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Tag: M V Shreyams Kumar

  • M V Shreyams Kumar, Managing Director, Mathrubhumi Printing & Publishing Co. Ltd., has been re-elected Vice President

    Avinash Pandey re-elected NBDA President

    By Our Staff

     

    ABP Network CEO Avinash Pandey has been re-elected President of the News Broadcasters & Digital Association. M V Shreyams Kumar, Managing Director, Mathrubhumi Printing & Publishing Co. Ltd., has been re-elected Vice President. Anuradha Prasad Shukla, Chairperson-cum-Managing Director, News24 Broadcast India Ltd., will continue to be Honorary Treasurer of the NBDA for the year 2023-2024.

     

    The other members on the NBDA Board are:

    > Rajat Sharma, Chairman – Independent News Services Pvt. Ltd.

    > MK Anand, Managing Director & Chief Executive Officer – Times Network – Bennett, Coleman & Co. Ltd

    > Rahul Joshi, Managing Director – TV18 Broadcast Ltd.

    > I Venkat, Director – Eenadu Television Pvt. Ltd.

    > Kalli Purie Bhandal, Vice-Chairperson & Managing Director – TV Today Network Ltd.

    > Sonia Singh, Editorial Director, NDTV – New Delhi Television Ltd.

    > Anil Kumar Malhotra, Advisor, Zee Media Corporation Ltd.

     

  • She will report to Managing Director M V Shreyams Kumar

    Mathrubhumi appoints Devika SK as VP-Operations

    By Our Staff

     

    The Mathrubhumi group has appoint Devika Shreyams Kumar as Vice President – Operations. She will be reporting to M V Shreyams Kumar, Managing Director  of the company. Devika SK will be responsible to aid and assist in various operations of the company and work closely with all corporate heads viz,  Circulation, Advertisement, Production, IT, Commercial, Finance, HR, Club FM, Public Relations, Brand Communications, Digital, Mathrubhumi News Television Channel and Mathrubhumi Books.

     

    Speaking about the development, M V Shreyams Kumar said: ” We are delighted to onboard Devika SK to spreadhead the Mathrubhumi team, she will be instrumental in defining the next phase of the group’s evolution in the present media landscape”.

     

     

  • A 16-page tabloid was titled "Kutty Mathrubhumi"

    Mathrubhumi creates tabloid for Children’s Day

    By Our Staff

     

    Mathrubhumi group celebrated Children’s Day with the publication of 16-page tabloid “Kutty Mathrubhumi”  distributed with the main newspaper.

     

    Commenting on the association with  Kutty Mathrubhumi,  Satish N S, Senior Vice President, Haier Appliances India, said: “The concept perfectly sat at the epicentre of our efforts in creating beautiful homes. The association got further accentuated with our contest. The feedback has been satisfying. Team at Mathrubhumi is focused on client delight. Hence doing business with them is always a pleasure.  We wish them the very best.”

     

    Speaking about the initiative, M V Shreyams Kumar, Managing Director, Mathrubhumi Group added: “From the encouraging reviews we have been receiving it is well evident that Kutty Mathrubhumi has been very well appreciated by both the children as well as their parents.  At Mathrubhumi we are committed to providing value to our readers and our advertisers.  There’s a myth that newspaper readership is moving to digital. We believe at least in the context of Kerala this will remain a myth for many more years to come, purely going by the impact our stories are creating. In the last three weeks alone, three of our stories and the public appreciation/participation around the same resulted in very tangible actions.  We remain grateful to our readers and our advertisers.”

     

     

  • Mathrubhumi, Malayala Manorama and Times of India to welcome brand owners

    Leading newspapers collaborate for Onam shopping

    By Our Staff

     

    Leading newspapers Mathrubhumi, Malayala Manorama and The Times of India have announced a collaboration to create mass awareness for Onam festivities

     

    Commenting on this initiative, M V Shreyams Kumar, Managing Director, Mathrubhumi Group said: “Healthy competition in the marketplace will always stay, so is the opportunity to collaborate meaningfully if the purpose is right.  I’m grateful to Malayala Manorama and Times of India for finding merit in the proposition and readily accepting the same too.  It is a great pleasure to be working together. Business owners are excited about the opportunities in the market and consumers are waiting to grab their products and services, evident from our daily ad volumes.”

