MxMIndia

Tag: LinTeractive

  • Some of the company's leading products/platforms to be handled by LinTeractive include Dabur Honey, Dabur Chyawanprash, Dabur Shilajit, www.liveveda.com and www.daburmediclub.com

    LinTeractive to handle digital duties of Dabur Healthcare & Foods

    By a correspondent

     

    India’s leading consumer goods company Dabur India has appointed LinTeractive, the digital division from Lowe Lintas + Partners to handle digital duties for its Dabur Healthcare & Foods division. Some of the company’s leading products/platforms that will be handled by LinTeractive include Dabur Honey, Dabur Chyawanprash, Dabur Shilajit, www.liveveda.com and www.daburmediclub.com.

     

    Expressing his views on choosing LinTeractive as the digital AoR for Dabur Healthcare & Foods, Krishan Kumar Chutani, Executive Vice President – Marketing (Healthcare & Foods) said, “Our association with Lowe Lintas + Partners has been a successful one. They’ve understood the core insights integral to our product offerings and have delivered solutions that have made us stand out in the marketplace. As we seek to extend our reach onto the digital platform, it was only apt that we hand over the reins to our trusted partner to bring us the desired results on the medium. We look forward to some forward-thinking solutions from LinTeractive that will help our brands stay ahead of the curve.”

     

    LinTeractive will be offering capabilities including search, social, web|mobile, monitoring, analytics and campaign activation.

     

    Vikas Mehta, Head of LinTeractive and CMO, Lowe Lintas + Partners said, “Our decade-long association with Dabur has been a mutually rewarding journey for the both of us. We are excited that LinTeractive has been entrusted with the mandate of creating interaction-marketing solutions for the healthcare products and platforms. We are keen on partnering Dabur in building their digital capabilities as we co-create digital success stories for their brands.”

     

  • LinTeractive will add a layer of brand and consumer engagement expertise on top of the usual capabilities offered by most digital agencies

    Lowe Lintas & Partners’ digital division – LinTeractive, relaunched

    By a correspondent

     

    Post its association with IPG’s full-service digital agency Interactive Avenues last year, Lowe Lintas & Partners has announced the relaunch of its digital division – LinTeractive.

     

    Apart from its focus on offering solutions to clients across digital platforms, what will set LinTeractive apart will be its focus on brand strategy and creative throughput that will form the core of its digital strategy. The end offerings will be delivered seamlessly across multiple platforms by teams of domain specialists comprising strategists, technologists and creators.

     

    LinTeractive will be managed by Mr. Vikas Mehta, Chief Marketing Officer, Lowe Lintas & Partners, who has been entrusted with an additional responsibility of heading the relaunched division.

     

    Speaking about the relaunch activity, Mr. Joseph George, CEO, Lowe Lintas & Partners said: “The relaunch marks Lowe Lintas & Partners’ broader vision of strengthening its group offerings and our proven ability to deliver in-market success for our clients. LinTeractive will work closely with brand teams and Interactive Avenues in conceiving and executing ideas that consumers want to belong to and get involved with.”

     

    Outlining the agenda for LinTeractive in India, Vikas Mehta, CMO, Lowe Lintas & Partners said: “With LinTeractive, we are making a decisive move towards mainlining digital and embedding it into the core of all our offerings including advertising, PR, activation, brand consulting and so on. We believe that digital disciplines have become too crucial to brand success to be treated like a specialist-only function.”

     

    LinTeractive will add a layer of brand and consumer engagement expertise on top of the usual capabilities offered by most digital agencies including search, social, web|mobile, technical development, analytics, campaign activation and digital media.

     

    The new division will work with existing clients of Lowe Lintas & Partners on digital integration as well as with independent clients as a full-service digital agency. Interactive Avenues would continue to partner ‘LinTeractive’ for execution in areas like SEO, SEM, technical development, and online media planning and buying.

     

    The relaunched division would function with offices in Mumbai and Delhi with plans to open the Bangalore arm soon.