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Tag: Lowe Lintas

  • The winners emerged from 92 finalists across 36 categories

    Havas, O&M, Lowe Lintas win big at APAC Effies 2015

    By A Correspondent

     

    APAC Effie Awards 2015 announced the winners at an Awards Gala held on 10 April 2015 at the Four Seasons Ballroom Singapore.

     

    Hosted by veteran actor and comedian Pam Oei and attended by some 170 marketing professionals from around the region, the awards gala presented a total of 61 Awards – 1 Grand Effie, 17 Golds, 19 Silvers and 24 Bronzes. The Grand Effie was awarded to Havas Worldwide and Child Survival India for their campaign “No Child Brides”.

     

    The winners emerged from 92 finalists across 36 categories and the coveted Agency of the Year Award went to Ogilvy & Mather Mumbai who picked up 8 awards – 2 Golds, 4 Silvers and 2 Bronzes. Lowe Lintas + Partners, India and DDB Auckland came in second and third respectively.

     

    Ogilvy & Mather was named the Agency Network of the Year, picking up a total of 4 Golds, 4 Silvers and 4 Bronzes from its agencies in the region followed by BBDO Worldwide and Lowe & Partners.

     

    India was the biggest winner walking away with a total haul of 18 awards, including the Grand Effie followed by Australia and New Zealand with 15 and 11 awards respectively.

     

    Awards Chairman Jarek Ziebinski said, “’Awarding Ideas that Work’ may sound like a simple concept but winning an APAC Effie is more than just an accolade. It is an affirmation of being the best in the Asia Pacific region, a true recognition of an agency’s expertise in delivering marketing campaigns that work and achieve results. This is the core reason our creative industry exists.  It also further validates a successful two-way collaboration between clients and agencies and the synergies that arise from it”.

     

    The APAC Effie Awards is organised by the Confederation of Asian Advertising Agency Associations (CAAAA) and Tenasia Group. Mr Harris Thajeb, CAAAA Chairman said, “ We are impressed with the high quality of work submitted.  The Asia Pacific region has again proven its relevance by continuing to improvise and explore new ways through the use of new technologies and fresh ideas to create an impact in their marketing communications and it is through this celebration that we honour marketing effectiveness excellence and recognise the success of these marketing campaigns”.

     

  • Global Effie Index 2015 – Agency ranks #1 in India | #1 in APAC | #3 in the world

    Lowe Lintas does it in 2015 too!

     

    By A Correspondent

     

    The 2015 Global Effie Index was released last week and Lowe Lintas + Partners, India was declared the Most Effective Agency in India and in Asia Pacific. And #3 in the world! The agency was #1 in India and Asia Pacific in 2014 too.

     

    Rank

    INDIA TOP 5

    APAC TOP 5

    GLOBAL TOP 5
    1 Lowe Lintas + Partners, India Lowe Lintas + Partners, India Sancho BBDO, Columbia
    2 Ogilvy & Mather Pvt Ltd Ogilvy & Mather Pvt Ltd FP7/DXB
    3 McCann Worldgroup, New Delhi FCB New Zealand Lowe Lintas + Partners, India
    4 Publicis Communication Colenso BBDO/Proximity New Zealand Ogilvy & Mather Pvt Ltd
    5 DDB Mudra Group Whybin\TBWA FCB New Zealand

    (Source:www.effieindex.com)

     

    Into its fifth year, the Effie Effectiveness Index identifies and ranks the most effective agencies, marketers and brands by analyzing finalist and winner data from more than forty national & regional Effie Award competitions. For the 2015 rankings, it compiled over 3,100 worldwide Effie winners and finalists between January 1, 2014 and December 31, 2014.

     

    Joseph George

    Infact, Lowe and Partners too, for the first time ever broke into the Top 5 in the Network Ranking. It was ranked # 4 globally.

     

    Sharing his views on the achievement, Joseph George, CEO, Lowe Lintas + Partners, India said, “Ofcourse I am delighted. It ain’t easy to do this 2 years in a row. I am happy just seeing this as a reaffirmation yet again and most so for own selves, of the type of work we want to do, like to do and are good at!“

     

     

  • Tanishq has used a unique story-telling approach in the commercials, which is very different from anything the brand has done in the past

    Tanishq unveils campaign to highlight matchless offerings

    By A Correspondent

     

    Tanishq has taken its communication a step further and has launched a series of commercial films featuring its retail sales officers.