     

    Added Varghese Chandy, Vice President -Marketing & Advertising Sales, Malayala Manorama: “This is indeed a great initiative.  Onam is the beginning of the festival seasons in the country. Past few Onams were washed out due to floods, Covid etc. This year fortunately the markets are opened and am sure will be the most opportune time for marketers to leverage the Pent up demand and the Onam sentiments.  Who else knows this better than the leading print players in Kerala and that is what this collaboration is all about.”

     

    Said Partha P Sinha, President – Response, The Times Group: “Onam is a celebration of togetherness. In the true spirit of Onam, we are happy to join hands with Mathrubhumi and Malayala Manorama for ushering in positivity and change this festive season. We are glad to see that Malayalis have left the past behind and are ready to welcome businesses with zeal and warmth. Happy Onam!”

     

    The campaign will run across media assets of these three groups for the next few days.

     

  • With Cinema Katha, listeners meet top directors to co-create audio cinemas

    Club FM weaves new campaign

    By Our Staff

     

    Club FM has launche Cinema Katha, a distinctive way of story creation, orchestrated by three famous film directors. A week is dedicated to each of the directors. The final audio cinema, curated by each of the directors will be around 20 minutes’ long and will feature a mix of Club FM voice artists and selected listeners. It will be launched in Club FM and our digital/social assets.

    Said M V Shreyams Kumar, Managing Director, Mathrubhumi Group: “We have disrupted the radio space in Kerala. As the No.1 station, it was the most daring act of a complete transformation. We were more than sure our listeners would receive it well as we did nothing other than putting them at the center of our framework. Cinema Katha is yet another challenger initiative from us. We are delighted that Pulsar NS200 saw the merit in the lead association with the property, along with other clients. We also have immense satisfaction that our audience has received this initiative too with open arms.”

  • It talks about the “media market realities” in Kerala

    Mathrubhumi Group unveils new campaign focused on ‘real media scene’ in Kerala

    By A Correspondent

     

    Through this campaign, the brand has launched a new limited-edition friendship pack

    The Mathrubhumi group has unveiled a new campaign talking about the media market realities in Kerala, which are not usually unearthed by clients and media agencies unless they probe further.

     

    Speaking about the campaign, M V Shreyams Kumar, Managing Director, Mathrubhumi Group, said: “Kerala is predominantly a print market. No advertiser looking at covering Kerala can just do that with one newspaper.  We felt this campaign will be in the interest of media planners and clients whose focus will largely become bottom line in the new normal and therefore this will also help them take a re look at the media selection process, which currently is perhaps happening based on the top line readership numbers.  The campaign is already opening doors for us for interesting client conversations”

     

     

  • Shreyams Kumar also dons the roles of Kerala Regional Committee Chairman of Indian Newspaper Society

    M V Shreyams Kumar wins Rajya Sabha bypoll in Kerala

    By A Correspondent

     

    M V Shreyams Kumar, Managing Director,  Mathrubhumi Group sailed to victory in the bypoll held for one vacant Rajya Sabha seat from Kerala.

     

    A two-time legislator, Shreyams Kumar won the Rajya Sabha seat held by his late father, MP Veerendra Kumar. The death of the 84-year-old media baron on May 28 had necessitated the bypoll.

     

    Shreyams Kumar also dons the roles of Kerala Regional Committee Chairman of Indian Newspaper Society,Vice President of News Broadcasters Association and Global Vice President of International Advertising Association.

     

     

  • Campaign contest offers winners an all paid trip to Vietnam

    Mathrubhumi launches integrated ad campaign celebrating Onam

    By A Correspondent

     

    Kerala’s leading media group, Mathrubhumi has launched a pan-India ad campaign around Onam that demonstrates the various combination of media that can effectively drive response across target groups.

     

    Said M V Shreyams Kumar, Joint Managing Director, Mathrubhumi Group: “Come Onam, media groups and advertisers keep talking about brands to people across Kerala, The campaign aims to demonstrate various combinations of media that can effectively drive response across target groups, through the integrated model and help our clients achieve their festive goals in Kerala. The campaign message is that it will be difficult for the Malayali and advertisers to ignore Mathrubhumi this Onam.”

     

    Added Francis Thomas, Creative Director, Maitri Advertising Works:  “We wanted this year’s Onam campaign to be very direct in its messaging – we wanted planners across the country to be aware of the reach that Mathrubhumi has across Kerala and even in the UAE. Using print as an effective medium for interactivity and demonstration was a cool challenge and we think the team did justice to it. Adding in the contest gave an added layer to the campaign and hopefully, planners will take notice”.

