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Tag: Lowe Lintas

  • He joins the agency as Regional Creative Officer

    Shayondeep Pal to head Creative at Lowe Lintas, BLR

    By Our Staff

     

    Lowe Lintas has appointed Shayondeep Pal as Regional Creative Officer. Pal will work out of the agency’s Bengaluru office and manage some of the flagship brands of the agency from the South region. Most recently, he led the creative campaigns for Surf Excel, Wheel, Vim, UltraTech and Nestle EveryDay.

     

    Talking about his new role, Pal said: “I am looking forward to an exciting phase in my advertising career. I am thrilled to be part of the team that created stellar work on some of the most iconic brands.”

     

    Commenting on Pal’s new role in the agency, Sagar Kapoor, CCO, Lowe Lintas said, “Shayondeep (Shayon, as we fondly refer to him) has led the Lowe Delhi office in the past. He has worked on a diverse mix of brands across categories. Both his wisdom and creative talent will definitely take Lowe Lintas South to newer heights. I am excited about our partnership and along with him and the teams, hope to create some stunning work very soon.”

     

    The appointment is effective immediately.

     

  • … to launch its new range of HP Pavilion laptops

    Lowe Lintas ads for HP targets students

    By Our Staff

     

    HP India has launched its latest range of HP Pavilion laptops with a multi-film campaign. Conceptualised by Lowe Lintas Delhi, the campaign aims to appeal to the younger segment who are returning to their schools and colleges post the pandemic.

     

    Talking about the campaign, Prashant Jain, CMO, HP India said: “GenZ today, are digital natives and technology is a part of everything that they do. To enable their use cases of creation, academics and long hours of entertainment, HP has always been at the forefront of bringing superior and cutting-edge technology to these young PC users. This campaign presents the same through the lens of two quirky and fun GenZ, Alisha and Garima, whom we hope our audience will love, just as much as we have grown to.”

     

    Commenting on the campaign, Vasudha Misra, Regional Creative Officer, Lowe Lintas added: “Some films, through their scripting, casting and direction almost feel like small trailers of a feature film that we can imagine in our heads. This campaign falls into that category. Where we don’t just see the features of HP Pavilion come alive, but also this quirky, funny relationship between these two girls. Kudos to Siddhant (Mago) and his team. I for one, really love this campaign.”

     

  • To bolster key businesses

    L&K S&S appoints Avinash Jakhalekar as Group CD

    By Our Staff

     

    L&K Saatchi & Saatchi has appointed Avinash Jakhalekar as Group Creative Director. Jakhalekar joins the agency from Lowe Lintas and will be based out of Mumbai. He will report to Kartik Smetacek, Jt. NCD, L&K Saatchi & Saatchi.

     

    Welcoming him to the agency, Smetacek said: “Avinash embodies the perfect qualities that I look for in creative person – equal parts talent, energy and resilience. We’re thrilled to have him aboard and look forward to him putting his amazing craft and can-do attitude to work on some of our key businesses.”

     

  • Created by Lowe Lintas

    Akshay Kumar in new Dollar Bigboss TVC

    By Our Staff

     

    Dollar Bigboss, the men’s innerwear, has launched a new commercial to further boost the brand popularity. It features actor Akshay Kumar and has the tagline “Dollar Upar Gaya”. The film is set against the backdrop of a stock market.

     

    Said Vinod Kumar Gupta, Managing Director, Dollar Industries Limited: “With our decade long association with Akshay Kumar, our brand has witnessed a 5x times growth. The concept of the commercial clearly speaks how Dollar has lived upto the expectations of its consumers and thus maintaining its position as one of the three major players in the hosiery industry with 15 % market share. Our new tagline ‘Dollar Upar Gaya’ explains the brand’s soaring market acceptability. We also wanted our long-time payoff to have a new meaning, a different take for the brand.”