     

    Tanishq has used a unique story-telling approach in the commercials, which is very different from anything the brand has done in the past. Each film opens with a Tanishq retail sales officer from different parts of the country (Bangalore, Delhi, Kolkata and Jaipur) who narrate unique experiences they’ve had with Tanishq customers. These real stories brings alive the brand’s commitment towards great value and purity along with complete transparency. From introducing the state-of-the-art karatmeter at every single Tanishq store which guarantees the most accurate way of measuring the purity of gold, to providing 100 per cent exchange value for diamonds and other precious stones, Tanishq ensures that its customers are never disappointed.

     

    Sharing her views on the campaign, Deepika Tewari, General Manager, Marketing, Jewellery Division, Titan Company Limited, said, “At Tanishq, we believe that our jewellery is about a promise of beautiful relationships. Our campaigns explore the beauty of relationships between a husband and wife, brother and sister, mother and son, father and son. With the new campaign, we are now taking a step further to present another facer of our relationship – the one that our employees at the stores share with our customers.

     

    She further added, “The imperative was to convey our messages in a simple, yet effective manner. The four films cherish the moments of truth, honesty, transparency, passion and best industry practices that makes Tanishq, the most loved and preferred jeweler in the country. Backed by strong consumer understanding, we have also attempted to change vocabulary in the films so consumers take an informal decision while buying our jewellery.”

     

    Rajesh Ramaswamy, Executive Creative Director, Lowe Lintas said: “The biggest challenge was to present these rational points interestingly. We drew inspiration from sales staff of Tanishq who are so passionate about the brand and have a lot of stories that cover these rational points in a very interesting and human manner.  And of course it was nice that we could manage this in one single take without a cut.”

     

  • The agency would be handling the creative mandate for popular brands including BSA, Hercules &Montra

    Lowe Lintas Chennai wins creative mandate of TI Cycles

    By A Correspondent

     

    Lowe Lintas Chennai has won the creative mandate of TI Cycles, one of the oldest and renowned Indian brands of cycles. The agency would be handling the creative mandate for popular brands including BSA, Hercules & Montra.

     

    TI Cycles is among pioneers of the Cycle category in India. Established in 1949, it has constantly come up with new trends in line with evolving consumer needs. With a vision to be the most preferred brand in fitness, recreation and personal mobility solutions, TI Cycles always strives to give customers not only a bicycle but a lifetime experience.

     

    Arun Alagappan

    Sharing his thoughts, Arun Alagappan, President, TI Cycles of India said, “We have appointed Lowe Lintas as our AoR for all our brands and are excited to start working with the team.Lowe Lintas brings proven strategic and integrated marketing expertise that will help us build a strong communications platform to deliver innovative creative work that will resonate with our customers and help us stand apart in the rapidly evolving marketplace.”

     

     

    GV Krishnan

    The immediate task for Lowe Lintas Chennai would be to provide a fresh impetus for BSA Ladybird, a cycle that’s been a favourite of the young female populace that own it. GV Krishnan, President, Lowe Lintas Bangalore said, “We are delighted to have been appointed as brand custodians by Chennai-based TI Cycles.Our immediate effort will be to give fresh impetus and emotional depth to BSA Ladybird, a cycle synonymous with the joy of growing-up years. Today’s tweens and teens are a huge consumer constituency and are unique in many ways. It will be a great experience to create communication that will appeal to this consumer segment.”

     

    Adding further he said, “Soon we will also work on other TI Cycles assets such as BSA Workouts and Track & Trail.”

     

    Rajesh Ramaswamy

    Sharing his views on the new project, Rajesh Ramaswamy, ECD, Lowe Lintas said: “Cycles were a not so cool thing some years back. Now cycles are a statement. It’s about being fit. Being environmentally conscious. It talks a lot about the person. His thinking. Unfortunately this is still not being portrayed in communication. It’s not a passing trend. It’s something that’s here to stay. Also even design wise, cycles are much more stylish now. Time we made some ads that are as cool.”

     

    TI Cycles of India, one of the leading bicycle manufacturers in India, is a part of INR 243 Billion Murugappa group. TI Cycles has been at the forefront of innovations and is a pioneer in the market of cycles.TI Cycles has plants at Chennai, Nasik and Noida, major warehouses at Guwahati, Durgapur, Patna and Cuttack and regional offices, through which it serves it nationwide 2500 plus dealer network.

