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Tag: Lowe Lintas

  • The TVC has been launched on popular social platform YouTube. It will be followed by a high decibel promotional drive on TV and social media as well

    With YouTube Offline, ‘buffering’ will no longer be a suffering

    By A Correspondent

     

    In it’s endeavor to improve user experience, YouTube has announced the launch of ‘YouTube Offline’ feature on their mobile app. This new feature allows users to offline their favorite videos on YouTube mobile app and enjoy their favorite videos, whenever they like, on the go without having to worry about poor data connection or data cost and enjoy a buffering free life.

     

    Buffering can actually ruin the whole experience for an online video watcher as it drives the fun out of watching videos. This was the starting point of the campaign conceived by Lowe Lintas Delhi.

     

    Commenting on the campaign, Sandeep Menon – Director, Marketing, Google India said, “Indians love watching videos online, and YouTube is the go-to destination for any video content online in India. We wanted to offer our users a great new way to enjoy their favorite content without having to worry about poor data connections and high cost of data. That’s where YouTube Offline feature plays an integral role and allows users to access content at their own pace. We are excited with the way our new film has turned out and hope that the audiences’ will relate to the common issue we all face on our mobile phones and embrace the offline way to enjoy YouTube.

     

    The TVC is a quirky take on buffering and how it can get people to react in a strange manner while they wait for their videos to download. The reaction from people across the country was captured in the communication, just to re-emphasize how buffering can drive the fun out of you and get you to do strange things.

     

    Commenting on the creative thought process, Shriram Iyer, Executive Director, Lowe Lintas commented, “YouTube, with its Offline feature, has made the experience even richer. Watching videos online comes with a glitch called ‘buffering’. The stalling of a video spoils the experience. The idea really stems from there‎. Our team explored the idea of visually exploring the ‘buffering’ graphic, in a symbolic manner. Human heads rolling in circles, in a way, aping the buffering sign going round and round, was our comic tribute to the problem all of us face every day while watching videos online. The commercial takes a potshot at the problem and then presents YouTube Offline as the solution to this daily grievance.”

     

    The TVC has been launched on popular social platform YouTube. It will be followed by a high decibel promotional drive on TV and social media as well.

     

  • Hindustan Unilever has instructed television channels and other media houses to stop advertisements of the brand from next week

    HUL takes Knorr instant noodle TVCs off the air

    By Pritha Mitra Dasgupta

     

    The entire noodle category advertising in India stares at a complete blackout. Following Hindustan Unilever’s (HUL) decision to stop the production and sale of Knorr Chinese instant noodles, the company has now instructed television channels and other media houses to stop advertisements of the brand from next week.

     

    On Wednesday, HUL said it would withdraw the product, which it introduced in February. “On June 11, the company informed its media agency and media partners to withdraw the Knorr Chinese instant noodle commercial from Sunday,” a senior executive at a broadcast company said on the condition of anonymity.

     

    Knorr is currently running two noodle television commercials — Chinese noodles and Soupy noodles — featuring master chef Pankaj Bhadouria. “But it is only the Chinese noodle commercial that will go off air and will be replaced by other HUL brand commercials,” the executive added.

     

    While Lowe Lintas is the creative agency, GroupM is the media agency of Knorr noodles. HUL’s spokesperson, however, said it has taken the ads off air with effect Thursday. This is because it has decided to stop production and sale of the Knorr Chinese range of instant noodles till its product approval application is cleared by the Food Safety and Standards Authority of India (FSSAI), the spokesperson said. Last week, Nestle directed broadcasters and other media companies to stop its Maggi brand’s advertising from June 7, after it decided to pull the product from the market following findings by authorities that some packets contained excess lead.

     

    Media planners said with HUL deciding to withdraw the Knorr commercial, the number of noodle advertising will reduce by half. The other two prominent brands in this category are ITC’s Yippee noodle and Capital Food’s Chings. According to media planners, the instant noodles category spends about Rs 200-220 crore on advertising and most companies spend 10-12% of their total sales on advertising.

