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Tag: Lowe Lintas

  • Lowe Lintas – South works on campaign

    M S Dhoni supports Unacademy in brand film

    By Our Staff

     

    Unacademy, the learning platform, has launched a new brand film titled Lesson No. 7, featuring M S Dhoni.

     

    Said Karan Shroff, Partner and CMO, Unacademy: “Lesson No. 7 is Dhoni’s life mantra of how with a persistent approach, you can be assured of greatness awaiting beyond barriers. Our journey with our Learners is not only till they crack an exam but for their entire life, and this is a life lesson which we hope will inspire all of them to continue to fight and chase their dreams. We are extremely proud of this film and thankful to Dhoni, who supported us in delivering our mission and welcome him on board the Unacademy train.”

     

    Added Puneet Kapoor, Regional Creative Officer – South, Lowe Lintas: “The most inspiring people in the world are the ones who are students till their last breath. Hats off Mahi for inspiring the world much beyond cricket! It’s difficult to encapsulate this great athlete’s journey in 85 seconds but we’ve made a very valiant and a passionate attempt. Kudos to our creative team for the long drawn production, Unacademy marketing team for sticking for this idea through thick and thin and to Hungry films for pulling off this beauty.”

     

  • Lowe Lintas creates campaign film 'Made of Pride'

    Alia Bhatt to be the new face of Blenders Pride

    By Our Staff

     

    Blenders Pride welcomed Alia Bhatt as the new face of the brand with a campaign film, ‘Made of Pride’. Conceptualised by Lowe Lintas, the TVC has been shot by the famous French filmmaker and visual artist Jean Claude Thibaut, known for his path-breaking work in Luxury Lifestyle.

     

    Commenting on the announcement, Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India, said: “Alia Bhatt’s story of becoming today’s youth icon and one of the most talented stars in our film industry makes her unarguably the best choice for our new brand ambassador for Blenders Pride. Our new campaign celebrates the pride of being your authentic self, showcasing Alia’s strength of character and resilience.  In a world where making safe choices comes easy, the new campaign aims to nudge today’s confident consumers, and encourage them to let their pride be the catalyst in making authentic choices that take them further in life.”

     

    Added Prateek Bhardwaj, Chief Creative Officer – Lowe Lintas: “The campaign reframes the relationship between pride and success. For Blenders Pride, true pride isn’t a result of success. Instead, it’s a prerequisite to handle success. With Alia Bhatt staring down the limelight in a never-seen-before avatar, the brand boldly challenges older notions of pride, and encourages us to unabashedly own our choices.”

     

  • To promote benefits of Swiggy One

    Lowe Lintas collaborates with Swiggy

    By Our Staff

     

    Swiggy has launched a multi-film digital campaign showcasing its membership programme called Swiggy One. It is conceptualised by Lowe Lintas Bangalore.

     

    Said Ashish Lingamneni, Head of Brand at Swiggy: “While the Swiggy One membership programme offers benefits and discounts across Swiggy’s services, it was important to showcase the fact that Swiggy is truly enabling convenience to consumers through its offerings. Through this campaign, the team at Lowe Lintas, have beautifully depicted how Swiggy One  can bring convenience to the consumer’s doorstep, freeing their time for their loved ones, be it their family or beloved furry pets.”

     

    Talking about the campaign, Sagar Kapoor, Chief Creative Officer, Lowe Lintas said: “The idea was to showcase how Swiggy One members get to spend more time with their loved ones. But we didn’t want to show it in a cliché way. The product itself is so different and not like regular membership services. So, it wasn’t about price differentiation or services offered. Swiggy One is everything Swiggy be it Instamart, restaurants, Genie and anything else that comes from the Swiggy One stable. So, while multiplicity was at the heart of the communication the medium to communicate it was something we experimented on.”

     

  • Encourages travellers to stop travel-dreaming and start travel planning

    Lowe Lintas creates campaign for Cleartrip

    By Our Staff

     

    Travel platform Cleartrip has launched its latest advertising campaign with Lowe Lintas.

