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Tag: Madison BMB

  • Urges musicians to seek help from mental health counsellors

    Madison BMB creates mental health awareness campaign for music academy

    By Our Staff

     

    Madison BMB has created a mental health awareness campaign for True School of Music (TSM).

     

    Said Raj Nair, CEO and Chief Creative Office, Madison BMB: “We have always believed in the power of creativity, and the potential it has in bringing about meaningful change. For this campaign, we used music itself as a language, quite literally, for its ability to have a universal impact and drive home the message of support we wanted to give to the creators of music. We are confident that it will strike the right chord with musicians especially and many will genuinely benefit from their association with True School Of Music and The Mood Space.”

     

    Added Ashutosh Phatak, Co-Founder, True School of Music: “Music is such an integral part of our lives. It has the ability to inspire, motivate and heal. But the creative process has tremendous challenges. Musicians bare their souls and in that expression there is often anxiety and insecurity.  This is a real issue that people go through and at TSM we would like to raise awareness about these issues while offering help and solutions at the same time. Whether you’re someone who is just thinking about having a career in music, or someone who is studying to be a musician or someone who is just starting their career or someone who’s had a very successful life making music, this process is riddled with ups and downs.  I think it’s important for us to recognize this and help and support anyone who is in this inspiring and creative musical journey.”

     

  • The India chapter of the International Advertising Association (IAA) hosted the 12th edition of the Olive Crown Awards 2022 last Thursday (April 28) in Mumbai

    Olive Crown Awards presented

    By Our Staff

     

    (L-R) Megha Tata, President, IAA India Chapter; Aaditya Thackeray, Maharashtra’s Minister for Environment and Tourism & Srinivasan K Swamy, Immediate Past Chairman & World President, Chairman, Presidents’ Council IAA Global

     

     

    Grammy Awardswinner Ricky Kej at the event

     

    The India chapter of the International Advertising Association (IAA) hosted the 12th edition of the Olive Crown Awards 2022 last Thursday (April 28) in Mumbai. The awards acknowledged the work of those individuals and corporates who drove the message of sustainability or ‘green advertising’.

     

    A jury comprising leading lights such as Bobby Pawar, Chairman & Chief Creative Officer, Havas Group; Tista Sen, Regional Creative Director- South Asia, Wunderman Thompson; Carlton D’silva, Co-founder, House of Awe and Raj Nair, CEO & Chief Creative Officer, Madison BMB, shortlisted the winners through a rigorous process.

     

    Jury members being felicitated

     

    The awards were presented across 16 different categories, including the coveted title ‘Green Crusader of the Year’ award, which was presented to Sadhguru Jaggi Vasudev for his ‘Save Soil’ movement and his new endeavour of a 100-day motorcycle journey to spread awareness about soil degradation.

     

    Members from Isha Foundation received the trophy on behalf of Jaggi Vasudev

     

    Chief Guest and Maharashtra’s environment and tourism minister Aaditya Thackeray spoke about the state government’s efforts of adding 24 new conservation reserves in Maharashtra and 15,000 hectares of wet land for protection.

     

    Aaditya Thackeray, Maharashtra’s Minister for Environment and Tourism

     

    Said Megha Tata, President, International Advertising Association (IAA) – India Chapter and Managing Director – South Asia, Warner Bros. Discovery:  “The IAA Olive Crown Awards are more than just awards, they are a manifestation of all our thoughts with regards to Brand Earth. They are a collected expression of what the marketing and communication industry can do so well. They are a way of showing the world that communication can be and is, a true force for good and that is why we decided to support ‘Save Soil’. I really hope that IAA India Chapter continues to take on one good cause every year and use the magic of Marcom industry to amplify that cause.”

     

    Megha Tata, President, IAA India Chapter

     

    Added Pradeep Dwivedi, Chairperson IAA Olive Crown Awards: “The Olive Crown Awards have been an event, an honour, a recognition for over a decade with a lot of love to celebrate media, communications, marketing, and advertising to work towards sustainability. It is rightly said that we have not received this planet from our ancestors, but we have merely borrowed it from the coming generation. It is a massive responsibility that we as an industry continue putting efforts towards sustainability.”

     

    Pradeep Dwivedi, Chairperson IAA Olive Crown Awards

     

    Chirag Rural Development Foundation & People for Animals Wildlife Rescue and Conservation Centre both get Gold in the category ‘Green NGO of the Year’.