     

  • Through their offer in partnership with Ola Cabs, consumers can avail free Ola cab rides on recharge of Rs 50 or more on prepaid and postpaid numbers

    FreeCharge unveils campaign announcing new offer with Ola Cabs

    By A Correspondent

     

    FreeCharge has unveiled its new campaign titled ‘FreeCharge Ola Offer’ that premiered across traditional and digital media on10th March during the ICC World Cup 2015. Through their offer in partnership with Ola Cabs, consumers can avail free Ola cab rides on recharge of Rs 50 or more on prepaid and postpaid numbers.

     

    Keeping in tandem with the previous campaigns by FreeCharge, this 360 hi-decibel integrated media campaign too brings the joy of recharging online by giving consumers a rewarding experience. Conceptualized by Lowe Lintas and directed by Deepti Rao of Spotlights, the TVC’s that premiered during the World Cup have received a good response from consumers, especially the youth, garnering more than 1 million views in just 10 days into the campaign on YouTube.

     

    Speaking on the campaign, Alok Goel, CEO, FreeCharge said, “Consumers are shifting to making transactions from their smartphones and it is FreeCharge’s mission to make those transactions joyful and rewarding. This latest initiative is another step in rewarding users who recharge with FreeCharge.”

     

    The offer entails consumers to recharge their prepaid or postpaid number for just Rs 50 or more and in return, get an Ola cab ride free anywhere in the country worth Rs 250.

     

    Arun Iyer

    Speaking on the campaign, Arun Iyer,  National Creative Director, Lowe Lintas, said “Keeping in sync with the key campaign insight that “the youth of today are charged with being irresponsible with their money” and the brand’s role in helping the youth shed this tag, the Ola offer and communication was a perfect fit and enabled the brand to strengthen their position in this insight space.”

     

  • The new TVC from OLX focusses on the real value of using the platform

    Olx helps unlock best price with priceless proposition

    By A Correspondent

     

    When Olx started building the market for consumer-to-consumer (C2C) classifieds in India, people took to the platform spontaneously and enthusiastically. As ‘Bech De’ took over the country, users began to not only experience the monetary benefits of the platform, but also the various less obvious, and deeper benefits of using Olx. ‘Keemat Bhi, Kuchh Keemti Bhi’, the latest campaign from Olx, is based precisely on this insight shared by its users over the last four years.

     

    Said Amarjit Singh Batra, CEO, Olx India, “When we started out, we had the challenging task of creating the C2C market for used goods in India. As the platform started gaining popularity, we realized that there was a something bigger happening which was more compelling and emotive than just a mere transaction. People enjoyed Olx because it thrived on direct human interaction, which is both becoming more fleeting under the pressures of a busy and stressful life, and is typically done through middlemen in marketplaces. The other user insight we gained pertained to the place our belongings have in our life. The products we own are closely tied to our stories, passions, and dreams, and Olx is a means to extend those dreams by the way extending the life-cycle of the product. Our ‘Keemat Bhi, Kuchh Keemti Bhi’ campaign is a tribute to not only all Olx users, but also everyone who has had to let go of a passionate dream because of circumstances.”

     

    The ‘Keemat Bhi, Kuchh Keemti Bhi’ campaign features two films, a TVC built around common love for a jeep and a short film on cricket. The TVC with the jeep features actor Shefali Chhaya, and has been directed by film director and writer Homi Adajania of ‘Finding Fanny’ and ‘Being Cyrus’ fame. This is Homi Adajania’s first ad film.

     

    Created by Lowe Lintas, the TVC depicts the story of a middle-aged man and woman, who are the potential seller and buyer respectively of a used Jeep. While on a test drive, the man tries to break the ice by indulging in a light conversation with the slightly uptight woman, played by Shefali Chhaya. She reveals that she likes the jeep because her dad used to have one but does not take well to the tone the man is using, and accuses him of flirting. When she notices that the man is feeling guilty because of her remark, she lowers her guard, and buys the car from him indicating the beginning of a possible friendship between the two. The film ends with the tagline “Keemat Bhi, Kuch Keemti Bhi”.

