MxMIndia

Tag: LinTeractive

  • With this launch, KRBL – one of India’s leading food companies, has set out to lead the charge in creating the superfood category with Quinoa

    PointNine Lintas campaign launches Quinoa

    By A Correspondent

     

    LinTeractive recently won the mandate from India Gate to launch its Quinoa brand. The agency unveiled an omni-channel campaign that deploys a combination of films, web/ mobile content, social media communities, on ground activations and also a digital website.

     

    With this launch, KRBL – one of India’s leading food companies, has set out to lead the charge in creating the superfood category with Quinoa.

     

    Said Ayush Gupta, Marketing Head KRBL Limited: “Indians as people have always loved their food. With changing times and growing health consciousness, we decided to introduce newer grains for newer lifestyles in India. This new India is fearless about trying new flavours, new foods and new cuisines. We want to feed this trend with interesting new grains like Quinoa that adds to a better life as well. However, we did not want to take a health stand on this because it would end up reducing Quinoa to an occasional food which people would try out maximum twice or thrice a month. We wanted Quinoa to be a part of an everyday mindset.”

     

    Added Deepak Agarwal, Executive Creative Director – PointNine Lintas: “Our approach to delivering the message of ‘Indulge, Guilt-Free’ was to keep it light-hearted and humorous .When the desire to eat ‘real food’ overtakes the desire to ‘get healthy’, most of the people are likely to indulge in their favourite comfort food and end up being guilty about their spur-of-the-moment choices. We chose to show people sumptuously eating burgers, kebabs & halwa while chastising themselves for all the ‘atonement’ they would have to do for entertaining this indulgence. The twist in the execution was that the very same people revealed the message that, indulgent dishes made from a nutritious India Gate Quinoa base as a part of the recipe meant that there was actually no reason to feel guilty at all.”

     

    Commenting on the campaign, Sumanta Ganguly, EVP – LinTeractive & National Director, Digital – PointNine Lintas, said“The campaign was going to be digital-first as a new premium food grain would naturally need to be investigated and experienced online. We mapped numerous user-journeys and created an omni-channel strategy to create interesting interventions at the most crucial touch-points – from discovering the quirky product film to drooling at quinoa delicacies on Instagram on to digging into why and how to consume Quinoa – all tied into a single brand idea of Indulgence without the baggage of Guilt. The insight was born out of the difficulty one experiences while letting go of the dishes that one has grown up eating, in favour of healthier ones.”

  • Rohan Builders of Pune, were among the first real estate companies in India to introduce a 'Price Protection Policy' back in 2008

    LinTeractive campaign for Rohan Builders sells vegetables to sell real estate

     

    LinTeractivehas unveiled a digitally-led initiative, Price-Protected Sabziwala (vegetable vendor) for Rohan Builders.

     

    To push the idea further, an online vegetable store, #PriceProtectedSabziwala (www.priceprotectedsabziwala.in) has been launched, where people can buy vegetables with a price protection guarantee. Physical vegetable stores on the same lines have been setup in retail malls of Pune. The buyers of veggies from these stores are notified via SMS, every time prices fall and they can claim a refund of the difference online. The website goes on to introduce Rohan’s Price Protection Policy invite buyer interest.

     

    Abhishek Bhatewara, Director Sales, Rohan Builders said: “In the current state of the real estate market in India, the home buyer is anxious that house prices may fall, delaying their buying for a later date. At Rohan Builders, we understand the buyers’ hesitation in committing their hard-earned savings to buy a house right now. LinTeractive has come up with a very simple and effective way to make people relate to this policy – an everyday fluctuation we all live with – the prices of sabzi. We’re trying to trigger in the minds of the consumer that, buying a home with Rohan is something they should consider without fear as their investment is protected from any downturn in the market.”

     

    Added Vikas Mehta, Group CMO& President – Marketing Services, MullenLoweLintas Group: “To put spotlight in a blind spot (price protection by a real estate company in this case) is always an interesting marketing challenge. These are hard times for the real estate business and I commend Rohan for thinking digital-first. Sumanta and the team at LinTeractive have done a great job of executing the idea seamlessly in an omni-channel manner. To see measurable impact on the clients’ business in such a short period since the campaign went live with an improved CPL, is truly heart-warming.”

     

    Said Sumanta Ganguly, Executive Vice President, LinTeractive: “Inherent to our approach has always been the effective understanding of consumer journey’s to use the effective touchpoints to enablespecific action. The omni-channel campaign has been created using touch-points including physical and digital experiences (on ground, web and mobile), conversations on social media, video content and OOH. In #PriceProtectedSabziwalawhile awareness was driven through outdoor and radio, use of videos to bring to life the fluctuating prices in vegetable markets helped the idea gain traction and SMS with money back demonstrated Rohan’s brand promise.”

