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Tag: Manisha Sharma

  • To be hosted by director Rohit Shetty and Thums Up as sponsors

    Colors to launch ‘Khatron Ke Khiladi 12’

    By Our Staff

     

    Colors is back with the 12th season of its premier show ‘Khatron Ke Khiladi’. It will be hosted by director Rohit Shetty and is produced by Endemol Shine India.

     

    Said Nina Elavia Jaipuria, Head, Hindi Mass Entertainment and Kids TV Network, Viacom18: “At Colors, it has been our continuous effort to deliver variety content through our fiction and non-fiction properties.  In the reality entertainment segment, we have pioneered different genres over the years that include dance, singing, talent, voyeurism, and we are once again delighted to bring back our action-based show Khatron Ke Khiladi. Last season the show broke significant records by becoming the no.1 Non-Fiction show in the Hindi GEC space and has received immense love from the viewers and sponsors alike. The excitement amongst the fans is palpable and we are looking forward to a super, action-packed new season,”adding: “We are elated to continue our partnership with Maruti Suzuki as our presenting sponsor, and welcome on board  ‘Charged’ by Thums Up as the powered by sponsor along with Ching’s, Amazon Prime and Hershey’s Kisses as the associate sponsors.”

     

    Added Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment, Viacom18: “Khatron Ke Khiladi presents a unique blend of action and entertainment that the viewers so eagerly look forward to every season. We are thrilled to return with another power-packed and adventurous season with the action maven Rohit Shetty as the reining host. He has been an integral part of the show and he will be adding his personal touch and expertise to some of the featured stunts. The new season will have many adrenaline-surging stunts performed by 14 feisty and popular mix of contestants. This time the contenders will be seen exploring new arenas of Cape Town  which will test their mental and physical tenacity like never before.”

     

    The show will air on Saturdays and Sundays at 9pm.

     

  • Ex-contestants Siddharth Shukla, Hina Khan and Gauahar Khan will also be seen playing a crucial role in the season

    Bigg Boss to take off on October 3

    By A Correspondent

     

    The fourteenth season of Bigg Boss will premiere on October 3 at 9pm only on Colors and stream on Voot Select.

     

    Talking about the show, Nina Elavia Jaipuria, Head, Hindi Mass Entertainment and Kids TV Network, Viacom18, said: “Our endeavour at Colors has always been to provide our viewers with uninterrupted entertainment – refreshing and exciting content and Bigg Boss has been a testament to this objective year after year. The last 6 months have been unprecedented and it brought along with it unexpected challenges and changes. With ‘Ab Paltega Scene, Kyunki Bigg Boss Dega 2020 Ko Jawab’ as the theme for this season, our aim is to amp up the excitement and ensure viewers forget their worries and are reminded of their normal lives. Adding to the experience, the Bigg Boss fans will get to watch the episodes before television on our premium video-on-demand service Voot Select along with 24 hours exclusive access into the house. I would also like to thank our partners- presenting sponsor Mobile Premier League, powered by sponsors- Dabur Dant Rakshak Ayurvedic Paste & TRESemmé and Associate sponsor- Ching’s for their support and trust in brand Bigg Boss.”

     

    Added Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment, Viacom18: “This is a unique season of Bigg Boss – the pandemic has disrupted our daily lives and with Bigg Boss we attempt to bring back some sense of normalcy into our consumers’ lives, to try and truly cater to ‘ab scene paltega/’. With each season of Bigg Boss, we have introduced new and fresh elements and themes to make it more engaging and entertaining for our audiences and this year is no exception. The Bigg Boss house will reimagine a normal scenario that we all have been missing out on with the inclusion of a salon & spa, movie theatre, and shopping mall facilities for the contestants. We broke all viewership records the previous season. So there’s a lot to look forward to. This year too we plan to take our viewers along on a roller coaster ride and the show will have a big twist in the first 14 days and something super exciting will follow. The thrill will multiply as the lineup of contestants and the different characteristics they bring with them will surely become a great family and friend circle conversation. Salman Khan, who has been the most gracious host is back again and we can’t wait for the excitement to unfold.”

     

    Speaking about associating with Bigg Boss, Abhishek Madhavan, Senior Vice President, Growth and Marketing, Mobile Premier League (MPL), said: “Over the years, Bigg Boss has established an outstanding connect with the audiences and has earned itself a massive base of dedicated fans. Our association with the property gives us a great opportunity to reach out to those viewers and engage with them through the show. Just like Bigg Boss, our app also caters to a vast audience base which makes it a perfect fit. As one of India’s biggest skill-based gaming applications in India, it’s an honor for MPL to be associated with one of the biggest reality properties, Bigg Boss and we look forward to a great association.”

