreal Engine, the creators of the software for Virtual Production.”