MxMIndia

Tag: MEC India

  • The appointment was the culmination of a competitive pitch process against undisclosed agencies, notes a communique

    MEC bags media mandate for NMIMS

    By A Correspondent

     

    MEC India has won the mandate to handle all media buying and planning for NMIMS Global Access School for Continuing Education (NGA-SCE). The appointment was the culmination of a competitive pitch process against undisclosed agencies, notes a communique.

     

    NMIMS Global Access SCE (NGA – SCE) offers PG Diploma, Diploma and Certificate programmes in management.

     

    Commenting on the win, Mukti Kumaran, GM West, MEC India said: “MEC believes that an insights based data-driven strategy will help NMIMS realise its goals. We are happy to partner with NMIMS to help initiate more conversations among their existing and potential target audience. We look forward to doing some great work for NMIMS in the coming months.”

     

    Talking about the association, Rajiv Shah, Director and CEO – NMIMS Global Access, School of Continuing Education said, “Our aim is to make our courses available to everyone who aspires to pursue their business management. The team at MEC understands our business objectives and the sector thoroughly and their media approach matches our needs. We are sure that this alliance will help us achieve our brand objectives.”

     

    The account will be handled by MEC’s Mumbai branch.

     

  • For the launch of Campus Radio, Radio Mirchi had composed a catchy new jingle with a spunky feel for the station and on-boarded a set of fresh new faces as RJs of this station

    Britannia Good Day & MEC India co-create campus digital radio station

    By A Correspondent

     

    Britannia Good Day in partnership with MEC Wavemaker, a content arm of MEC India, conceptualisedwhat is being biIndia’s first brand owned campus digital radio station in an attempt to get young Indians to smile more.

     

    Commenting on the launch, VP, Marketing, Britannia Industries Limited, Ali Harris Shere said:“Good Day is an iconic brand and enjoys immense love and equity amongst the consumers. The brand holds the baton for making Indians smile more and we know that youth with their innate optimism and cheer will do this better than any other demographic. By establishing ‘India’s 1st aural social network’, Good Day aims to connect deeper with its younger consumers. The digital radio station has been curated with a keen focus on today’s youth and their passions, and the content will reflect what’s current & trending in the country’s pop culture”.

     

    On curating the platform for the youth, Kumar Deb Sinha, Head – India, MEC Wavemaker said:“The content space is now witnessing a change as brands prefer to own unique platforms to connect and persuade their target audience. Our task at hand was to target Gen Z, who are interested in what’s new, trending and adapts to the latest trends. To focus on this specific audience, MEC had conducted an in-depth study in understanding Gen Z through customized research and consumer behavior tracking tools,  which helped to create customized and engaging audio platform called ‘Campus Radio’, a combination of preferred online (radio) and content (music) medium.”

     

    He added, “MEC Wavemaker always believes in creating unique content ideas that goes beyond traditional marketing activities that enables to strengthen the equity of the brand.”

     

    Celebrating the launch, Rahul Balyan, Head of Digital Initiatives, at Radio Mirchi said,“Radio Mirchi, in partnership with Gaana, is happy to create an online platform for Britannia that helps them engage with the College students. We have created a unique listening experience that re-invents radio for the internet-savvy youth. We are also helping Britannia connect with college students across the country through on-ground activation as well. Radio Mirchi already operates sixteen online radio stations in partnership with Gaana, and hopes to make Campus Radio the flagship online radio station of the youth of India. The challenge in digital marketing is to build meaningful engagement with consumers, and Radio Mirchi with its content creation capabilities, its iconic Rjs, and multi-media solutions is helping build that engagement for brands across digital platforms.”

     

  • Corvi LED Pvt. Ltd was founded by Vimal Soni in 2012 with a mission to pursue efficiency and introduced the first core disruptions in LED lighting solutions and a quality guarantee across its product range

    MEC India wins media mandate for Corvi LED

    By A Correspondent

     

    MEC India has been awarded with the media duties for Corvi LED, a research and development major in the LED lights industry. MEC won this account after a multi-agency pitch.

     

    Commenting on the win, Mukti Kumaran, General Manager – West, MEC India said: “The LED industry is in a growth stage as consumers have become more conscious about saving energy in their homes. It is a great opportunity for us to partner with them and provide our expertise through strategic thinking and media solutions in making lighting in India more energy efficient.”

     

    Said Vimal Soni, Founder and Director, Corvi LED Light: “We are delighted to appoint MEC India as our media partners. The team understands our business and have developed a promising media strategy. We are confident that the strategy will enable us to grow in this emerging segment. We are excited to take the brand to the next level along with MEC.”