     

    Team Chirag Rural Development Foundation receiving the trophy

     

    The Young Green Crusader of the Year was awarded to Harshvardhan Joshi, an Indian mountaineer from who climbed six mountains of 6000 meters and above in his mountaineering career which started in 2016. Joshi reached the summit of Mount Everest in May 2021 in the most sustainable way possible keeping his carbon footprint to a minimum. He said that ” When I decided to climb Everest, sustainability was not an option but it was the only option to go for.”

     

    Young Green Crusader of the Year was awarded to Harshvardhan Joshi

     

    Shreerang Charitable Trust bags 6 awards

     

    As an Olive Crown Initiative, IAA along with AAFA is supporting the global Save Soil movement launched by Sadhguru to address the relatively unknown but critically important issue of soil degradation. Entries were invited for creative campaigns/ideas to spread awareness about this global problem. An eminent jury comprising, Prasoon Joshi, CEO & CCO, McCann Worldgroup India & Chairman McCann Asia Pacific; Amer Jaleel, Group CCO & Chairman, Mullenlowe Lintas Group & Senthil Kumar, Chief Creative Officer, Wunderman Thompson South Asia judged the entries received for the Save Soil campaign.

     

    The joint winners were: Rohan Joseph, Vallabh Yeolkar and Raj Nair from Madison BMB & Masumi Shrimankar from Fulcro.

     

    Rohan Joseph and Vallabh Yeolkar from Madison BMB receiving the trophy

     

    A film based on the winning campaign created by Rohan Joseph, Vallabh Yeolkar and Raj Nair from Madison BMB has been produced by Zirca Digital Solutions and Pixel Party.The winning campaign will be run across media platforms with the cooperation of media houses.

     

    Winners list of IAA OLIVE CROWN AWARDS 2022

     

  • To promote Gatsby, men's grooming kit

    Madison BMB partners with Gardenia

    By Our Staff

     

    Gardenia Cosmotrade LLP has entrusted Madison BMB, with the creative duties for Gatsby men’s grooming brand.

     

    Speaking about having a new creative partner on board, Puneet Motiani, Designated Partner, Gardenia Cosmotrade LLP said: “India is a fast-evolving market when it comes to understanding the nuances of men’s grooming. Consumers are increasingly aware of the products available across segments like hair, face and body. While we’ve always been a trusted brand, we’ve noticed a host of new brands enter this space in recent times. We’re a global brand backed by deep knowledge of both, the category and the consumer. Hence, we needed an able creative partner like Madison BMB who can help us position our existing range of products to create a clear preference in the minds of the audience.”

     

    Added Raj Nair, CEO and Chief Creative Officer, Madison BMB: “The audience that Gatsby wants to connect with are early adopters with a plethora of choices when it comes to men’s grooming. Gatsby has a range of products that allow the youth brigade to experiment and discover. The task for us has been to develop a brand world that not only communicates the benefits of the range of products, but also builds a relatable and endearing attitude that the audience can easily connect with, particularly in the digital space. It’s a task that’s as exciting as it is challenging, and we look forward to creating memorable and effective communication for Gatsby.”

     

  • Madison Media Sigma will handle the entire media mandate

    Madison assigned creative and media mandate of ePayLater

    By Our Staff

     

    Fintech startup ePayLater has assigned its creative and media duties to Madison. Madison BMB will handle the creative assignment and Madison Media Sigma will handle the entire media mandate including TV, Print, Radio, OOH, Digital and Cinema.

     

    Said Akshat Saxena, Cofounder ePayLater: “We are happy to have Madison as a holistic agency on board as our creative and media partner. It’s an exciting phase of growth for ePayLater and with Madison as our partner, we are confident about effectively reaching out to millions of retailers in the country who stand to benefit from this solution.”

     

    Added Vanita Keswani, CEO, Madison Media Sigma: “We are truly excited to be partnering with ePayLater, expand its reach and strengthen it as a game changer Fintech brand, in today’s fast paced digitized environment.”

     

    Said Raj Nair, CEO & Chief Creative Officer, Madison BMB: “The fintech space in India is constantly innovating and developing and launching new products in the category. While there are many players, the leadership team at ePayLater are very upbeat about their prospects by virtue of what they bring to the table to smaller retailers and helping them spread their wings and fueling their growth story. Their partnerships with B2B majors like Metro Cash & Carry, Walmart, BigBasket and large FMCG brands help hugely towards this end. We are looking forward to help ePayLater succeed across the country.”