     

    Speaking on the idea behind the campaigns, Sagar Kapoor, Chief Creative Officer, Lowe Lintas, said: “Fit hai Boss as a payoff has always worked wonders for Dollar Bigboss. This time we used the phrase to develop a witty plot which establishes the growing value of the brand. Akshay is a brilliant actor who pulls off the film with flying colours.”

    https://www.youtube.com/watch?v=jXdHe6RbF14

  • The campaign features Ravi Shastri, Mithila Palkar, Dhruv Sehgal, and Shruti Haasan

    Lowe Lintas creates buzz for Cleartrip

    By Our Staff

     

    Cleartrip, the online travel platform, has launched a campaign to announce the Cleartrip Big Travel Sale. The campaign has been created by Lowe Lintas. It has roped in Ravi Shastri (his first-ever brand endorsement), Mithila Palkar and Dhruv Sehgal from Little Things drama series, and actor Shruti Haasan for its latest ad campaign films. Cleartrip has rolled out three films promoting each sale across domestic flights, hotels, and international flights.

     

    Speaking on the sale, Kunal Dubey, CMO at Cleartrip, said: “We’re thrilled to launch the Big Travel Sale with the best summer deals for everyone who is looking to satiate their wanderlust this season. We understand the two-year pent-up wait to plan a perfect summer getaway, and we’re set to sweeten the experience with massive deals on international flights, domestic flights, and domestic hotels. Our latest campaign will resonate with travelers who regret missing out on the opportunity to book a great travel deal and encourage customers to go ahead and book that holiday. This is an exciting time for our customers and for us. Let the travel season begin!”

     

     

  • Again with actors Sara Ali Khan and Amol Parashar

    Zee5 launches second edition of campaign

    By Our Staff

     

    Zee5 has announced the launch of the second edition of its campaign- ‘Dekhtey Reh Jaogey’ starring Sara Ali Khan and Amol Parashar.

     

    Launching the campaign, Manish Kalra, Chief Business Officer, Zee5 said: “At Zee5, we have always aspired to democratize entertainment and provide not just quality content to our audiences but provide that at a price that majority of the viewers can enjoy it. While Zee5 has a large content library that spans across various languages, the second leg of the ‘Dekhtey Reh Jaogey’ campaign will help us exhibit our diverse content offerings, especially regional content and further our aim of deeper regionalization by making deeper inroads into the country. With the new subscription package, viewers will have access to an endless supply of compelling and binge-worthy entertainment at an annual price of Rs. 599.  As the multilingual storyteller of India and Bharat alike, we will continue to focus on entertainment inclusion by producing relatable and varied content across languages, keeping in mind the several consumer cohorts we cater to. We will keep finding technologically advanced ways to make Zee5 a user-friendly platform that consumers prefer to entertain themselves, not just in India but globally. We are delighted to have Sara and Amol joining hands with us once again in providing the best of entertainment to India at the best of prices.”

     

    Added Sagar Kapoor, Chief Creative Officer, Lowe Lintas: “Today, content has become the perfect conversation starter and enabler. Conversations are invariably peppered with references to dialogues and characters from content pieces across OTT platforms. It is the “conversation drama” that people miss out on when they miss content. We decided to build on this idea for ZEE5 to pull in their audiences, every week to watch new shows and movies, and stay above content FOMO. So, they never miss out on all the excitement on and off the screen.”

  • Promotes it as 'Crypto Mein Pro' to establish a differentiated positioning

    Lowe Lintas creates maiden brand film for ZebPay

    By Our Staff

     

    With the launch of a multi-film campaign conceived by Lowe Lintas Bangalore, ZebPay aims to build further awareness and establish a differentiated positioning for the brand as ‘Crypto Mein Pro’.

     

    Said Raj Karkara, Chief Operating Officer, ZebPay: “Crypto is relatively nascent and while many players tend to oversimplify this complex category in their communications, we believe India deserves better. As pioneers of crypto in India since 2014, our goal is to educate, support and enable investors as they navigate this rapidly evolving ecosystem. This is reflected in our latest campaign and brand position ‘Crypto Mein Pro’, where instead of glamorising the category by using celebrity endorsements along with callouts such as ‘simple hain’ or ‘start with only Rs. 100’, we chose to take a more mature stand. By showcasing our deep industry expertise built through years of experience, we seek to communicate the importance of choosing the right partner that is as serious about investing in crypto as our users are.”