     

    The agency will manage all traditional and digital media outlets and the account will be handled by the Mumbai team.

     

  • The account will be handled by MEC’s Chennai offices

    MEC India wins media duties for Hindu group

    By A Correspondent

     

    MEC India has bagged the media duties for Kasturi & Sons Ltd (KSL), best known for its flagship English-language newspaper, The Hindu.

     

    Rajendra J Prasad
    Sathya Sriram

    Commenting on the win, Rajendra J Prasad, General Manager, MEC said “The Hindu is a prestigious brand with an inspiring legacy. We are eager to combine our talent & range of services to deliver standout brand work & outstanding business results.” Speaking on appointing MEC as a media partner, Sathya Sriram, AVP, Marketing and Strategy, The Hindu Group, said “MEC’s integrated approach combined with their understanding of consumers and how they engage with our brands make them the perfect partner to handle our mandate. These are important and exciting times for The Hindu Group. We are happy to on-board MEC in this journey.”The account will be handled by MEC’s Chennai branch.

     

  • The account will be handled by MEC's Mumbai branch

    MEC India to handle media duties for Vistaprint

    By A Correspondent

     

    Mukti Kumaran

    MEC India, a leading media agency, has been awarded with the media duties for Vistaprint. The account will be handled by MEC’s Mumbai branch.

     

    Commenting on this, Mukti Kumaran, General Manager – West, MEC India said, “We are excited about extending our footprint in the e-commerce space. Online printing is an exciting category and is poised to take off in a big way in India. We look forward to a mutually fulfilling partnership”

     

    Bharath Sastry

    Speaking on bringing MEC India onboard as a media partner, Bharath Sastry, CMO, Vistaprint said, “Vistaprint.in offers a wide selection of products and designs which can be customized, with a very high focus on quality and customer service. With MEC’s proven track record on e-commerce brands, we are assured that they will create relevant campaigns that will strengthen our business in India. We look forward to a mutually rewarding partnership.”

     

  • As part of the mandate, MEC India will undertake digital planning, strategy and buying for the brand

    MEC India wins TimesJobs digital mandate

    By A Correspondent

     

    MEC India has bagged the TimesJobs digital business account, following a multi-agency pitch. As part of the mandate, MEC India will undertake digital planning, strategy and buying for the brand.  Founded in January 2004 by Times Group, TimesJobs is an employment website operating in India and Middle East.

     

    Speaking on bringing MEC India onboard as a digital partner, Vikas Deep Verma, Product & Marketing Head, TimesJobs.com said, “TimesJobs was in search of a partner who can offer innovative and media-neutral customer engagement solutions. MEC, with its successful track record, is now onboard as the strategic partner for our business needs. For 2016-2017, we have devised aggressive growth plans and looking forward to do some great work in the coming months.”

     

    Commenting on the win, Roopam Garg, National Head – New Business Development and General Manager – North, MEC India said, “We are delighted to have the opportunity to partner with TimesJobs. This win reiterates MEC’s credentials with regards to full-service, cutting-edge digital capabilities. MEC has been constantly growing its digital business through such noted clients. We have planned some exciting initiatives for the brand which would deliver positive outcomes for TimesJobs.”  The account will be handled from MEC Delhi office.

     

  • The objective of MEC Wavemaker is to improve a brand's performance by embedding content into the consumer purchase journey

    MEC unveils ‘Wavemaker’ in India

    By A Correspondent

     

    MEC India announced the launch of their specialist content offer – Wavemaker. MEC Wavemaker is a unique content offering, which will bring together content strategy, social, partnerships and experiences, SEO and creative services expertise in one place at scale.

     

    The objective of MEC Wavemaker is to improve a brand’s performance by embedding content into the consumer purchase journey, driving maximum exposure through optimum distribution and measuring effectiveness of content through the lens of clients’ business goal. They will create excitement; generate momentum and build client’s confidence, by providing the world’s best data, technology and trading in the content space.

     

    MEC Wavemaker is being launched simultaneously in 10 countries (including India) with over 750 highly talented and motivated people. In India, MEC Wavemaker will be led by Kumar Deb Sinha who will report to T Gangadhar, Managing Director, MEC South Asia. Kumar has an experience of more than 13 years in content marketing & branded content solutions for brands

     

    T Gangadhar

    Gangadhar said, “Our creative restlessness is embodied in our philosophy: Don’t Just Live, Thrive. For us, an idea is brilliant if and only if the right audience responds to it and behaves in ways that lead to the right outcomes for our clients. Wavemaker is not an agency, but a specialist content solution provider. We at MEC take pride in our efforts to build winning brands to drive their business growth.”