     

  • To raise sensitivity to gender-related issues

    Be the ‘Voice of Change’, says IAA

    By Our Staff

     

    The India Chapter of the International Advertising Association (IAA) is driving a campaign aimed at the marcom industry, urging it to be more aware and sensitive to gender related issues in all its communication.

     

    Said IAA President Megha Tata: “The unique survey we helped UNICEF and the Geena Davis Foundation conduct on the portrayal of women in Indian advertising threw up several interesting findings. We felt that a creative campaign that highlighted these findings could help our content creators focus on such points in a very positive way and collectively become what we call the Voice of Change.”

     

    Added Raj Nair, CEO and Chief Creative Officer Madison BMB, whose team comprising Rohan Joseph and Vallabh Yeolekar created the campaign: “It’s amazing that even in the 21st century, we continue to address bias related to gender, skin tone, male dominated settings when we are simultaneously discovering space tourism, breakthroughs in cancer cures and the like. Just goes to show that even in our seemingly more aware world of communication, these cliched tropes are very much in play.

     

    A study of gender representations in ads in India threw up some startling facts. An industry known to be a flag-bearer of out-of-the-box thinking seemed to be turning a blind eye to something as pertinent as gender equality. This campaign puts forward some uncomfortable truths and aims to be an eye-opener for the Indian advertising and media industry to be more aware and sensitive in their thought process. We leaped at the opportunity to hold a mirror to ourselves. And to help IAA continue to be the Voice Of Change.”

     

  • To draw up a growth plan for increased customer engagement

    Madison BMB bags More Supermarket

    By Our Staff

    More Retail Limited has awarded the creative duties of its chain of supermarkets to Madison BMB.

    Said Sashi Gumma, CEO, Supermarkets:  “We were looking at a communications specialist who would demonstrate deep insights into our evolving category and had creative acumen to understand our Consumer Value Proposition. In Madison BMB, we found an accomplished and energetic team that could relate to our vision for More Supermarkets and draw up a growth path for our brand in the form of a clear and sharply defined communication plan.”

    Added Raj Nair, CEO and CCO, Madison BMB: “More Retail is a force to reckon with. Their ambitious growth plans for Supermarkets are reflected in their meticulously mapped buyer behaviour and their insightful product assortment.  What we’ve done is infused simplicity, relevance and an in-depth understanding of local tastes and culture into the brand story, particularly in the topical context of safety and health. We look forward to providing ample food for thought on this very exciting and fulfilling brand journey.”

  • Prior to joining Madison BMB, Ameet was a Business Head at Creativeland Asia

    Madison BMB appoints Ameet Joshi as General Manager

    By A Correspondent

     

    Ameet Joshi

    Madison BMB has appointed Ameet Joshi as General Manager. Joshi has over 18 years of experience across advertising agencies and was until recently a Business Head at Creativeland Asia.

     

     

     

    Raj Nair

    Commenting on this appointment to the team, Raj Nair, CEO & Chief Creative Officer, Madison BMB said: “Ameet is a welcome addition to the Madison BMB team as General Manager. He comes armed with nearly two decades of experience of working at leading creative agencies, on diverse industry portfolios. Armed with an infectious enthusiasm to get things done, Ameet will lead all account management functions and conversations with all our key clients. With a focus on adding value on current and new relationships by directing all aspects of business strategy and maintaining consistent strategic inputs and co-creating value for brands and businesses. He will also help in guiding the agency focus on new business development strategy. I look forward to him partnering me in taking Madison BMB to greater success.”

     

     

  • The agency evolved the concept of the campaign, including its tagline ‘Modern Kitchens for Modern Minds’, from an extensive consumer research where respondents equated modular kitchens with openness and modernity

    Madison BMB creates new TVC for Asian Paints’s Sleek

    By A Correspondent

     

    Madison BMB has announced the release of its latest commercial for modern kitchens brand Sleek. The agency evolved the concept of the campaign, including its tagline ‘Modern Kitchens for Modern Minds’, from an extensive consumer research where respondents equated modular kitchens with openness and modernity.

     

    Said Pragyan Kumar, Vice President, Home Improvement, Asian Paints: “At Sleek Kitchens, we strongly believe in being in sync with the times, and that design can play a vital role in supporting the demands of our new lifestyles. The ethos of ‘Modern Kitchens, Modern Minds’ drives our innovation effort, and that’s the value we bring to our consumers: well-designed kitchens that are not just beautiful, but also makes things simpler and easy to use for all. Right from the concealed step ladder that provides easy access to those difficult to reach areas, smart chimneys and other appliances that make cooking a breeze or the overall kitchen design itself, every aspect and detail is thought through to ensure you get your dream kitchen. The joys of the modern family enhanced by a modern thoughtfully designed kitchen – that’s been the essence of Sleek and this TVC.”