     

    Said Kunal Dubey, Chief Marketing Officer – Cleartrip: “With consumer sentiments at their peak during the holiday season, we predicted travel aspirations to increase as well. In its bid to be the most people-centric travel brand, Cleartrip has launched features that remove the uncertainties from the prospect of booking travel plans to create a flexible environment wherein possibilities thrive. The latest campaign celebrates this excitement of planning a holiday while diminishing the ‘ifs’ and ‘buts’. We are confident that this ad campaign will resonate with the travellers and give them the confidence to book their holiday plan without worries!”

     

    Talking about the campaign, Sagar Kapoor, Chief Creative Officer, Lowe Lintas added: “Cancelling or postponing a vacation or a trip can be a tedious and often expensive affair. This is what stops people from making plans and bookings in advance. And this is where Cleartrip’s features like EzCancel and Flexifly come in – by giving travellers the opportunity to plan travel with complete peace of mind. So, we crafted a campaign that brought alive all the joys of travel planning and negated all the pains and uncertainty associated with it. The cast added charm and believability to the stories. And the treatment drove home the point – don’t just dream about travel, start planning for it.”

     

  • The film has been conceptualised by Lowe Lintas

    Godrej launches new digital film for Hit

    By Our Staff

     

    Godrej Hit, the insecticide brand, has unveiled a new digital film for the festive season. Centered around Lal Hit, the variant which promises to reduce cockroach infestation, this film is a satirical take on the annual Diwali cleaning ritual.

     

    Sharing his thoughts on the film, Sunil Kataria, CEO – India & SAARC, Godrej Consumer Products Ltd (GCPL), said: “There is a lot of optimism in the air as we approach the festival season. We wanted to do something that would spread the message of cleanliness in an unusual manner. Cleaning of homes is an important ritual not just to eliminate pests like cockroaches and ensure a safe environment; this activity also has a deeper, symbolic meaning. Through this light-hearted campaign, Godrej Lal HIT has a refreshing take on cleanliness, encouraging people to clean their homes of old harmful memories along with toxic memories for a happy and safe Diwali.”

     

    Commenting on the film, Amar Singh, Regional Creative Officer at Lowe Lintas added: “The practice of pre-festival deep cleaning is a very relatable one across the country. And the thing is, when you go that deep, you never know what you might find. Our film, conceived by Rajat Dawar, Vishal Bagade and Stuti Dixit, plays on this to remind us of the nuisance and hazard of cockroaches and of the fact that Lal HIT needs to be an essential part of our cleaning. Deep or otherwise.”

     

  • To reinforce visibility of iconic brands Saridon and Supradyn

    Lintas Live to partner with Bayer

    By Our Staff

     

    Lintas Live has won the PR and social media mandates for Bayer India’s brands Saridon and Supradyn after a competitive multi-agency pitch. It may be remembered that Lowe Lintas had bagged the creative mandate for these brands earlier this year.

     

    Sandeep Verma
    Sandeep Verma

    On the appointment, Sandeep Verma, Country Head, Bayer Consumer Health India said: “In our endeavour to steer category towards growth by bringing in new users, we are excited to partner with Lintas Live, an agency which understands the business ask and shares our ethos/belief. Lintas Live’s unique approach focused on creative work along with the amalgamation of strong insight led planning enabled both brands to reinforce their visibility in the consumer health space.”

     

    Ritu Mittal
    Ritu Mittal

    Added Ritu Mittal, Head – Marketing and Digital, Bayer Consumer Health India: “As we embark on a new journey of reinvention for Saridon and Supradyn, we were looking to partner with a forward-thinking agency that understands our vision and demonstrates par excellence capabilities. This is where Lintas Live stood out powered by their unmatched passion, which helped us seal the partnership decision.”

     

    Ameer Ismail
    Ameer Ismail

    Talking about the win, Ameer Ismail, President, Lintas Live said: “We are honoured to partner with Bayer India at such a critical juncture for their prestigious brands Saridon and Supradyn. This is an exciting time to partner with an excellent team focused on a dynamic vision for the company and the Indian consumers. We look forward to deploying our unique approach of live storytelling to achieve disruptive/high impact results for both brands.”

