MxMIndia

Tag: Mathrubhumi

  • M V Shreyams Kumar, Managing Director, Mathrubhumi Printing & Publishing Co. Ltd., has been re-elected Vice President

    Avinash Pandey re-elected NBDA President

    By Our Staff

     

    ABP Network CEO Avinash Pandey has been re-elected President of the News Broadcasters & Digital Association. M V Shreyams Kumar, Managing Director, Mathrubhumi Printing & Publishing Co. Ltd., has been re-elected Vice President. Anuradha Prasad Shukla, Chairperson-cum-Managing Director, News24 Broadcast India Ltd., will continue to be Honorary Treasurer of the NBDA for the year 2023-2024.

     

    The other members on the NBDA Board are:

    > Rajat Sharma, Chairman – Independent News Services Pvt. Ltd.

    > MK Anand, Managing Director & Chief Executive Officer – Times Network – Bennett, Coleman & Co. Ltd

    > Rahul Joshi, Managing Director – TV18 Broadcast Ltd.

    > I Venkat, Director – Eenadu Television Pvt. Ltd.

    > Kalli Purie Bhandal, Vice-Chairperson & Managing Director – TV Today Network Ltd.

    > Sonia Singh, Editorial Director, NDTV – New Delhi Television Ltd.

    > Anil Kumar Malhotra, Advisor, Zee Media Corporation Ltd.

     

  • A 16-page tabloid was titled "Kutty Mathrubhumi"

    Mathrubhumi creates tabloid for Children’s Day

    By Our Staff

     

    Mathrubhumi group celebrated Children’s Day with the publication of 16-page tabloid “Kutty Mathrubhumi”  distributed with the main newspaper.

     

    Commenting on the association with  Kutty Mathrubhumi,  Satish N S, Senior Vice President, Haier Appliances India, said: “The concept perfectly sat at the epicentre of our efforts in creating beautiful homes. The association got further accentuated with our contest. The feedback has been satisfying. Team at Mathrubhumi is focused on client delight. Hence doing business with them is always a pleasure.  We wish them the very best.”

     

    Speaking about the initiative, M V Shreyams Kumar, Managing Director, Mathrubhumi Group added: “From the encouraging reviews we have been receiving it is well evident that Kutty Mathrubhumi has been very well appreciated by both the children as well as their parents.  At Mathrubhumi we are committed to providing value to our readers and our advertisers.  There’s a myth that newspaper readership is moving to digital. We believe at least in the context of Kerala this will remain a myth for many more years to come, purely going by the impact our stories are creating. In the last three weeks alone, three of our stories and the public appreciation/participation around the same resulted in very tangible actions.  We remain grateful to our readers and our advertisers.”

     

     

  • Integrate with Grihalakshmi magazine and Asianet's serial

    Asianet & Mathrubhumi team up to campaign against dowry & abuse

    By our Staff

     

    Asianet  and Mathrubhumi, the two leading media houses in Kerala, have collaborated to raise awareness about the dowry through a campaign ‘Say No to Dowry & Abuse’.

     

    In support of this campaign, Asianet seeds the thought against dowry in one of its leading serials, ‘Ammayariyathe,’  while the fortnightly publication Grihalakshmi’s initiates fight against dowry and domestic abuse.

     

    Said O R Ramachandran-Executive Editor (Periodicals & Digital) Mathrubhumi: “This is expected to create a multiplier effect that will increase the touchpoints of engagements. We look forward to many such similar associations in the near future too.”

     

  • Mathrubhumi, Malayala Manorama and Times of India to welcome brand owners

    Leading newspapers collaborate for Onam shopping

    By Our Staff

     

    Leading newspapers Mathrubhumi, Malayala Manorama and The Times of India have announced a collaboration to create mass awareness for Onam festivities

     

    Commenting on this initiative, M V Shreyams Kumar, Managing Director, Mathrubhumi Group said: “Healthy competition in the marketplace will always stay, so is the opportunity to collaborate meaningfully if the purpose is right.  I’m grateful to Malayala Manorama and Times of India for finding merit in the proposition and readily accepting the same too.  It is a great pleasure to be working together. Business owners are excited about the opportunities in the market and consumers are waiting to grab their products and services, evident from our daily ad volumes.”

     

    Added Varghese Chandy, Vice President -Marketing & Advertising Sales, Malayala Manorama: “This is indeed a great initiative.  Onam is the beginning of the festival seasons in the country. Past few Onams were washed out due to floods, Covid etc. This year fortunately the markets are opened and am sure will be the most opportune time for marketers to leverage the Pent up demand and the Onam sentiments.  Who else knows this better than the leading print players in Kerala and that is what this collaboration is all about.”

