MxMIndia

Tag: LIQVD Asia

  • Ghosh has worked recently with Star India and was earlier with Axis Bank, Grey Worldwide, TBWA India and HSBC

    Sagnik Ghosh joins Liqvd Asia as Managing Partner

    By A Correspondent

     

    Sagnik Ghosh

    Digital marketing agency Liqvd Asia has taken a quantum leap and announced seasoned marketer and business head Sagnik Ghosh as its Managing Partner. Ghosh will be based out of the company’s Mumbai office and will help build the communication across verticals like Media Planning & Buying, Performance Marketing, Brand Strategy, Online Listening & Reputation Management, Creative, Social Media and Content marketing solution.  Having spend over two decades in the business, Ghosh has worked recently with Star India and was earlier with Axis Bank, Grey Worldwide, TBWA India and HSBC.

     

    Arnab Mitra

    Said Arnab Mitra, Managing Director, Liqvd Asia, on the appointment: “Sagnik and I are friends first and may be then everything else. Like we are partners now! I am extremely elated to have Sagnik on board and therefore get to work on the next phase of growth for Liqvd Asia. His illustrious career does little justice to his capability and together we want to focus on building an all service marketing agency of the future. I wish him all the very best and look forward to it”.

     

    On his new appointment, Ghosh added: “I am happy to join the ever-growing team at Liqvd Asia and partner Arnab to help grow the agency. I love working across categories and brands & this gives me an opportunity to do so. At Liqvd, we want to bolster our position as an ideas company for the digital world and I will be working towards this mandate.”

     

     

  • First event on Exfirst.com featuring Fashion, Lifestyle & Luxury brands to be held on 17, 18 & 19 February

    Liqvd Asia unveils digital event ExFirst.com

     

     

    Liqvd Asia has announced the launch of its online exhibition gateway- ExFirst.com. Google is the premier partner agency and it has been curated by iKarmik. In future, ExFirst.com as an umbrella brand can be used to exhibit anything beyond fashion, by any sector or industry, notes a communique.

    Commenting on the launch, RashmiPutcha, Ideator, Exfirst.com said, “In our research, we found out that, while there are many traditional on ground exhibitions that take place every now and then and at different locations, there was not a single online exhibition platform in operation where customers could surf, select and buy whatever they liked. We saw a huge potential here and that’s how the idea of launching Exfirst.comcame to us.”

    KarmikVarma, Founder, iKarmik excitedly adds, “It’s a one of a kind online event, not just concept wise but also scale wise. Never before has one heard of finding 150+ designers and brands on one platform for a fixed period, that too exclusively for fashion & lifestyle! We had fun curating the merchandise for this. Today, one is increasingly hearing talk of re-monetizng the economy and this is a step in the right direction. Come to think of it, why shouldn’t a fashion exhibition be a part of the movement called Digital India?”

     

  • Liqvd Asia will be working with the founders and the marketing team of the brand on their performance marketing pie

    Rentickle.com appoints Liqvd Asia for digital performance

    By A Correspondent

     

    Liqvd Asia has bagged the digital performance marketing mandate for rentickle.com. An online shop, Rentickle.com provides furniture, appliance, and other home furnishing essentials on rents to its customer through attractive packages and deals.

     

    Said Vineet Chawla and Amit Sodhi, Co- Founders of the platform: “We have ambitious plans for rentickle.com. I am happy to have Liqvd Asia on board to help us in building our brand online. The team at LA is young, dynamic and enthusiastic bunch of people and I am looking forward to collaborating with them.”

     

    Arnab Mitra

    Added Arnab Mitra, Founder & Managing Director, Liqvd Asia: “Rentickle.com is a fascinating product and I am really excited to work with a brand which is bold in its offering and has a huge potential with the increasingly growing migrant working community in some of the key markets of the country.”

     

  • The duo created a real time experience for the citizens around the country and elsewhere

    Liqvd Asia partners Legrand to create unique microsite

    By A Correspondent

     

    Durga Puja is a festival that brings people together across India. This year, Legrand India and Liqvd Asia partnered to bring vibrancy associated with Pujo for people living outside their home towns through a digital only campaign.

     

    The duo created a real-time experience for the citizens around the country and elsewhere. Building on the excitement around the Pujo and allowing the people away from their hometown feel the pulse of the Pujo, the brand created a unique online destination dedicated to festive happenings.

     

    Liqvd Asia created a microsite on instagram “@ComeHomeToPujo.” The microsite has six image tabs displaying the different aspects of Pujo, like a virtual library. Clicking on a category leads to the pictures within the category, all of which have their own Instagram accounts. Like Legrand_pandals, Legrand_Food, Legrand_Moments, Legrand_Pujo, Legrand_idols and Legrand_Colourred. The tagging feature on the app was used to enable easy navigation and involvement from their users. A unique way of exhibiting similar to a website but in a way that turns head of the current Indian paparazzi generation.