     

    The short film on cricket tells the story of a cricket player who is unable to pursue his dream of playing cricket because of circumstances that lead him to join the family business. Trapped in a job at a marble factory that he doesn’t like, he often looks at his cricket bat with a sense of despondence. Frustrated and hopeless, one day the protagonist takes his bat to a marble-slicing machine with the intention of pulverizing it. The film then moves on to a cricket stadium where a local game is being played. The batsman at the crease is in full-form hitting boundaries one after another. The protagonist watches in anticipation, clapping for the batsman after every shot. At the end of the game the batsman looks at the protagonist and starts walking towards him. The film moves to a flashback and shows that the protagonist never put his bat in the machine. He decided to sell the bat on Olx, and the buyer was the young batsman. Coming out of flashback, the young batsman is seen thanking the protagonist. The film ends with the ‘Keemat Bhi, Kuchh Keemti Bhi’ tagline. The last frame of the film says #LetWhatYouLoveLive.

     

    Amer Jaleel

    Amer Jaleel, National Creative Director, Lowe Lintas, said, “People not only get value for their products but also earn something valuable in the process. The Campaign line –“Keemat bhi, kuchh keemati bhi” says it all. Olx provides a platform, where people can share a passion for a particular product, therefore connecting with each other beyond a monetary exchange.”

     

  • TVC showcases how a girl can carry her style and beauty entourage in her phone and get instantly glamorous

    New promotional campaign for Micromax Canvas Selfie unveiled

    By A Correspondent

     

    One always clicks selfies when they are dressed up which makes the final photograph look great. But what about instances when one isn’t really looking their best and still want to share a selfie. The Micromax Canvas Selfie with its in-built beauty tools, enables one to set the camera to smoothen your skin, slim your face, enhance your eyes and even apply make-up to look glamourous instantly and in every picture.

     

    Micromax and Lowe Lintas have come up with an exciting TVC which showcases how a girl can carry her style and beauty entourage in her phone and get instantly glamorous. The TVC has been strung together with a mesmerising track that captures the magic on-screen.

     

    Commenting on the new TVC, Shubhajit Sen, Chief Marketing Officer, Micromax Informatics said “With the selfie rage already running strong, people today take and retake pictures of themselves until it mirrors perfection and what they want the world to see them as. Keeping this in mind, we have created our latest smartphone, Canvas Selfie- with 13 MP front and rear camera and in-built beauty editing tools to give the consumers that perfect selfie. Capturing this thought and the unique Selfie features of the smartphone in our new TVC, we have tried to portray how a girl can glam up herself anywhere and anytime by just using the amazing beauty tools of Canvas Selfie. Through this product and our new TVC campaign, we are targeting the untapped women consumers who want to look good in a dull and mundane days of their life as well”

     

    Commenting on the new TVC, Shayondeep Pal, Executive creative director, Lowe Lintas said, “The idea was to do an interesting demo film. Imagine there are people residing inside the phone who do all sorts of beauty treatments – an army of stylists who make sure you look good every time you shoot a selfie. The inside of the phone is an artist’s imagination rather than a world of chips, motherboards and circuits.’’

     

    The smartphone comes with inbuilt beauty tools in the camera application like Eye Enhancement which makes eyes bigger and brighter; Face slimming which helps give you high cheek bone effect & rid you of the double chin; Skin Smoothening which helps remove all the blemishes; Teeth Whitening for perfectly white shiny teeth; Remove Oil to get rid of the oil patches and one can also add make up effects like mascara, eye-shadow, blush & lip gloss.

     

  • For the first time ever, as per WARC 100, an annual ranking of best marketing companies and campaign, has seen an Indian agency right at the top!

    Yes, Lowe Lintas India is the #1 creative agency in the whole world!

     

    By A Correspondent

     

    We knew that Lowe Lintas is one of the foremost agencies in the country. That many of its works have bagged international laurels. But what we didn’t know is that it’s the No 1 creative agency in the world.

     

    That’s a huuuuuuuge accolade. Don’t believe it?

     

    Well, here’s the news:  Based on their performance in effectiveness and strategy competitions, WARC 100, an annual ranking of the world’s best marketing companies and campaigns, has announced Lowe Lintas India is the No. 1 creative agency in the world. The study focuses on marketing that makes a difference, driving business performance or changing consumer behaviour. This is the first time an agency from India has landed the top spot.

     

    The rankings are compiled based on the winners of 87 effectiveness and strategy awards from around the world. Unilever was named No 1 Advertiser of the Year, with two of their campaigns (both created by Lowe Lintas) making it to the Top 5.

