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Tag: Madison BMB

  • The campaign comprises a TVC which focuses on printing solutions for businesses, entrepreneurs and individuals

    Madison BMB creates new TVC for Vistaprint

    By A Correspondent

     

    Madison BMB has unveiled a new TVC for its client Vistaprint, a leading printing solutions expert. The campaign comprises a TVC which focuses on printing solutions for businesses, entrepreneurs and individuals.

     

    The objective of the TVC was to showcase how easy and convenient it is for small and medium-sized businesses to print their visiting cards, apparels, stationery, merchandise and thus satiate all business needs. Says NileshParwani, CEO Vistaprint India: “Vistaprint.in facilitates translating business owners’ tremendous sense of pride and passion into an identity for their venture through a wide range of beautiful, high quality printed products. In the otherwise unorganised print industry, the TV spot aims at creating awareness for Vistaprint.in as an alternative one-stop-shop platform for all printing needs leveraging the ‘convenience of online’ and ‘quality assurance of a global trusted brand’.

     

    Added Raj Nair, CEO and Chief Creative Officer, Madison BMB: “If you’re an entrepreneur or a small business looking to make an impression with a distinctive identity and you want elegant designs printed to your liking without a premium attached to it and you want it delivered at your doorstep then look no further than Vistaprint. The tag line: “What’s your print?” specifically asks the viewer in a friendly yet memorable way (In Mani’s voice) to go ahead and make their choice depending on their specific printing requirement.”

     

  • The agency will undertake all the advertising, strategy and creative for the brands that come under the bath business vertical of Asian Paints

    Madison BMB wins Asian Paints’ bath business account

    By A Correspondent

     

    Madison BMB has bagged the Asian Paints’ bath creative mandate. The agency will undertake all the advertising, strategy and creative for the brands that come under the bath business vertical of Asian Paints.

     

    Said Manish Choksi, President, Home Improvement, International Business and IT, Asian Paints: “We are happy to have Madison BMB work on our bath business portfolio. In the short duration that they have worked with us, they have successfully created ideas and campaigns that have brought saliency for our bath brands. The conceptualisation and execution of ideas – both have been done quite well.”

     

    Added Prabha Prabhu, CEO, Madison BMB: “To begin with Asian Paints gave us a project on EssEss, (bath fittings and accessories), a brand that Asian Paints had bought over.  We did a good job in terms of strategy and creative. And that made Asian Paints give us the creative responsibilities for the entire bath business on a retainer.

     

    And this is what Raj Nair who is Chief Creative Officer at the agency said: “We are in the process of developing work that is above, below and through the line and making sure ideation with regard to strategy and creative is truly insightful followed by pitch perfect execution.”

     

  • The agency has won the mandate to do the advertising, strategy and creative

    Madison BMB wins Angel Broking biz

    By A Correspondent

     

    Madison BMB has won the mandate of Angel Broking in a multi agency pitch. The agency has won the mandate to do the advertising, strategy and creative for Angel Broking Ltd and all the other group companies which consists of Angel Global Capital Pvt. Ltd., Angel Commodities Broking Ltd., Angel Securities Ltd. and Angel Financial Advisors Pvt Ltd

     

    Prabha Prabhu, CEO, Madison BMB says: “We won the Angel Broking Account in a multi agency pitch. Angel Broking is a respected Stock – Broking and Wealth Management company, established in 1987. Known for its unique retail-focused stock trading business model, Angel is committed to providing ‘Personalised Service’ to all its clients. They believe in providing speed, precision, customisation and convenience to their retail customers.”

     

    Raj Nair, Chief Creative Officer, Madison BMB said, “Angel Broking is no new name in the world of investments, wealth management and stock-broking, having been trailblazers since well over two decades now. Angel Broking’s expertise and award winning services have been instrumental in leading the way for others to follow. Their brief to us was clear – set Angel flying high by communicating about the new age Digital avatar of Angel. We approached the communication task by devising a fully integrated approach and managed to make the Angel Broking team see value and differentiation in the proposition and communication. During the process we have worked hand in hand with the team at Angel Broking. Hopefully, the campaign will achieve their goals and go a long way towards cementing a great relationship for the brand with the digital native consumer.”

     

    Gagan Singla, CMO, Angel Broking says, “Angel Broking strives towards enhancing wealth of its customers through its ‘best-in-class’ research and advisory, trading products and digital experience. Hence the imperative to have a creative agency on board who could share our ideology and help us in our initiatives to drive further value. Madison with their “out-of-the-box” creative edge and research-backed strategy reflected these sentiments and was the natural choice to partner with. I am sure that together we will create some path breaking work and scale heights in our communication.”

     

  • Captures this in a light-hearted but easily graspable manner through a similar theme to its last TVC

    Cartrade.com showcases its wide choice of used cars in new TVC

    By A Correspondent

     

    CarTrade.com has come up with another creative campaign that showcases the abundant selection of cars being offered to its customers. Created by Madison BMB, the TVC positions CarTrade.com as the one-stop shop for all your used car buying needs, thus reiterating the core message of its earlier ad, ‘Car Hai Lena, CarTrade Hai Na’.

     

    The TVC presents six dogs named Speedy, Seth Ji, Cookie, Goga, Paris and Bosco who are happily riding in their favorite cars. The film shows Speedy cruising in his Fast car, Seth Ji relaxing in his Luxury Car, Cookie and Goga driving their Large and Small cars. This is followed by Paris in her stylish car and Bosco enjoying his Naughty Car ride. The TVC informs the car buyers about the comprehensive and largest selection of used and new cars available at CarTrade.com.

     

    Bharath Sastry, Business Head – Consumer, said, “Our latest TV ad campaign highlights one of the key differentiating features of CarTrade.com. We wanted to showcase that we have the widest choice of used cars in an interesting way. In our earlier creative, we used dogs as the key characters and consumers found the concept endearing and hence we have carried it forward in this TVC as well.”

     

    Raj Nair

    Raj Nair, Chief Creative Officer, Madison BMB said, “After the success of the recent campaign, we looked to see how we could refresh the franchise. The result is this commercial that looks to entertain and help CarTrade.com to differentiate itself in the online car sales segment. The core message is the same, with the Lakhon used cars and Hazaaron certified cars taking centre stage, but with a fresher, more captivating and engaging idea and execution.”

     

    The TVC of one of India’s largest auto classified platform highlights that it has over 1,65,000 used car listings including thousands of certified cars that come with free warranty for buyers. Furthermore, the convenience and comfort of buying a car through CarTrade.com is perfectly reflected in the tagline, ‘Car Hai Lena, CarTrade Hai Na’ (If you have to buy a car, you can count on CarTrade). Initially the ad will air on television through popular English, Hindi and regional channels.