     

    “Maggi alone spends nearlyRs 150 crore and Knorr will be another Rs 15-20 crore. So, with these two brands ads disappearing, the noodle sector ads will go down significantly,” said a senior media planner.

     

    Instant noodle brand ads are mostly skewed towards television advertising and use general entertainment channels, kids channels and music channels. “The other brands like Yippee and Chings will cut down on the advertising and lie low for a while. They definitely don’t want to grab the attention for the wrong reasons,” said another media planner.

     

    However, an ITC spokesperson said the company will continue with the current marketing plans around Yippee. “There are no adverse reports on ITC’s Yippee noodles from any state and therefore marketing plans for this category remain unchanged,” said the spokesperson.

     

    While Ogilvy & Mather is Yipee’s creative agency, Madison World is its media agency. Another aggressive advertiser in this category is Chings, which is endorsed by actor Ranveer Singh. On May 27, the brand launched an ad film featuring the actor to fight hunger among school children in India, with the ‘India Ke Hunger Ki Bajao’ campaign.

     

    The campaign, conceptualised by Yash Raj Films (YRF), is a global fundraising drive initiated by Ching’s Secret (and YRF) with not-for-profit organisation Akshaya Patra.

     

    Source:The Economic Times

    Copyright © 2015, Bennett, Coleman & Co. Ltd. All Rights Reserved

    Licensed to republish

  • IPG declared Network of the Year; HUL is Advertiser of the Year

    Lowe Lintas + Partners dominates at APAC Tambuli Awards

    By A Correspondent

     

    The 9th edition of Asia-Pacific Tambuli Awards, hosted in Manila (The Philippines) was dominated by Lowe Lintas + Partners, India that won ‘Agency of the Year’ for the second year running. The agency picked up a haul of 21 awards including the special Carmencita Esteban Platinum Award, 2 Grand Prix, 14 Golds, 3 Silvers, and 1 Bronze.

     

    With this feat, Lowe Lintas + Partners put up an unprecedented performance for any agency at the Asia-Pacific Tambuli Awards, and tripled their own tally vs. last year.

     

    Driven by the agency’s performance, Lowe Lintas + Partners’ holding company, IPG was named Network of the Year while Hindustan Unilever Ltd. was declared the Advertiser of the Year. In all, Mullen Lowe Group bagged a rich haul of 33 metals in the final tally.

     

    The only regional award of its kind, the Asia-Pacific Tambuli Awards honors brands that deliver business results while promoting a positive societal value— brands from around Asia that celebrate human truths, inspire purpose, and effect real change.

     

    Vikas Mehta

    Commenting on the achievement, Vikas Mehta, CMO, Lowe Lintas + Partners said, “Given our focus on effectiveness and brand building philosophy of doing-well-by-doing-good, Tambuli remains a special award for us. Agency of the Year, two years in a row is humbling. We have our clients and the Tambuli jury to thank. I’d like to congratulate the University of Asia & Pacific for another successful edition of the Tambuli Awards.”

     

    Lowe Lintas + Partners picked up these awards for their work across a large spectrum of brands including Havells, Tata Tea, Kissan, Lifebuoy, Clinic Plus and Kan Khajura Tesan.

     

    S Subramanyeswar

    Sharing his excitement on the rich haul, S Subramanyeswar, National Planning Director, Lowe Lintas + Partners said, “What we have achieved this year is truly special, and we have the jury to thank for acknowledging our work. We have been perfecting our performance across effectiveness awards consistently and our achievement at Tambuli is testimony of the unmatched competence that we had been dreaming of for some time.”

     

  • Micromax Unite was first launched in May 2014 with a TVC which brought forth the happiness of using your mother tongue

    Language of love takes a new spin with Micromax Unite 3

    By A Correspondent

     

    Language will no longer be a communication barrier on ones mobile phone as one can express oneself in the language that they are most comfortable in while browsing or chatting as Micromax recently announced the launch of Micromax Unite 3 with 10 regional languages and the feature of transliteration and translation with just a swipe.