     

     

  • This multi-phase revive mission will be supported by all the brands of the Mathrubhumi Group

    Mathrubhumi announces launch of #ReviveKerala

    By A Correspondent

     

    #ReviveKerala, Kerala’s formidable media group Mathrubhumi’s recent initiative seeks to create awareness and to raise funds for the relief efforts in Kerala. This multi-phase revive mission will be supported by all the brands of the Mathrubhumi Group and strives to give a cause a unified voice and encourage the country to join hands and contribute to support Kerala.

     

    Said M V Shreyams Kumar, Joint Managing Director, Mathrubhumi Group: “Kerala is going through the worst calamity in its history, The whole world stood by us to face the crisis, but the road to recovery is long, we need to rebuild that, recreate the infrastructure which is extensively damaged and we need all the support we get from everywhere, as ‘Prayer of iron islanders in games of thrones “What is dead may never die, but rise again harder and stronger, from here Kerala can go forward.”

     

  • The Mathrubhumi Media School will offer PG Diploma courses in Print & Broadcast Journalism

    Mathrubhumi inaugurates media school in Kochi

    By A Correspondent

     

    Media group Mathrubhumi launched its new venture, Mathrubhumi Media School in Kochi. The inauguration ceremony was attended by George Sebastian, Dean, Mathrubhumi Media School, Senior News Editor M V Jayakumar, PK Jayachandran, Bureau Chief, Ms P Sindhu Unit Manager, Mathrubhumi, and Naveen Sreenivasan, Cluster Head.

     

    Said M V Shreyams Kumar, Joint Managing Director, Mathrubhumi Group: “To this latest venture, the house of Mathrubhumi, brings its unswerving commitment to accuracy and credibility, which has guided our fortunes from tempestuous beginnings to an era of media synergy across platforms. We will impart the best of education and training, with rigorous fidelity to respect for truth, equality and freedom.”

     

    Added Sebastian: “We have within the group all constituents of mass media viz; newspapers, magazines, television, FM radio, On-line media and a fully developed experiential marketing division. With an experience of over 94 years of excellence in creating content and reporting, Mathrubhumi is uniquely equipped to set up a media school. We are confident of imparting a wholesome learning experience to students which involve not just the theory of journalism, but they also get to practice what they learn.”

     

     

  • The Mathrubhumi Media School will offer PG Diploma courses in Print & Broadcast Journalism

    Mathrubhumi to launch new media school in Kochi

     

     

    Mathrubhumi has announced its foray into a new venture, ‘Mathrubhumi Media School’ in Kochi, Kerala. The media school, with the objective of promoting excellence in the field of media, will infuse broad knowledge, integrity and social commitment, underscores a communique.

     

    Speaking on this occasion, M V Shreyams Kumar, Joint Managing Director, Mathrubhumi Group said: “This is a historic milestone for a 94 year-old media company; we wish to help build great leaders, build skills and expertise which will be a testament of our organisation’s philosophy and belief.”

     

    Said George Sebastian, Dean, Mathrubhumi Media School: “We have within the group all constituents of mass media viz; newspapers, magazines, television, FM radio, On-line media and a fully developed experiential marketing division. With an experience of over 94 years of excellence in creating content and reporting, Mathrubhumi is uniquely equipped to set up a media school. As a media conglomerate  Mathrubhumi  has  very strong and established relationships with the various constituents of the media world,  like prominent national and regional advertisers, research agencies, the Ministry and government departments, and industry bodies like ASCI, MRUC, INS, IBF and AROI, and with other media companies. This will enable us to provide a platform to students to interact with various industry experts. We are confident of imparting a wholesome learning experience to students which involves not just the theory of journalism, but they also get to practice what they learn.” The school is scheduled to start courses from July 2018.

     

     

  • The campaign will be promoted in trade media and social media platform Facebook

    Mathrubhumi kicks off campaign for biodegradable flex boards

    By A Correspondent

     

    Media conglomerate Mathrubhumi has kicked off its campaign for bio-degradable flex boards. The initiative will include removing all the vinyl flex material used by Mathrubhumi from advertising billboards across Kerala and usage of only biodegradable government approved materials for advertising in the future.

     

    Speaking about the campaign, M V Shreyams Kumar, Jt Managing Director, The Mathrubhumi Group said: “This is a very small step undertaken by our organisation social responsibility towards protecting the environment, we hope we are able to make a difference and receive support from other media houses as well to practise the same.”

     

    The campaign will be promoted in trade media and social media platform Facebook.