     

    Kumar Deb Sinha

    At the launch of MEC Wavemaker, Kumar Deb Sinha, Head – MEC Wavemaker said, “In my experience, clients today realize that effective content can make a big difference to their business, but they struggle to know exactly what type of content is right for them and the right partner to guide them. Our objective is to help them see the role content can play in their customer’s lives which will have a direct impact on brand performance. It will give them the confidence to invest in content knowing clearly how it is taking their brand forward

     

    We will bring together all the resources that client needs to create content designed specifically to achieve measurable business goals. MEC Wavemaker will, thus, allow brands to look at “content” in a different way as it gives a powerful and commercial role in transforming brand performance.”, added Sinha.

     

  • Mercedes Project X – The Winner’s way – a unique branded content initiative involving five music maestros of India on one platform

    MEC India engineers a musical content collaboration for Mercedes Benz

    By A Correspondent

     

    MEC India has collaborated with Mercedes Benz and music maestros – AR Rahman, Shubha Mudgal, Ranjit Barot, Salim Merchant and Amit Trivedi to unveil the winner’s anthem, “Khushnuma” at the Auto Expo.

     

    Mercedes Benz has completed 20 successful years in India and is celebrating its ‘Winning’ moment this year. The anthem and its accompanying music video were premiered at the Auto Expo 2016 on February 3rd for an exclusive guest list, amidst a stunning line-up of cars from Mercedes Benz. It is a first ever collaboration between eminent musical artists like A R Rahman, Salim Merchant, Shubha Mudgal, and Amit Trivedi, blending their signature styles into one melodious track, led by Ranjit Barot.

     

    Sharing his views on this content collaboration, Kumar Sinha, National Head (Content), MEC India said, “MEC has been associated with Mercedes Benz in creating unique content ideas & associations beyond traditional marketing activities, to strengthen the equity of the brand. Music in India has a rich heritage and a wide appeal. Combining this special music composition with an engaging audio-visual story has created a memorable piece of content for the brand.   The journey of overcoming challenges, flourishing and ultimately carrying that success home is captured in the music video. It’s the celebration of an individual’s quest for excellence.”

     

  • The account will be led from MEC's Chennai branch

    MEC wins media mandate for ParentCircle

    By A Correspondent

     

    MEC India has been awarded the media duties for ParentCircle, for its upcoming products and platform. MEC won this account after a multi-agency pitch.

     

    A household brand of Shri Harini Media Ltd (a Ramco group associate), ParentCircle started off as an English monthly magazine that caters to various subjects related to parenting and child development. After tasting its initial success, SHML also garnered mileage with Chellamey – a monthly Tamil magazine exclusively designed for Tamil reading audience around the subjects of parenting and child development. Taking this success further in an anticipation to strengthen its product portfolio, ParentCircle is planning to launch its new product in the market and create a demand for subjects like parenting and child development.

     

    Commenting on the win, T. Gangadhar, MD, MEC India said, “We are delighted to associate with Parentcircle. ParentCircle is driven by a vision to bring about a positive transformation in the Indian parenting community. We look forward to an exciting partnership”.

     

    Nalina Ramalakshmi, Founder and Managing Director of ParentCircle says, “This is another significant moment for ParentCircle. We are extremely pleased to partner with MEC to help us in our growth strategy. Given the proven record of MEC worldwide, we believe this partnership should bring in more efficiency into our overall media planning. We now are best placed to optimise the opportunities available in the market.”

     

    The account will be led from MEC’s Chennai branch.

     

  • Says a study conducted by media agency MEC and LinkedIn with Ipsos

    Debt is OK for Millennial Rich Kids

     

    By A Correspondent

     

    Online professional network LinkedIn and leading media agency MEC have released ‘The Affluent Millennial Opportunity’ study in partnership with research firm Ipsos. The study reveals how the behaviour and attitudes of Affluent Millennials could reshape the future of the financial services industry.

     

    The study revealed that Affluent Millennials are more likely to facilitate their entrepreneurial and life goals by opting for debt related financial products. According to the survey, 68% of this group owns at least one credit card and 52% have a personal loan. Given their entrepreneurial spirit, it is not a surprise that 27% have a business loan.

