MxMIndia

Tag: Lowe Lintas Bangalore

  • Lowe Lintas has ‘orchestrated’ the film

    #LetsGetIndiaTicking – says Titan to bolster consumer sentiment

    By A Correspondent

     

    Titan Company Limited has launched an industry collective titled #LetsGetIndiaTicking to kickstart the wheels of the economy.

     

    Commenting on the campaign, Suparna Mitra, Chief Executive Officer, Watches and Wearables Division, at Titan Company Limited said: “Many economists have spoken of the need to revive the demand side of the economy. This is where we felt our vast repertoire of experience in brand communications can serve a larger purpose. The thought that struck us was – can we do something to encourage each and every individual to do their bit to get the economy out of its slumber. #LetsGetIndiaTicking is the germination of that seed of an idea, which we hope transpires into a movement and a clarion call to revive livelihoods and the economy.”

     

    Lowe Lintas Bangalore has orchestrated the film. Commenting on the campaign, Virat Tandon, Group CEO, MullenLowe Lintas Group, said: “The intricate connections between moving parts make for an extremely evocative symbolism between the country’s top watch brand and the economy. Our Bangalore team was quick to both discover this link and weave it delightfully in with Titan’s iconic signature music, to create what can only be described as a symphony of idea and inspiration. As the nationwide #Unlockdown initiated by the government rekindles economic activity, the campaign comes as a beacon of hope and positivity for all.”

     

     

  • The account will be handled out of Lowe Lintas Bangalore, and the scope entails building online and offline brand campaigns for Lenskart

    Lenskart mandates Lowe Lintas for creative

    By A Correspondent

     

    Eyecare brand Lenskart has partnered with Lowe Lintas for its creative advertising.

     

    Speaking about the appointment of Lowe Lintas, Peyush Bansal, CEO, Lenskart said: “At Lenskart we live and breathe disruption. The journey to choose a spectacle for oneself should be an easy and seamless one. And we are here to break the notion of spectacles being boring or serious, however one looks at it. We are all excited and we are looking forward to this partnership to bear fruitful results and unparalleled success”.

     

    Added Hari Krishnan, President, Lowe Lintas: “Lenskart has triggered a revolution in the eyewear category with its unique innovations and we look forward to matching up to their ingenuity. This is going to be an exciting journey for both Lenskart and us, and we look forward to building a legacy for the brand for years to come.”

     

    The account will be handled out of Lowe Lintas Bangalore, and the scope entails building online and offline brand campaigns for Lenskart.

     

     

  • The scope of the business includes digital, print and radio over and above the traditional advertising mandate

    Lowe Lintas Bangalore to handle creative mandate of Medlife.com

    By A Correspondent

     

    Following a multi-agency pitch, online pharmacy Medlife.com has brought Lowe Lintas on board as its creative agency.

     

    Said Meera Iyer, CMO, Medlife.com:”Having worked with Lowe Lintas in the past, I know how they have created memorable brand campaigns for Unilever. But you need a slightly different approach for e-commerce retail brands, and of the agencies in Bengaluru, I felt Lowe Lintas would deliver best, as they understand both the online place as well as the new digitally-inclined audiences that drive growth. Maintaining Medlife’s leadership position and growing the online share of the Healthcare pie is critical to growth ambitions this year. We will look to Lowe Lintas to deliver a fantastic creative campaign that helps us achieve both.”

     

    Added Hari Krishnan, President, Lowe Lintas: “Medlife, a one-stop online healthcare brand, has aggressive expansion plans and we are proud to partner them at a time when the category is opening up. It is truly a pleasure and privilege to chart the course for a brand that is all set to change India’s healthcare and pharmaceutical space for the better.”

     

     

  • The account will be handled out of Lowe Lintas Bangalore

    Lowe Lintas to manage creative mandate of Britannia’s Timepass

    By A Correspondent

     

    Britannia has entered the snacking category and has appointed Lowe Lintas to manage the creative mandate of Timepass – a range of baked snacks in new formats and flavours.