     

  • Focuses on debit cards, credit cards and Grab Deals platform offers

    Lowe Lintas launches festive campaign for Axis Bank

    By Our Staff

     

    Axis Bank has rolled out a multi-film campaign to promote ‘Dil Se Open Celebrations’.  The short format films, conceived by Lowe Lintas Mumbai, are set in typical backdrops of Diwali, highlighting the range of offers extended by Axis Bank.

     

    Talking about the campaign, Anoop Manohar, Chief Marketing Officer, Axis Bank said: “Our campaign on Dil Se Open Celebrations is firmly entrenched in the cultural relevance of festivals and captures the nuance of festivals as a license to indulge and celebrate to our heart’s content. And we have just the relevant offers across cards, Grab Deals and loans among many others to make these celebrations even grand. However, this campaign is not just about offers, it serves as a reminder to all of us to celebrate and be open to happiness, whether big or small, kyunki Diwali roz roz nahi aati.”

     

    Commenting on the campaign idea, Amar Singh, Regional Creative Officer, Lowe Lintas added: “It’s in the name – Dil Se Open Celebrations an idea of not just celebrating but celebrating wholeheartedly. That’s what Axis Bank’s range of festive offers have been curated to deliver on. And that’s what this campaign conceived by Joshua Thomas, Prathamesh Gharat and Tejas Dangre has been designed to convey. Employing the commonly used phrase ‘Diwali hai kya?’ in a manner that hopes to hold the viewers’ interest and give them a reason to smile.’’

     

  • To strengthen creative leadership team

    Vasudha Misra appointed Regional Creative Officer, Lowe Lintas

    By Our Staff

     

    Vasudha Misra

    Lowe Lintas has recently announced Vasudha Misra as its Regional Creative Officer, strengthening the creative leadership at their Delhi office. Vasudha joins Lowe Lintas from BBH India where she worked as ECD on brands such as Tinder, Vivo, FabHotels, Havells RO Water Purifiers, Havells Lights, OkCupid, Heinz India and Indonesia.

     

    Prateek Bhardwaj
    Prateek Bhardwaj

    Speaking about the appointment, Prateek Bhardwaj, CCO, Lowe Lintas said: “Vasudha and Lowe Lintas were simply meant to be. Over the years, she has built a body of work that would sit perfectly in a Lowe Lintas greatest hits reel – strategically powerful, creatively brilliant. With a cool, new-age edge. Borrowing a line from one of her campaigns, I’d say this really feels like the start of something epic.”

     

    Commenting on her new role, Misra added: “I am very excited to be a part of Lowe Lintas. Over the years, I have watched several iconic campaigns that Lowe that has done, with great admiration. And I look forward to helping Prateek take this incredible legacy forward.”

     

  • Features actor Anil Kapoor to heighten the joy of travelling

    Lowe Lintas ads for Cleartrip & Flipkart Big Billion Days tie-up

    By Our Staff

     

    Cleartrip has roped in actor Anil Kapoor for its latest campaign that celebrates travellers who are ready to experience the joy of flying again. The multi-film campaign conceived by Lowe Lintas Bangalore is a part of the platform’s first association with Flipkart Big Billion Days.

     

    Speaking about the campaign, Himanshi Tandon, Director – Marketing, Cleartrip said: “Going to the airport. Checking in. Sitting on a flight. Taking off. Landing. These are normal, everyday travel habits that most people haven’t indulged in over the last year and a half. People accustomed to travelling regularly have been craving to get back into flight mode. At Cleartrip, we want to empower these consumers to book their travel at great prices, and without worrying about cancellation charges if their plans change. Our campaign will resonate with every traveller who has been waiting to take to the skies again, and we are sure this will bring a smile to their face. We found the perfect partner in Anil Kapoor, who brings alive the message in his signature style.”

     

    Commenting on the campaign idea, Puneet Kapoor, Regional Creative Officer, Lowe Lintas added: “We’ve all been aching to travel again. So, this campaign was as much about communicating to the consumers as it was about our own travel pangs. We used the little things we did when we took flights as a means to connect with the urge of eager travellers. So, we decided to focus on the quirks of eager travellers who’re itching to fly again. Anil Kapoor fits the role perfectly and we hope his personality resonates with every traveller out there.”