     

    Added Amit Syngle, Chief Operating Officer, Asian Paints: “Asian Paints’ foray into home improvement segment has been able to help us strengthen our vision of partnering people in creating beautiful homes. The kitchen as a space has transformed from a purely functional area to a place showcased with pride. Sleek’s ability to understand each customer’s requirement and build their dream kitchens fits in well with the overall Asian Paints vision.”

     

    Said Raj Nair, CEO and Chief Creative Officer, Madison BMB: “This is the relaunch of Sleek Kitchens, India’s most well-known Modular Kitchens brand, since becoming part of Asian Paints. The modernity in the design, the openness of the layout of the kitchen, the contemporariness in the aesthetics, the attention to detail, all thoughtfully combine to create a truly distinctive offering. Take for instance the mid-way organiser that makes for convenient stacking at arm’s length. Or indeed the extremely convenient and unobtrusive step ladder. Just a couple of ultra – thoughtful features designed to dazzle. Matched with the most modern appliances like the hobs, the exhaust, the oven, even a concealed fridge! When presented by a leader like Asian Paints, the modernity of design transfers to modernity of thought that appeals to the modern minds of today. Therefore, very simply, who says a man cannot rule a kitchen? And along the way impart a few important life lessons to his son? We look forward to the communication involving film/print/outdoor/point of sale material cooking up very positive feelings among consumers, considering the package was already a hit at the dealer launch.”

     

     

  • It was launched by The Parzor Foundation and Madison BMB along with Bombay Parsi Panchayat, TISS, Mumbai and Federation of Zoroastrian Anjumans of India

    New ‘Jiyo Parsi’ initiatives launched

    By A Correspondent

     

    The Parzor Foundation and Madison BMB along with Bombay Parsi Panchayat, TISS, Mumbai and Federation of Zoroastrian Anjumans of India have launched three new “Jiyo Parsi” initiatives.

     

    Notes a communique: “The Jiyo Parsi Phase III campaign was also launched that uses an important insight: most young Parsis tend to be awkward initiating a conversation on the subject of matrimony and therefore tend to become tongue tied at the first meeting. The campaign revolves around tackling this impediment, in a sweet and funny manner by suggesting Ice Breakers or conversation starters, using terms from food and culture that are synonymous with Parsi lives.:

     

    Said Sam Balsara, Chairman, Madison World: “This is arguably the most satisfying project and campaign that I have been associated with in my life. It has been my pleasure to lend my professional expertise, acquired over decades to my community.”

     

    Added Raj Nair, CEO and CCO of Madison BMB: “The Jiyo Parsi campaigns have always focussed on reviving the Parsi community by encouraging marriage, children; family values and togetherness. Finding life partners and having children is by no means simple, so the attempt is to help with whatever’s required, whether witty, cheeky conversation starters and/or art. With a desktop calendar we hope our communication serves as a daily reminder.”

     

    Said Dr.Shernaz Cama, President of the Parzor Foundation and the driving force behind the Jiyo Parsi movement: “The Parsi community is ever grateful to the Government of India for recognising the declining population and coming forward with financial help. With the launch of Jiyo Parsi Care, Jiyo Parsi now offers a complete service for young people offering counselling, advocacy, persuasion and financial help and support in both having a baby and looking after the baby and their family elders. ”

     

     

  • Sri Sri Tattva captures its commitment of purity amidst pure excitement and energy

    Sri Sri Tattva unveils inaugural campaign titled ‘Shuddhta Ka Naam’

    By A Correspondent

     

    Sri Sri Tattva has launched its new brand tagline ‘Shuddhta Ka Naam’ at the Indian Premier League 2018.

     

    Giving a perspective on the ad campaign, Arvind Varchaswi, MD, Sri SriTattva said: “Sri SriTattva Brand signifies the Essence of Purity. We have always strived to come out with responsible products that are of use to society at large and will continue to innovate and develop many more and live up to our communication ‘Shuddhta Ka Naam’. We are excited to launch our 3 new episode advertisements during the IPL season.”

     

    Added Sam Balsara, Chairman, Madison World: “I am delighted to have Sri Sri Tattva as our client. We have created three commercials for their products based on the essence of our understanding of their organisation – Purity of thought leading to Purity of Action and Purity of Brands. The campaign is launched during IPL season and I am sure it will do wonders for the brand.”