     

    Said Jayant Kapre, Business Head – Adjacent & New Business, Britannia Industries: “In line with Britannia’s vision of being a Total Foods Company, it was a natural move for Britannia to make an entry into this category. We looked at the tremendous growth of the snacking category over the past half-decade. Our approach will be not just to create an innovative portfolio of products, but one that is represented by a memorable brand persona. We look forward to working with Lowe Lintas in gaining a meaningful entry into this competitive category.”

     

    Added Hari Krishnan, President, Lowe Lintas: “We are Britannia’s lead creative partner and to be chosen for a new category is a vindication of our strengths in consumer understanding, strategy and our creative firepower. Snacking is a category where consumer demand is triggered by two types of hunger – Mouth Hunger & Stomach Hunger. Most of the packaged snacks fall into the Mouth Hunger category and is generally an addictive and/or mindless activity. Based on this insight, we have worked with the Britannia team on the strategy, brand name and communication and that’s how the brand name Timepass was frozen. We look forward to developing some exciting and Timepass work.”

     

     

  • This year the brand has moved a step forward to establish itself as an “ultimate destination” for every kind of fashion shopper

    Flipkart reinforces its fashion focus

    By A Correspondent

     

    As a step-up from its ‘Be Trendy. Always’ campaign last year, Flipkart has recently launched a multi-film campaign aiming to establish itself as an ultimate destination for trendy and affordable fashion.

     

    Conceptualised and executed by Lowe Lintas Bangalore, this year the brand has moved a step forward to establish itself as an ultimate destination for every kind of fashion shopper, notes a communique.

     

    Explaining the rationale behind the campaign, Shoumyan Biswas, Vice President, Brand Marketing, Flipkart said: “Flipkart is the leader for fashion in the e-commerce space and our vision is to be India’s most preferred destination for trendy and affordable fashion.  We have worked on this vision for past one year and delivered campaigns like ‘If it’s trendy, it’s on Flipkart’ and ‘Be trendy. Always.’ which has given us phenomenal business results. On the back of deep consumer research, we understood that every fashion shopper has a different method to get what they want from fashion. Being relevant to every kind of fashion shopper, Flipkart can be the best place for everyone to look their best. Our new campaign ‘The best way to look your best’ is centred around this insight and brings alive different fashion shopper archetypes in a fun and interesting manner.”

     

    Highlighting the campaign thought, Rajesh Ramaswamy, Executive Director, Lowe Lintas said: “Not everyone has the same fashion needs. Some people look for exclusive stuff. Others look for the latest trends. Or the biggest brands. And so on. Working off this insight, we decided to position Flipkart as the perfect ‘hack’ for every kind of fashion shopper. Across five films, we showcased how Flipkart had everything anyone could ask for in the world of fashion, making it the perfect fashion destination for everyone.”

     

     

  • India is one of the company’s largest markets outside China and the fastest growing among international markets

    Lowe Lintas bags mandate for Xiaomi

    By A Correspondent

     

    Xiaomi India has appointed Lowe Lintas Bangalore to handle the creative mandate for the brand. Xiaomi.

     

    Speaking on this new business win, Raj Gupta, CEO, Lowe Lintas commented: “It is a proud privilege for us at Lowe Lintas to be chosen by Xiaomi, a brand that has such a huge fan following. We will strive to reinforce this love and get more consumers to fall in love with Xiaomi”

     

    Added a Xiaomi spokesperson: “Xiaomi is the No 1 smartphone brand in India. And what has helped us reach there is the constant innovation that is at the core of the brand. In just under three years, Xiaomi has won immense love and innumerable fans in this country. We now aim to establish our vision of ‘Innovation for everyone’ firmly and bring relevance through our products to every Indian. In Lowe Lintas, with its irrefutable experience and expertise in building lasting brands, we have found a perfect partner for the task at hand.”

