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Tag: Manas Lahiri

  • To handle entire creative communications for its broadband brand

    Creativeland Asia wins Excitel mandate

    By A Correspondent

     

    Excitel Broadband has picked Creativeland Asia as its creative partner. As part of the mandate, the agency will be responsible for creative communication strategy, planning and execution for the brand in India.

     

    On appointing Creativeland Asia, Vivek Raina, CEO Excitel Broadband said: “Innovation and unique business model combined with our zest for achieving new heights has helped Excitel become one of the top players in the wired broadband segment. We have ambitious growth plans and belief that Creativeland Asia is aligned to our vision of taking the brand to the next level. They demonstrated a clear understanding of our business and have a proven track record of creating remarkable campaigns and out of the box communication for their clients. We look forward to working with them.”

     

    Manas Lahiri

    On winning the account, Manas Lahiri, Branch Head, Creativeland Asia Delhi, said: “With the digital revolution in India going full steam ahead, Excitel has managed to break barriers and climb to the top of the ladder in terms of broadband connectivity and speed. We are delighted to work with Excitel, a brand that’s fast-paced and create truly exciting campaigns which break the clutter and help grow their business.”

     

     

  • In his last assignment, Lahiri was at Contract Bengaluru as Senior Vice President & General Manager

    Creativeland Asia appoints Manas Lahiri to head Delhi-NCR

    By A Correspondent

     

    Creativeland Asia has announced the appointment of Manas Lahiri to lead its Delhi-NCR region business. In his last assignment, Lahiri was at Contract Bengaluru as Senior Vice President & General Manager.

     

    Srijib Mallik

    Speaking on the hire, Srijib Mallik, Board Member & Chief Operating Officer, Creativeland Asia who has recently taken on the role of leading Ventureland Asia, the investment company started by Creativeland founder Sajan Raj Kurup said: “When we met Manas for the first time a couple of years back, we were smitten by his understanding of the Creativeland Culture and were looking at the right opportunity to bring him in. Led by a passion for creative solutions, he comes with well-rounded experience in Sales & Marketing, Brand Management and Advertising. With this combination, he will accelerate our growth in the Delhi-NCR region while upkeeping the sanctity of the Creativeland Culture.”

     

    Manas Lahiri

    On joining Creativeland Asia, Lahiri said: “Creativeland Asia is a brand and a creative culture that has created remarkable work in the last decade. When I met Raj and Srijib for the first time, I was highly impressed with their vision and expansion plans. Delhi-NCR is an exciting market with some amazing brands playing big. Coupled with a great team, Creativeland Asia manages a huge equity here and my job will be to take it to the next level and grow aggressively. Exciting times ahead for us.”

     

     

    Sajan Raj Kurup

    Added Raj Kurup: “I am delighted to have Manas on board. This strengthens our plans for Delhi-NCR with a new creative leadership announcement to follow soon.”