MxMIndia

Tag: Madison World

  • To promote brandnew Split ACs with WindFree technology

    Cheil & Platinum execute campaign for Samsung AC

    By Our Staff

     

    Samsung has unveiled a new campaign for its Split ACs. The campaign is executed by Cheil India in association with Platinum Outdoor, a unit of Madison World.

     

    Said Ankur Kapoor, Product Marketing Head, AC business, Samsung, said: “Our latest range of premium WindFree air-conditioners addresses consumers’ evolved home cooling needs and works efficiently by dispersing cool air through 23,000 micro holes. The new line-up is designed to give highest level of comfort by creating a still air environment, along with powerful cooling. We used innovative out of home hoardings to create awareness in key markets and it enabled us to connect with the right target audience for this product range.”

     

    Added Durba Mandal, Head – OOH Business, Cheil India: “At Cheil India, we believe in creating both value and impact for Samsung with our focused planning approach. The brief from Samsung for its brand-new Split ACs with WindFree technology was very precise, i.e. to use the OOH format innovatively and highlight the technology feature of the newly launched range and I am glad we carried out the campaign flawlessly.”

     

  • To create safe space to invest

    HiveMinds wins digital marketing mandate for Kuvera

    By Our Staff

     

    HiveMinds Innovative Market Solutions, the digital marketing specialist of Madison World ,has won the digital marketing mandate for Kuvera, an investment platform.

     

    Said Gaurav Rastogi, Founder and CEO, Kuvera: “At Kuvera we are creating a safe space to invest for every Indian. We believe that HiveMinds’ category understanding and strategy can really drive the next phase of our growth.”

     

    Added Jyothirmayee JT, Founder & CEO of HiveMinds, “Digital investment platforms are driving a sea change in the way Indians invest. Kuvera is riding this wave through product innovation, an agile platform and customer onboarding at scale. We’re happy to be associated with the team and look forward to creating new benchmarks in growth together.”

     

  • To highlight their robust indoor network

    Platinum Outdoor launches campaign for Vi

    By Our Staff

     

    Platinum Outdoor, a unit of Madison World, launches an out-of-home hyperlocal campaign for Vi or Vodafone Idea Limited to highlight their enhanced 4G experience and strong indoor coverage. With this campaign going live, Vi has reached every corner of Delhi/NCR with strong indoor network coverage.

     

    Said Arvinder Sachdev, Operations Director, North, Vi: “We invite all pre-paid and post-paid mobile phone users in New Delhi & NCR to experience a superior, upgraded indoor 4G experience on the Vi network. Over the past year, we have undertaken numerous initiatives to improve our 4G coverage in the circle as well as to strengthen our indoor coverage even in congested areas in the National Capital. Customers can choose from a variety of plans that allow everyone in the family to do more and get more with Vi’s 4G network. Throughout our efforts to achieve 5G readiness, we remain focused on providing the best technologies, products, and services to keep delighting our customers.”

     

    Added Dipankar Sanyal, CEO, Platinum Outdoor and MRP: “Vi checks all the boxes for a stellar outdoor campaign. It has been an exciting experience for our teams to plan and execute such a large campaign. The campaign has already had a tremendous impact on the brand.”

     

  •  The agency will handle the traditional media and digital media mandate for the client including TV, print and online video media buying and planning. The account was won in a multi-agency pitch

    Madison wins Media AOR of Ki Mobility

    By Our Staff

     

    Madison Media Omega, a unit of Madison World, has been appointed Media AOR for Ki Mobility. The agency will handle the traditional media and digital media mandate for the client including TV, print and online video media buying and planning. The account was won in a multi-agency pitch.

     

    Said Narasimhan Eswar, CEO, Ki Mobility Solutions Pvt Ltd on associating with Madison: “We are delighted to have Madison on-board as our Above-the-Line media partner. We believe that Madison with its incredible scale and talented personnel will add substantial value to Ki’s future plans to pioneer explosive growth in the Indian automotive aftermarket”.

     

    Added Dinesh Rathod, CEO, Madison Media Omega:“We are very excited by Ki’s vision and plans to revolutionize the Indian automotive aftermarket and we are delighted to partner Ki Mobility and help make it a preferred destination for all vehicle owners.”

