MxMIndia

Tag: MEC India

  • The former BPN Mumbai branch head joins MEC and will report to T Gangadhar, MD, MEC India

    MEC India appoints Mukti Kumaran as West Head

    By A Correspondent

     

    Mukti Kumaran

    MEC India has announced the appointment of Mukti Kumaran as West Head. Prior to joining MEC, she was heading the Mumbai branch at IPG Mediabrands firm BPN. Based out of Mumbai, Mukti will report to T Gangadhar, Managing Director, MEC India.

     

    Speaking on the appointment, T Gangadhar, said, “We are delighted to have Mukti on board our leadership team. She is a progressive communications professional and brings with her a wealth of experience. I have no doubt she will be a real asset to MEC”.

     

    On her appointment, Ms Kumaran said, “My focus will be to ensure that we are pushing our understanding of consumers and evolving smarter and newer ways to engage our brands with them.”

     

  • Premnath, a thorough digital professional with over 10 years of experience, comes with in-depth knowledge of performance based campaigns

    Premnath Unnikrishnan appointed South Head – Digital at MEC

    By A Correspondent

     

    MEC India has announced the appointment of Premnath Unnikrishnan as South Head – Digital. Prior to joining MEC, he was with Interactive Avenues, a leading full-service digital marketing company. Based out of Bangalore, Premnath will report to Vishal Chinchankar, Digital Leader – India.

     

    Vishal Chinchankar added, “It is great to have Prem a part of the MEC’ Digital team. He is a seasoned professional and come with a plethora of skills and expertise. He has a proven ability to create strategic simplicity, drive innovation, ensure systematic execution, and deliver results. We wish him the very best in his new role”.

     

    Premnath, a thorough digital professional with over 10 years of experience, comes with in-depth knowledge of performance based campaigns. At Interactive Avenues, Premnath has managed prestigious accounts like Wipro, TTK, ING Vysya Bank, World Vision amongst others.

     

    On his appointment, Premnath Unnikrishnan said, “It’s an absolute honor to be part of this leading organization. This opportunity has provided me a great platform to further showcase and enhance client service levels. From developing digital strategies to implementing digital technologies and running digital processes, these responsibilities will serve as a great learning opportunity. I am eager and look forward to learning from the pool of talented people present here at MEC.”

     

     

  • With digitalization phase 3 & 4 on the anvil, the brand is planning for significant growth acquisition volumes as well as, retention initiatives

    Dish TV opts for MEC India as its media partner

    By A Correspondent

     

    Dish TV has announced a new partner for its media duties – MEC India.  The relationship will be managed by the agency’s Gurgaon office.

     

    With digitalization phase 3 & 4 on the anvil, the brand is planning for significant growth acquisition volumes as well as, retention initiatives. The brand portfolio is now armored with multiple products and offerings especially, for technology savvy users (like) recorders in SD/ HD, a strong HD content basket, dish-online for streaming on mobile devices and so on. The coming months will witness action and challenges both in terms of festivals and events and sporting actions.

     

    Dish TV has decided to consolidate its ATL and digital business for a more uniform and seamless experience for its consumers, across media. Owing to MEC India’s vast experience in the domain, both the ATL and Digital business have been handed over to them.

     

    Anjali Malhotra, Executive Vice President – Marketing said, “We pride ourselves in being Asia’s largest DTH company that understands the dynamics of the new age consumer and his needs. We have not only provided innovative product solutions and finest services to our consumers, but build smart go-to market strategies and communication plans. Agency change is a manifestation of this philosophy. We are excited to work with MEC India and believe that the group will help us communicate more strategically and efficiently in this rapidly evolving marketplace”.

     

    Speaking about the win, T. Gangadhar, Managing Director, MEC India said; “We are delighted with this win. We, look forward to (our partnership with) Dish TV on their quest for disproportionate share of the digitization opportunity. We are particularly excited about leveraging the power of data for smart, business-oriented solutions”.

     

  • The GroupM agency is felicitated for innovative campaign designed for Colgate-Palmolive

    MEC India wins at 2013 Effective Mobile Marketing Awards

    By A Correspondent

     

    MEC India has bagged an award for the ‘Most Effective Location-based Service/Campaign’ at the recently concluded 2013 Effective Mobile Marketing Awards ceremony held in London. MEC India received the award for one of its campaign designed for Colgate at Kumbh Mela. The firm has now become the only Indian agency to win this prestigious award.

