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Tag: Lowe Lintas Bangalore

  • It offers services under Fibernet, Digital TV & HD TV and has a subscriber base of 1 million plus customers

    Lowe Lintas Blr is ACT Fibernet’s creative agency

    By A Correspondent

     

    Leading Internet Service Provider, ACT Fibernet has appointed Lowe Lintas Bangalore as its creative agency. The agency has been mandated to offer integrated creative solutions to promote the company’s popular Fibernet & Digital TV offering.

     

    Bala Malladi

    ACT Fibernet is among the leading internet service providers and is also the first company in India to offer broadband through Fiber optics technology. It offers services under Fibernet, Digital TV & HD TV and has a subscriber base of 1 million plus customers.

     

    Commenting on the appointment, Bala Malladi, CEO, ACT Fibernet said, “As ACT is moving towards a journey of becoming a national brand in the broadband space, it is important to partner with the agency who shares its vision. ACT is looking forward to its partnership with Lowe Lintas Bangalore to add value to the brand in taking it to the top and building a strong emotional connect with its customers.”

     

    GV Krishnan

    GV Krishnan, President, Lowe Lintas Bangalore commented: “In markets where they operate, ACT already has a cult following that thrives on its fast internet connectivity. Today, as they foray into newer markets across the country, we are extremely proud to be their communications partner. We are looking forward to doing some effective and famous work.”

     

    ACT is headquartered in Bangalore and is spread across several towns and cities of Karnataka, Andhra Pradesh & Tamil Nadu. Pioneers in Fiber-To-The-Home technology in India, ACT provides broadband on Optic Fiber, designed to carry vast amount of Information at speed ranging from 1 Mbps to 1 Gbps. ACT is currently the 4th largest ISP In the wired broadband category and the largest non-telco ISP in the country.

     

  • The agency was appointed after a multi-agency pitch that was held in Bangalore recently

    Lowe Lintas Blr wins mandate of TVS Sport

    By A Correspondent

     

    Leading two-wheeler auto major TVS Motor Company has appointed Lowe Lintas Bangalore to handle the creative mandate of its popular brand TVS Sport. The agency was appointed after a multi-agency pitch that was held in Bangalore recently.

     

    TVS Sport is a leading commuter brand in the TVS portfolio and has been witnessing promising growth over the years. The brand has grown at a CAGR of 5% since 2010 and is currently at 12K MA with a 3.4 per cent market share YTD 2015-16. In the current market scenario, the product differentiates itself from competition by giving consumer a great mileage that is derivative of a long-life Duralife engine and which comes at an affordable price. To popularize its many offerings, the brand has been leaning on Virat Kohli who is the brand ambassador for TVS Sport. The mandate for Lowe Lintas Bangalore would be to continue rendering the promise of TVS Sport being a popular and affordable choice for consumers.

     

    Arun Siddharth

    Commenting on the creative partnership, Arun Siddharth, Head – Motorcycle Marketing TVS Motor Company said, “TVS Sport is one of the most important commuter brands in the TVS Motor Company motorcycle portfolio. With more than 2 million proud consumers, it is our endeavor that TVS Sport is the brand that consumers in the segment love and identify with. Based on the work received from the multi-agency pitch, we found Lowe Lintas Bangalore’s ideation and planning effort along with strong yet grounded team to be a perfect fit for the job at hand. We look forward to putting out meaningful creative work that will spur consumer interest and affiliation towards our popular offering TVS Sport.”

     

    GV Krishnan

    Already an established entity, TVS Motor Company is the third largest two-wheeler manufacturer in India and one among the top ten in the world, with annual revenue of more than Rs. 10,131 crore in 2014-15 (around USD 1.6 billion). It is the flagship company of the USD 7.29 billion (in 2013-14) TVS Group. The company has a production capacity of 3 million 2-wheelers & 1.2 Lakh 3-wheelers a year. TVS Motor Company Ltd (TVS Motor), member of the TVS group, is the largest company of the group in terms of size and turnover.Sharing his views on the winning the mandate, GV Krishnan, President – Lowe Lintas Bangalore said, “Unquestionable category expertise, great lineage and impeccable values; TVS is that perfect partner that brings out the best from an agency like Lowe Lintas. Our task would be to create brand love and get TVS Sport to be most preferred brand in a category that is crowded and where the consumer is extremely discerning and knowledgeable. We’ve already got the best minds in our agency start work on the brand and we’ll stop at nothing but magic.”