     

    Micromax Unite was first launched in May 2014 with a TVC which brought forth the happiness of using your mother tongue. This was depicted metaphorically by showing individuals from different parts of the country, proudly displaying flags in their regional language. Unite series has been the highest selling devices of Micromax.

     

    Taking the same legacy forward, Lowe Lintas and Partners along with Micromax has conceptualized the campaign for Micromax Unite 3. Micromax Unite 3 comes with a unique feature which helps you translate and share your language. The basis of the communication is that the sweetest language of all is your own mother tongue. And Micromax now encourages you to share that sweetness with everyone around. Therefore, various sweets particular to a specific region was used as an analogy for different Indian languages specific. We see people celebrating the sweetness of their language by eating and sharing sweets of their own native region with each other.

     

    Shubhajit Sen, Chief Marketing Officer, Micromax said, “We are excited with the launch of Unite 3 the latest model of our most successful phone- Unite 2 that sold over 2 million units. We have a full marketing program for Unite 3 to make it an even bigger success. This program includes a TVC that is built on the premise that consumers express their feelings best in the sweetest of languages-mother tongue, but the unique translation feature of Unite 3 allows them to share their thoughts with the world in English with just a swipe. With the launch of Unite 3, our aim is to take localization of language to the next level by serving the unique needs of the Indian consumers across multiple markets, creating a powerful medium for them to interact and engage in their preferred language.”

     

    Shayondeep Pal – Executive Creative Director, Lowe Lintas said, “Every Indian language is sweet. The idea, therefore, was how we can celebrate the sweetness of our language through physical demonstration of people enjoying Mithai. When you eat sweets, the words that you speak reflect the sweetness of the language you speak. And how we can spread this “mithaas” by sharing sweets of our region with others.”

     

    The TVC is held together by a beautiful song, the lyrics of which celebrate the sweetness of each and every regional language

     

  • Other than being the Agency of the Year in the Effectiveness category, the agency has bagged a total of 10 awards comprising 4 Silver and 6 Bronze trophies

    Lowe Lintas + Partners scores again on the Effectiveness roster, Agency of the Year at AMES 2015

    By A Correspondent

     

    The results of the Asian Marketing Effectiveness & Strategy (AMES) Awards 2015 released Wednesday evening see Lowe Lintas + Partners as the Agency of the Year in the Effectiveness category. After bagging the maximum number of shortlists from India (17), the agency managed to win a total of 10 awards comprising 4 Silver and 6 Bronze trophies.

     

    In all, the Indian agencies put out a sterling performance by winning 31 trophies this year. The Indian contingent was led by Lowe Lintas + Partners who with a rich haul of 10 trophies emerged as the agency with the largest number of wins from not just India but also in the Asia Pacific region.

     

    The awards tally of Lowe Lintas + Partners includes:

     

    Commenting on the performance put up by the agency, Joseph George, CEO, Lowe Lintas + Partners said: “After being declared earlier this year by WARC as 2014’s Most Effective Agency in the World, this performance at the AMES last night is a further confirmation of what we and juries around the world believe what we are good at – delivering disruptive creative solutions that work in the mind and in the market. We look forward to carry this momentum and performance right through the year!”

     

    Sharing his comment on the win, S Subramanyeswar, National Planning Director, Lowe Lintas + Partners said: “We thank the jury for acknowledging our work and giving it due recognition from a host of entries across the Asia Pacific. This appreciation for effective work gives us the opportunity to do more. We would like to build on this momentum and hope to beat ourselves next year again.”

     

  • With a turnover of over Rs 1,800 crores, the company is fast moving towards its aim of achieving the Rs 8,000 crore-mark over the next few years

    Lowe Hyd wins creative duties for Gold Drop, Gold Plus

    By A Correspondent

     

    Mahaveer Lohiya

    Lohiya Industries, a key player in the edible oil industry in Andhra Pradesh has appointed Lowe Lintas Hyderabad as its creative agency. The agency would be handling the creative responsibilities of one of Lohiya’s immensely popular offering – Gold Drop, and also Gold Plus – an economical variant.