     

    Added Abhishek Rege, CEO, Endemol Shine India: “Endemol Shine India has over the years broken multiple records with Bigg Boss! The show has established itself as India’s biggest reality program, one we are extremely proud of. Given the challenges that we have faced this year, we have taken every precaution possible when it comes to the health, safety, and sanitization of the cast and the crew. This season’s contestants will be required to be under quarantine for a period and will be tested before going inside the house. The theme of the show will also reflect in the elements of the house to give the contestants a feeling of normalcy. We look forward to furthering our long partnership with COLORS and to yet another exciting new season.”

     

     

  • There will be 24-hour live feeds and digital first before-TV access on Voot Select

    Bigg Boss Season 14 to also air on Voot Select

    By A Correspondent

     

    As Season 14 of Bigg Boss 2020 is getting set to be back on Colors, there is news that Voot Select subscribers will get unlimited access from the ‘BB House’ and the episode will be streamed on Voot Select ahead of the TV airing. To coincide with this the subscription offer of Rs 99 per month has also been announced with an introductory price of Rs 499 per annum. The date of the launch of the reality show has not yet been disclosed.

     

    Said Nina Elavia Jaipuria, Head- Hindi Mass Entertainment and Kids TV Network, Viacom18: “Bigg Boss today has grown to become a phenomenon in the country. The following and viewership the show receives continues to grow each year and it is truly the fans that make it happen. The last season was a tremendous success, trending on social timelines while also creating new viewership records in the category. While this year has been tough on everyone, we believe that it is only fair to the shows fan’s and our viewers that we return with a brand-new season 14 that will heighten spirits and delivers on an unmatched and thrilling entertainment experience. We look forward to launching yet another milestone season thus keeping our viewers engaged and happy as always.”

     

    Added Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment, Viacom18: “Bigg Boss is not just a show but an extravaganza that drives pop culture and conversations in this country.  The show has every year garnered unparalleled patronage from our viewers and partners, each seeking to be a part of the category-defining show.  This year we know that our audience had to face many challenges.  But the new season of Bigg Boss will serve as a perfect antidote and give a fitting retort to 2020 – Ab Paltega Scene, Kyunki BB dega 2020 ko Jawaab being the intent. Like every year we intent on bringing to life a winning mix of concepts, celebrities, and stress buster entertainment – A sensational show that each of our true blue Bigg Boss fans will not want to miss any moment of.”

     

    Speaking on the digital for proposition of the iconic show Gourav Rakshit, Chief Operating Officer, Viacom18 Digital Ventures, said, “ At Voot Select, we have ensured that our viewers are engaged and entertained with content that is a premium, exclusive, and diverse. Bigg Boss is one of India’s most-watched shows and commands a following and fandom that is unmatched. Taking our digital-first strategy a step forward and keeping in sync with our viewers growing demands, viewers and Bigg Boss’ Asli Fans will have access to daily episodes before it airs on television. With a watch first, watch non-stop & watch super-exclusive proposition, we look forward to showcasing yet another exciting and larger than life season of Bigg Boss for all our premium subscribers.”

     

     

  • The show will air daily starting today, May 4 from 7-9pm

    Colors acquires rights to air ‘Mahabharat’

    By A Correspondent

     

    Popular mythological show ‘Mahabharat’ is set to air on Colors starting today, May 4 daily from 7 to 9 pm.

     

    Said Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment, Viacom18: “Due to the nationwide lockdown, the television landscape is changing quite significantly. The popular classics and erstwhile shows have found a renewed interest amongst the audience as they provide relief and induce nostalgia. We are elated to air Mahabharat on television to give our viewers another opportunity to relive the golden times.”

     

     

  • The channel creates small vignettes and introduces a new series ‘Hum, tum aur Quarantine’

    Colors bridges the gap between characters and the audience from home

    By A Correspondent

     

    Colors has introduced a new programming approach to keep the audience connected with their stars. Along with providing anecdotes from the lives of the characters, the channel is also introducing on-air series of gags featuring the duo Bharati Singh and Harsh Limbachhiya titled ‘Hum, Tum aur Quarantine’.

     

    Said Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment, Viacom18: “At Colors, we continuously strive to give our viewers unparalleled entertainment even during the challenging times. To further innovate the experience and engage with the audience, we have devised a format to strengthen the connection with the loyal fans by showcasing the actors’ real selves through small vignettes and gags. Through the videos, actors will engage with the viewers by taking them a journey of their quarantine lives while highlighting the message of social distancing. We believe that this is our true test to serve our viewers with the best even in indeterminate scenarios.”