     

    “Durga Pujo is a festival that is full of vibrancy, emotions, joy of celebrations and pride. Instagram was an ideal platform where we could capture the essence of this magic visually.  We created a digital micro-experience zone on Instagram using its tagging features and grid structure in an unconventional way that allowed users to experience Pujo in its full glory and visually explore each aspect that makes DurgaPujoso magnanimous as they would do in a typical microsite,” said Mallicka Singh, Head, Social Media, Liqvd Asia.

     

  • This was won after a multi-agency pitch

    Liqvd Asia bags digital duties of Stylam Industries

    By A Correspondent

     

    Liqvd Asia has won the digital mandate Stylam Industries Ltd, Panchkula-based  leading manufacturer and exporter of high pressure laminates, exterior cladding and exterior flooring. This was a multi-agency pitch.

     

    The mandate for Liqvd Asia is to manage social media marketing, content production, digital advertising, reputation management, search engine optimisation and website design for the brand. Liqvd Asia will work towards Stylam Industries Ltd’s positioning as a pioneer in the industry through enhancing relationships with existing and new consumer.

     

    Commenting on the appointment, Manit Gupta, Director- Stylam Industries said, “We are pleased to start our digital presence with Liqvd Asia.  Their attention to detail and willingness to listen to our needs as well as their creativity has impressed us. They are relentless and the two areas in particular which differentiate them from others are; clearly the quality of work and relationships with the clients. With their Expertise we hope to achieve new heights of success.”

     

    Said Arnab Mitra, Managing Director, Liqvd Asia: “Stylam mandate is a further testament of our capabilities. After a well-established international footprint, Stylam now wishes to closely associate with the Indian market .We look forward to partnering it on this journey.”

     

  • #AkalmandThing campaign by Liqvd Asia creates huge impact online

    RR Kabel does the #AkalmandThing

    By A Correspondent

     

    RR Kabel, the wires and cables arm of RR Global Group has launched its campaign on the digital platform. Liqvd Asia is the digital agency for RR Kabel.

     

    The campaign started with a burst on YouTube where the masthead was blocked for the day to take the user to microsite. A Twitter handle dedicated to the campaign was created where various ‘Akalmand’ conversations were held with people online encouraging them to take part in the quiz. A Twitter quiz contest is currently running with the hashtag #AkalmandThing – where a winner will be awarded vouchers worth Rs 10,000.

     

    Commenting on the campaign Kirti Kabra, Director, RR Kabel said, “The campaign focused on the conversation around “Doing the AkalmandThing” Taking this thought further, on digital we directed our overall communication to the same theme #AkalmandThing.”

     

    Kirti further added, “You see the video and reach the microsite where you are given multiple options to pick ‘what kind of Akalmand character you are?’ based on a simple questionnaire that had quirky questions and creative answers, you get a score. All leading to you getting a certificate in doing the  #AkalmandThing which people could share on their social handles and challenge their friend’s.”

     

    Conversation around the relatable topic of #AkalmandThing helped the campaign to become viral. In a single day, the #AkalmandThing hashtag with 50M impression and TVC with 100M impression managed to be the most spoken topic. Hashtag Akalmand Thing trended for more than four hours with various brands like Raymond, IIFL etc. taking part in the Akalmand conversation on Twitter.

     

    Speaking on the digital campaign Rashmi Putcha Co-Founder & Director, LIQVD Asia said, “We used a multi-screen approach using digital primarily to extend reach and garner engagement. The idea was to use the digital medium to not only drive interactions but to also capture rich analytical data that would provide actionable insights for further optimisation of the campaign.”

     

    Spearheading the creative at Liqvd Asia, Dharmesh Shah, National Creative Director stated, “Since the TVC was yet to be released; we wanted to create a lot of buzz and excitement around the launch before the actual launch. The campaign had to be interactive and imaginative. Who doesn’t think they are akalmand, and who wouldn’t want to prove it with a certificate that can be shared with the world. The entire communication was designed around this need for us to show off!”

     

     

  • In his new role, Shetty will oversee expansion of agency's growth plans with respect to the Indian market

    Vijeeth Shetty joins Liqvd Asia as President – Business & Services

    By A Correspondent

     

    Liqvd Asia has announced the appointment of Vijeeth Shetty as President- Business & Services. In his new role, Shetty will oversee expansion of agency’s growth plans with respect to the Indian market. He will be based out of agency’s Mumbai office and report to Rashmi Putcha, Co-Founder & Director, Liqvd Asia.