     

    The dynamic, self-empowered and technologically advanced generation is a key driver of India’s economic growth. To help financial institutions nurture and deepen their relationships with the Affluent Millennials, here are some interesting insights from the study:

    Independent and hungry for information

    • 54% of Affluent Millennials said that they conduct their own research before making an investment, but consult with an advisor to validate before they take a decision
    • 68% Affluent Millennials expect to be successful and advance quickly in their career through their own hard work – not through their country’s prosperity
    • The study revealed that 86% of the Affluent Millennials use social media for obtaining financial information. They look for financial institution which offers a great degree of privacy and has a positive buzz online
    • Peer opinion (93%), thought leadership (92%) and informational resources (90%) is the content Affluent Millennials want from accompany on social networks

     

    Low dependence on salaries

    • The source of affluence for this group is changing.Salaries are losing prominence as the primary source of wealth ascompared to the GenX Affluents**. Affluent Millennialsare 1.8 times more likely to have gained their wealth from royalties, 1.6 times from self-employment and 1.4 times by way of grants and scholarships.

     

    High on loyalty

    • They are highly loyal and trust the financial institution they work with and more than three quarters of Affluent Millennials with multiple checking accounts hold all of them at the same financial institution.This is much higher compared to GenX (31%)
    • More than half of Affluent Millennials (51%) are more likely to say they are VERY loyal and plan to do more business with financial institutions they work with.

     

    “Millennials are an incredibly crucial audience for marketers and that makes this a very important study. For the very first time, we have deep insights about how this generation views financial matters”, says T. Gangadhar, MD, MEC India

     

    “Majority of the millennials consider themselves global citizens who are digitally savvy and constantly looking for information. Our study revealed that, 60% of this group consider social networks as a must have for making a financial decision. For financial services providers this translates into two key takeaways,building stronger relations with the Affluent Millennials and generating relevant content online,” said Ashutosh Gupta, Director of Marketing Solutions, LinkedIn India.

     

    Given the unique and dynamic behavior patterns of the Affluent Millennials, there are a number of opportunities available to financial services companies to alter their marketing strategies. They need to personalise and socialise their approach, provide expert advice in order to establish trust and enable independence and build a loyal customer base at an early stage.

     

  • This association will be leveraged on various channels, including the digital platform, via engaging content

    MEC India unite Kolte-Patil & Puneri Paltan for Star Pro Kabaddi League

    By A Correspondent

     

    MEC India has been instrumental in the partnership between Kolte-Patil Developers Limited and the Puneri Paltan. Kolte Patil is the principle partner for Puneri Paltan, one of the eight teams in the Star Pro Kabaddi League. Puneri Paltan is one of the dynamic teams in the league and is led by Wazir Singh.

     

    This association will be leveraged on various channels, including the digital platform, via engaging content.

     

    Sujay Kalele, Group CEO, Kolte-Patil said, “We are thrilled to be a part of the Pro-Kabaddi League. As Pune’s largest developer, it gives us immense delight to be associated with Pune’s very own team – Puneri Paltan. Kabaddi is one of the oldest sports being played in India. Hence, it deserves all the support we can shower on it. I am sure Puneri Paltan would do wonders in this Pro Kabaddi League 2015. We wish them all the luck for the upcoming matches”

     

    Sidhraj Shah, Head, Brand Activation, MEC India added, “Other than cricket, no sport has ever created such a buzz across the country. A year ago, on its very first day the Pro Kabaddi League had astonishing numbers of viewers and tweets supporting the league with Bollywood personalities joining in the frenzy along the way. This partnership between our client, Kolte Patil, and the Puneri Paltan is a testament of their love and support for their city and this true-blue Indian sport.”

     

  • Started by FMCG stalwart and a serial entrepreneur, A Mahendran, Global CP is a ‘’synthetic’’ start up all set to make its foray in to the FMCG market

    MEC wins media mandate for Global Consumer Products

    By A Correspondent

     

    MEC India, a leading media agency,  have been awarded the media duties for Global Consumer Products. The account will be led from MEC’s Bangalore branch.

     

    Started by FMCG stalwart and a serial entrepreneur, A Mahendran (former MD Godrej Consumer Products), Global CP  is a ‘’synthetic’’  start up all set to make its foray in to the FMCG market with product offering in chocolates, confectionery, beverages (juices, mineral water) as well as snacks. Incepted a year ago with an investment of Rs. 315 crore from Goldman Sachs and Mitsui Ventures, the company has built its management team with FMCG professionals from reputed multinational and Indian organizations. The first brand to roll out is LuvIt – a new brand in the chocolate market with an extensive portfolio of 9 variants and 14 SKUs.

     

    Commenting on the win, T. Gangadhar, MD, MEC India said, “It is a privilege to be partnering Global Consumer Products on this exciting journey. We have a ringside view of Mr Mahendran’s grand vision and it is absolutely inspiring”.

     

    Anuradha Narasimhan, EVP – Sales and Marketing says, “As a start-up, we are looking for agency partners who will think proactively for our brands and will work with us to grow our business. We are delighted to be working with MEC who bring in media as well as activation expertise in the offline and online spaces”.