MxMIndia

Tag: LIQVD Asia

  • To boost company’s growth and innovation

    Liqvd Asia strengthens leadership team

    Sunil Gangras
    Sunil Gangras
    Monish-Sanghavi
    Monish Sanghavi

    Liqvd Asia advertising agency appoints Monish Sanghavi and Sunil Gangras as Directors – leveraging their expertise to drive further growth.

    Said Arnab Mitra, Founder of Liqvd Asia: “At our company, we have consistently embraced evolving trends and advancing technologies. While these changes present new challenges, they also provide us with opportunities for innovation and growth. We are also excited to introduce our new directors and look forward to the continued progress. To honour the invaluable contributions of our dedicated team members, we are proud to offer Employee Stock Ownership Plans (ESOP) to those who have been with us for over five years. Their unwavering commitment and hard work have been crucial in driving our remarkable growth over the past fiscal year.”

  • To promote its emergency ward services

    Liqvd Asia wins mandate for Peerless Hosp

    To promote its emergency ward services Peerless Hospital, a healthcare institution in Eastern India, has collaborated with Liqvd Asia to spearhead its marketing campaign aimed at promoting its emergency ward services. s and expert medical staff.

    Commenting on the partnership, Ravindra Pai, Deputy Managing Director from Peerless Hospitals said: “At Peerless Hospital, our priority is to ensure top-quality care for every patient. We are committed to providing the highest standard of treatment, ensuring that everyone who visits our facility leaves with a sense of satisfaction and well-being. Liqvd Asia’s impeccable reputation and capabilities made them the automatic choice for crafting & promoting the campaign. It allows us to amplify our message and reach more individuals in need of emergency services. We are confident that this collaboration will not only increase awareness about our 24×7 exceptional emergency ward but also reinforce our dedication to providing compassionate healthcare.”

    Added Monish Sanghavi, Business Head of Liqvd Asia: “At Liqvd Asia, we believe that health is paramount and it is our core belief to prioritise the well-being of individuals. Joining forces with Peerless Hospital for this campaign is a testament to our shared commitment to excellence in healthcare. This campaign is particularly close to our hearts as it aligns with our mission to educate and disseminate the right information, so that no one is deprived of expert care in case of a medical emergency. We chose the path of honesty by sharing real-world numbers to elevate awareness about Peerless Hospital’s world-class emergency services and empower individuals to make informed decisions about their healthcare needs, when it really matters.”

  • Highlights the capabilities of RuPay BOBCARD on the UPI platform

    Bobcard launches campaign to showcase integration with UPI

    Bobcard Limited (formerly known as BOB Financial Solutions Limited), a leading subsidiary of Bank of Baroda, unveils #AurKyaChahiye campaign, showcasing the smooth integration of RuPay Bobcard with UPI.

    The campaign aims to raise awareness among consumers about the capabilities of RuPay BOBCARD on the UPI platform, enabling users to access their credit cards with unprecedented ease. Through a humorous yet relatable narrative featuring an auto-rickshaw driver and a passenger, the campaign illustrates the benefits of linking credit cards to UPI, emphasizing convenience and innovation in digital payments.

    Ravindra Rai M, Deputy Managing Director of BOBCARD Limited, said: “In recent years, UPI payments have experienced significant growth, yet credit card users have been deprived of the advantages of UPI transactions. The recent integration of RuPay credit cards onto the UPI platform by RBI and NPCI has effectively filled this void. BOBCARD stands out as an early adopter of this regulatory initiative, ensuring our customers never worry about running out of funds, even for small day-to-day transactions, with unparalleled ease and speed.”

    Added Sunil Gangras, Head of Creative Services, Liqvd Asia: “In our journey of transformation, we wanted every experience with BOBCARD to be reimagined like never before. The ability to scan and pay through UPI with your RuPay BOBCARD is one such step to forge meaningful connections with our audience and stay ahead of the curve. So, it was a strategic move to communicate about this revolutionary feature in the modern Indian banking system, in the language that most Indians emotionally associate with – Bollywood. We reimagined and recreated some iconic scenes from the B-Town to drive ‘Top of the mind’ recall and reaffirm our commitment to stay relevant.”