     

     

  • Curated for quarantine, the channel will showcase best of comedy, mythology, reality, fantasy, and drama

    Colors broadens its content spectrum with mythology and movies

    By A Correspondent

     

    General entertainment channel Colors has finetuned its content line up for the quarantine period. The channel will have a range of content across genres including comedy, fantasy, drama, mythology, and reality in the prime time and non-primetime hours.

     

    Said Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment, Viacom18: “Due to the nationwide lockdown, the television landscape is changing quite significantly. We at Colors are constantly and very closely evaluating how the viewership habits are evolving and designing our programming. With no fresh daily or weekly shows being put on air due to limitations, viewers are looking at alternate options for entertainment and non-prime time band has gained momentum. People staying indoors and spending time with the families has boost movie consumption on TV and hence we have consciously added it to the mix along with mythology. Through challenging times, Colors continues to stay connected with its loyal viewers through a carefully curated mix of shows for wholesome entertainment.”

     

     

  • Partners with Rouble Nagi Art Foundation to weave the longest sustainable linen to commemorate the launch of its new love story, Shubharambh

    Colors partners Rouble Nagi Art Foundation for new show

    By A Correspondent

     

    We don’t normally write about every new show being aired on our general entertainment channel. It’s either got to be a magnum opus-like production or has to have a significantly different story line or format or has to contribute in a major way to society. This new Colors ticks these boxes and we are looking forward to how it develops over the next few weeks. We’re referring to Shubharambh, the new fiction show from Colors which has collaborated with Rouble Nagi Art Foundation (RNAF) to weave the longest ecofriendly bed linen. Giving a platform to the artisans from across the country, the initiative imparts the importance of strong partnerships and how it can help in the betterment of our society.

     

    Speaking about this partnership, Nina Elavia Jaipuria, Head, Hindi Mass Entertainment and Kids TV network Viacom18 said: “As broadcasters, we believe in harnessing the power of stories to cultivate change. Shubharambh presents a unique interpretation of companionship and the strength that it beholds, and that inspired us to launch this unique partnership. ‘Ek aur Ek Gyarah’ aims to rejuvenate and empower not just the underprivileged but instill within millions the power of togetherness. By partnering with RNAF, we are taking a step further and helping the community through a craft-based livelihood programme that reaches more than 16 states. It has been an absolute delight to partner with an organisation that has transformed communities through art.”

     

    Added Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment, Viacom18: “As individuals, we all have flaws. We silently condemn them and try to conceal it from the outside world. The journey of Raja and Rani is no different and they will face many hurdles in life as people undermine their talent and often criticise them. The storyline of the show will bring forth many harsh realities of life in the most endearing manner and is sure to strike a chord with the viewers.”

     

    Said Rouble Nagi, Founder, Rouble Nagi Art Foundation: “We are excited to partner with Colors for the launch of ‘Shubharambh’, a show that has a behaviour-change message around ‘strong partnerships’. This association will give thousand men and women in villagers and slums all over the country a chance to showcase their skillset and at the same time provide help to the ones in need. With this collaboration, we hope to reach out far and encourage thousands to uplift each other.”

     

     

  • The format is the same, except that there is a new emcee in Aditya Narayan and a new judge in Neeti Mohan (instead of Monali Thakur) 

    IPL superweekends notwithshanding, Rising Star to kick off on Mar 16

    By A Correspondent

    The Colors live reality singing talent show Rising Star is all set for a March 16 take-off. The format is the same, except that there is a new emcee in Aditya Narayan and a new judge in Neeti Mohan (instead of Monali Thakur). The show will air at 9pm on Saturdays and Sundays.

     

    Speaking at the show’s launch event, Nina Elavia Jaipuria, Head, Hindi Mass Entertainment and Kids TV Network, Viacom18, said: “After two successful seasons, Rising Star has established itself as India’s only live interactive show on television and we are extremely pleased to be the pioneers in this space. Our campaign for this season, #JantaKaPyaar, emphasizes the power of aam junta and the fact that their support has helped talent in this country to rise above and beyond. The 9pm weekend slot on Colors has worked tremendously well for us with a hit season of Khatron Ke Khiladi and we are sure that this season of Rising Star will resonate with the audience in a similar way.”

     

    Added Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment: “Our audience have enjoyed shows like Bigg Boss and Khatron Ke Khiladi over the weekends and promising the same energy and entertainment, we are back with the third season of Rising Star for our primetime slot. We are delighted to have Shankar Mahadevan and Diljit Dosanjh back on the expert panel along with Neeti Mohan as the newest member. Brand new addition to the team will also be the host, Aditya Narayan. Back after two successful seasons, Rising Star is the only LIVE show with no fake emotions, no over produced tears and stories. The show is purely based on the talent of the singers and their journeys. It’s time for India to yet again come together and help raise the wall to find the next Rising Star. In this show your teacher, your community and even your society will all cheer for you to be a singing star.”