     

    Centered around the Maha Kumbh Mela held in Allahabad, Uttar Pradesh, the campaign was aimed at connecting with audiences at thef estival, that is one of the world’s largest religious gatheringswitnessing over 80 million people in attendance this year. MEC India partnered Red Fuse Communications, WPP’s full-service integrated global agency working on Colgate-Palmolive brands globally.

     

    Shubha George

    Speaking on the occasion, Shubha George, CEO, Red Fuse Communications said, “We feel honoured to be recognised on a renowned global platform like the 2013 Effective Mobile Marketing Awards. Executing and implementing the campaign was a challenging task for the team, especially for a mammoth project of the scale of the Maha Kumbh Mela. The prime objective at the Maha Mela was to attract and engage consumers in a highly competitive environment, which inspired us to think beyond traditional methods.The award encourages us to push further boundaries in the future.”

     

    The mobile phone was selected as the medium to connect with the large audiences at the Maha Kumbh Mela. “This was the very first time in India that a brand had used location-based voice communication to convey the desired message and generate direct response from the audience,” said Ms George.

     

  • MEC India has appointed Tanushree Radhakrishnan as Digital Head – North

    MEC appoints Tanushree Radhakrishnan as Digital Head – North

    By A Correspondent

     

    Tanushree Radhakrishnan

    MEC has announced the appointment of Tanushree Radhakrishnan as Digital Head -North India. She will report to Vishal Chinchankar – Digital Leader at MEC. Prior to MEC, Ms Radhakrishnan has worked agencies like Webchutney and Zed Digital/Performics (Publicis Groupe).

     

    Speaking about the appointment, Roopam Garg, All India Head-New Business Development and General Manager, MEC North said: “I welcome Tanushree into the MEC family. Her expertise in the digital space will certainly give us an edge in building our organic and inorganic business.”

     

    Roopam Garg

    Added Mr Chinchankar: “Tanushree is a very seasoned professional. Her in-depth knowledge and experience in managing major clients across verticals in digital space is much valued and is well-resourced to maximize the ROI of our clients. I wish her the very best in this new role at MEC.”

     

    On her appointment,Ms Radhakrishnan said, “I am excited to workin an integrated marketing environment, which has been the crux of the growth of all GroupM agencies. I look forward to working with MEC and use my digital experience and skills to grow the digital pie of the business in the North”.

     

  • MEC India appoints Ajit Gurnani as Head – West

    Mindshare’s Ajit Gurnani to head west @ MEC India

    MEC India has announced the appointment of Ajit Gurnani as Head of MEC West. He was earlier with MindShare as Principal Partner – Client Leadership on the Aditya Birla Group AOR. Mr Gurnani will report to T Gangadhar, Managing   Director, MEC India.

     

    Speaking about the appointment, Mr Gangadhar, said, “Mumbai is our biggest office by far and I am    pleased that we have found a quality leader like Ajit to head our operations here. Given his rich vein of experience, I have no doubt that Ajit will make valuable contributions – to clients and staff alike”.

     

    A postgraduate from the Mudra Institute of Communications, Ahmedabad, Mr Gurnani has over 16 years of experience in the field of media and marketing. He was part of the Internet task force at HTA and was involved with the exciting early years of the Internet in India. His Internet experience continued with stints at www.jagran.com and Starcom Digital where he was an Internet business solution specialist. His brand management and marketing exposure has been with Marico as Brand Manager and as Head – Marketing with IFFCO, the UAE-based food giant.

     

    About his appointment, Mr Gurnani said “I look forward to working with the passionate team and with MEC’s “active engagement” philosophy, and help create business building work that wins accolades and recognition. The attempt will be to have my feet on the ground, but leap for the stars!”

     

  • Mr Garg will be MEC India's All India Head for new business development and General Manager – MEC North

    MEC appoints Roopam Garg to head biz dev and north

    By A Correspondent

     

    Leading media agency MEC India announced the appointment of Roopam Garg as All India Head-New Business Development and General Manager, MEC North. In this newly created management position, Mr Garg will report to T Gangadhar, Managing Director, MEC India. Prior to this, he was Chief Operating Officer, at Zenithoptimedia India and head of Performics (ZO’s digital arm).

     

    Speaking about the appointment, Mr Gangadhar said, “I am excited about working along side someone with the pedigree and gravitas of Roopam. His appointment marks the beginning of an exciting new chapter in MEC’s journey. Given his rich experience in strategic planning, digital communication and business development, I am confident that he will bring value to our clients. I wish Roopam the very best in his new role”.