     

  • HDFC Ergo aims to reach out to its consumers and communicate the importance of renewing their two-wheeler motor insurance

    HDFC Ergo entrusts LinTeractive with digital mandate for auto insurance campaign

    By A Correspondent

     

    HDFC Ergo General Insurance Company has appointed LinTeractive, the digital agency of Mullen Lowe Lintas Group, to put together a digital campaign for its two-wheeler motor insurance products. Through this campaign, HDFC Ergo aims to reach out to its consumers and communicate the importance of renewing its two-wheeler motor insurance.

     

    Speaking about the partnership, Mehmood Mansoori – Member of Executive Management and Group Head, HDFC Ergo General Insurance Company said, “Renewal of the two wheeler insurance policy does not take priority in the consumers mind, making it a low involvement category. The owner is more likely to forget this crucial requirement and leave it for the last moment. We look forward to working with LinTeractive and put out an exciting campaign which will innovatively push two wheeler owners to not miss the renewal of the policy.”

     

    Vikas Mehta

    Commenting on the win, Vikas Mehta, Group CMO and President – Marketing Services, Mullen Lowe Lintas Group said: “Buying two-wheeler insurance is mandatory in India. While that makes the category large, it also makes it somewhat commoditised. The task to differentiate a brand like HDFC Ergo, in a commoditized category, is both challenging and exciting. I loved the fact that they believe in a ‘digital-first’ approach and happy that they chose LinTeractive to make it happen.”

     

     

     

    Sumanta Ganguly

    Added Sumanta Ganguly, Executive Vice President, LinTeractive: “It’s rare that a campaign idea from a pitch meeting is also the campaign you end up doing, and HDFC Ergo was one such pitch. We are delighted to be working on this brand and the task of changing category codes of auto insurance.”

     

  • The communication work for the brand is already underway and would be unveiled across all popular online and offline platforms soon

    Delhi offices of Lowe Lintas & LinTeractive bag new biz mandate of India Gate Basmati Rice

    By A Correspondent

     

    The MullenLowe Lintas Group has been mandated to offer its creative and digital services to rice brand India Gate Basmati Rice. While Lowe Lintas Delhi will handle the creative services for the brand, LinTeractive will work towards offering core digital capabilities.

     

    The multi-agency pitch saw participation from a host of agencies who were edged out by the Delhi offices of Lowe Lintas and LinTeractive for their conviction of offering the client an effective creative approach that would lead to high ROI for the brand. The duo would work towards making India Gate Basmati a household name that all can count on and consume with pride.

     

    India Gate Basmati Rice is part of KRBL Limited, which is a 120-year-old firm dealing in branded basmati rice. Commenting on the association with the two divisions of MullenLowe Lintas Group, Ayush Gupta, Marketing Head, KRBL Limited said: “We have decided to associate ourselves with Lowe Lintas Delhi, which is currently the top creative agency in the world as per Warc 2016, and also LinTeractive as we saw immense promise in their plan for our brand. Our decision was based on the agency’s reputation for delivering the highest ROI to its clients with their creative effectiveness and problem-solving attitude. We are confident that India Gate Basmati Rice will become a household name in the coming months and be a highly preferred option for consumers throughout the country.”

     

    On winning the new mandate, Naveen Gaur, President, Lowe Lintas Delhi said: “Rice consumption seems to be a popular trait that most consumers enjoy in the country. We are excited with the core idea that we have drawn up for the brand and hope to see it scale even greater heights going forward.”

     

    Adding his views, Sumanta Ganguly, EVP-LinTeractive said, “We believe it’s a great opportunity to use content as a key differentiator to deliver consistent engagement in today’s ever trending digital media environment.”

     

  • To spread the word of securing one's personal space from mosquitoes, HIT launched a contest that invited netizens to participate by sharing more whacky ideas to kill mosquitoes

    Godrej Hit rolls out social campaign on mosquitoes

    By A Correspondent

     

    Like every year, people are facing severe mosquito infestation with the onset of monsoon. Following the heavy rains in Mumbai and Delhi over the weekend, many twitterati’s started conversations around how annoyed they are about mosquitoes and to what extent are they ready to go to #Killmosquitoes.