     

    TVS Motor Company has recorded a healthy growth trend in recent months. Total two-wheeler sales of the company increased from 215,244 units in the month of August 2014 to 216,781 units in the month of August 2015. Furthermore, domestic two-wheeler sales for the month of August 2015 stood at 183,653 units against 188,129 units in the month of August 2014.

     

    With steady growth, expansion and diversification, TVS commands a strong presence in manufacturing of two-wheelers and auto components. It also has vibrant businesses in the distribution of heavy commercial vehicles, passenger cars, finance and insurance.

     

  • With a turnover of over Rs 1,800 crores, the company is fast moving towards its aim of achieving the Rs 8,000 crore-mark over the next few years

    Lowe Hyd wins creative duties for Gold Drop, Gold Plus

    By A Correspondent

     

    Mahaveer Lohiya

    Lohiya Industries, a key player in the edible oil industry in Andhra Pradesh has appointed Lowe Lintas Hyderabad as its creative agency. The agency would be handling the creative responsibilities of one of Lohiya’s immensely popular offering – Gold Drop, and also Gold Plus – an economical variant.

     

    It was a multi-agency pitch where Lowe Lintas Hyderabad outclassed other participating agencies namely FCB Ulka Bangalore, Chlorophyll Mumbai, and Burgundy Communications.

     

    On appointing Lowe Lintas Hyderabad as the creative agency, Mahaveer Lohiya, Managing Director, Lohiya Group said, “We have chosen Lowe Lintas Hyderabad for their in-depth understanding of the FMCG market, their ability to connect with the consumers at emotional and psychological levels and their highly vibrant creative team. I am sure that this association with Lowe Lintas Hyderabad will help us connect with our customers more intensely.”

     

    One of the key players in the edible oil industry since 1987, Lohiya Industries, the flagship company of the Lohiya Group, has firmly placed itself as the undisputed leader through its offering of world class products, across millions of customers in the country. With a turnover of over Rs 1,800 crores, the company is fast moving towards its aim of achieving the Rs 8,000 crore-mark over the next few years.

     

    GV Krishnan

    Commenting on bagging the new business, GV Krishnan, President – Lowe Lintas Bangalore said, “We are delighted to partner with the Lohiya Group – a household name in Andhra Pradesh. We admire the passion of the senior management team headed by Mahaveer Lohiya and the persistent focus on innovation and technology to provide the very best in product quality. This win adds another feather to our cap in Hyderabad that also handles key clients like Karvy Finance, Dr Reddy’s Laboratories etc.”

     

    Lohiya has been engaged in processing and packing refined sunflower oil under the brand name Gold Drop. Having experienced their outstanding quality from the very beginning, consumers have become large scale referrals, and in just a few years, have helped them reach the top slot in Andhra Pradesh. Not just in the domestic sector, but thousands of bulk consumers such as the retail sector, packaged food manufacturers, major hotels, eateries, and several others in the line have time and again demonstrated their brand loyalty.

     

  • Urban Ladder is backed by top tier venture capital firms Steadview Capital, SAIF Partners and Kalaari Capital

    Lowe Lintas Bangalore wins Urban Ladder business

    By A Correspondent

     

    Online furniture company Urban Ladder has appointed Lowe Lintas Bangalore to handle its creative mandate in India. Lowe Lintas Bangalore will assist Urban Ladder in its aim of providing a curated destination for home solutions, to help the Urban Indian build well-furnished, beautiful homes.

