MxMIndia

Tag: M V Shreyams Kumar

  • The contest will run in two parts five Club FM stations

    Club FM engages its listeners with May or May not Contest

    By A Correspondent

     

    Kerala’s leading radio station Club FM has introduced a listener-engagement exercise titled “May or May not”.  The contest will run in two parts five Club FM stations including Kochi, Thrissur, Kannur, Calicut, and Trivandrum till May 24.  The contest is promoted through all the platforms of Mathrubhumi and also in social media through Club FM Facebook page.

     

    Speaking on the occasion, M V Shreyams Kumar, Joint Managing Director – Mathrubhumi Group said: “Club FM has always been very steadfast and proactive when it comes to engaging our listeners, I am quite sure that this contest will attract a large number of people, which is indeed an epitome to what our radio station stands for”.

     

     

  • A marathon awareness drive educating girl students on idea of sustainable mensuration

    Grihalakshmi magazine launches ‘Aatharva Yaanam’ initiative across Kerala schools

     

     

    Women-centric magazine Grihalakshmi has launched its ‘Aatharva Yaanam’ initiative (literally meaning a menstrual journey). The mass awareness menstrual program will be conducted across 14 districts of Kerala for girl students of age group 12 – 19 years. Apart from students, the genuine social objective will include the participation of teachers, parents and the general public.

     

    Commenting on  the initiative M V Shreyams Kumar, Joint Managing Director –Mathrubhumi group said “The unique initiative is undertaken as a one step further of our earlier announcement of introducing one day paid extra leave for Mathrubhumi news women reporting staff of their first day of periods. We feel that it is very important to educate the youth of today on menstrual hygiene, people should be more educated and aware about the countless taboos and superstitious beliefs surrounding mensuration, we hope in establishing Kerala state an example for other states to undertake similar programs for their citizens.”

     

     

  • The group became the first Indian media house to win this prestigious title

    Mathrubhumi awarded ‘Best International Publisher’ award in Sharjah Intl Book Fair

    By A Correspondent​

     

    Kerala’s leading media conglomerate Mathrubhumi bagged the Best International Publisher Award at 36th edition of Sharjah International Book Fair. The group became the first Indian media house to win this prestigious title.

     

    The award by received by M V Shreyams Kumar, Joint Managing Director, Mathrubhumi Printing & Publishing Co Ltd from Sharjah ruler and supreme council member his Sheikh. Sultan bin Muhammad Al Qasimi at the inaugural session of SIBF.

     

    Speaking on the occasion, Shreyams Kumar said, “It’s an honour to receive such a prestigious accolade at this time as mathrubhumi just marked its 94th birthday. It’s a great privilege that we have received the award from the ruler who has high regards and fondness for books. The award is a recipient of efforts and hard work put in by our team”.

     

     

  • Silver bullet, Milma campaign and April Fool’s day programme won the awards

    Mathrubhumi group wins big at WAN-IFRA South Asian Digital Media Awards 2017

    By A Correspondent

     

    The Mathrubhumi group has been conferred three metals at South Asian Digital Media Awards 2017 jointly presented by Wan – IFRA, the World Association of Newspapers and News Publishers, and Google.

     

    Congratulating the MB team, M V Shreyams Kumar, Jt Managing Director – Mathrubhumi Group said: “This recognition has been bestowed at a time when we as an organisation are striving hard to move a step closer to the new evolving digital world of today, I am glad our sustained efforts are being acknowledge and recognised in international platforms like these, it keeps our team enthusiasm going strong and staying ahead in the race.

     

    The awards presented by WAN –IFRA and Google, recognise publishers who have adopted digital media and mobile strategies as part of their total product offering to meet the major changes in how people consume news today.

     

  • The awards will be presented in Mumbai on September 8th at the Mumbai

    Gopal Vittal to head high-powered IndIAA Awards jury

    By A Correspondent

     

    The India Chapter of the International Advertising Association (IAA) has released a list of initial confirmations of jury members for the third edition of their IndIAA awards which would be presented in Mumbai on September 8 in Mumbai.

     

    The jury members are: Gopal Vittal, CEO Bharti Airtel – Chairman; Members: Sunil Duggal, CEO, Dabur India; Suresh Narayanan, CMD, Nestle India;

    Shikha Sharma, MD & CEO, Axis Bank; Sunil Kataria, Business Head, India and SAARC, Godrej Consumer Products and President, ISA; Nitish Kapoor, SVP Regional Director South Asia & Managing Director,  Reckitt Benckiser India; Sanjeev Bikchandani, Founder & Executive Vice Chairman, Info Edge.

     

    Said Pradeep Guha, Chairman IndIAA Awards Committee: ”Any award is only as good as the jury who judges it, and I am very pleased to announce such a stellar list of names. These are people who have judged advertising every day and are best suited to decide on the merit of real work.”

     

    Added Neeraj Roy, President, IAA India Chapter“ We all recognise the importance of real advertising that is created following a brief, and which has passed through the rigour of client approval, to address a genuine need in the market. I am glad that this jury will lend their expertise to pick deserving winners, and the teams comprising the CMO/Brand Managers, the agencies behind creating the work and placing them on media, will together go up on stage to collect the Awards”.

     

    Said Srinivasan Swamy, Senior VP & President-Elect, IAA Global: “I am happy that the IndIAA awards have such a senior jury. Their stature and their commitment will reflect very positively on the results that will be declared. I am equally pleased to hear that Mathrubhumi has come forward as the Title Partner for the second year in succession, having seen the value and importance of this award. This is the only Award where all their important constituents are coming together to collect the Award on a single stage.”

     

    Added ​M V Shreyams Kumar Jt. Managing Director of the Mathrubhumi Group, which has significant interests in print, TV, radio and digital media and is the primary sponsor of the awards:“Being in the news space, credibility is very important to us. Awarding real advertising therefore appealed to us. The announcement of such a distinguished jury only adds to that credibility factor. We are pleased to partner in an initiative where credibility and excellence in creative expressions fuse so well.”