     

    Said Putcha: “I am elated to welcome Vijeeth on board. He has won many accolades and brings with him the right kind of experience. He is exactly the kind of talent we have been looking for to take the brands we work with to the next level.”

     

    On his appointment, Shetty said, “I am delighted to be part of one of the fastest growing Digital shops in Asia. It’s a very exciting phase here at Liqvd Asia, having won good amount of new business in the recent past and some big campaigns lined-up. The timing for me couldn’t have been better and I look forward to delivering great work and also to help win lot of awards in the process for our clients.”

     

    Shetty has managed leadership roles at various organisations. His last stint was at Tonic Worldwide, wherein he was Head-New Initiatives. Preceding that, he was Business Director at GroupM, Deputy Vice President – Digital Marketing at Angel Broking and with companies such as Pinstorm,  Directi, and MSLGroup in the past.

     

  • The agency is set to establish digital media presence and social media marketing for the group's signature brand RR Kabel

    Liqvd Asia to handle digital & marketing for RR Kabel

    By A Correspondent

     

    LIQVD ASIA has won the digital mandate for RR Global in a multi-agency pitch. LIQVD ASIA will take care of all its digital media and marketing mandate. The multi-agency pitch was held over a period of two months with nine different agencies meeting the managing team of RR Group and presenting their respective strategies.

     

    The agency is set to establish digital media presence and social media marketing for the group’s signature brand RR Kabel. A leading wire & cable company in the world, RR Kabel is the pioneer of wire design, technology & application. RR Kabel has flourished being a part of RR Global, in the manufacturing of wires & cables & other electrical consumer durable products business.

     

    Kirti Kabra

    Kirti Kabra, Director, RR Kabel said “Our requirement for bringing a digital agency on board was driven by our desire to be digitally right. We realized that with our purpose across 73 countries, we had to keep not just the products but the business as well relevant to the changing times. Among the various agencies that we met, LIQVD ASIA provided the most germane approach that met our business objectives. LIQVD ASIA has impressed us with their experienced core senior members and the youthful team that will support our aspirations.”

     

     

    Arnab Mitra

    Speaking about the development, Arnab Mitra, Managing Director, LIQVD ASIA says, “RR Group has been one of the most flourishing business houses in the country and a brand that touches almost every household. For us, associating with a brand having penetration as wide as them is certainly a matter of pride.  We are here to ensure digital media gives the much needed last mile connect with the consumer which until now has been missing.”

     

    Rashmi Putcha, Co-founder, LIQVD ASIA says “Winning the account for RR makes a very interesting case for us as we are looking forward to the digital amplification of the brand over next few months.”

     

  • Ropes in digital veteran Saurabh Gupta as biz head

    Liqvd Asia sets up shop in NCR

    By A Correspondent

     

    Saurabh Gupta

    LIQVD ASIA announced the setting up of its office at Gurgaon in Delhi NCR and the appointment of Saurabh Gupta as the Business Head for the operations.

     

    Saurabh is entrusted with the responsibility to provide holistic digital solutions for all clients of LIQVD ASIA in the region. In his recent past, he was in charge of the digital wing of Allied Media Corp and brings with him a sizeable experience in digital media operations.

     

    Arnab Mitra

    Arnab Mitra, Managing Director, LIQVD ASIA said: “We’re thrilled to welcome Saurabh on board. Saurabh’s immense experience in the space and progressive approach to innovate aligns perfectly with our business plans. We are sure he is the right person for our commitments to our clients in the region.”

     

    An MBA in Marketing and 12 years of substantial experience of working  at well-known firms like Wipro, Lakshya Consulting, Games2win India Pvt Ltd, Zapak Digital Entertainment Ltd (part of Reliance ADA Group) & Allied Media Corp, Gupta has been highly acclaimed for his work. His expertise lies in digital media brand solutions, online and mobile gaming, VAS, digital activation and online publishing.

     

    As Asia’s first experiential marketing entity, LIQVD ASIA started operations in 2013. Its clients include Celkon Mobiles, Axis Bank, Benetton, Divine Solitaire, Sennheiser, Legrand, Glanbia plc and Adidas Originals.

     

  • The account will be handled out of LIQVD ASIA's Mumbai office. Indiabulls is an Indian conglomerate with its headquarters in Gurgaon & Corporate Office in Mumbai

    Liqvd Asia wins digital mandate for Indiabulls Housing Finance Limited

    By A Correspondent

     

    LIQVD Asia has won the digital media mandate for Indiabulls Housing Finance Ltd. [IBHFL] in a multi-agency pitch. LIQVD Asia will be re-launching their digital marketing initiatives immediately. The campaign for the IBHFL products will start from India and will be gradually penetrating into other markets such as UK & UAE.