     

    Tracking these conversations, Kala HIT chose an innovative approach to reach out to the netizens through an interactive digital campaign called “101 ways of killing mosquitoes”. The brand built on this conversation by converting some of the wacky ways of killing mosquitoes into creative content pieces such as gifs, short videos etc. With this HIT also revealed the most convenient way of killing mosquitoes - New Kala HIT with Lime flower fragrance, which kills mosquitoes instantly.

     

    To spread the word of securing one’s personal space from mosquitoes, HIT launched a contest that invited netizens to participate by sharing more whacky ideas to kill mosquitoes. The contest got a roaring response with extremely funny user generated creative content and the top 101 ways of killing mosquitoes have been populated on the campaign microsite www.hittokill.in. People still stand a chance to test their creative abilities and win prizes.

     

    Sharing his thoughts on the new campaign, Ajay Dang, Head Marketing, said, “Kala HIT is the undisputed leader in the home insecticide aerosol segment, to further drive penetration of aerosol format it has introduced a new variant called HIT Lime Flower Fragrance, that kills mosquitoes instantly and leaves behind a pleasant lime flower fragrance. The dual benefit of instant efficacy and pleasant fragrance makes Kala HIT Lime flower fragrance an exceptionally convenient solution to kill mosquitoes hiding in the corners of the home. To make the consumers aware of the dual benefit, the digital campaign of “101 ways of killing mosquitoes” has been launched.

     

    The campaign is based on the consumer insight of how the nuisance caused by hidden mosquitoes brings everyday life to a grinding halt, forcing us to react with anger. Current measures to eliminate hidden mosquitoes, are arduous, and often fail. No wonder, consumers feel angry and annoyed. Kala HIT Lime flower fragrance has been introduced as an exceptionally convenient way of killing even the hidden mosquitoes. The response from netizens has been very encouraging and we are sure that this campaign will drive awareness and induce trial of the new variant – HIT Lime flower fragrance!.”

     

    Commenting on the campaign idea, Parag Shahane, Unit Creative Director, LinTeractive said: “Revenge is an integral part of a human mind and one can go to any lengths to express it. By using this insight, we wanted to bring out the rage and physicality of wanting to kill mosquitoes through exaggerated, funny videos which will lead them to the microsite housing the 101 ways of killing mosquitoes. Users were told to upload their views on ways of killing mosquitoes, where the best 101 ways will be featured on the microsite. Through this campaign, the attempt was to drive engagement and deliver the message that Kala Hit Lime is a convenient way of killing mosquitoes.”

     

  • The two divisions will collaborate and work as a seamless on and offline team and partner HouseFull

    HouseFull appoints Lowe Lintas & LinTeractive Delhi as its agency partners

    By A Correspondent

     

    HouseFull, a furniture brand with strong online presence, has awarded its agency mandate to two divisions of the MullenLowe Lintas Group. Lowe Lintas Delhi takes on the creative agency role for HouseFull, while LinTeractive Delhi takes on digital marketing. The two divisions will collaborate and work as a seamless on and offline team and partner HouseFull.

     

    With over a decade of expertise in making furniture, HouseFull has helped numerous customers in making their homes more aesthetic and beautiful. Their designs are not just desirable but have an international feel as well. Their products are known for undisputed durability and quality, offered at a compelling price.

     

    Akshay Chaturvedi

    Commenting on the appointment, Akshay Chaturvedi – CEO, HouseFull said, “We welcome Lowe Lintas & LinTeractive as our brand partners for HouseFull. We were really impressed with their holistic thinking that went beyond the conventional approach. The thing about Lowe Lintas is that apart from a fantastic creative sense, they possess a sharp business acumen which is strategically superior to its peers. This is important for a brand like ours which has aggressive plans and wants to have a nimble startup-like culture with an eye on a rapid scale-up.”

     

     

    Naveen Gaur

    On winning the new mandate, Naveen Gaur, President, Lowe Lintas Delhi said, “We are thrilled to win the communications mandate for a brand like HouseFull, which has taken it upon themselves to be extremely aggressive challengers in the highly competitive sector of online furniture and home decor. We at Lowe Lintas, will bring to the table, our sharp and insightful understanding of the e-commerce business along with the emerging modern Indian buyer. What makes it special is that we managed to win the mandate for both above-the-line as well as digital communication. We approached the problem in an integrated manner, with a motley crew of our folks from different specializations and the results are extremely encouraging to say the very least.”

     

    Sumanta Ganguly, EVP – LinTeractive added, “We see a great opportunity in HouseFull to win category conversations through our platform thinking and creative approach. A category that is today in a hyper-competitive state requires not just creative thinking but also focus on pushing the right interactions on the platform.”