  • For markets in Mumbai, Kolkata, Delhi, Hyderabad, and Bengaluru

    Liqvd Asia rolls out commercial for Infino ice-cream

    Devyani Food Industries Ltd (DFIL), a part of the RJ Corp group, has introduced Infino, a premium ice-cream brand in the markets of Mumbai, Kolkata, Delhi, Hyderabad, and Bengaluru. As part of this launch, DFIL has unveiled two digital video commercials (DVC), conceptualised by Team Liqvd Asia.

    Commenting on the DVC launch, Sudhir Chavan – CEO, DFIL said: “Brand Infino is an embodiment of elegance and exquisite taste. With the brand’s launch, our aim was to redefine the ice-cream landscape, offering a sensory journey that transcends consumer expectations. With our brand films the objective was clear – we need to depict the essence of indulgence, decadence and sophistication, thereby showing the world our brand’s unique offering and superior quality. We believe this launch will not only redefine ice-cream experience for consumers but also set new standards for premium offering in the Indian market. Selecting digital launch for both our “brand films” was a strategic decision rooted in the dynamic landscape of consumer engagement. In a world where digital platforms are omnipresent, we aimed for a wide impact with our target audience across platforms and markets. The films that we have released embodies our brand ethos and communicates how the brand and products are perceived.”

    Sunil Gangras, Head of Creative Services, Liqvd Asia added: “When we were thinking about manifesting the magic of Infino in the creative expression, we wanted to disrupt the premium segment with a product that not only smacks of elitism but also is dazzlingly different in every aspect of design, and we wanted to dial up indulgence in every frame and every conversation. Our single-minded proposition was to establish INFINO as an ‘Out of this world’ brand and hence, we gave it a creative spin by creating its own universe of delight and decadence. This was achieved through a narrative that landed right on the discerning taste buds. Our creative strategy was crafted in a way that makes Infino drool-worthy and desirable enough to drive trials for this premium ice-cream brand and make a dent in the universe.”

  • Launches premium ice cream brand, Infino

    Liqvd Asia wins mandate for Devyani Food

    By Our Staff

     

    Devyani Food Industries Ltd (DFIL) which recently launched ice cream brand Infino has mandated Liqvd Asia (LA) to spearhead the brand’s end-to-end marketing initiatives including creative, digital content, PR and offline media.

     

    Commenting on the brand launch, Sudhir Chavan, CEO of DFIL, said: “The Indian ice cream market has witnessed a notable shift towards premium preferences among consumers, indicating a growing demand for high-quality and exclusive ice cream market. With changing consumer lifestyles and growing appreciation for high-quality products & desire for global ice cream flavours, our brand INFINO aims to fill a gap in the market for consumers who seek luxurious and extraordinary ice cream experience. Our robust manufacturing capabilities and connected distribution network provides us an edge over our competition. INFINO embodies the perfect balance of craftsmanship, high-quality ingredients, and delectable Flavors. Currently we’ve launched our portfolio with three formats – tubs, sticks and cups and in the future, we will be exploring more in terms of formats, flavours and SKU’s.”

     

    Liqvd Asia spokesperson Monish Sanghavi, Business Head of Liqvd Asia, added: “Partnering with DFIL on the launch of their premium ice-cream brand, INFINO, has been an exciting journey all across. The team at LIQVD Asia was excited to take up the challenge to launch this premium ice-cream brand in an already cluttered ice-cream market. With our go-to-market launch strategy and 360-degree media approach, we made an impact in the market, where we launched our product. Now, we are all set to take this partnership to the next level as the agency responsible for their creative, media and digital mandate, and create work that strengthens the brand image, disrupts the market and grows the segment.”