     

    Said Raj Nair, CEO and Chief Creative Officer, Madison BMBon the campaign: “Sri Sri Tattva’s goal is very clearly outlined in their vision for the brand: To promote health and wellness to every household. While Sri Sri Tattva comes with a legacy rich in Ayurvedic tradition, the brand presents a truly holistic approach to health and wellness which is carried forward to the amazingly diverse product range across food, personal care, lifestyle and home care as well.  The accent on purity is something that is lived by, literally by the minute, at Sri Sri Tattva by all the stakeholders concerned. This led us to the understanding that Purity of thought, ingredients and action was a promise that is truly espoused by the brand. Thereby came the tag line Shuddhta Ka Naam. The extremely warm and endearing campaign currently consists of three films (to be followed by print and POS material and digital) revolving around the core idea of Shuddhta Ka Naam. The products focused on in the campaign are the Sri Sri Tattva Personal Care Range, Sudanta Non-fluoride Toothpaste and the Sri Sri Tattva Food Range. All of which combine to bring a little bit more than welcome purity into all our lives.”

     

    Added Kim Solomon, Chief Operating Officer, Madison BMB: “Developing the communication strategy for Sri Sri Tattva was fascinating and what emerged strongly establishes the brand in a unique and distinct position of advantage. For us it has been a truly inspiring journey.”

     

     

  • The Jiyo Parsi Scheme launched on September 24 2013 is backed by the Government of India’s minority affairs ministry

    Don’t have one-child-itis. Phase 2 of ‘Jiyo Parsi’ campaign asks community youth to get married & have kids

    By A Correspondent

     

    The Parzor Foundation and Madison BMB along with Bombay Parsi Panchayat, TISS, Mumbai and Federation of Zoroastrian Anjumans of India launched the “Jiyo Parsi” Phase-II campaign.

     

    Union Minister for Minority Affairs Mukhtar Abbas Naqvi released the campaign on Saturday. The first phase of the Jiyo Parsi Scheme was launched in September 2013 by the government to reverse the decline in the Parsi population by adopting scientific medical protocols and structured interventions, to stabilize and increase the population of Parsis in India.

     

    Said Dr Shernaz Cama, the prime mover of the scheme: “As we enter our next phase, we look ahead to carry the community with us, old and young, to think outside the box and be the pioneers in reviving a community; let us know that every step we take can make a difference.”

     

    Whilst Phase I of the campaign created by Sam Balsara and Madison World focused on awareness of Jiyo Parsi and sensitising the community and its youngsters to the issues in a tone of voice that ensured virability of the campaign, Phase 2 consists of 12 ads and is focused more on trying to persuade young Parsis to get married and have children for a better balance to their own life.

     

    Added Raj Nair, CEO and CEO of Madison BMB, the agency behind the creative execution of the campaign: “After the huge success of the deliberately tongue-in-cheek [Phase 1] print campaign, we have created a new rendition. We have continued to focus on issues especially relevant and meaningful, like togetherness, the importance of family, that having children is joyful and doesn’t come in the way of life at all, that there is no positive outcome to choosing to be alone and so on. The hope is that the issues touched upon will clearly resonate with young Parsi people in a completely positive manner.”

     

  • The campaign, conceptualised by Madison BMB, is set to launch soon with a TVC

    Madison BMB launches Royale Bathrooms for Asian Paints

    By A Correspondent

     

    Asian Paints is introducing a new range of luxury bath fittings under the brand Royale Bathrooms with a campaign conceptualised by Madison BMB.

     

    The campaign has a TVC, which focuses on luxury bath fittings for home owners in the premium bathroom space. The objective of the TVC is to establish Royale Bathrooms bath fittings as a premium brand with an elegant range of taps and faucets.

     

    Said Pragyan Kumar, Vice President, Asian Paints Home Improvement Division: “We are proud to take the Royale brand forward in the bathroom products space and offer consumers a wide variety of world class designs with unique features and superior performance.”

     

    Added Raj Nair, CEO and Chief Creative Officer, Madison BMB: “While Royale as a premium brand offering from the Asian Paints portfolio needs absolutely no introduction, this is the first piece of communication for Royale Bathrooms. The striking visual signature and the sophisticated design aesthetics of the Royale portfolio catering to an evolved target group needs to be established. In simple terms, the portfolio is designed with the signature Royale style that can lead to a truly lasting impression. The idea that you might have to deal with a party moving to the bathroom was an interesting way of communicating the same.”