     

    It was a multi-agency pitch where Lowe Lintas Hyderabad outclassed other participating agencies namely FCB Ulka Bangalore, Chlorophyll Mumbai, and Burgundy Communications.

     

    On appointing Lowe Lintas Hyderabad as the creative agency, Mahaveer Lohiya, Managing Director, Lohiya Group said, “We have chosen Lowe Lintas Hyderabad for their in-depth understanding of the FMCG market, their ability to connect with the consumers at emotional and psychological levels and their highly vibrant creative team. I am sure that this association with Lowe Lintas Hyderabad will help us connect with our customers more intensely.”

     

    One of the key players in the edible oil industry since 1987, Lohiya Industries, the flagship company of the Lohiya Group, has firmly placed itself as the undisputed leader through its offering of world class products, across millions of customers in the country. With a turnover of over Rs 1,800 crores, the company is fast moving towards its aim of achieving the Rs 8,000 crore-mark over the next few years.

     

    GV Krishnan

    Commenting on bagging the new business, GV Krishnan, President – Lowe Lintas Bangalore said, “We are delighted to partner with the Lohiya Group – a household name in Andhra Pradesh. We admire the passion of the senior management team headed by Mahaveer Lohiya and the persistent focus on innovation and technology to provide the very best in product quality. This win adds another feather to our cap in Hyderabad that also handles key clients like Karvy Finance, Dr Reddy’s Laboratories etc.”

     

    Lohiya has been engaged in processing and packing refined sunflower oil under the brand name Gold Drop. Having experienced their outstanding quality from the very beginning, consumers have become large scale referrals, and in just a few years, have helped them reach the top slot in Andhra Pradesh. Not just in the domestic sector, but thousands of bulk consumers such as the retail sector, packaged food manufacturers, major hotels, eateries, and several others in the line have time and again demonstrated their brand loyalty.

     

  • Four different ads featuring celebrities Kapil Sharma, and actors Dhanush, Allu Arjun, and Sudeep released across India

    Olx rolls out nationwide campaign featuring celebrities

    By A Correspondent

     

    Olx.in has launched four ads in Hindi, Tamil, Telugu, and Kannada, each featuring a celebrity superstar. All TVCs are weaved around a common theme – ‘Let the Old Make Way for the New’ or ‘Purana Jayega Toh Naya Ayega’. The ads that hit the TV screens on May 30, 2015, comprise of four different films featuring leading stand-up comedian Kapil Sharma, Tamil movie sensation Dhanush, Kannada hit-maker Sudeep, and Telugu star Allu Arjun. Another TVC featuring Bengali celebrity Mir Afsar Ali will be launched shortly.

     

    Said Amarjit Singh Batra, CEO, Olx.in, “The central thought behind ‘let the old make way for the new’ is that change leads to progress. Only when you let go of the old, you create opportunity for new things to happen in life. People have been selling everything from household items to cars on Olx in just a few hours! Olx is the easiest, and the fastest way in which people are upgrading these days, and bringing about a change in their lives. We hope that ‘Purana Jayega Toh Naya Ayega’ becomes both an incentive for people to let go and upgrade through Olx, as well as a mantra to live by.”

     

    “We are not just a local brand, we are a hyper-local brand, built by Indians and for Indians. This reflects in our marketing. We were the first internet company to make regional campaigns in local languages with regional celebrities using colloquial sensibilities and references. We have always been the first-movers in online classifieds, and that’s the reason that our brand today stands for the category itself commanding 85% market share of the C2C trade in the country” added Batra.

