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Tag: Mahendra Singh Dhoni

  • To advocate making the right choices when selecting a vehicle

    Citroën onboards Dhoni as brand ambassador

    Citroën, the French automaker, has roped in Mahendra Singh Dhoni as its brand ambassador in India.

    Said Shishir Mishra, Brand Director, Citroën India: “We are very excited to welcome Mahendra Singh Dhoni into the Citroën family. His ability to constantly evolve and innovate has made him the most dependable captain in Indian history. We believe that our association with one of India’s finest cricketers, Dhoni, will go a long way in reinforcing our commitment to the Indian market. His humility and dedication to excellence align perfectly with our brand’s ideology, while our shared commitment to sustainability and shaping the future of mobility strengthens our connection.”

  • Signs up Mahendra Singh Dhoni as new 'captain'

    Cleartrip onboards Dhoni as brand ambassador

    Cleartrip, now a Flipkart company, has onboarded Mahendra Singh Dhoni as its new brand ambassador.

    Speaking on the arrangement, Ayyappan R, CEO, Cleartrip, stated, “We are thrilled to welcome Mahendra Singh Dhoni to the Cleartrip family. He is a revered sportsman who has inspired an entire generation – he is known for his values and is often associated with building trust and great leadership skills. Through our association with him, we hope to empower individuals to make the right choices in travel, seamlessly. As we continue to grow in scale, we hope to make travel an achievable aspiration for everyone, no matter where they are from. With Mahendra Singh Dhoni aboard, we aim to encourage a large demographic to step out and explore the world with confidence.”

  • Dons 3 avatars – pilot, darbaan and a traveller – for the new ad film

    Cleartrip ad with MSD

    Cleartrip, the online travel company now part of Flipkart, has a got a new brand ambassador for their latest ad film – Mahendra Singh Dhoni. Well, we know that. Now, the all-new endorser is starring in the travel site’s ads – donning three avatars – pilot, security person and a traveller. We are referring to MS Dhoni of course.

    Said Prahlad Krishnamurthi, Chief Business Officer,  Cleartrip: “At Cleartrip, our fundamental aim is to democratise travel through superior offerings and unprecedented flexibility. Our latest campaign with Mahendra Singh Dhoni, an iconic figure with universal appeal, is to invite new users to come onboard Cleartrip and experience travel like never before. MSD embodies Cleartrip’s ethos of Straightforwardness and Transparency and we believe he is the perfect Captain for us and our travelers from across the country.”

  • As Brand Ambassador

    MS Dhoni partners with State Bank

    By Our Staff

     

    The State Bank of India (SBI) has announced Mahendra Singh Dhoni as the bank’s official Brand Ambassador. Dhoni, will play a key role in various marketing and promotional campaigns of SBI.

     

    On the occasion, Dinesh Khara, Chairman, SBI said: “We are pleased to onboard MS Dhoni as Brand Ambassador of SBI. Mr. Dhoni’s association with SBI as a satisfied customer makes him a perfect embodiment of our brand’s ethos. With this partnership, we aim to reinforce our commitment to serving the nation and our customers with trust, integrity, and unwavering dedication.”

     

  • He will also be a shareholder in Garuda Aerospace

    Dhoni to now be brand ambassador of drone startup Garuda Aerospace

    By Our Staff

     

    Mahendra Singh Dhoni has been roped in to be the Brand Ambassador and Shareholder in Garuda Aerospace.

     

    Said Agnishwar Jayaprakash, Founder CEO of Garuda Aerospace is ecstatic about the development, “I’ve always been an Ardent Admirer of Mahi Bhai & to have him as a part of the Garuda Aerospace family is honestly a dream come true” said Agnishwar. He added by saying “Mahi Bhai is the epitome of Dedication & I firmly believe that having Captain Cool on our Cap table adds tremendous value which will motivate our team to perform better.”

     

  • Say 'Game Badal Do' in new campaign

    Dhoni now stars for WinZO

    By Our Staff

     

    Mahendra Singh Dhoni jas been roped in by WinZO, a social interactive gaming company, for its ad campaign themed “Game Badal Do”.

     

    Speaking about the upcoming campaign, Co-founder, Saumya Singh Rathore said: “The tagline of the campaign, ‘Game Badal Do’, truly encapsulates our vision for both WinZO and the Indian gaming industry. Just like MSD and the characters in the sketches, we are determined to unlock the true potential of the Indian gaming industry and establish India at the top of this rapidly emerging global market. This campaign is a significant step in that direction, and we would like to congratulate everyone involved in delivering this phenomenal campaign.”

     

    Said Piyush Pandey, Chairman of Global Creative & Executive Chairman, Ogilvy India: “Working with two extremely like-minded entities like WinZO and MSD who propagate the same values of resilience, excellence and winning, truly enhanced the creative process and its result is evident in the campaign. Ogilvy is very excited to be a part of this campaign involving the game changers, WinZO and MSD, and confident that the idea of changing the game and achieving success will be well received and thoroughly enjoyed by the audience.”

    https://youtu.be/Dn7ixMGB_dM

  • Urges consumers to stay active in their insurance needs

    MS Dhoni to be Brand Ambassador for Turtlemint

    By Our Staff

     

    Online insurance platform Turtlemint has announced the onboarding of Mahendra Singh Dhoni as brand ambassador.

     

    Said Anand Prabhudesai, Co-founder, Turtlemint: “This is our first foray into an integrated brand campaign. We have curated a wide mix of media like television, print, OOH and digital to take our unique message and story to India. It’s a story of how technology is not just pushing insurance penetration but also enabling lacs of insurance entrepreneurs in the smallest towns and cities of India to do more. We are sure that Dhoni’s far-reaching connect will go a long way in getting our story heard, and building support for our mission.”