     

  • Creates a campaign to evoke nostalgia for Swiggy’s express grocery delivery service

    Lowe Lintas lends a hand to Swiggy’s Instamart

    By Our Staff

     

    Swiggy has launched a series of TVCs and digital videos for its grocery delivery service, Instamart.

     

    Said Ashish Lingamneni, Head of Brand at Swiggy: “Swiggy is committed to bringing convenience to consumers’ doorstep and has pioneered the quick commerce model for instant delivery of groceries and essentials for the time-pressed urban consumer. As an advertiser, we love being at the intersection of entertaining viewers while also showcasing how our services add value to their lives. Our latest Instamart ads do just that while driving home the point that, no matter what the situation, you can rely on Instamart to provide for your grocery needs, be it a packet of salt or a bar of chocolate to satiate your late-night cravings.”

     

    Added Puneet Kapoor, Regional Creative Officer, Lowe Lintas – Bangalore: “Launching a new product in the grocery delivery space – one that is inundated by so many strong players was a real challenge. So we decided to grab eyeballs with a unique idea – by riding on the nostalgia of some beloved ads and giving it a humorous twist. The objective was to deliver Swiggy Instamart’s message in a novel format, one that would stick out as an enjoyable, entertaining piece of communication. It’s no surprise that the creative team had a riot revisiting old ads and marrying them with our offering – all as an ode to the classics.”

     

  • To manage their creative duties globally

    Lowe Lintas to partner with Onmo gaming platform

    By Our Staff

     

    OnMobile Global Ltd, the mobile entertainment specialist, has appointed Lowe Lintas Bangalore as the creative agency for Onmo – its mobile cloud-gaming platform. Onmo aims to bring together e-sports, social features and AI-powered analytics.

     

    Pallavi Nayak
    Pallavi Nayak

    Commenting on the appointment, Pallavi Nayak, Director Marketing and Communications, OnMobile Global; Global Head of Marketing, Onmo said: “As we embarked on the journey to launch ONMO, our D2C mobile cloud-gaming platform, we were looking to partner with a global, forward-thinking, and consumer-first agency who identified with our passion & understood our vision. Lowe Lintas stood true for that and more, and we’re absolutely delighted to partner with them! Looking forward to doing some groundbreaking work together.”

     

    Sonali Khanna
    Sonali Khanna

    Added Sonali Khanna, Executive Director and Branch Head – South, Lowe Lintas: “The gaming industry has seen a steady growth since the mid-80s, but the rise of internet and mobile in the 21st century has really pushed it into top gear. Companies like ONMO, that offer totally fresh and immersive gaming experiences, are going to be at the vanguard of this incredible growth story. At Lowe Lintas, we believe bleeding-edge products deserve future-focused strategies, combined with consumer-centric storytelling. To put it in gaming terms, we’ve got itchy trigger fingers as we team up with ONMO to storm the Leaderboards!”

     

  • Promotes the concept of uninhibited childhood

    Berger Paints’s new TVC

    By Our Staff

     

    Berger Paints India Limited has launched a new TVC on its Easy Clean luxury interior paint. The video highlights the brand’s idea to encourage uninhibited childhood and to let the kids be kids at home.

     

    Commenting on this association, Abhijit Roy, Managing Director & CEO, Berger Paints India Limited, sais:“Our new TVC encourages the concept of uninhibited childhood. Easy Clean as a brand has been the front runner in washable interior paint segment for over 15 years now. I hope we can strengthen the positioning of the brand benefits in the consumer’s mind with this engaging new television campaign.”

     

    Added Sagar Kapoor, CCO, Lowe Lintas: “Kids and walls have a history universally. It is a constant nightmare for the parents to keep stains and doodles from appearing on the walls. And given the fact that kids these days are spending most of their time indoors because of the pandemic, they are bound to explore avenues to channelize their creativity turning the walls into a canvas. It is a pivotal part of their explorations. Berger Easy Clean aims at addressing this issue and urges parents to give their kids a freehand and nudge their childhood creativity. To not let anything come in the way of childhood and growing up. The story hence shows the spontaneity of kids indulging in their creative expeditions, while Easy Clean remains true to its promise of ensuring no marks or stains and leaving the walls stunning and beautiful.”