MxMIndia

Tag: Lowe Lintas

  • This is a newly created role and is part of the Lowe Lintas and Partners management team.

    Lowe Lintas appoints Vikas Mehta as CMO

    By A Correspondent

     

    Lowe Lintas and Partners has appointed Vikas Mehta as Chief Marketing Officer. This is a newly created role and is part of the Lowe Lintas and Partners management team. Mr Mehta joined the agency in May 2013 and will report to Joseph George, CEO Lowe Lintas and Partners.

     

    Mr Mehta’s appointment follows his success as the Regional Growth Officer, Lowe Asia Pacific, where he helped take Lowe among the top 10 agency networks in Asia leading new business and strategic growth initiatives.

     

    In this key leadership role, he will play a pivotal role on driving group strategy for organic and inorganic growth, strengthening Lowe’s brand equity in the market place among marketers and practitioners and building the company’s innovation funnel of new offerings. Additionally, the role includes working with prospective clients by aggregating group offerings.

     

    Mr George commented, “Our growth ambition needs to be pursued in conjunction with further enhancing the thought leadership and agency reputation in the market. It is towards delivering on this objective that Vikas joins us.”

     

    Speaking on his appointment Mr Mehta said, “The business of advertising agencies is going through a transformation and we believe it will be a significantly different ball game soon. The mandate is to help our business capitalize on these changes. The purpose behind creating the marketing function at Lowe is to drive our corporate strategy at a group level.”

     

    Speaking on the challenges that come with this role Vikas believes, “The hardest bit is to try and explain what a CMO is doing in an ad agency. It’s a phenomenon I call ‘too many services and too few solutions’. Every discipline in the marketing spectrum today is being sold as a specialist vertical. As a result, a typical client has a specialist partner each for advertising, digital, search, social, CRM, PR, activation and so on. The biggest challenge is to create a solution that drives medium-agnostic brand strategy, and goes on to build a brand-narrative that straddles all areas of consumer engagement.”

     

    An alumnus of Narsee Monjee Institute of Management Studies (NMIMS) Mumbai, Mr Mehta brings with him experience across international markets. Prior to his stint in Singapore, he was Managing Director of Lowe Vietnam, heading the agency’s country operations. Before joining the Lowe network in 2006, he worked with advertising agencies such as Publicis and Leo Burnett.

     

    Over the years, he has handled brand portfolios for companies such as Unilever, Nestle, Johnson & Johnson, Vinamilk, Total Lubricants, Pernod Ricard, Vietnamobile, Intel, Cathay-Pacific, P&G, Beiersdorf, Raymond, Coca-Cola, Heinz, Diageo and Indian Oil.

     

  • Only one word comes to mind for Balki: Respect. For taking a tough stand, for making a powerful statement, for finding an honest way to reward his employees.

    Anil Thakraney: Lowe Lintas Awards: The Scam Free Zone

    By Anil Thakraney

     

    In my interviews with Balki, I give him stress for not willing to take part in the Abby awards. I have even called him stuck-up and arrogant. Of course, these are tricks one uses during interviews… in my heart, I have always admired the man for keeping away from meaningless award shows. And with each passing year, as GoaFest gets hit by fresh scandals, this view has only got strengthened. I am now convinced Balki’s got it absolutely right.

     

    However, the agency does (given the talent pool) continue to produce good work each year, and the creative folks need to be recognized and honoured. Enter the Lowe Lintas True Show. An event where the agency rewards itself on work they consider to be brilliant. This is not held annually, I suppose Balki decides which year is appropriate for the event, when he feels enough outstanding work has been put out by his agency. The burning question is this: What value can an award have if it’s not judged by an independent jury? This ‘minor’ issue is irrelevant to Balki, because he doesn’t respect the jury members Goa Fest usually appoints.

     

    The result: No controversies, no bad blood, and most importantly, no scam ads. Everyone has a good time at the event, as did I on Tuesday. I caught up with long-lost buddies, and because I have worked with Lintas in the past, it was almost like homecoming. I was present at the previous True Show event as well, and that was a smaller gathering. This year was a mega affair, the venue was grander, and it was packed with Lowe’s employees, creative directors from rival agencies, members of the press, and some Lowe clients. With such a large turnout, and after a few Patiala pegs, it was difficult to locate people you want to meet, I missed saying hello to many. Booze bottles as trophies is an idea I most liked. Suddenly, after all these years, I want to win an award, hic!