     

    Said Partha P Sinha, President – Response, The Times Group: “Onam is a celebration of togetherness. In the true spirit of Onam, we are happy to join hands with Mathrubhumi and Malayala Manorama for ushering in positivity and change this festive season. We are glad to see that Malayalis have left the past behind and are ready to welcome businesses with zeal and warmth. Happy Onam!”

     

    The campaign will run across media assets of these three groups for the next few days.

     

  • TRD = Television, Radio and Digital

    Mathrubhumi elevates Naveen Sreenivasan to Head, Media Solutions – TRD

    By A Correspondent

     

    Naveen Sreenivasan

    The Mathrubhumi group has elevated Naveen Sreenivisan as Head, Media Solutions – TRD. In his new role, Naveen will be responsible for the management of sales and marketing functions of Mathrubhumi News Television Channel, Kappa TV, Club FM, and Mathrubhumi Digital.

     

    Commenting on his new role, Sreenivasan said: “I am really excited to take on this responsibility. While the situation is challenging, we have a great team which is geared up to face it head on. Further, as a media group, we have always deeply connected with the social fabric of Kerala and have enjoyed the trust of Malayalees, which will help us in being the partner of choice for brands; for marketing/media solutions in Kerala.”

     

    An IIM Lucknow alumnus, Sreenivasan was heading as a Cluster Head Sales for Mathrubhumi daily and will report to M V Shreyams Kumar, Managing Director for Mathrubhumi Group.

     

     

  • Rajya Sabha MP and Mathrubhumi MD Veerendra Kumar passed away on Thursday. Senior mediaperson Jaisurya Das pays tribute

    RIP, Veerendra Kumar. MD, Mathrubhumi & Rajya Sabha MP

    Veerendra Kumar
    Image courtesy: mathrubhumi.com

    By Jaisurya Das

     

    MP Veerendra Kumar or Veeran uncle as I knew him was a coffee planter who morphed into a brilliant media mind.

     

    His amazing foresight and  penchant for success led him to make sweeping  changes to the Mathrubhumi media group and it grew from strength to strength in the Kerala market.

     

    While I may not have interacted with him professionally, we knew him very well and his ability to relate to different wavelengths and personalties was his hallmark.

     

    Veeran uncle had an amazing sense of humour, loved life and lived well. Interestingly, he was one of the early media owners who brought in professionals into the company who helped transform it to what it is today.

     

    His business acumen and tenacity was more than established through healthy financials year on year.

     

    Am sure his son and the media whiz Shreyams gained immense strength from his father’s mentorship. His work today bears testimony to the ideology and process that Veeran uncle brought to the company.

     

    My family joins me in praying for his everlasting peace. My heartfelt condolences to his family at this time. May God give them strength to bear this colossal loss.

     

    We will miss you, Veeran uncle. Rest well in the better world.

     

     

    Jaisurya Das is a senior mediaperson who has spent a fair number of his professional and personal time in Kerala. He has been writing for MxMIndia since 2011.

     

  • He has also worked as Resident Editor in Asianet News, Deccan Chronicle and Times of India

    Manoj K Das appointed editor of Mathrubhumi

    By A Correspondent

     

    Manoj K Das

    Manoj K Das has joined the Mathrubhumi Group of publications as Mathrubhumi Editor. In his previous stint, he was working, as the Resident editor of Times of India, Kerala.

     

    Das hails from Kanganzha in Kottayam. In 1994, he joined the New Indian Express and was later appointed as Kochi Bureau Chief, Deputy Resident Editor and as Resident Editor. He has also worked as Resident Editor in Asianet News, Deccan Chronicle and Times of India.

     

     

  • Brand thinker and practitioner Harish Bijoor is the keynote speaker

    Mathrubhumi to host Kerala 2.0 Conclave

    By A Correspondent

     

    Mathrubhumi Group will be hosting the Kerala 2.0 Conclave on Consumer Durables, Kitchen Appliances and Mobile Phones today (July 17, 2019) at Grand Hyatt Convention Centre, Kochi.

     

    Brand thinker and practitioner Harish Bijoor is the keynote speaker at the Conclave and will be speaking on ‘To market to market, to buy a fat market share’ followed by panel discussions on consumer durables, kitchen appliances and mobile phones.

     

    Said MV Shreyams Kumar, Joint Managing Director, Mathrubhumi Group: “The Mathrubhumi conclave will offer sparkling insights and discussions on driving business growth for a fabulous upcoming Onam season. An illustrious list of names comprising managing directors, CEOs and CMOs of various national and international brands would be participating in the event”.