     

    Lowe Lintas India accumulated 212.9 points while AMV BBDO UK took the second spot at 191 points and Colenso BBDO NZ that collected 147.6 points to finish third. This accolade is another addition to the strong run that the agency has had over the past few months. Recent successes of Lowe Lintas on global platforms include Ad Age International Agency of the Year, the American Jay Chiat Awards and WARC Asia, all of which were firsts for India.

     

    Joseph George

    Said Joseph George, CEO, Lowe Lintas + Partners: “We hold WARC in very high regard. This recognition is both extremely satisfying and spurring. We have had a terrific run on creative effectiveness this year across the globe; and all the accolades have further reinforced our belief in the type of work we want to do and believe in.”

     

    Campaigns created by Lowe Lintas India took two of the Top 5 spots on WARC100 as the World’s Best Campaigns. Kan Khajura Tesan, (created in collaboration with partners including PHD and Netcore), has been named the World’s Best Marketing campaign while ‘Help a child Reach 5’ for Lifebuoy was ranked 4th. Again, these are the only campaigns from India to feature in the World’s Top 10.

     

    Now will we see Prime Minister Narendra Modi making a call to Joseph George or R Balki to congratulate them for having earned laurels for the country? Or better still, hire the agency to promote its campaign in Bihar. Learnings from ‘Kan Khajura Tesan’ should come in handy 🙂

     

     

     

     

  • The mandate for LinOpinion would be to craft a strategic communication framework for INOX

    Inox appoints LinOpinion GH as its PR Agency

    By A Correspondent

     

    LinOpinion GH has announced that it has won the PR mandate for INOX Leisure Limited (INOX).The mandatefor LinOpinion would be to craft a strategic communication framework for INOX to further leveragetheirleadership position in the cinema exhibition space.

     

    Alok Tandon, CEO, INOX Leisure Ltd said, “We are happy to associate with LinOpinion GH as our PR partner. Their strong broadcast and entertainment credentials and passion to work on a brand such as INOX gave us the confidence to go ahead with this decision. INOX as a brand believes inthe unconventional and what impressed us about the agency is their unique creative consumer insights.We will continue to provide the best movie viewing experience to our guests across the country and we are confident that we will be able to strengthen our position with LinOpinionGH as our PR partner.”

     

    Ameer Ismail

    Commenting on this strategic win, Ameer Ismail, Executive Director, LinOpinion GH and Lowe Lintas +Partners said, “We are extremely pleased to partner with an exciting and dynamic brand like INOX.The film exhibition industry has been growing tremendously over the years,and so is INOX’ geographical presence across the country. We have been successful in understanding their vision and sharing a unique and differentiated strategy that we believe will build the brand image further as a market leader.”

     

  • The campaign aims to touch the hearts of consumers with a smile and not fear

    Lowe Lintas unveils new campaign for OneTouch

    By A Correspondent

     

    Lowe Lintas Mumbai has unveiled a new campaign for OneTouch titled “Khud Ki Care”, which propagates the habit of self-monitoring among diabetics in a friendly way. The campaign aims to touch the hearts of consumers with a smile and not fear. It has been developed based on the perception that diabetes is a disease that instills fear among diabetics and that this experience shouldn’t be pushed any further.

     

    “Sugar monitoring in day-to-day life is extremely important to keep diabetes in check and the film communicates this in a very nice, warm and a friendly manner,” said Sarosh Bharucha, Group Product Manager of OneTouch.

     

    The campaign talks about how diabetics are under a 24X7 check of their loved ones. The commercial, very light-heartedly captures the slice of life moments of a couple, played by Boman Irani and Simone Singh. Boman plays the doting and fun-loving husband while Simone justifies her role of being a loving yet strict wife who won’t take it easy when it comes to her husband’s health.

     

    On the creative approach taken for the campaign, Vasudha Narayanan, Executive Creative Director, Lowe Lintas said, “Diabetes is a serious subject so we thought that the communication should be light-hearted.”

     

    The campaign comprises a master film which conveys to diabetics on why ‘Khud ki Care’ is vital. This main film is supported by 3 short films which promote the habit of regular exercise and following a controlled diet along with getting blood sugar tested regularly.

     

  • In the back drop of cricket World Cup, MRF has unveiled a new TVC that has been conceptualised by Lowe Lintas Chennai

    Lowe Lintas Chennai unveils inspirational film for MRF Tyres

    By A Correspondent

     

    As India’s largest selling tyre company and as a brand that has supported Indian cricket for the last 23 years, becoming global partner of the ICC Cricket World Cup is part of the natural progression for MRF. In the back drop of this mega sporting event, MRF has unveiled a new TVC that has been conceptualised by Lowe Lintas Chennai.