     

    But the most touching part of the event was Lintas honouring its rivals, for work that Balki and his team envy. And what this does is make the show bigger than just the agency, it turns The True Show into an industry event. The award given away to O&M on their work for The Hindu was richly deserved. I am not sure if the work for Gujarat Tourism deserved to be honoured, but that could be because of Balki’s soft corner for Amitabh Bachchan, the state’s brand ambassador. Scam award chhe, Balki! Haha, just kidding.

     

    Net net: Only one word comes to mind for Balki: Respect. For taking a tough stand, for making a powerful statement, for finding an honest way to reward his employees. And most importantly, for having a blast in the process.

     

    Anil Thakraney is a senior journalist and commentator. He is also Editor-at-Large, MxMIndia. The views expressed here are his own. He can be reached via Twitter at @anilthakraney

     

  • Lowe Lintas shone at the True Show – an anti-awards show that nevertheless celebrates good work.

    The truth about awards

     

    By Johnson Napier

     

    The words inscribed on the invite itself were unusual – celebrating ten years of not giving a damn about awards. In this age of cut-throat competition where agencies count on awards as a parameter to gauge one’s performance, it would be unwise to think of them serving any other purpose. But that’s what’s different about Lowe Lintas & Partners who think of awards as serving no meaningful purpose and have stayed away from them for a long time.

     

    But with ‘True Show’, that was hosted after a gap of five years to much acclaim on Tuesday night at Shangri-La Hotel in Mumbai, the team from Lowe Lintas managed to bag both attention and accolades from adfolks and friends from the industry as they got down to receiving awards in droves. While it wasn’t an officially certified affair, True Show was an attempt by Lowe to facilitate some great works that have come out internally from the agency in the year gone by.

     

    Having snubbed industry awards all along the past decade, R Balki, Chairman and CCO, Lowe Lintas got down to giving away the internal awards to his teammates as he said, “We genuinely believe as an agency that the awards of today are rigged and therefore don’t make any difference to anybody’s life. Therefore all we want to do with True Show is say that industry awards don’t mean a thing to us. Having said that, True Show is an endeavour by us to recognize inspiring work that has come out of our agency in the last year. True Show is not just about awarding ourselves but about awarding people who helped us achieve our dreams. These include our clients, lyricists, cinematographers, design team etc.”

     

    Post his address, R Balki went on to showcase more than a dozen shortlists of the best works that have come out from the agency in the year gone by. And it was no surprise as to who the favourites for the evening were. Idea, Tanishq, Havells, Lifebuoy and others were awarded top honours at the event that was attended by big advertising honchos from the industry. While the work around Idea was adjudged the best and managed to bag a Gold, it was Lowe’s work for its client Lifebuoy – ‘Help a child reach 5’ – that won the Truly Deserving award. Other works that won Silver & Bronze include campaigns for its client Havells and Tanishq.

     

    Lowe also went the distance in its effort to stay connected with contemporaries as it gave a couple of awards for works by outside agencies. The campaign by Ogilvy & Mather for its client Hindu was the recipient of the True Envy award while DDB Mudra also managed to bag an award for work on its client Big Bazaar. Abhijit Avasthi from O&M and Sonal Dabral from DDB Mudra went up on the podium to personally collect their respective awards.

     

    While one would expect winners to be felicitated with metals or trophies, the winners of True Show managed to walk away with a bottle of Champagne with their name and achievement inscribed on them. No points for guessing as to what Lowe was trying to make from this gesture but the effort indeed received enough appreciation from the likes of Prasoon Joshi, Shashi Sinha, KV Sridhar, Josy Paul, Chax, Agnello Dias and other heavyweights from the industry.

     

    Photograph: Fotocorp

     

  • After Britannia, Lowe Lintas also bags the creative mandate of Go Air

    Go Air awards creative duties to Lowe

    By A Correspondent

     

    After a pitch that lasted seven months, Go Air awarded its creative mandate to Lowe Lintas and Partners’ Mumbai office.

     

    Explaining the reason behind selecting Lowe Lintas and Partners, Go Air’s Chief Executive Officer Giorgio De Roni said, “We believe in the capability and expertise of Lowe Lintas & Partners to enhance our creative outputs and better engage our audience to experience and interact with the Go Air brand”.

     

    Abhimanyu Mathur, Senior Vice President, Lowe Lintas and Partners added “We are delighted to get an opportunity to work with Go Air. It’s a challenging yet interesting category and we will do everything possible to justify the trust reposed in us by the Wadia Group.”