     

  • The flash report estimates that total AdEx has not registered a 37% increase in the last two decades for which figures are available

    Covid Second Wave notwithstanding, AdEx zooms 37% last year, notes Pitch Madison Report 2022

    By Our Staff

     

    AdEx in 2021 grew to Rs 74,231 crore, having grown at 37%, despite the Covid Second Wave which for the second year adversely impact the economy and AdEx for the three months of May, June and July, notes a teaser from the Pitch Madison Advertising Report 2022. Contrary to its own forecast of 26% growth in February 2021, which meant AdEx in 2021 would not even reach 2019 levels, AdEx has comfortably surpassed 2019 figures by 10%.

     

    In a departure from convention, the Pitch Madison Advertising Report 2022 released flash figures of AdEx estimates only for 2021. An exhaustive report giving medium wise figures, forecast for 2022 and commentary will be released three weeks later – February 16, 2022, to be precise.

     

    The flash report estimates that total AdEx has not registered a 37% increase in the last two decades for which figures are available. The closest it has registered was a growth rate of 22.9% in 2007. For context in 2020, Adex had degrown 20% over 2019.

     

    Said Sam Balsara, Chairman – Madison World, “The two Covid years of 2020 and 2021 have altered the structure of AdEx, but Indian AdEx has shown that it is resilient and contrary to expectation surpassed 2019 AdEx levels. Whilst the Covid First Wave had a disastrous impact on AdEx, India Inc has taken the more deadly Covid Second Wave in its stride and despite a setback of four months has not only recovered during the year itself but also comfortably surpassed 2019 levels.”

     

  • To manage paid marketing portfolio

    HiveMinds wins digital mandate for Max Life Insurance

    By Our Staff

     

    Hiveminds Innovative Market solutions, the digital specialist arm of Madison World, won the digital mandate to manage Max Life Insurance’s paid marketing portfolio. As per the agreement, HiveMinds will be responsible for carrying out digital marketing activities across all publishers and platforms for Max Life Insurance including Google, Facebook, Taboola, Outbrain amongst others. This will in turn enable new customer acquisition for Max Life Insurance.

     

    Said Aditya Satpute, Corporate Vice President – Ecommerce & Digital Marketing, Max Life: “Today’s consumers are evolved and very digital-savvy, so the success of insurance companies is increasingly dependent upon their ability to innovate and engage with customers on digital platforms. We are pleased to partner with HiveMinds in the next phase of our digital growth, where they will manage the entire paid marketing portfolio for the e-commerce business.”

     

    Commenting on the win, Jyothrimayee J T, Founder & CEO, HiveMinds added: “We are proud of winning this highly contested mandate. There is a massive transformation happening in the Insurance sector powered by digital expansion. Bringing the right digital integrations and innovation will be key to our success.”

     

  • Appoints Mohit Grover to lead business

    HiveMinds expands in Delhi-NCR

    By Our Staff

     

    Madison World’s Hiveminds Innovative Market Solutions has opened an office in Gurugram, announcing a formal expansion in Delhi-NCR. The company is headquartered in Bengaluru with a team of 200 people spread across Bengaluru, Mumbai and NCR. To head its north branch, Hiveminds has hired Mohit Grover.

     

    Said Jyothirmayee JT, Founder & CEO of HiveMinds: “As digital transformation takes focus for all businesses, I am delighted to bring in a leader with high ownership & entrepreneurial spirit as our Delhi branch head to ride this wave. With the growing client roster, we feel that a senior team based in the region will be better placed to engage at the strategic level and contribute to overall growth for our clients. We are hiring!”

     

    Added Sam Balsara, Chairman, Madison World: “With offices opening up gradually, the demand for on-site teams is also coming back. With Mohit at the helm, we’re now poised to expand our presence in North India to attract new clients and service the existing clients better.”

     

  • To handle media planning, social media and creative development

    Madison Digital wins the AVoD mandate of Zee5

    By Our Staff

     

    Madison Digital, a unit of Madison World, has recently won the advertising-based Video on Demand mandate for Zee5. The agency will handle media planning, social media and creative development for Zee5’s B2B marketing function.

     

    Says Vishal Chinchankar, CEO, Madison Digital & Madison Media Ultra: “Zee5 has seen a tremendous amount of growth over the last few years. The brand has been coming up with impressive originals suited for the Indian market. We are extremely happy to partner with Zee5 in growing the AVoD business  for the platform.”