     

     

  • Fastrack has launched a new watch collection – Loopholes with an all-new campaign creatd by Lowe Lintas’ Bengaluru office

    Lowe Lintas creates new campaign for Fastrack

    By A Correspondent

     

    Said Shiv Parameswaran, Executive Creative Director, Lowe Lintas Bangalore: “Sometimes, the product itself can lead to an idea. In this case, it was the perforated design pattern of the watches. The typography we created for “Loopholes” also became the escape route for all our characters. After all, every situation has a loophole. You can get away if you spot them.”

     

    Added Ayushman Chiranewala, Head of Marketing –Fastrack:  “The Loopholes collection is inspired by perforations on sports apparels blended with the unique Fastrack design language. It’s made for the youth who is always on the move. The campaign highlights the ‘holes/ perforations’ on the watches and adds a quirky and fashion forward touch which depicts how the consumer is on the look out to get out of sticky situations by finding out loopholes. The collection has 36 Watches sporting various functions like day date feature and multifunction feature, split equally between guys and girls.”

     

    Speaking on the agency’s work produced for the brand, Hari Krishnan, President (South) – Lowe Lintas said: “When Fastrack showed us their new range of perforated watches, we saw the quirk right there. Every perforation is a loophole and every loophole, an opportunity.”

     

    The campaign will be visible in the online media on YouTube and social media platforms. A series of outdoor communication augmenting the design idea will also bolster the campaign’s visibility.

     

     

  • Campaign conceived by Lowe Lintas promises to curb rising prices

    Flipkart back with campaign for Big Billion Days 2017

    By A Correspondent

     

    It’s time yet again for Flipkart’s The Big Billion Days (BBD) which will be a five-day shopping festival.

     

    Conceptualised and executed by Lowe Lintas Bangalore, the campaign is a series of eight films, set in eight relatable, humorous situations that will be visible on and offline.

     

    Highlighting the creative thought process Arun Iyer, Chairman and CCO, Lowe Lintas said: “At a time when rising prices are on everyone’s minds, I think it’s quite cool that Flipkart is making it possible for people to afford the things they’ve always wanted. That’s where the line “Ab mehengaai giregi” comes in. Our intention was to make BBD more than just a mere sale event. Which is why we tackled the cultural problem of ‘mehengaai’ as a whole. We had a blast shooting these different situations, especially with Abhinay, who brings his own magic to everything he does.”

     

    Added Shoumyan Biswas, CMO, Flipkart:“Over the years Flipkart Big Billion Days has grown from the largest shopping carnival in India to being synonymous to #1 festive sale in the country. All of India will see prices drop on things they desire the most and exclusive deals and products unlike anywhere else. Our campaign ‘Ab Mehengaai Giregi’ puts out the biggest offers that are not just worth the claim but also address the daily life woes of every Indian about ‘Mehengaai’. Nothing is ordinary about the Big Billion Days for us, and we are well prepared to reach out to our consumers with highly engaging communication and epic offers”.

     

  • Lowe Lintas Bangalore unveils Phase 2 of the Flipkart Fashion campaign that highlights the brand’s proposition of enabling everyday fashion into an affordable reality

    Lowe Lintas unveils Flipkart Fashion’s new campaign

    By A Correspondent

     

    After an integrated campaign to promote its fashion category six months back, Indian e-commerce major Flipkart is now back with the second phase of the campaign. While the first phase focused on pitching Flipkart Fashion as the one-stop place to spot and buy the latest trends, the second phase will focus on Flipkart helping people to “Be trendy always”.