     

    ‘Expectation’ is the singular emotion that connects fans in a big way to the game of cricket, something that the TVC captures and amplifies. Expectation is heightened by the fact that team India are the defending champions. While this sentiment echoes across the land, it is brought alive through the sound track of the film, where different street sounds converge to raise an enduring and inspiring patriotic anthem to the Indian cricket team – Saare Jahan Se Achha.

     

    Koshy K Varghese

    Commenting on their association with the World Cup event, Koshy K Varghese, Executive Vice President-Marketing MRF, Limited said: “We at MRF have passionately supported cricket for decades. From our association with legendary cricketers to grooming the nation’s finest talent though the MRF Pace foundation and now, being a proud Global Partner of the ICC Cricket World Cup 2015 – we have actively supported the sport for a long time. The objective of this TVC was to showcase MRF’s and the nation’s undying support to our cricket team. Expectations are high from the Indian team and there is a lot riding on them, just as there is a lot, literally, riding on us at MRF.”

     

    The film begins with the Indian cricket team making their way to the airport. During their journey they are met with a rousing response from certain sections of the crowd who are engaged in their mundane day-to-day activity. From a young enthusiastic mother to an ardent senior team supporter to a large number of fans that have assembled at the airport, the Indian cricket team gets greeted all along with an inspirational message through the song – Saare Jahan Se Achha, Hindustan Hamara. The film ends with the message– ‘There’s a lot riding on us’ that is symbolic of the hopes of millions of Indian fans who want their team to return with the World Cup just like MRF Tyres that undertook the journey of making the players reach safely to their destination.

     

    Rajesh Ramaswamy
    Rajesh Ramaswamy

    Sharing his views on the creative approach taken for the TVC, Rajesh Ramaswamy, Executive Creator Director, Lowe Lintas said, “The beauty of this idea was the line ‘There’s a lot riding on us’ which was written for MRF the brand. And when they tied up as one of the main sponsors of the World Cup, this thought extended naturally to the Indian cricket team too. We picked ‘Saare Jahaan Se Achha’ and decided to render it in different ways as the bus travels through the city. The sound had to dictate the visuals. Mikey did an absolutely fantastic track that evoked the kind of feeling we needed. And Santosh Sivan captured this in a beautiful way. This one is made with the same passion that MRF as a brand has for cricket which they have displayed for so many years. The logo in the end contributes a lot of credibility.”

     

    The campaign is on air and will be splashed across traditional media and online channels.

     

  • 2015 seems to have started off with a bang as the agency was declared by Ad Age as Runner Up "2015 International agency of the Year"

    Lowe Lintas is runner-up at Ad Age International Agency of the Year 2015

    By A Correspondent

     

    On a roll since January 2014, when it was declared the Effie Agency of the Year, Lowe Lintas + Partners followed it up right through the entire year with impressive performances at APAC Effies, Tambuli Awards, Cannes Lions, AME, Jay Chiat, WARC , Campaign APAC and many more.

     

    And now, 2015 too seems to have started off with a bang as the agency was declared by Ad Age as Runner Up “2015 International agency of the Year”.

     

    The Ad Age International Agency of the Year award is one-of-a-kind that honours the best agencies of the year across the world, regardless of discipline or specialty. With a host of achievements that need to be factored in including business, creative product, in market performance, industry recognition, talent management, culture etc, its one of the toughest juries to please.

     

    Michael Wall

    Michael Wall, Global CEO, Lowe and Partners Worldwide said, “Our Indian agency certainly merits this recognition.  Their work is brilliant. They are one of the most Effective agencies for their clients on a global scale.  They are a really high caliber team.  And they deliver in one of the most complex and competitive markets in the world.  It is a special group and it is always a pleasure to spend time working with them.”

     

     

    Joseph George

    Commenting on the announcement, Joseph George, CEO, Lowe Lintas + Partners said: “Very rarely does it happen in the life of an agency when so much of its work gets noticed and talked about across the globe in the same year. And add to that, the number of effectiveness awards it won across the world. Considering that we were tested on a spectrum of barometers from product to business to talent to culture, this recognition by Ad Age is truly special and spurring at once.”