     

    Commenting on the creative thought behind the campaign, Sagar Kapoor, Chief Creative Officer, Lowe Lintas added: “The world of crypto is very new and very interesting. One thing that stood out was how into crypto Zebpay was and we felt that there was an idea here itself. The launch campaign of ‘Crypto Mein Pro’ highlights how passionate and knowledgeable Zebpay is when it comes to crypto with a humorous take.”

     

  • The films star S V Shekhar and Ratna Pathak Shah

    Lowe Lintas campaigns for Dr. Agarwal’s Eye Hospital

    By Our Staff

     

    Dr. Agarwal’s Eye Hospital has launched a multi-film campaign conceptualised by Lowe Lintas Bangalore with an objective of creating relatable conversations around eye health. The campaign films, starring S V Shekhar and Ratna Pathak Shah.

     

    Said Ayushman Chiranewala, CMO, Dr. Agarwal’s: “We believe that eye surgery can be life-changing. Our attempt with the campaign is to showcase the tremendous impact that regaining clear vision with eye-surgery at Dr. Agarwals can have on the quality of life of the senior citizens. With advanced surgical techniques, eye-surgeries are no longer intimidating, but simple procedures that can provide seniors as well as everyone else with a new lease of life to enjoy their new innings. Our campaign carries a light-hearted tone to break away from the anxiety that a surgical procedure might induce and drive home the fact that eye surgeries are now safe, quick and most of all – transformative.”

     

    Talking about the creative thought behind the campaign, Sonali Khanna, Executive Director and Branch Head, Lowe Lintas Bangalore said: “As the saying goes – ‘Getting old is mandatory; feeling old is optional!’ Today’s senior citizens are far more active, with a positive attitude to life and health. Our latest campaign for Dr. Agarwal’s is a celebration of their indomitable spirit, as it shines a light on their willingness to grow. We’re thrilled that Dr. Agarwal’s shared our enthusiasm for a happier narrative; and, we’re confident that their clients will, as well.”

     

  • Offers options timely eye treatment for senior citizens

    Lowe Lintas films campaign for Dr. Agarwal’s Eye Hospital

    By Our Staff

     

    Dr. Agarwal’s Eye Hospital has launched a multi-film campaign conceptualised by Lowe Lintas Bangalore with an objective of creating relatable conversations around eye health. The campaign films, starring S V Shekhar and Ratna Pathak Shah, are a humorous take on how people with their golden years ahead of them opt for a timely eye treatment and go on to live their dreams.

     

    Said Ayushman Chiranewala, CMO, Dr. Agarwal’s: “We believe that eye surgery can be life-changing. Our attempt with the campaign is to showcase the tremendous impact that regaining clear vision with eye-surgery at Dr. Agarwals can have on the quality of life of the senior citizens. With advanced surgical techniques, eye-surgeries are no longer intimidating, but simple procedures that can provide seniors as well as everyone else with a new lease of life to enjoy their new innings. Our campaign carries a light-hearted tone to break away from the anxiety that a surgical procedure might induce and drive home the fact that eye surgeries are now safe, quick and most of all – transformative.”

     

    Talking about the creative thought behind the campaign, Sonali Khanna, Executive Director and Branch Head, Lowe Lintas Bangalore added: “As the saying goes – ‘Getting old is mandatory; feeling old is optional!’ Today’s senior citizens are far more active, with a positive attitude to life and health. Our latest campaign for Dr. Agarwal’s is a celebration of their indomitable spirit, as it shines a light on their willingness to grow. We’re thrilled that Dr. Agarwal’s shared our enthusiasm for a happier narrative; and, we’re confident that their clients will, as well.”