     

  • Creatives executed by Liqvd Asia Marathon Films

    Pfizer India launches brand film to honour cancer survivors

    By Our Staff

     

    Pfizer India launched its new brand film about cancer fighters conveying the message of ‘Keep Fighting, Keep Winning’ to celebrate and honour the undying spirit of these survivors. The campaign film has been conceptualized by Pfizer India and executed by Liqvd Asia Marathon Films.

     

    The campaign launched with a motivational film that depicts the journey of some real-life Indian athletes such as Mayura Shivalker – Ironman Finisher, Anand Arnold – Mr. Olympia 2018, Shivani Charak – sport climber, and Samuel Chettiar – Marathoner, who have excelled in their field despite numerous challenges including that of cancer.

     

    Aditi Advani Mehta, Director Oncology Business, Pfizer India said: “We believe in breakthroughs—these breakthroughs may be scientific, operational, or even personal! Through this campaign, we celebrate the tales of such breakthroughs and excellence demonstrated by real-life cancer survivors reminding us of the undying spirit with which these cancer survivors live—Keep Fighting, Keep Winning.”

     

  • Creates #BeGenFree to cut across generations

    Liqvd Asia collaborates with Vega Personal Care for campaign

    By Our Staff

     

    Liqvd Asia, digital marketing agency, has collaborated with beauty and personal care brand Vega, for a campaign. The new campaign #BeGenFree cuts across generations to celebrate the spirit of individualism and freedom.

     

    Said Anish Varghese, Chief Creative Officer, Liqvd Asia:  “We did not want to pigeonhole Vega’s audience with labels that already exist. This led to the creation of #BeGenFree, a term that creates a wider appeal for Vega. It is a diverse community that unites all such social groups under one roof.”

     

    Added Eiti Singhal, Chief Marketing Officer, Vega: “After the success of our last award-winning campaign ‘Flaunt your befikar’ we thought we’d step it up by introducing a digital campaign that encourages self-assurance, celebrates individuality, and fosters a sense of community within a free society. We are adopting a “self-focus” position as a brand, which gave rise to the hashtag #BeGenFree. It gives both men and women the freedom to express themselves. Our target audience will connect with our elevated line of communication, thanks to Team Liqvd Asia.”

     

  • Will leverage digital space to optimise the brand’s online visibility

    Liqvd Asia bags mandate for Vega personal care brand

    By Our Staff

     

    Vega, the personal care appliances and beauty care accessory brand, has awarded its digital mandate to Liqvd Asia. The agency will be responsible for leveraging the digital space to optimise the brand’s online visibility, and outreach across multiple relevant platforms, and engage its growing customer base.

     

    Speaking about the win that happens to coincide with the company’s 9th anniversary celebrations, Arnab Mitra, Managing Director, Liqvd Asia, said: “The beauty and grooming industry in the country is booming, thanks to the growing desire among both men and women to look stylish and feel good. VEGA is committed to its consumers, keeping its brand idea and ethos intact. It is a great brand to work with and will continuously challenge us to innovate and execute unique digital strategies. We look forward to create interesting content as there are many opportunities to communicate with target audiences via multiple touchpoints, and to enhance the brand into the digital space.”

     

    Speaking on the occasion, Eiti Singhal, CMO, Vega Industries Pvt. Ltd, added: “As a brand, we are looking to reach out to more and more millennials & Gen Z’s in the digital space and have meaningful conversations with them. Our continuous endeavour is to inspire consumers about being comfortable in their own skin and grooming is the springboard for this self-confidence, comfort and joy. We are excited to partner with Liqvd Asia who has the expertise and insights in creating a top mind recall & consideration for the brand.”

     

  • To lead creative teams and nurture the company's creative vision

    Liqvd Asia appoints Anish Varghese as CCO

    By Our Staff

     

    Anish Varghese
    Anish Varghese

    Liqvd Asia has announced the appointment of Anish Varghese as its Chief Creative Officer. In this role, Varghese will be responsible for accelerating Liqvd Asia’s creative businesses as well as champion creativity within and beyond the company, fostering a culture that delivers extraordinary work to Liqvd Asia’s clients.