     

    Commenting on the launch of the second phase of the integrated campaign, Shoumyan Biswas – Head, Marketing, Flipkart said: “Flipkart is the market leader in fashion amongst all online businesses. Our vision is to be India’s most preferred destination for trendy and affordable fashion. Hence, our category communication task for Fashion is to ‘Democratise Trendy Fashion’ for every Indian consumer. On the back of deep consumer research, we have understood that the desire to look good and be ‘trendy’ is universal and cuts across all demographics. Though, there are a few ‘beliefs’ that hold people back. In Phase 1 of fashion campaign in January, we had addressed the belief “that fashion trends are confusing or overwhelming”. That campaign gave us phenomenal results in terms of business and perception change. In the second phase of the journey, we will address the ‘belief’ that ‘Trendy Fashion is expensive’ and limits everyday usage. We have taken a very interesting approach to communicate this proposition through the endearing characters of ‘Neha’ and ‘Naveen’ who have cracked the code of “being trendy always”. These stories will be told in different phases of an integrated brand campaign across multiple online and offline touch points.”

     

    Highlighting the campaign objective, Rajesh Ramaswamy, ED, Lowe Lintas said: “We had a solid insight in hand- people who dress up very fashionably and everyday are perceived to be loaded. So the execution idea was to break this myth by introducing Flipkart Fashion that everyone can afford.”

     

  • The Fastrack Reflex promises to be all the gear you need to track 'activity', whatever that may entail

    Gear up for some action, says Fastrack in new tongue-in-cheek campaign

    By A Correspondent

     

    Fastrack has unveiled its new ad campaign titled ‘Gear up for some action’ which bears the signature brand persona. Synonymous with the progressive mind-set of millennials, Fastrack has designed this campaign specifically for Reflex, a dynamic new product in the smart wearables category which tracks calories, monitors sleep, counts steps and is high on style. The latest campaign launches the new category in Fastrack’s portfolio of youthful, trendy products, in a manner that’s uniquely Fastrack.

     

    Elaborating on the concept behind the ‘Gear up for some action’campaign, Suparna Mitra, Chief Marketing Officer, Watches & Accessories at Titan, said: “The youth have evolved and so have their needs, especially their love for technology. Millennials look for multifaceted products and we want to provide them with empowering productsthat meet their continuously changing lifestyles. The latest campaign for Reflex goes beyond conventional communication in the wearables space. It’s a fun way to celebrate the needs of the youth, who desire a combination of smart features and trendy design.”

     

    Said Hari Krishnan,President (South), Lowe Lintas:“Fastrack is a brand that has always tried to be the candid voice of youth. In that context, when Fastrack decided to launch Reflex, a new range of fitness/activity trackers, it was another opportunity for the brand to present its own candid view on ‘Fitness’. The word ‘activity’ has a different meaning in the youth lexicon. From chatting to jogging to even flirting, almost everything is an ‘activity’ and that’s exactly what we decided to trip on”, says.

     

    Sharing his thoughts on the campaign, Rajesh Ramaswamy, Executive Director, Lowe Lintas Bangalore says, “Activity trackers is a totally new category. But we had to always keep in mind that this product is by ‘Fastrack’. Fastrack has always had a lighter take on everything. Probably just like the audience we want to connect with. Very few seem to be having fun with a topic like ‘fitness’. So we came up with a tongue-in-cheek take on fitness. We had fun making it. Also because we had Vinil Mathew making it for us. Hope they all love it like we do.”

     

  • Through Flipkart Fashion, the online player is providing a method to the madness of spotting the right trend by making trends – handpicked by top fashion experts, accessible to its consumers

    Flipkart Fashion asserts its uniqueness in campaign by Lowe Lintas Bangalore

    By A Correspondent

     

    Leading online e-commerce playerFlipkart seeks to assist shoppers on all issues related to fashion. By launching Flipkart Fashion, it seeks to establish Flipkart as a destination for “affordable trendy fashion” by landing the proposition of being a one-stop solution to all fashion related confusions. Through Flipkart Fashion, the online player is providing a method to the madness of spotting the right trend by making trends – handpicked by top fashion experts, accessible to its consumers.

