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Tag: Manisha Sharma

  • Launches sitcom ‘BhaagBakoolBhaag and hospital drama, 'Savitri Devi College and Hospital'

    Colors announces its early primetime band starting 5pm

    By A Correspondent

     

    Leading Hindi GEC, Colors is extending its programming to an early evening band starting 5pm. The channel will be adding two new genres to its mix - BhaagBakoolBhaag and Savitri Devi College and Hospital. While BhaagBakoolBhaag, produced by Edit II Productions, will be a light-hearted sitcom highlighting the various dilemmas faced by the lead protagonist, Bakool after getting married to two women, Savitri Devi College and Hospital, produced by Rashmi Sharma Telefilms Ltd, tells the story of a young medical intern, Saachi Mishra who strives to fulfil her mother’s dreams while unwittingly furthering her hidden motives.

     

    The extended entertainment extravaganza begins on May 15, 2017 with BhaagBakoolBhaag to air every Monday to Friday at 5:30pm and Savitri Devi College and Hospital to air as an hour-long show Monday to Friday at 6:00pm.

     

    Commenting on the launch of the two shows, Manisha Sharma, Programming Head – Colors said: “BhagBakoolBhag and Savitri Devi College and Hospital are the two new shows which will continue to increase the width of variety entertainment for the viewers on Colors. Both concepts are new if one looks at the offerings across the Hindi entertainment space currently and form a nice new mix in our current bouquet of shows. We really hope that the viewers enjoy the etched out characters and storyline.”

     

  • India Banega Manch will go on air starting May 7 on Colors

    No judges & voting in new Colors reality show

    By A Correspondent

     

    After tasting success with a slew of reality show formats, Colors announced the launch of India BanegaManch, where there will be no judges and voting and the crowd is the only yardstick for success.

     

    The Indian version of the popular Israeli format, Win the Crowd, the show will be hosted by Krushna Abhishek and Mona Singh and has been shot at locations like Red Fort and Delhi Haat in New Delhi, Juhu Beach and Kala Ghoda in Mumbai, and New Market and PrinsepGhat in Kolkata amonst others. Their score, calculated basis the number of people whose attention they’re able to grab through their performance, will earn every location’s top performer in the next round. The show has been produced by BBC Worldwide Entertainment and starts May 7 and will air every Saturday and Sunday at 9 pm on Colors.

     

    Commenting on the show, Raj Nayak, CEO – Colors said, “Following the success of Rising Star, we are taking our belief in the audiences’ ability to choose extraordinary talent to the next level with India Banega Manch,” he said.

     

    Elaborating on the format, Manisha Sharma, Programming Head – Colors said: “India BanegaManch is a show that viewers have never experienced before. Given the scales that viewers are used to, it was very challenging yet exciting for our teams to shoot with hidden cameras. Talent was also a little taken aback to perform in these locations..”

     

    Commenting on the scale of India Banega Manch, Myleeta Aga, SVP & GM South East Asia and South Asia at BBC Worldwidesaid: “We are glad to be working once again with the team at Colors to bring this uniquely democratic series to Indian audiences. Contestants will get to showcase their talent and be judged by the crowd they attract. We hope to continue to bring many more novel concepts and formats that truly represent India to our audiences.”

     

  • Snapdeal, OPPO smartphones and Maruti Swift are key sponsors of the show that will now air at 10.30pm Monday through Friday and at 9pm on weekends

    It’s Salman Khan again on ninth edition of Bigg Boss

    By A Correspondent

     

    India’s biggest reality show, , is getting set for its ninth edition. Set to premiere on on Colors on October 11, Bigg Boss Nau will see Salman Khan play host again. While the opening show will air at 9pm, the subsequent airings on weekdays (Monday through Friday) will be at 10.30pm and on weekends at 9pm.

     

    Even before the unveil of the show, the channel has roped in sponsors Snapdeal, OPPO Mobiles, Maruti Swift, Garnier Men Powerlight, CP Plus CCTV Cameras etc.

     

    Speaking about the show, Raj Nayak, CEO – COLORS, said, “The brand Bigg Boss today has transcended television screens and has become a phenomenon engaging kids and families to artists and musicians, sportstars, movie stars, fashion designers, social media mavens and even the nation drivers. This is the show where stars are made. With a volley of inimitable personalities even this year, Bigg Boss Nau is going to enhance family viewing with the promise of double entertainment. We once again welcome Snapdeal and OPPO on-board as sponsors for the second season in a row along with Maruti Swift. And of course, megastar Salman Khan who has become synonymous with Bigg Boss as the host for the sixth season.”

     

    I Srinivas Murthy, Senior Vice President Marketing Snapdeal, said, “Big Boss is only getting bigger and better with every season. We are very excited to partner with Big Boss Nau and look forward to great response from the viewers this season too.”

     

    Said Mike Wang, CEO, OPPO Mobiles India: “We are pleased to renew our association with the immensely popular show Bigg Boss this season.  There is no platform better that entertainment in India and we wish the show a huge success.”

     

    In his inimitable style, superstar Salman Khan who will host the show for the sixth time said, “This season with Double Trouble being the flavour, the contestants have no choice but to double up and face the trouble, or remain disconnected and invite trouble!”