     

    The last two seasons of Rising Star kicked off in January and February respectively and the third season starts in late March, just a week before the start of the Indian Premier League. Since some key fixtures are scheduled for weekends, couldn’t this impact the viewership (and hence ratings) of Rising Star 3, we asked Jaipuria. “Viewers always come back for their favourite shows, like they come back to be their dal-chawal. The IPL has been around for many years, and we don’t see Rising Star being impacted by it,” she said underscoring that the show’s format will pull viewers.

     

  • Exploring the vast landscape of Argentina, the new season will air every Saturday and Sunday at 9 pm

    Season 9 of ‘Khatron Ke Khiladi’ announced

    By A Correspondent

     

    Colors has announced the ninth season of Khatron ke Khiladi with celebrity director Rohit Shetty as host. Produced by Endemol Shine India, the show will premiere on January 5 and will air every Saturday and Sunday at 9 pm.

     

    Said Nina Elavia Jaipuria – Head, Hindi Mass Entertainment and Kids TV Network, Viacom18: “Khatron Ke Khiladi is one of our most awaited properties and even after nine years, this marquee show continues to pique viewer interest and engagement. The iconic show with its edge of the seat and thrilling stunts has proven to be a motivation for each of its celebrity contestants who face their greatest fears in this challenging show. We are sure that this edition of this high-octane action adventure reality series will bring to life unmatched scale and pulse racing challenges that is sure to enthrall our viewers.”

     

    Added Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment: “Khatron Ke Khiladi is one of our most awaited shows.”Over the years it has proven to be a motivation for the celebrity contestants to face their fears. We have a very interesting mix of contestants this season. The most unusual suspects like Bharti Singh and Sreesanth who have challenged themselves to fight their fears head on. Every year, we work meticulously to scale up the show and ensure that it allures rural and urban viewers alike. Argentina has always been a tough terrain. That coupled with tough tasks, minus temperatures, nerve wracking stunts along with the company of deadly animals, creepy crawlies makes this show a great disrupter. Rohit Shetty is a natural host which makes the show even more entertaining.”

     

     

  • Among the various changes, COO Raj Nayak will oversee all revenue, Nina Elavia Jaipuria will be Head – Hindi and Kids TV Network. Manisha Sharma will be Chief Content Officer- Hindi Mass Entertainment and Ajit Andhare will take over the expanded role of COO – Viacom18 Studios

    Viacom18 rejigs top deck

    By A Correspondent

    Viacom18 has announced a rejig of its leadership team. It has consolidatee all revenue responsibilities under Raj Nayak, COO – Viacom18 and expanded Nina Elavia Jaipuria’s role as Head – Hindi and Kids TV Network. It has  appointed Manisha Sharma as Chief Content Officer- Hindi Mass Entertainment and Ajit Andhare will take over the expanded role of COO – Viacom18 Studios.

    In a first for the organisation, Viacom18 has unified all revenue across the network under Nayak.  Jaipuria’s mandate now includes channels across Kids and Hindi Mass Entertainment clusters. Meanwhile in her new role, Sharma will head content for the entire Hindi mass entertainment cluster including Colors and Rishtey. She and all other business heads will now report directly to Sudhanshu Vats, Group CEO and Managing Director Designate, Viacom18. Andhare will drive Viacom18 Motion Pictures’ forays into national and regional cinema and build Tipping Point as a brand for digital content production.

    As for others in the leadership team, Ravish Kumar as Head – Regional TV Network, will lead the network’s aggressive foray into regional broadcast entertainment across languages and genres. Ferzad Palia will continue leading the network’s efforts in strengthening Viacom18’s command on Youth, Music and English entertainment while creating content and experiences for Viacom18’s universe of the young. Saugato Bhowmik will continue to lead Integrated Network Solutions, building homegrown IPs in experiential entertainment and driving the licensing business under Viacom18 Consumer Products.

    Said Vats: “The first decade of Viacom18 marked the hyper-growth phase for us with ~50X growth in topline. In order to make Viacom18 future-ready and dial up growth across different lines of business, it is imperative to drive synergies, leverage scale and build content capabilities across screens. As we step into our next phase, it is important that we shape an organisational structure that allows us to retain the garage-nimbleness that got us here while enabling Viacom18’s independent business lines to leverage the synergies that consolidation brings. Integrating our revenues  and building content engines to cater to multiple screens across India, under the above leaders, is an important step towards a forward-looking organisation.” These organisational changes are being operationalised with immediate effect.