     

  • Will be responsible for the brand positioning and communication strategy

    Lowe Lintas bags creative mandate for Zebpay

    By Our Staff

     

    Zebpay, the cryptocurrency exchange platform, has appointed Lowe Lintas Bangalore to manage its creative duties. The scope of the agency primarily includes conceptualising the brand’s positioning and communication strategy across the digital and offline mediums.

     

    Rohit Machado
    Rohit Machado

    Speaking on the onboarding, Rohit Machado, Vice President – Marketing, Zebpay said: “We are delighted to partner with Lowe Lintas as our mainline communication agency in our mission to make crypto accessible to millions of investors across India. Our combined capabilities will allow us to build meaningful relationships with our users, while allowing us to capitalise on exciting opportunities in this hyper-competitive market.”

     

    Sonali Khanna
    Sonali Khanna

    Commenting on the win, Sonali Khanna, Executive Director and Branch Head, Lowe Lintas Bangalore added: “Cutting edge products deserve out-of-the-box communication solutions. Which is why we are so excited to be playing a critical role in Zebpay’s journey. While the category presents unique challenges, we believe the Zebpay – Lowe Lintas partnership has a distinct advantage with respect to product features and strategic thinking. As we’ve done with so many brands, we look forward to putting Zebpay ahead of the rest.”

     

  • Highlights intrinsic relationship between a woman and diamonds

    Lowe Lintas creates new TVC for Tanishq

    By Our Staff

     

    Tanishq, the ewellery brand from the Tata group, has rolled out its latest campaign – ‘Heera Ho Tum’. The 45-second TVC conceptualised by Tanishq and Lowe Lintas, highlights the intrinsic relationship between a woman and diamonds.

     

    Speaking about the campaign, Ranjani Krishnaswamy, GM, Marketing, Tanishq, Titan Company Ltd., said: “#EveryWomanADiamond’ is a celebration of the extraordinary in a woman’s life. Quintessentially women give themselves very little credit for the real transformational journey they go through in their lives – navigating work, home, motherhood, relationships, dreams & aspirations, the world of expectations, choices & decisions that come with all of these. A moment of pause, a lens of the extraordinary, a tone of self-realisation, & a note of self-appreciation is what this campaign is visioned to convey.”

     

    Added Sagar Kapoor, Chief Creative Officer, Lowe Lintas: ”Women today experience great satisfaction from pushing themselves to excel; be it in the workplace, as entrepreneurs, or even as homemakers. In the process, they set a very high bar, and are often oblivious to their own achievements. Our latest campaign, ‘Heera Ho Tum: Every Woman A Diamond’, aims to shine a spotlight on these everyday heroes. While they may feel that they need to do something extraordinary to deserve a diamond, the truth is that all women are diamonds themselves: tough, beautiful and precious.”

     

  • Showcases best-in-class features

    Lowe Lintas launches multi film campaign for Xiaomi Smart TV

    By Our Staff

     

    Xiaomi TV has launched a multi-film campaign conceptualised by Lowe Lintas Bangalore.

     

    Said Kris Lukose, Marketing Lead – TV, Xiaomi India: “Over the last four years, we at Xiaomi have been working relentlessly towards our commitment to make great smart TV technologies accessible to everyone. As a result, we’re the number one smart TV brand in the country today with huge prevalence across diverse consumer groups in India. We are proud to have played an instrumental role in driving Smart TV adoption in India by offering consumers a deep integration of hardware and software on all our devices.”

     

    Talking about the campaign, Sagar Kapoor, Chief Creative Officer, Lowe Lintas added: “In a world where people only look at the hardware features in a smart TV, what actually makes a TV a smart one is the software behind it. In this case, Xiaomi’s Patchwall software is the brain of the TV and its amazing features make it a truly smart TV. The clarity in the brief led us to crafting a campaign that was both simple yet engaging. While the stories are based on the features, we wanted to ensure the overall communication doesn’t become just functional. Hence the idea of the father son duo was cracked. This helped us package all the functional information in a fun storytelling format.”