     

    Indiabulls Group has presence in Housing Finance, Real Estate, Asset Management and Securities businesses. All the group companies are listed on the Bombay Stock Exchange and the National Stock Exchange.  Indiabulls Housing Finance Ltd (IBHFL) was incorporated in May 2005, registered as a Housing Finance Company and is regulated by National Housing Bank.

     

    Commenting on the newly signed partners, Rahat Ahmed, Marketing Head – IBHFL said, “There has been a marked shift in consumer and brand behavior in the recent years. Digital has disrupted the way brands communicate with their customers; it allows us to engage with customers in a space where they spend most of their time. This helps us to have targeted conversations with specific audience. Digital allows us to go beyond the corporate website and humanize the brand.  We are happy to have found concurrence in our thought process with Team LA. Innovation is an attribute that echoes in every team member of the agency for relevant and worthy solutions.”

     

    Arnab Mitra

    Arnab Mitra, Managing Director, LIQVD Asia said, “We are overwhelmed and extremely excited to work with Indiabulls. The team will work with 100 per cent commitment to live up to the confidence that the brand has showed in us. We would like to deliver innovative ideas ensuring maximum reach and value for IBHFL through our “Digital. On Road” strategies.”

     

  • Liqvd Asia's clients include Celkon Mobile, Axis Bank, Benetton, LifeCell, Lonely Planet, Sennheiser, Kalpataru, Glanbia plc and Adidas Originals

    Concept Communication acquires majority stake in Liqvd Asia

    By A Correspondent

     

    Zubin Nalawala, Founding member, Liqvd Asia, Vivek Suchanti, Chariman and Managing Director, Concept Communication, and Arnab Mitra, Founding member, Liqvd Asia(l-r)

    Concept Communication announced it has acquired a majority stake in Liqvd Asia, an experiential digital marketing company. With this, the two founding members of Liqvd Asia – Arnab Mitra and Zubin Nalawalla along with their team of 28 will become an integrated part of the Concept Group driving the digital mandate in the country and select markets in Asia.

     

    Liqvd Asia started operations in 2013. Its clients include Celkon Mobile, Axis Bank, Benetton, LifeCell, Lonely Planet, Sennheiser, Kalpataru, Glanbia plc and Adidas Originals. The company is head quartered in Mumbai and has a presence in Singapore as well.

     

    Commenting on the acquisition, Vivek Suchanti, Chairman and Managing Director, Concept Communication, said: “This acquisition consolidates our position in the digital space. Arnab is experienced at establishing operational excellence within diverse new age marketing techniques, translating conceptual models into specific growth strategies, and planning and executing multi-faceted national and regional advertising campaigns. His expertise will help us create a bouquet of offerings to our clients across various Group entities. With the addition of Liqvd Asia, we are taking another step in helping our clients ‘get digitally right’. We are delighted to welcome Arnab and his team to be an integral part of Concept family.”

     

    Before starting up, Arnab Mitra worked as National Director for Starcom Mediavest Group and prior to that he has worked with Havas Media, where he was heading the agency in South Asia.

     

    Sharing his views on the merger, Mr Mitra said: “We’re very excited to become a part of the Concept Group. Concept is recognized as a formidable brand in the country and Vivek has been one of most respected names in the Indian advertising and related services industry. With this merger we will soon emerge to be the leaders in providing digital experiential solutions in the country and region.”

     

  • The company will now be handling the entire digital mandate for this brand

    Celkon hands over digital mandate to Liqvd Asia

    By A Correspondent

     

    LIQVD Asia has bagged the digital mandate of Celkon Mobiles, a leading manufacturer, which designs and manufactures a wide range of Windows and Android mobile phones. The company will now be handling the entire digital mandate for this brand.

     

    The agency which specializes in building digital experiences, will be designing strategies for all the digital assets of Celkon Mobiles including media buying, creatives, social media, search marketing, etc. and will lead complete Digital Services for the brand.

     

    On the decision of appointing LIQVD Asia as its digital agency, Murali Retineni, Executive Director, Celkon Mobiles said, “We have always been a pan-India brand with significant spends on digital but we are now planning an aggressive spike in our spends on the digital medium. We were looking for an agency that had proven capabilities in this segment and are delighted to have appointed LIQVD Asia as our digital agency. We are hopeful that together we will take the brand to new heights.”

     

    Commenting on the new client win, Zubin Nalawalla, co-Founder, LIQVD Asia said, “We are excited to add Celkon Mobiles to our prestigious client list and to extend comprehensive Digital Media management to the brand. We are looking forward to working closely with the brand.”

     

    Celkon Mobiles has been constantly in the news for launching Windows & Android phones at very affordable costs without compromising on the quality or features. The brand is looking at spending between 15-20 crore INR over a period of the next one year.