     

  • And this is what the India cricketer said: It is a well-known fact that Madras and its people hold a special place in my life… to associate with a Madras-born brand like Indian Terrain felt natural and appealing.”

    Indian Terrain signs Dhoni as Brand Ambassador

    By A Correspondent

     

    Leading menswear brand Indian Terrain has signed cricketer Mahendra Singh Dhoni as its Brand Ambassador.

     

    Speaking on the occasion,  Venky Rajgopal, Founder Chairman, Indian Terrain Fashions Limited said: “We are elated to welcome Mahendra Singh Dhoni to the Indian Terrain family. Our brand is represented by the ‘Spirit of Man’ logo and we believe that Mahendra Singh Dhoni truly exemplifies all the attributes that our brand stands for. His inspiring presence, strategic thinking ability, quiet fortitude and power packed performances on and off the cricketing field, make him the ideal representative of the brand to our consumers and youth of today. His popularity across the country will help take the brand to the next level.”

     

    Added Dhoni: “I am extremely delighted to be the brand ambassador of Indian Terrain. It is a well-known fact that Madras and its people hold a special place in my life, for the love and acceptance that has been bestowed on me over the years. To associate with a Madras-born brand like Indian Terrain felt natural and appealing. The brand seamlessly mirrors my off-the-field style. I look forward to an extraordinary innings with the brand!”

     

  • The duo join Virat Kohli and Mahendra Singh Dhoni who have been associated with the brand for a long time

    Boost signs Rishabh Pant & Shreyas Iyer as brand ambassadors

    By A Correspondent

     

    Rishabh Pant and Shreyas Iyer may have missed out a call for the World Cup, but they sure have received a boost from, you got it, Boost. With this alliance, Pant and Iyer join Virat Kohli and Mahendra Singh Dhoni, who have been associated with the brand for a long time.

     

    Commenting on the association, Vikram Bahl, Area Marketing Lead, Nutrition & Digestive Health, GSKCH Indian subcontinent, said: “Boost has been synonymous with stamina, energy and winning spirit. We’re delighted to welcome Rishabh and Shreyas into the Boost fraternity – both very dynamic and energetic players. At such a young age itself, they have already shown a lot of promise on all levels of the sport. They embody the brand’s persona in their game and would bring in the new-age sports ethos with them.”

     

     

  • Viewers can catch each match 7:30 pm onwards, on the Star Sports Network

    Dhoni dons a Kabaddi jersey in latest ad film for Star Sports

    By A Correspondent

     

    Star Sports has launched a new TVC for Vivo PKL Season VI featuring cricketer Mahendra Singh Dhoni.

     

    Noted a communique: “The TVC opens with a calm and composed Dhoni going for an intensely pressure do-or-die raid, amidst cheering fans. He showcases some key kabaddi moves, including the famous dubki, followed by a leap to compete a super raid. The action on the mat then cuts to the living room, where Dhoni is seen watching VIVO Pro Kabaddi League, to reveal that the action on TV is as real and intense and one simply cannot afford to miss a single second; as mentioned by MS Dhoni in the TVC- ‘Yeh nahi dekha toh kya dekha.”

  • SoundLogic recently appointed PointNine Lintas as its full service agency

    SoundLogic gets M S Dhoni on board as partner-evangelist

    By A Correspondent

     

    SoundLogic has roped in former India captain Mahendra Singh Dhoni as a partner-evangelist. Speaking about the partnership, Sagar Gwallani, CEO of SoundLogic said, “Mahi is the epitome of leadership and self-belief. He is driven by passion and continues to inspire millions. Like SoundLogic, Dhoni represents the new age of Indians – confident, cool and savvy. We look forward to working with him to develop innovative and engaging collaborations with consumers.”

     

    SoundLogic recently appointed PointNine Lintas as its full service agency. The agency is working with the team at SoundLogic and Mahi to create the marketing roadmap for the brand.

     

    Added Vikas Mehta, CEO, PointNine Lintas: “Mahi coming on board is of great significance for SoundLogic. We now have a confluence of best-in-class products and a perfectly apt persona. The fact that this isn’t yet another brand ambassador deal but a deeper partnership; makes it a great runway for real innovations as we take SoundLogic’s products to market.”

     

     

  • Conceptualised by RK Swamy BBDO, the film captures a humorous locker room conversation between MSD and his team

    MSD loses his cool in latest film for Snickers

    By A Correspondent

     

    Mars Wrigley Confectionery announced the appointment of cricketer Mahendra Singh Dhoni as the new brand ambassador for its chocolate brand Snickers

     

    Taking forward it’s ‘You Are Not You When You’re Hungry’ proposition, the association with the former Indian cricket captain kickstarts with a new TVC. Conceptualised by RK Swamy BBDO, the film captures a humorous locker room conversation between MSD and his team. Dhoni is seen in a completely new avatar, dressed as a warrior. Channeling his inner king, in full gusto, he calls upon his teammates to take a pledge to beat the opposing team. This uncharacteristic tirade is finally brought to an end when one of the players reasons that hunger makes even Captain Cool lose his cool and offers him a bar of Snickers to satiate his hunger.

     

    Talking about the association, Yogesh Tewari, Marketing Director, Mars Wrigley Confectionery, said: “We are honoured to have M SDhoni join the Snickers family. The brand is loved across the world for its cool quotient and there is no one who personifies this better than our very own Captain Cool. With the association of M.S Dhoni, we are beginning the next chapter of our journey in India and strengthening our relevance amongst Indian consumers.”