     

    With over 1000 products and 25 categories such as wardrobes, sofas, beds, dining tables, storage shelves etc., Urban Ladder is India’s leading online furniture company. At present, Urban Ladder has a strong network in seven cities in India including Bangalore, Mumbai, Delhi/NCR, Chennai, Pune, Hyderabad and Ahmedabad and this number is expected to grow to 25-30 cities by 2016.

     

    Rajiv Srivatsa
    GV Krishnan

    Sharing his views on appointing Lowe Lintas as its partner agency, Rajiv Srivatsa, COO & Co-founder, Urban Ladder said, “Over the past two years, we’ve put in a lot of effort into designing perfect pieces of furniture for many homes across India. We are excited to creatively communicate our design philosophy and vision of making millions of Indian homes beautiful to a larger audience with Lowe Lintas.”

     

    Expressing his sentiments, GV Krishnan, Executive Director, Lowe Lintas Bangalore said, “The Indian home and furnishing market is pegged at about $20 billion (Rs 1.2 lakh crore), of which the furniture segment accounts for about half. About 90 per cent of the market is unorganised, and is an attractive opportunity for us to build the category and brand Urban Ladder. We are delighted to partner with Urban Ladder in their ambition to be the leader and both brand and business teams have unanimously endorsed our idea and point of view for us to begin our journey.”

     

    Urban Ladder was launched by co-founders Ashish Goel (CEO) and Rajiv Srivatsa (COO) in July 2012. It is backed by top tier venture capital firms Steadview Capital, SAIF Partners and Kalaari Capital. Ratan Tata, Chairman Emeritus of Tata Sons has also made a personal investment in Urban Ladder.

     

     

     

  • The idea behind the campaign was to use Arjun Kapoor as himself

    Lowe Lintas unveils Arjun Kapoor as ‘the new cool’ for Flying Machine

    By A Correspondent

     

    Lowe Lintas Bangalore has unveiled the latest campaign for India’s first home-bred denim brand, Flying Machine. The campaign showcases the latest Autumn-Winter collection by Flying Machine, for which it has appointed Arjun Kapoor as the brand ambassador.

     

    Alok Dubey

    Flying Machine has often used celebrities as brand ambassadors and the choice has been made keeping in mind the philosophy of ‘Who’s new? Who’s cool?’. Arjun Kapoor has been in the news lately for delivering a slew of hits against his name; also the fact that he is relatively new made him the perfect choice as the face of Flying Machine.

    The idea behind the campaign was to use Arjun Kapoor as himself. The brief thus was to create a story that revolved around Arjun and his pair of Flying Machine denims. Alok Dubey, CEO, Arvind Brands, said, “In just a year, Arjun Kapoor has become a ‘blue ocean’ actor. In light of so much competition, he has established himself with brains, body and attitude. He connects brilliantly with Flying Machine which embodies itself in craftsmanship without trying too hard.”

     

    Rajesh Ramaswamy
    Rajesh Ramaswamy

    The film begins in a hotel where Arjun Kapoor is staying. He has given his Flying Machine denims to the laundry and calls the housekeeping for the same. The rest of the film depicts how the hotel’s staff members react to Arjun’s request. A cat and mouse chase ensues between the attendants to deliver his denim. Rajesh Ramaswamy, ECD, Lowe Lintas, said, “The idea was to use Arjun interestingly. In a manner that also suits his image. Looking at Arjun, what makes him even cooler is that he’s completely unaware of his appeal. We thought using that side of his personality could be interesting.”

     

     

    Arun Iyer

    Arun Iyer, NCD, Lowe Lintas, added, “Arjun Kapoor embodies a lot of what Flying Machine believes in: being effortless and cool. The brand idea on Flying Machine is ‘the new cool.’ And Arjun Kapoor in no time has clearly become the new cool of Bollywood. The film demonstrates the fact that a simple act like calling for laundry can lead to an intense cat-fight when you are the new cool celebrity in town.”

     

    The campaign is currently on air and will be released across other media over a period of time.