     

    Speaking on his appointment, Arnab Mitra, Managing Director, Liqvd Asia, said: “Anish will be a fabulous asset to Liqvd Asia, and we are excited that he is joining us. He comes with a reputation for creating successful and famous campaigns for brands across different sectors; he brings a unique combination of global and regional experience and craft. He has the energy to mentor, create and lead. I have no doubt he will inspire the best in our people. I am really looking forward to working with him.”

     

    On joining Liqvd Asia, Varghese added: “My whole career has been driven by the aim of transforming agencies and building a complete culture of creativity. I have always been part of a creative system that yields results and firmly believes in ideation that solves problems. I am looking forward to working with the bright and young team here at Liqvd Asia and motivating the client to build incredible stories with experience and modern creativity.”

     

  • The theme of the campaign is 'ASpaceApart'

    Liqvd Asia wins mandate for Asian Paints wallpaper

    By Our Staff

     

    Digital agency Liqvd Asia has won the digital communication mandate for Nilaya by Asian Paints.

     

    Arnab Mitra
    Arnab Mitra

    Commenting on the win Arnab Mitra, MD Liqvd Asia said: “Nilaya is looking to redefine the wall paper category and how consumers imagine luxury and art without compromising on their personal aesthetic instincts. Launching the integrated campaign with the theme “ASpaceApart”, we want to give Nilaya the rightful space helping consumers discover the real art of wall coverings.  Our team is excited to take on the challenge of digitally re-launching the product via multiple communication mechanism across the digital universe. We hope to set a new benchmark via this partnership.”

     

     

  • The account was bagged after a multiagency pitch to elevate brand awareness amongst Tata employees taking the Creative & Social media route

    Liqvd Asia bags Tata Shop Share Smile mandate

    By A Correspondent

     

    Liqvd Asia has bagged the Tata Shop Share Smile social media and creative mandate. It will be handled out of Liqvd Asia’s Mumbai office.

     

    Shop Share Smile is a special program for all Tata employees and the channel partner of a Tata Group company in India wherein employees, the family and friends they refer and the channel partners, who get invited by a Tata the company, can avail offers from various participating Tata Group companies.

     

    Said Tanushree Radhakrishnan, COO Liqvd Asia: “Tata is one of the most loved brands in the country and it’s definitely a privilege to be the face of such an esteemed brand and be responsible for their outlook towards their enormous clientele. We are glad that the team at TATA Shop Share Smile has entrusted us with this task and we are confident of putting our best foot forward.”

     

    Added Purnima Kathuria Bhambri, National Brand Strategy Head Liqvd Asia: “It’s a fantastic win. We are honored and proud to have a TATA group company in our client portfolio. This prestigious win serves as a great testament to our strategies and services that we have been offering to our clients. With the same zeal, we are confident of delivering our best of services and out-of-the-box solutions to Tata Shop Share Smile.”

     

     

  • Kathuria will be National Director for Brand Strategy and Account Management

    Purnima Kathuria moves from Performics to Liqvd Asia

    By A Correspondent

     

    Digital agency Liqvd Asia has beefed up its senior management with the appointment of Purnima Kathuria as National Director for Brand Strategy and Account Management. Kathuria served as Director – Media and Digital Operations for the last two years in her six-year stint at Performics India. She will lead the strategy and account management domain for the agency’s existing and new client mandates.

     

    Commenting on the appointment, Tanushree Radhakrishnan, COO, Liqvd Asia said: “Purnima is a brilliant addition to the Liqvd Asia strategic team as the National Director for Brand and Account Management. She comes armed with over 13 years of experience working on diverse portfolios at leading marketing agencies. Purnima will focus on adding value to existing and new relationships by directing all aspects of brand strategy and co-creating value for us as well as our clients.”

     

    Added Kathuria: “I am elated to join the superbly creative and capable team of Liqvd Asia and walk together the path of becoming one of the finest agencies in India that believes in performance driven deliveries for clients. I am excited to be part of the LA growth story and will be keen to deliver value for all our clients.”