     

    Joseph George, Chief Executive Officer, Lowe Lintas and Partners India adds, “Airlines is a very exciting and challenging category, and the low cost sector even more so.  We are ready for this challenge and look forward to helping Go Air fly higher. This alignment is even more gratifying since this will further strengthen our relationship with the Wadia Group given our long and successful involvement on the Britannia business”.

     

  • The campaign developed by Lowe Lintas is based on the proposition that the SX4 Super Turbo Diesel is the car for men who are passionate about driving

    ‘Men are back’ at Maruti Suzuki

    By A Correspondent

     

    Maruti Suzuki SX4 known for its positioning as a car for the ‘man’. This time, the task of communication was to further strengthen this positioning and launch the new version of the SX4 which is equipped with the Super Turbo Diesel engine and a host of new features. The objective was also to reinforce the performance credentials of the SX4.

     

    The new campaign developed by Lowe Lintas is based on the proposition that SX4 is the car for men who are passionate about driving. It is based on the insight that almost every boy grows up playing with cars. They always dream of driving their cars really fast and aggressively. The TVC establishes that SX4 is a car that lets you live your passion for driving. The TVC depicts a young boy’s passion for speed and thrill of driving a car, which is eventually fulfilled when he gets to drive the all new SX4.

     

    Sanjeev Handa, General Manager, Marketing, MSIL, said, “The new SX4 has attractive new exterior looks, plush interiors, and exciting features like the touch screen audio cum navigation system & power folding ORVM’s. It comes with power packed performance and a Super Turbo Diesel engine. The latest TVC demonstrates our absolute commitment towards our positioning, which has let us stand distinctly apart in the segment. The production quality adds sheen to our statement and puts the TVC in a league of its own.”

     

    Shot at an airstrip in Bangalore, the car shots were captured with hi-tech camera equipment and an international crew.

     

    Credits

    Creative: Amer Jaleel, Shriram Iyer, Shayondeep Pal, Mohit Arora, Mustafa Rangwala, Manzoor Alam, Ira Gupta, Nisheeth Srivastava, Ipshita Bose

    Planning: Anurag Prasad, Ketaki Chand

    Business: Naveen Gaur, Syed Amjad Ali, Sonia Upadhyaya, Aayushi Agarwal

    Producer: Story-Tellers

    Director: Arun Gopalan

     

  • The Economic Times launched its 'Against Half Knowledge' campaign, conceived by Lowe Lintas + Partners, recently

    Economic Times stands up against ‘Half Knowledge’

    By Ananya Saha

     

    As part of its ongoing campaign against Half Knowledge, ET launched a unique activity targeting working professionals at tea stalls outside corporate parks. Called Tea with ET, it is an unusual tea-stall act over three cities. Nearly two lakh corporate executives who visited any of 120 tea stalls in and around corporate parks in the three cities over three days were greeted with a custom-designed tea cup. The messages included lines like ‘When it comes to knowledge, cutting won’t do’; adapted for Bengaluru as, ‘When it comes to knowledge, by 2 won’t do’ etc.

     

    The teacup activity was experienced by executives across tea vendors at major corporate campuses such as Peninsula Corporate Park, Express Towers, Kamla Mills in Mumbai; Global Business Park (Gurgaon), International Trade Tower, Statesman House in Delhi and IBC Knowledge Park, ITPL, Salapuria Infinity in Bengaluru. This was part of The Economic Times’ latest marketing campaign Against Half Knowledge. The objective of this particular activity was to engage with India Inc’s young workforce in casual settings with a whacky yet serious message.

     

    Conceived by Lowe Lintas + Partners, the campaign – ET Against Half Knowledge “seeks to connect with young corporate executives wherever we can find them – at corporate parks, in our newspapers, on TV, radio, in coffee houses, on Facebook and other Internet channels, on the road, in cinema houses. We are using all channels that connect them with us,” said Ravi Dhariwal, CEO, BCCL. The campaign uses humour, colour and illustrations in an otherwise serious category. Much of the campaign rides on media channels owned by BCCL and Group companies.

     

    Multi-media approach

    The print campaign exposes the various stereotypes of half-knowledge people, in office and outside. “With a compelling combination of colourful illustrations and witty lines, the ads bring out the reasons why we need to arm ourselves with relevant, continual knowledge and ward off half knowledge. Some of the lines include: ‘Half Knowledge is always very loud, never necessarily clear’; ‘A visit to the auto expo and Half Knowledge becomes an auto expert’; ‘Half Knowledge has an answer to every question, even before it is asked’,” said Mr Dhariwal.