     

  • The ninth edition of the IAA India awards celebrating sustainability in advertising was held last Thursday

    Wunderman Thompson, Yes Bank & Mathrubhumi win big at Olive Crown Awards

     

    By A Correspondent

     

    Nine years ago, the India chapter of the International Advertising Association instituted the Olive Crown Awards for awarding created in sustainability and saving the environment as a whole.

    It was held as part of the Goafest 2011 edition, but went its independent way the following year. And hasn’t looked back ever since.

    The IAA India chapter has ensured that it raises the bar every year in the organising of the event. From Radio Club to St Regis to a very elegantly done venue at the ITC Grand Central last Thursday, the Olive Crown Awards is now part of the A&M calendar of events held every year.

    From sub-hundred-odd entries in the days of yore to some 230 this year speaks a lot about how much the industry respects the awards. The entries were vying for metals across 14 categories.

    Wunderman Thompson (eka J Walter Thompson) and The Social Street bagged four golds, with the former winning the Gold in Campaign of the Year, and the latter, the Silver.

    Yes Bank was awarded the ‘Green Brand of the year’ for its Yes Bank Natural Capital Awards and Conservation as the Mathrubhumi group was awarded the coveted ‘Corporate Social Crusader of the Year’ award for its various social initiatives.

    Here’s the list of winners of the 9th Olive Crown Awards:

  • This multi-phase revive mission will be supported by all the brands of the Mathrubhumi Group

    Mathrubhumi announces launch of #ReviveKerala

    By A Correspondent

     

    #ReviveKerala, Kerala’s formidable media group Mathrubhumi’s recent initiative seeks to create awareness and to raise funds for the relief efforts in Kerala. This multi-phase revive mission will be supported by all the brands of the Mathrubhumi Group and strives to give a cause a unified voice and encourage the country to join hands and contribute to support Kerala.

     

    Said M V Shreyams Kumar, Joint Managing Director, Mathrubhumi Group: “Kerala is going through the worst calamity in its history, The whole world stood by us to face the crisis, but the road to recovery is long, we need to rebuild that, recreate the infrastructure which is extensively damaged and we need all the support we get from everywhere, as ‘Prayer of iron islanders in games of thrones “What is dead may never die, but rise again harder and stronger, from here Kerala can go forward.”

     

  • The fourth edition of the IndIAA Awards was held on August 31 with a cross-section of industry in attendance

    Ogilvy, Lowe Lintas max IndIAA

     

    By A Correspondent

     

    The India Chapter of International Advertising Association (IAA) presented its fourth edition of the IndIAA Awards in Mumbai on August 31.

     

    Said Ramesh Narayan, President IAA India Chapter:  “This is where real advertising wins. And I am delighted at the huge response from the industry. We had leading marketers from all over India, the creme de la creme of the creative fraternity, and media leaders assembled at one place to salute creativity that works hard in the market. In just four years the IndIAA awards have established themselves as a much-loved fixture in the communications industry. Congratulations to all the winners”.

     

    Added Suresh Narayanan, Jury Chairman and Chairman & Managing Director, Nestle India:“It was indeed a pleasure to be the Chairman of the Jury of the IndIAA Awards. It was a truly an exciting experience.The clear winners stood out because of purpose, of tone, of creativity and of the kind of impact they created”.

     

    Said Pradeep Guha, Chairman IndIAA awards Committee: “This constitutes work that has been made to a real brief, gone through the rigor of presentations to the client, and has been backed by money from the owners of the brands. And no effort is being spared to make the evening a treat for the senses”.

     

    MV Shreyams Kumar, Joint MD, Mathrubhumi which was presenting sponsor or the event, requested all to donate generously to revive Kerala – God’s own country. He said: “The fishermen, the youth all stood together and the whole world has stood by us. We need all the support we can”

     

    A soft launch of the book ‘The Gutenberg Galaxy’,  a collector’s item on case studies in print advertising was done by Ramesh Narayan, Prasoon Joshi, Abhishek Karnaniand Suresh Narayanan.

     

    The list of winners:

  • The campaign will be promoted in trade media and social media platform Facebook

    Mathrubhumi kicks off campaign for biodegradable flex boards

    By A Correspondent

     

    Media conglomerate Mathrubhumi has kicked off its campaign for bio-degradable flex boards. The initiative will include removing all the vinyl flex material used by Mathrubhumi from advertising billboards across Kerala and usage of only biodegradable government approved materials for advertising in the future.

     

    Speaking about the campaign, M V Shreyams Kumar, Jt Managing Director, The Mathrubhumi Group said: “This is a very small step undertaken by our organisation social responsibility towards protecting the environment, we hope we are able to make a difference and receive support from other media houses as well to practise the same.”

     

    The campaign will be promoted in trade media and social media platform Facebook.