     

    Revealing what Bigg Boss Nau contestants will be in for, Manisha Sharma, Programming Head – COLORS said, “The return of Bigg Boss each year marks the return of the ‘family viewing nights’ for the viewers. The addition of the show at 10.30 pm along with our other thriving prime time properties will only bolster the viewership further on Colors.”

     

  • It's new, it's clean and it’s meant for the full family… Colors announces that from October 7, Season 6 of 'Bigg Boss' will air at 9pm daily and be truly family-friendly as India's Got Talent will unearth unknown treasures of the country starting September 22

    Colors launches ‘alag’ ‘Bigg Boss 6’, celebrates country’s ‘hunar’ with ‘India’s Got Talent’

    By A Correspondent

     

    Colors CEO Raj Nayak with Bigg Boss 6 host Salman Khan

    It was an action-packed weekend for leading Hindi GEC Colors. It launched ‘India’s Got Talent’ on Friday and on Sunday, its flagship reality show ‘Bigg Boss Season 6’.

     

    This year, the channel is set to erase all that Bigg Boss has earned a reputation for all these years: a popular show, but one that’s not quite meant for family viewing.

     

    ‘Alag Che’ or ‘It’s different’ is how it is being promoted to underscore the shift in content and treatment. For one, it will be aired at a full family-friendly (and hence ratings-friendly) time slot of 9pm on all seven days of the week. Then there’s raging Bollywood star Salman Khan in his inimitable style and two houseguests a parrot and a goldfish.

     

    While Bigg Boss kicks off on October 7, India’s Got Talent will start next week – on  September 22, to be precise. Bigg Boss is produced by Endemol India and India’s Got Talent by Fremantle Media.

     

    Raj Nayak, CEO – Colors said, “If Jhalak Dikhhla Jaa is Dancing with the Stars, Bigg Boss is Camping with the Stars. Every season we bring something innovative to the show and to add, to the twist this season, we have opened the doors of the Bigg Boss house to ‘aam aadmi’. With India’s Got Talent starting next week, we are quite excited about our line-up of programming.”

     

    Manisha Sharma, Weekend Programming Head, Colors added, “This season, Bigg Boss will be the perfect mix of emotion, drama, fun and entertainment. However, what won’t be changing is the fact that the contestants will be devoid of what we consider normal in everyday life. India’s Got Talent is a celebration of the diverse talent that India has to offer and we are proud to present another exciting season. This time, the platform will set a new benchmark in presentation and talent; we have in fact crossed all boundaries and have stepped outside of the studio to present some real edgy and engaging action from the spot.”

     

    India’s Got Talent turns four this season and will four and not three but four jury members on the panel – veteran actor Kirron Kher, celebrated director Karan Johar, dance diva Malaika Arora Khan and the versatile choreographer cum director turned actor Farah Khan. The show will air every Saturday and Sunday at 10 pm and will be emceed by Manish Paul and Cyrus Sahukar.

     

    Mr Nayak revealed that while Maruti Suzuki is the presenting sponsor of India’s Got Talent, discussions are on with sponsors for Bigg Boss which has seen a 20 percent increase in advertising rates.

     

  • The channel realigns its programming team with Weekday and Weekend Heads

    Manisha Sharma to head wknd content @ Colors

    By A Correspondent

     

    Media conglomerate, Viacom18 Media Pvt. Ltd. on Monday announced a key appointment of Manisha Sharma as the Weekend Programming Head at Colors, the Hindi General Entertainment Channel. Starting May 1 2012, Ms Sharma will work along with the Weekday Programming Head, Prashaant Bhatt to manage the entire portfolio of fiction and nonfiction content on Colors.

     

    As part of this new role, Ms Sharma will be solely responsible for the shows that air on weekends. Both Mr Bhatt and Ms Sharma will report to Raj Nayak, CEO – Colors.

     

    The realignment and the structural changes have been set up keeping in mind the need to strengthen the entire week, bringing in concentrated effort towards developing content. This move will bring about more attention on building the channel ahead.

     

    Announcing this appointment, Raj Nayak, CEO, Colors commented, “We are delighted to have Manisha on board with us. Given her vast experience and thorough knowledge of the industry, I am sure she will bring in the edge and experience in taking Weekend Programming to a new level.” He added: “With this dynamic combination of Prashant managing the Weekday Programming and Manisha taking charge of Weekends, we are hoping to make sure that Colors is a strong player throughout the week and, through this realignment equal focus will be laid on both – weekday and weekend.”

     

    Ms Sharma, on joining Colors as Weekend Head said: ” I have tremendous appreciation for Colors’ constant attempts towards providing new and innovative content to the viewers through their shows. I am looking forward to working with this incredibly talented group of people and contribute to the weekend programming.”

     

    Prior to joining Colors, Ms Sharma was a Senior Vice President with Sony Entertainment Television. She comes with an experience of over 8 years with Sony and has been responsible for developing shows like Comedy Circus, CID, Crime Patrol and Kaun Banega Crorepati and events.

     

    Colors is Viacom18’s flagship brand in the entertainment space inIndia. A combination of ’emotions’ and ‘variety’, Colors, launched on July 21, 2008, offers an entire spectrum of emotions to its viewers. Colors is a pay channel and is available as a part of SUN18 Media Services in India.