     

    Lodestar handled Media Planning, Indigo Consultant & Technology for Website outreach, Windchimes was involved with Social media engagement and several other agencies such as Fountainhead, Hungama Digital Services, Elevate and Candid Marketing have executed on-ground activations.

     

    “The trio of TV spots is a fresh jab at short film-making and a creative introduction to three Half Knowledge stereotypes. “In just 30 seconds, we are introduced to a body-painted “Corporate Explorer”, who, in turn, introduces us to Half Knowledge stereotypes in the form of Last-Mile Repeaters; Elevator-Leeches; and Watering-Hole Hunters. The satirical narrative exposes Half Knowledge types that bump into us in our private and professional lives every other day. Those that are waiting to find the opportune moment to try and sound intelligent, offer suggestions that are mostly wrong, and feed off opinions that aren’t their own,” he said. The TVC is currently playing on Times channels (Movies Now, Times Now, ET Now), besides Star Movies, HBO and National Geographic Channel. Apart from this, three catchy jungles dedicated to Half Knowledge types were run on Radio Mirchi and additionally onRadioCityin Bengaluru, Big FM inDelhiand Red FM in Mumbai where listeners were invited to dedicate the Half Knowledge jingle to anyone in their office or peers. The campaign was launched with its own microsite – www.knowgrow.economictimes.com – and Facebook page – www.facebook.com/etagainsthk. Both sites also run a series of contests that invite consumers to win some cool merchandise by sharing their views and stories on Half Knowledge. Airports and some strategic locations were taken up in Mumbai,Delhiand Bengaluru for a period of a month to amplify the message.

     

    In a partnership with Cafe Coffee Day, 24 cafes inDelhi, Mumbai and Bengaluru carried tent-cards busting common Half Knowledge myths. Branded newsstands carried the day’s copies of ET for visitors to sample and read the newspaper and dispel other such myths. Media planners, Creative Directors, CMOs and CEOs of about 204 companies (creative agencies, media agencies, top marketers in FMCG, Auto, BFSI, Luxury), were sent a bright green box, which instructed them to prick a balloon (with an elegant pin placed inside) and burst a Half Knowledge myth – that ET is only about finance and stock markets.

     

    In the first week of April, over 80 percent of the 2,000-plus attendees at GoaFest were rapping at the ‘ET Against Half Knowledge’ booth. A graffiti wall invited them to doodle and have their say on the subject. A Balloon Wall was burst with darts and revealed ET’s depth of coverage such as Business of Brands, Worldview, Personal Technology etc. And a specially made song Against Half Knowledge saw people rap to the lyrics.

     

    Participation

    The campaign has witnessed over 1.6 lakh active participants on digital and on-ground media in a span of a month, besides the engagements that we have generated with millions of consumers in mass-media – print, TV, radio, outdoors. The thought behind this campaign was to start a dialogue with young corporate executives, but in an unconventional manner.

     

    “Everybody knows The Economic Times as a knowledge powerhouse and an essential catalyst for professional success. So just saying so would have gone unnoticed, elaborated Mr Dhariwal, adding, “At the same time, we found a growing trend of 2-minute experts (like 2-minute noodles) mushrooming everywhere around us, but being particularly disturbing in corporate life because of their potential for harm. This gave us the chance to experiment with a lateral thought – half knowledge and how it comes in the way of your growth, hence staying in touch with ET everyday for continual learning and professional growth.”

     

    The campaign, which has been rolled out nationally, will run in phases through the year.

     

  • Lowe Lintas & Interactive Avenues ink exclusive partnership

    By A Correspondent

    Lowe Lintas & Partners and Interactive Avenues have announced an exclusive partnership intended to expand and strengthen Lowe Lintas & Partners’ digital offering to its clients. This news comes close on the heels of the announcement of the acquisition of Interactive Avenues by IPG Mediabrands, the media holding company within Interpublic Group, the holding company of Lowe Lintas & Partners.

     

    “We were on the lookout for a partner who could complement our brand teams and enhance our execution and delivery capabilities on the digital medium. And we found Interactive Avenues perfectly placed to do so. I am also acutely aware of the fact that clients are getting increasingly frustrated about having to deal with multiple partners who are operating at varying levels of brand familiarity and brand management skills to optimally manage their brands’ various engagement needs.” commented Joseph George, CEO, Lowe Lintas & Partners.