     

    Conceived by Lowe Lintas, the TVC featuring Kapil Sharma depicts a man literally stuck to his used car. Kapil, portraying the role of a security-guard, explains that he has been long stuck to it, refusing to let go. The man explains that it was his first car, and he doesn’t know what to do with it. Urging him to move on, Kapil takes the man’s phone out, clicks a photo of the car, and uploads it on Olx. Buyers start calling right away, and the car gets sold. The man is seen getting unstuck to his car, and upgrading to a bigger one. In his quintessential tongue-in-cheek style Kapil Sharma concludes – “No chipkoing, kyunki Purana Jayega Toh Naya Ayega”.

     

    Shayondeep Pal, Executive Creative Director, Lowe Lintas said. “Purana Jayega Toh Naya Ayega is based on our habit of stacking stuff at home which we might not be using. It is only by letting go of the old that you make way for the new. Kapil is the face of the masses. His sensibilities and style are something people relate to. We have used his style in this campaign to put across this message with satire. OLX is a great platform to help us meet people who might be waiting for the exact stuff we are selling.”

     

  • To help nurture the brand's unique identity and make it synonymous with smart shopping for New age (Mobile first) customers

    Zopper ropes in Lowe Lintas & Partners to handle its creative mandate

    By A Correspondent

     

    Zopper, leading hyper-local mobile marketplace has appointed Lowe Lintas & Partners as its creative partner. Lowe Lintas & Partners has been chosen following a best in-class multi-agency pitch to help Zopper expand its presence across multiple cities and become a brand that is analogous to hyper local mobile shopping.

     

    Speaking on the announcement, Neeraj Jain, Co-founder and CEO, Zopper said, “We couldn’t have found a better agency than Lowe Lintas & Partners to understand our target market opportunity. The agency was taken on board purely by virtue of their strong creative deliveries and the brand road map presented to Zopper. We are confident that with its strategic capabilities, planning, clutter breaking communication and a team with vast and varied experiences, the agency will facilitate Zopper in becoming a veritable leader in this domain.”

     

    Naveen Gaur

    Naveen Gaur, President, Lowe Lintas & Partners said, “We are very excited in partnering Zopper on their brand journey. It offers a unique opportunity to establish both a brand and a completely new category itself. Zopper is a superbly innovative platform which can potentially be the preferred route for shopping by new-age, tech-savvy consumers. We see incredible opportunities to bring forward new insights and introduce absolutely fresh communication to make it a great brand.”

     

    Zopper has pioneered the concept of hyper local marketplace. ROPO i.e. Research Online Purchase Offline has created ripples in the Indian market, and has already garnered the attention of the internet-empowered and price-sensitive Indian consumers. This has fuelled the growth of hyper local markets. In such a scenario, Zopper is leaving no stone unturned in helping users to find the best local deals by providing them impeccable pricing and product comparison services. The company now aims to activate expansion on an accelerated pace pan India and is taking definite steps to successfully execute its plan on the back of steady advertising and marketing progress.

     

  • Narrating the emotional bond of the mother-daughter duo, Tanishq celebrates the timeless relationship they share

    Tanishq celebrates mother-daughter relationship in latest ad film

    By A Correspondent

     

    Tanishq has always been at the forefront of crafting superior jewellery over the years. In its first television commercial with Bollywood diva Deepika Padukone, the brand tells a powerful story, where the actress is seen sharing screen space with her mother. Narrating the emotional bond of the mother-daughter duo, Tanishq celebrates the timeless relationship they share.

     

    The films, crafted by Lowe Lintas, opens with Deepika Padukone narrating the nuances that remind her of her mother. She narrates the little moments they share together and brings to life the beautiful message of how a mother is the most unique and special woman in one’s life. The film closes with Deepika thanking her mother for everything she is today and gifting her a jewellery piece which brings out the message – No matter how grown up you are, you will always be a little child to your mother.