     

  • Completes 75+ live virtual events

    Madison TurnT celebrates first anniv of Uplive

    By Our Staff

     

    Madison TurnT, the activation a unit of Madison World, has completed one year of its virtual digital experience platform, Uplive.

     

    Says Vikram Sakhuja, Partner & Group CEO, Madison Media and OOH: “While the pandemic brought with it challenges, the Madison TurnT team rose up to the challenge to bring alive a platform that paved the way for events to be conducted during the pandemic. Through UPLIVE, the team helped existing clients conduct product launches and interact with their customers while everyone was under a lockdown.”

     

    Added Sunny Vohra, CEO, Madison Turnt and Anugrah Madison: “I’m proud of the team as they rose to the challenge and created a platform for clients conducting complex virtual events, while executing them with ease. Over the year, the team has worked tirelessly to ensure smooth and successful events ensuring we cater to every minute detail of a brief giving the end user a complete experience of a virtual event, while at home.”

     

  • To lead the change in cryptocurrency

    HiveMinds appointed digital agency for CoinSwitch Kuber

    By Our Staff

     

    Hiveminds Innovative Market Solutions, the digital specialist of Madison World, has been appointed by CoinSwitch Kuber, the cryptocurrency investment platform as its digital agency. The account will be handled by the HiveMinds team based out of Bengaluru.

     

    Said Ashish Singhal, Founder and CEO at CoinSwitch Kuber: “The demand for cryptocurrencies has been strong across the country, predominantly amongst upwardly mobile Indians. On the back of this demand, we too have grown 350x in the last 3 months. To support this growth and enhance our digital footprint, CoinSwitch Kuber is happy to have HiveMinds as its digital partner, who comes with a proven track record of driving customer acquisition through innovation in digital.”

     

    Added Jyothirmayee JT, Founder & CEO of HiveMinds: “We are delighted to partner with CoinSwitch and lead the change in crypto. In the last 11 years of our existence, we’ve partnered to etch the growth story of many promising start-ups that have now become unicorns and continue to bring pride to the Indian startup ecosystem. CoinSwitch Kuber is all set to change the way the digitally savvy Indians are learning to invest and trade in crypto currencies. We are confident that together we’ll scale to new heights in the coming months.”

     

  • Madison Media, a unit of Madison World has reported the winning of 23 new accounts in the last financial year

    Madison Media reports 23 new businesses in FY 2020-21

     

    By Our Staff

     

    Madison Media, a unit of Madison World has reported the winning of 23 new accounts in the last financial year. Amidst the nationwide lockdown and work from home, the new business wins amounted to a billing of $211 million as per Comvergence New Business Report published last month. The agency also received a top score of A+ in the Comp Pitches Report for 2020 by Recma.

    Said Vikram Sakhuja, Partner & Group CEO, Madison Media & OOH: “When the going gets tough, the tough get going. As the pandemic impacted advertising spends profoundly we saw an opportunity to establish the link between media and marketing outcomes, and doubled down on our pitch efforts. The result – 23 wins! I am overwhelmed by the teamwork, spirit and smarts of our Madison family.”

  • The account was won in a multi-agency pitch and will be handled by the agency based out of Bengaluru

    Madison wins Media AOR for Lifestyle & Spar

    By Our Staff

    Madison Media Omega, a unit of Madison World, has announced that The Landmark Group has appointed the agency as its Media AOR for its brands Lifestyle and Spar. The agency will handle the entire media mandate, which includes print, TV, radio, outdoor and digital. The account was won in a multi-agency pitch and will be handled by the agency based out of Bengaluru.

    Said Vikram Sakhuja, Partner & Group CEO, Madison Media & OOH: “The retail business is all about driving sales. We took the best of our diverse talent across Madison in pitching for the prestigious Landmark group. We are thrilled to get their mandate and look forward to partnering them to deliver growth in challenging times of the pandemic.”

     

    Added Dinesh Rathod, CEO, Madison Media Omega: “We’re very happy to partner with The Landmark Group for their 2 prestigious brands, Lifestyle and Spar in India. The Landmark Group has been in the market for years, building trust among its customers and we intend to further strengthen the brand’s popularity in the country.”