     

    “We are delighted to partner with Lowe Lintas and Partners to help provide end to end digital solutions to their clients. Lowe Lintas & Partners is one of the most respected creative agencies in India and we hope to be able to improve our digital offering by working closely with them. Working with Lowe Lintas & Partners also presents a great opportunity for us to work with some of the best brands in the business” added Amar Deep Singh, CEO, Interactive Avenues.

     

    Joseph George further added ” The brand planners, brand creatives  and digital/social media planners within Lowe Lintas & Partners will work closely with the specialist teams at Interactive Avenues to provide creative strategy, content, SEO, SEM, social media management, mobile, technical development, and on-line media planning and buying to their clients. From our clients’ perspective, the biggest advantage that this partnership brings to bear for them is a completely integrated offering that their primary brand custodian, their creative agency, takes responsibility for, to hold together, manage and deliver ”

     

  • The campaign, conceived by Lowe Lintas + Partners, will be seen extensively across mass media inprint, TV, outdoor, radio, digital, social media, corporate parks and coffee shops

    ET launches campaign against half knowledge

    By A Correspondent

     

    While there is nothing as beneficial as knowledge, there is nothing more harmful than a lack of it or, what is commonly referred to as Half Knowledge. Half Knowledge is all around us – in office corridors, on the train commute back home, in conference room meetings. Sometimes it provides us a laugh or two by making a blunder. But most other times, it can be damaging in the way it steers conversations with dangerous consequences. Not only is it contagious but hinders an individual’s growth.

     

    The Economic Times is proud to stand up against Half Knowledge by launching a campaign to draw attention to this malaise, thereby helping arrest its growth. ET provides incisive and analytical coverage of developments, and is rightly positioned to take on Half Knowledge.

     

    This campaign contextualizes Half Knowledge situations in people’s daily lives, and will be seen extensively across mass media in print, TV, outdoor, radio, digital, social media, corporate parks and coffee shops.

     

    Lowe Lintas + Partners conceived the campaign. Arun Iyer, NCD said that, “While we started thinking upon the campaign, we hit upon this thought that the most subtle evil that exists in Corporate India is Half Knowledge. And this Half Knowledge is masked usually with over-confidence. There are opinions and very firm ones at that, flying all around us. We feel that the biggest contribution that ET can make to this country is to increase the depth of knowledge. Because the more we know, the more we grow as individuals and as a country.”

     

    Ravi Dhariwal, CEO – Bennett Coleman & Co. Ltd. said, “This initiative has been launched to highlight the pitfalls of Half Knowledge. ET has always focused on providing readers with the complete picture on every news story so that they never take decisions based on superficial intelligence. And, in that endeavor, lies our commitment to fight Half Knowledge.”

     

  • Max Bupa Health Insurance, one of India's leading Health Insurance companies has appointed Lowe Lintas and Partners as their brand communication partner after a multi-agency pitch

    Lowe bags creative mandate for Max Bupa Health Insurance

    By A Correspondent

     

    Max Bupa Health Insurance, one of India’s leading Health Insurance companies has appointed Lowe Lintas and Partners as their brand communication partner after a multi-agency pitch.

     

    The agency has already executed a multi-media campaign for Family First, a unique family health insurance plan that can cover upto five generations and 13 relationships in one single policy.

     

    The business will be handled out of the Lowe Lintas Delhi office. Commenting on the win, Naveen Gaur, Executive Director, Lowe Lintas said, “With more and more Indians realizing and accepting how important health insurance is for them, advertising will play a very prominent role to expand the category and the brand.”

     

    Sevantika Bhandari, Director- Marketing, Max Bupa, said, ‘”We are happy to be associated with Lowe Lintas who will partner us in our journey ahead. Lowe Lintas has a great track record in building iconic brands and I am looking forward to some great work and a long relationship with them.”

     

  • Axis Bank launches new campaign, 'Zindagi ke highway pe koi akele nahin badhta'

    Banking on the highway of life

    By A Correspondent

     

    Axis Bank, India’s third largest private sector bank, has announced the launch of its new campaign ‘Zindagi ke highway pe koi akele nahin badhta’ that aims to drive home the message that progress and subsequent success is mutual.

     

    The campaign designed by Lowe Lintas features Axis Bank’s Brand Philosophy ‘While we keep progressing in our lives, there always is someone else progressing along with us, so let’s Progress Together’. The campaign highlights Axis Bank’s credentials as a customer centric bank and a partner in progress who walks with its customers on the highway of life – hence the tag line Zindagi ke highway pe koi akele nahin badhta.