     

    On his appointment, Mr Garg said, “I am very excited about this role and joining MEC. The agency has witnessed spectacular new business growth in the last 2-3 years and boasts of a formidable roster of clients. My mandate is to further drive this key agenda nationally and also to manage MEC North operations. I also like MEC’s integrated communication planning approach which is highly business-outcome oriented. I look forward to using my regional and global experience to drive even greater ROI for clients’ communication investments”.

     

  • MEC India has been awarded the media duties for innerwear brand Dixcy Scott. after a multi-agency pitch

    MEC India wins Dixcy Scott media duties

    By A Correspondent

     

    MEC India has been awarded the media duties for innerwear brand Dixcy Scott. The company markets premium innerwear under the brand names Dixcy and Dixcy Scott. Bollywood A-lister Salman Khan endorses Dixcy Scott.

     

    MEC won the account after a closely contested multi-agency pitch. The agency’s Bengaluru office will handle the account.

     

    Speaking on the development, Raghul Sikka, Director of Dixcy said, “We have very aggressive plans for the coming year and we wanted a like-minded partner on board. It was a tough fight between equally competent agencies. We believe we have found that partner in MEC. We look forward to working with MEC.”

     

    Commenting on the win, T Gangadhar, Managing Director, MEC India said, “Dixcy is a key player in the Indian innerwear market and we are delighted to have them on board. We look forward to a mutually rewarding association.”

     

    MEC (www.mecglobal.com) is a leading global network and a founding partner of Group M, and operates in 84 countries.

     

  • The agency's Bengaluru office will handle the jewellery store account

    MEC India wins Bluestone.com

    By A Correspondent

     

    MEC India has been awarded the media duties for BlueStone.com, the online store for fine jewellery and accessories. The relationship begins with immediate effect.

     

    Founded by Gaurav Singh Kushwaha, BlueStone.com is funded by blue-chip investors, Accel Partners.

     

    Speaking on the development, Mr Kushwaha said, “We are excited about taking BlueStone across a much wider canvas and are delighted to partner with MEC in this regard. MEC’s sound understanding of the digital space and their track record on e-commerce brands made our choice of agency easy. We look forward to a mutually rewarding partnership”.

     

    Commenting on the win, T Gangadhar, Managing Director, MEC India said, “There is no better way to begin 2013 than this. We are excited about partnering BlueStone on their ambitious vision – a vision that could completely transform the jewellery retail landscape in India.”

     

  • MEC India, a leading media agency, (www.mecglobal.com), announced the appointment of Ritesh Singh as their new digital leader

    MEC India appoints Ritesh Singh as head of Digital

    By A Correspondent

     

    MEC India, a leading media agency, has announced the appointment of Ritesh Singh as their new digital leader. Prior to this, Mr Singh was with Starcom MediaVest Group (SMG) as the Business Head - India, SMG Digital.

     

    Mr Singh joins as National Director, MEC Interaction and will report to T Gangadhar, Managing Director India and Tushar Vyas, Managing Partner, GroupM Interactions -South Asia.

     

    Speaking about the appointment, Tushar Vyas said: “Ritesh comes to MEC with unrivalled pedigree in managing the digital marketing services business and has the right blend of diversified media experience. We are delighted to have Ritesh lead MEC’s digital agenda and help deliver integrated communications planning for our brands.”

     

    Mr Singh has over 13 years of experience handling activation and digital. In his previous role, he led the conception and deployment of digital strategy. His experience spans an array of clients – Samsung, Aircel, Western Union, General Motors, SAB Miller, Himalaya – to name a few.

     

    Mr Singh shared: “I am excited to join MEC and thrilled to have an opportunity to work for some of the best brands in the country. In these exciting times for digital media, I look forward to work with MEC’s talented digital team to create new benchmarks.”

     

    Praval Singh – Co-founder, Media Redefined said: “Ritesh is a seasoned digital media planner. Not just for media buying but his insights on various online-offline engagement and innovative campaigns have been valuable while we worked together for some of the leading brands in the country. I am quite hopeful that Ritesh on board with his rich experience and attitude of achieving excellence would help MEC soar new heights.”

     

    MEC Interaction topped the digital category at Goafest 2012 with the much acclaimed Reliance Ego-Search campaign. This campaign is also one of MEC’s entries to Cannes this year.