     

    Sharing her views on the campaign, Deepika Tewari, General Manager – Marketing, Jewellery Division, Titan Company Limited, said, “Tanishq has always been synonymous with celebrating beautiful relationships. In all our communication, we have constantly aimed to move beyond boundaries and redefine the progressive Tanishq woman. A Tanishq woman is a woman of today who knows what she wants and makes her own choices, and most importantly, time values relationships. In our latest television commercial, we celebrate the beautiful bond of a mother and her daughter by narrating the love that they share. Deepika has stunningly encapsulated her timeless feelings for her mother along with our timeless jewellery.”

     

    Rajesh Ramaswamy

    Rajesh Ramaswamy, Executive Creative Director, Lowe Lintas, said,  “Apart from the many other aspects about Deepika Padukone, one thing that really sets her apart is the relationship she shares with her family. What was charming was that despite all her popularity and stardom, there was this side to her which is so normal and rooted. We found this beautiful relationship she shares with her mother very endearing and something everyone will connect with deeply.”

     

  • With over 12 years experience in the fields of advertising and marketing, Mr Kapany was VP, Marketing & Ecommerce, at ICICI Prudential Life prior to taking on Paytm portfolio

    Jaskaran Kapany quits ICICI Pru to join Paytm as VP Mktng

    By A Correspondent

     

    Jaskaran Kapany

    Mobile commerce facilitation firm Paytm has appointed Jaskaran Kapany as VP Marketing.

     

    With over 12 years experience in the fields of advertising and marketing, Mr Kapany was VP, Marketing & Ecommerce, at ICICI Prudential Life prior to taking on Paytm portfolio.

     

    His functional expertise traverses large scale Brand Building, Strategy, Consumer Insights, Media Strategy, Buying and Research.  As Vice President – Marketing at ICICI Pru, he spearheaded all national brand-building, consumer initiatives and was responsible for the ICICI Pru ‘Achche Bandeh’ campaign. He also managed the company’s E-commerce business for a short while.

     

    Prior to ICICI Pru, he spent over six years with Lowe Lintas and JWT. His experience here included large scale brand building, repositioning exercises, innovative activation projects with some of the world’s leading consumer brands including Unilever (Rin), Godrej (Brylcreem, Nutrine), SBI Mutual Fund, Standard Chartered Bank, Reliance Money, Baskin Robbins, Philips, De Beers (DTC) etc. He has also bagged multiple Effie awards for marketing effectiveness of his work.

     

  • Amidst the noise, Havells decided to advertise their LED range in a unique manner by keeping the focus on savings – a primary consumer benefit of LED lamps

    Lowe Lintas unveils new campaign for Havells LED

    By A Correspondent

     

    The LED Lights product category has become too cluttered of late with a number of brands unveiling campaigns around the same. Brands like Philips, Syska, Eveready etc have outlined huge budgets to promote products and their associated advantages. Amidst the noise, Havells decided to advertise their LED range in a unique manner by keeping the focus on savings – a primary consumer benefit of LED lamps.

     

    Last year, Havells came up with “Gift an LED” campaign during the festive period. It helped in setting up Havells LED as an ideal gift for the season. This time around they are back with a new campaign which talks about how one can light up other people’s lives using Havells LED.

     

    The new campaign developed by Lowe Lintas Delhi showcases the complete LED range offered by Havells. The communication is based on the simple human insight that when we save money, we tend to become more giving and lend a helping hand to others.

     

    Explaining the rationale behind the campaign, Vijay Narayanan, VP Marketing, Havells India Limited said, “The objective of the new campaign was to build an emotional connect with the consumers while communicating the savings benefit of LEDs. In addition to that we also wanted to showcase the wide range of LED products that Havells has to offer.”

     

    The new television campaign shows the key protagonists helping those in need by using Havells LED lights. Real life situations that lights up the heart and soul were created. Situation 1 – a little girl lends a helping hand to a poor kid to study in the night by keeping her LED lamp switched on through the night. Situation 2 – A shop owner volunteers to help a woman who happens to be waiting for someone outside his shop by switching on the LED lights in his shop. Situation 3 – a CEO of a company brings happiness to two young girls who are playing at an open space outside the office.