     

    Speaking on the launch of the campaign, R K Bammi, Executive Director – Retail Banking, Axis Bank said, “The new film takes our brand positioning of  Badhti ka naam zindagi… or Progress On…  ahead. We understand that Progress always has a ripple effect. When one person progresses, others around him progress too. This insight is captured in our new TVC that clearly demonstrates the circle of progress and how you touch lives of others even when you do not know them.”

     

    Explaining this new phase in Axis Bank’s communication journey, Arun Iyer, National Creative Director, Lowe Lintas said, “Last year we crafted ‘Badhti ka naam zindagi’ to define the fundamental philosophy for Axis Bank. The task this year was to continue building this sentiment on a larger canvass. What better than changing the frame of reference from what it means for one individual, to what it means in the context of the entire community we live in? The fact is that when you progress, others benefit too. And hence no one really progresses alone. When you move up, others do too. We hope the execution will make our audience have this joyful realization about how we are connected with each other.”

     

  • Etihad Airways has appointed LinOpinion, the public relations division of Lowe Lintas and Partners, as its communications and public relations partner in India

    Etihad awards PR mandate to LinOpinion

    By A Correspondent

     

    Etihad Airways has appointed LinOpinion, the public relations division of Lowe Lintas and Partners, as its communications and public relations partner in India.

     

    Etihad Airways’ General Manager in India, Neerja Bhatia said, “We are delighted to partner with LinOpinion as they have demonstrated an in-depth understanding of the aviation, hospitality, and travel and tourism industries. We are confident that we will benefit from their expertise and experience in the market.”

     

    Ameer Ismail, Executive Director Lowe Lintas and Partners, said: “LinOpinion continues to grow exponentially. This is a testament to the excellent work and dedicated efforts being carried out consistently by the LinOpinion team. Etihad Airways is one of the leading airlines across the world, and we are honored to partner with them in India.”

     

    Joseph George, Chief Executive Officer, Lowe Lintas and Partners said: “LinOpinion is one of the most respected and fastest growing PR firms in the country. It is our ambition to partner with leading global brands, and being appointed by Etihad Airways as their communications partner is an enormous privilege for our team.”

     

    Etihad Airways commenced flights from Mumbai in September 2004 and today operates services to eight cities across India.

     

  • LinOpinion is mandated to educate publics on the concept of dental stem cell banking and increase media visibility for Stemade

    LinOpinion wins PR mandate for Stemade Biotech

    By A Correspondent

     

    Stemade Biotech, a pioneer in dental stem cell banking in the Asian region has appointed LinOpinion – the Lowe Lintas public relations division, which bagged the account after a competitive pitch against two other agencies. LinOpinion is mandated to educate publics on the concept of dental stem cell banking and increase media visibility for Stemade.

     

    With an aim to gain repute in the era of regenerative medicine, Stemade endeavours to be the largest dental stem cell bank inIndia, offering services of the highest standards.

     

    Commenting on the reason for picking LinOpinion, Shailesh Gadre, Managing Director, Stemade said: “LinOpinion has an excellent body of work in the healthcare space. I think they were able to immerse themselves completely into the category, and consumers, which led to a thorough understanding of our business and our brief. Considering that we wanted to change our communication strategy from one that was tactical, to one that is insightful and strategic, we believe that LinOpinion is the best fit. Our ultimate aim is to heighten awareness of dental stem cell banking acrossIndiato save lives.”

     

    Kavita Lakhani, President, LinOpinion said: “We are very pleased to work with Stemade who are leaders in the category. Dental stem cell-based therapy indeed seems to have potential to change the traditionally weak Indian medical system. Our challenge is to create awareness of dental stem cell banking and its benefits. LinOpinion will employ a fully integrated multi-media approach to deliver messages and drive conversations with diverse audiences – consumers, healthcare practitioners and regulators. We will also articulate Stemade’s advocacy programs ranging from innovation to education.”

     

    One of LinOpinion’s greatest competitive advantages is a comprehensive understanding of building and protecting healthcare brands through its work with hospitals, insurers, healthcare professionals, policy makers and other key influencers.  The agency’s experience includes campaigns for the Government of Maharashtra – Avert Society (AIDS awareness), Healthspring Community Medical Centres, Allergan, Botox, Centre for Obesity and Diabetes, GSK – Smoking Cessation Therapy, Pfizer-Viagra, Manipal Hospitals, Johnson and Johnson, Johns Hopkins University, National Leprosy Education Program, OncQuest and Rotary’s pulse polio vaccination drive.