  • The show will air on weekdays at 10.30pm and on weekends at 9pm

    Colors to start Season 11 of Bigg Boss on Oct 1 on

    By A Correspondent

     

    The promos have been on air for a few weeks, the social media and television press have been talking about it for a while, and so there was no real surprise that Salman Khan continues as host of Season 11 of mega reality show Bigg Boss. The show launches on Colors on October 1. It will air at 10.30pm Monday through Friday and on weekends at 9pm.

     

    The show details – save the names of the inmates – were revealed to the media in makeshift hangar created at the Tarapore Garden society in the heart of the television software production district in North West Mumbai. The presser happening in a housing complex was in line with the neighbourhood theme of the season.

     

    Billing it as the biggest reality show on Indian television, Raj Nayak, COO, Viacom18 was excited with the launch and the continuing patronage of its sponsors – Appy Fix, Oppo phones and CP Plus security devices. “We are happy to strengthen our partnership with Parle Agro’s Appy Fizz and Oppo Camera Phones for this season as the presenting and powered by sponsors respectively,” he said.

     

    “Voting this year will happen exclusively through Voot,” Nayak said on the sidelines of the media unveiling, adding: “This year has been wonderful for Colors with unique propositions like India Banega Manch and Rising Star and another successful season of Khatron Ke Khiladi.”

     

    Meanwhile it was a big thumbs up from the sponsors of the show, and host Salman Khan in his inimitable style did his bit to boost the equity of the three present. Said Nadia Chauhan, Joint Managing Director and Chief Marketing Officer – Parle Agro: “Bigg Boss, as a property, only seems to be getting bigger and better with every season.  Our association has not only helped us to cement a significant market position but also to create several innovative brand propositions.” This is the second year Appy Fizz has been presenting sponsor of the show.

     

    Will Yang, Brand Director, Oppo India, “This is our fourth year with Bigg Boss P’owered By’ sponsorship. We have continued our association as the results have been tremendous and the recall amongst our target audience has been remarkable. We believe this year’s alliance will create more buzz and reach out to more audience which is Young and Fashionable as our brand”

     

    Talking about the security of the Bigg Boss house, Yogesh B Dutta, COO – CP PLUS added: “CP PLUS is excited to be an integral part of the Bigg Boss house by Intelligently securing the show this time. This is our third consecutive year of participation with the reality show. “

     

    On the innovations that the show has lined up this year, Manisha Sharma, Programming Head – Colors said: “After the success of the last season with a common man taking the crown, this season we are adding another layer to the theme by giving the housemates ‘padosis’ for company. There are quite a few exciting and innovative elements like an ‘aakhara’ and a ‘kalkothri’. Viewers will be thrilled to see the way these spaces are going to be used.  You will also see Salman Khan in a new avatar in terms of a host. For the first time ever Salman will move around in the Bigg Boss neighbourhood and will be staying alongside the contestants.”

     

    Commenting on the format of the show, Deepak Dhar, Managing Director & CEO, Endemol Shine India said, “Last season, we experimented with a new format and put the commoners and celebrities inside the Bigg Boss house, which created history. This season we will add another interesting spin to the drama with the introduction of a ‘Padosi’. The journey gets more fascinating this year when the contestants face unpredictable situations, which will add to the entertainment factor that the franchise is synonymous with.”

     

  • The mytho-drama will premiere on July 22 and air every Saturday and Sunday at 7pm on the channel

    Colors unveils another mythological on weekends

    By A Correspondent

     

    Colors has lined up ‘Mahakaali: Anth Hi Aarambh Hai’ extending the weekend primetime slot to start at 7pm. Produced by Siddharth Kumar Tewary’s Swastik Productions, the mytho-drama will premiere on July 201722 and air every Saturday and Sunday at 7pm on the channel.

     

    Speaking on the show, Manisha Sharma, Programming Head – Colors said: “We are excited about bringing forth trendsetting shows like Naagin which ruled the rating charts and the mystical Chandrakanta that has shown great promise. Now with a show like Mahakaali, we are extending the weekend primetime to depict the story of Indian mythology’s most feared and revered goddess. Today’s Indian woman is fierce and unstoppable, but she doesn’t realise her own power and potential unless faced with adversity. Mahakaali’s story is our attempt to inspire women to know their true worth.”

     

    To promote the show, Colors has planned an extensive 360-degree integrated marketing and digital plan. The channel has also planned a series of ATL and BTL promotional activities to create a top-of-mind recall amongst target audiences.