     

    To communicate this new offering, Flipkart has unveiled a high decibel integrated marketing campaign across India. The marketing campaign would span the online and offline platforms and reach out to a cross section of the populace in various regional languages. The communication has been flagged off by the launch of two video films on both the online and offline platforms.

     

    Conceptualised by Lowe Lintas Bangalore, the films promote Flipkart as the one stop shop for all needs around fashion. The films have been devised based on the insight that even though fashion as a category has scale and accessibility on Flipkart, it is still not a go-to platform for trendy fashion in the minds of consumers. Flipkart Fashion aims to change this perception and position itself as a trendy yet affordable destination for its consumers.

     

    Commenting on the marketing objective, Shoumyan Biswas – Head, Marketing, Commerce Platform, Flipkart said, “Flipkart is the market leader when it comes to fashion amongst e-commerce portals. Being a market leader, it is our responsibility to grow penetration of fashion across all consumer segments and need states. Also, fashion being a profitable segment with high growth, it is one of our top priorities. Our scale and depth in this category have helped us decode some key consumer truths. One of the biggest consumer aspirations is the desire to be “trendy”. We realized that this desire often goes hand in hand with “confusion” of finding out what is “in trend”. Basis this knowledge, we created a campaign around the proposition of “Being Trendy made Easy” by curating trendy selection by top fashion experts and offering them at affordable price points.”

     

    The films highlight the confusions related to trends surrounding fashion and how Flipkart Fashion is an assured solution that one can rely on. Be it about the ever-changing fashion trends to conflicting advices on trends and having to choose between too many trends…there are many confusions that confound and disorient the consumer. But with Flipkart Fashion that has over 100 stylists highlight emerging trends on the platform, users are to find only the best of the latest fashion. The films sign off with the line that ‘If it’s trendy, it’s on Flipkart’, which establishes the point that Flipkart Fashion offers users with only the latest trends.

     

    Highlighting the creative idea behind the films, Rajesh Ramaswamy, Executive Director, Lowe Lintas Bangalore said, “Fashion is something so relative, that it’s near impossible to wrap your head around it. The confusion about ever changing trends and the fashion world in general is something that everyone experiences. And yet, we are all conscious about what we wear and also about all the judgement that will be passed by our peers in the case we get it wrong. In the film, we have captured this very confusion and fear and provided a solution for it. With over 100 top stylists picking the latest trends for you, Flipkart fashion clears all confusion and lets you simply choose.”

     

     

  • Keeping the temples at Hampi, Gujarat, and Bhubaneshwar, as muses, Tanishq took its designs a notch higher with its new Diwali collection, Shubham

    Lowe Lintas Bangalore executes Outdoor & Print activity for Tanishq Shubham

    By A Correspondent

     

    Tanishq has launched a high-decibel integrated campaign with emphasis on print and oututdoor. Apart from its push on television, Tanishq has tapped several cities to execute the activity across India.

     

    Commenting on the initiative, Deepika Tewari, General Manager, Marketing, Tanishq said, “Tanishq always looks forward to Diwali because it’s the biggest time for our customers. Gold is an extremely integral part of Diwali and, with the Shubham collection, Tanishq aims at owning the Diwali space. The collection, inspired by some beautiful temples across India, has been especially crafted for those who love tradition and look for beautiful, contemporary designs. The new campaign by Lowe Lintas brings alive the traditions associated with the festival, as well as the inspiration; and we hope that everyone has a very ‘Tanishqwali Diwali’ this year.”

     

    Added Rajesh Ramaswamy, Executive Director, LoweLintas Bangalore, “We just wanted to bring out the essence of the jewellery and the idea of auspiciousness;”

     

    The outdoor and print leg of the campaigns comprises over 300 hoardings in 25 cities and over 500 insertions nationwide. Also, the video film which has also been conceptualised by Lowe Lintas Bangalore, is being aired on social channels and on television.