     

    Throughout the three TVCs, the core thought is beautifully summed in the campaign with the thought – ‘Jab bill chhota hota hai, toh dil bada ho jaata hai’.

     

    Amer Jaleel

    Speaking about the campaign, Amer Jaleel, NCD, Lowe Lintas + Partners said: “Havells tries not to tell its loyalists why they should buy a Havells. Unlike the other brands who make a ‘sensible’ ‎or ‘savings’ pitch to their consumers, Havells helps you discover what you can do with a Havells LED. So we are telling stories of how people can share light and go beyond the obvious benefits of saving electricity. That’s what will build the overall brand franchise for Havells – Happy Lighting.”

     

    Adding his views, Shriram Iyer, Executive Director – Creative, Lowe Lintas said, “The campaign idea “bijli bachaiye, roshni failaiye” allowed us to tell simple stories of how people can touch the lives of others in need through light. Generosity comes from prosperity – is a guiding principle for this idea and the life incidents that follow.”

     

  • 2015 Effie Effectiveness Index Reveals WPP Group is most effective agency holding group

    Effie Worldwide announces 2015 Most Effective Marketers in Asia Pacific

    By A Correspondent

     

    Effie Worldwide has announced the most effective marketers, brands, agency holding groups, agency networks, agency offices and independent agencies in Asia Pacific according to results of the 2015 Effie Effectiveness Index.

     

    Now in its fifth year, the Effie Index recognizes the architects of the most effective marketing communications ideas from around the world, determined by their success in more than forty national & regional Effie Award competitions.

     

    Companies ranked highest in Asia Pacific in 2015 include Unilever (marketer) and Coca- Cola (brand), WPP (agency holding group), Ogilvy & Mather (agency network), Lowe Lintas Mumbai (individual agency office) and New Zealand’s Barnes, Catmur & Friends (independent agency).

     

    “Effie Worldwide’s annual Effie Index recognizes the exceptional ideas that delivered results and made a difference for businesses globally. The Index is distinctively comprehensive in that it shines a light on the incredible ideas that worked around the globe, from local to international campaigns, and from both multi-nationals and independent brands. This year’s honorees have set the bar higher for the industry and proven that great creative combined with thoughtful strategy equates to successful marketing initiatives,” said Carolyn Everson, Chair of the Board of Directors, Effie Worldwide and Vice President, Global Marketing Solutions, Facebook.

     

    Highlights from this year’s Asia Pacific rankings include Unilever topping the marketer ranking for the second year in a row. The Coca-Cola Company moves up one spot to second, while Mondelēz International rounds out the top three. Coca-Cola is the top ranking brand, followed by Baidu and McDonald’s respectively. WPP Group unseats Omnicom Group as Asia Pacific’s most effective holding company in 2015. Omnicom falls to second with Interpublic (IPG) retaining its third place position. Ogilvy & Mather topped Asia Pacific’s most effective agency network ranking, with BBDO Worldwide dropping one spot to second. Lowe & Partners retains its third place ranking in the region.

     

    Lowe Lintas (Mumbai) topped the Asia-Pacific individual agency office rankings for the second year in a row. Barnes, Catmur & Friends retained its spot as the most effective independent agency for the third year in a row.

     

    “The Effie Effectiveness Index is the world’s most prestigious ranking of effective marketing, and five years of data allows for a bigger picture to compare and contrast the trends in marketing,” said Neal Davies, President and CEO of Effie Worldwide. “What’s more, by having access to the cases that led to success in the Effie Index, marketers can study best in class examples of effective marketing from around the globe.”

     

    The 2015 global Effie Effectiveness Index is compiled from 3,136 finalists and winning entries from worldwide Effie Award competitions between January 1, 2014 and December 31, 2014. This is the first time that the Effie Index rankings are calculated using a January-December qualifying period, which will provide marketers with a better understanding of their success over a single calendar year. Previous rankings were tabulated over a June to June eligibility time period.