     

     

  • LinTeractive would work towards positioning Stuffcool as the partner of choice for digital wares and also enhance its reach as a trustworthy player throughout India

    LinTeractive bags digital mandate of Stuffcool; unveils brand campaign titled #LilThingsMatter

    By A Correspondent

     

    To further drive its message as being the leader in the space, accessories player Stuffcool has appointed LinTeractive, the digital agency of Mullen Lowe Lintas Group as its digital partner. LinTeractive would work towards positioning Stuffcool as the partner of choice for digital wares and also enhance its reach as a trustworthy player throughout India.

     

    Commenting on the appointment, Hemang Budhdeo – Director, Nissan Enterprises Ltd said: “The smartphone market in India is witnessing an unwavering growth which obviously spells more opportunities for us. We are glad to have LinTeractive partner us at this exciting phase as we look to expand our territories and further build up our customer base in India. We look forward to striking a meaningful relationship with the team and hope to chart out new frontiers in our quest of being the best in the space.”

     

    Vikas Mehta

    Part of Nissan Enterprises Limited, Stuffcool caters to those looking to source essential gear like mobile cases, screen protectors, cables, chargers, selfie-sticks and other enhancements for their smartphones. The firm is known to have cultivated the branded accessories market in India and pave the pathway for easy availability of quality accessories to end consumers.   Sharing his views on winning the business, Vikas Mehta, Group CMO | President, Group Marketing Services, Mullen Lowe Lintas Group said, “Devices are a bigger part of our lives today than most things we own. Stuffcool makes cool accessories for these devices, making it an inspiring brand to work with. The market is flooded with accessories but few great accessory brands. We are glad on the opportunity presented to LinTeractive to partner Stuffcool and hope to get the little things right for them.”

     

    Flagging off the partnership, LinTeractive has drawn up an extensive online campaign under the theme #LilThingsMatter. It has engaged in a whole lot of initiatives on and off line to drive home the core theme of #LilThingsMatter. Contests were run on social media – Facebook & Twitter where users were asked to share their experiences about the little things that make a difference to their lives, encourage discussions around the theme without revealing anything about the brand proposition. Following this, a brand film was launched along with a 5-day-contest on FB/Twitter where Stuffcool.comgot customers to engage with the brand over its online platform.

     

    Hemang Budhdeo

    Sharing his views on the integrated digital campaign that has been planned, Hemang Budhdeo said: “Our products play the role of a catalyst in the life of the consumer in a little way but have great impact. We approached LinTeractive with this brief, and they came up with #LilThingsMatter that says how little things (tech accessories) make a huge difference to the gadgets that people use and interspersed the same with life-situations around consumers. We are glad with the initial response that has been generated on the back of the new campaign.”

     

    The video campaign builds the brand philosophy through real life instances in a very artistic manner. Simple things like running out of battery, enjoying your time with friends while taking a selfie and other such nuances involving a mobile phone have been brought out in an imaginative manner. The background score in the campaign is a catchy one and has been incorporated to establish an emotional connect with the consumers. The film touches upon the values of love, care, friendship, trust while highlighting how products from Stuffcool help achieve little moments of joy.

     

    Commenting on the thought process behind the idea, Paul Dueman, Senior Vice President, LinTeractive said, “The campaign is our answer to differentiating Stuffcool from the other players in the accessories market. The strategy was to highlight instances, however small, that matter to consumers today and the positive impact it creates in their lives. We are confident that #LilThingsMatter as brand credo, backed with a series of creative narrations and engagements planned for 2016, will do well to connect with their consumers.”

     

  • He would oversee creative strategy and design for brands

    LinTeractive appoints Parag Shahane as Unit Creative Director

    By A Correspondent

     

    LinTeractive, the digital arm of the Mullen Lowe Lintas Group India, has announced the appointment of Parag Shahane as Unit Creative Director. Parag has joined the team effective October 2015 and will report into Vikas Mehta, Group CMO | President, Group Marketing Services.

     

    At LinTeractive, Parag’s remit would be to provide creative answers to clients who are seeking cutting-edge digital solutions for their brands. He would oversee creative strategy and design for brands.

     

    LinTeractive has been witnessing promising growth in recent months with a host of clients making a beeline to lap up digital solutions being offered by the firm. With more than 25 clients in its fold including heavyweights like Woodland, Dr Agarwal’s Eye Hospital, Godrej, Karvy, Dabur etc LinTeractive is looked upon as a preferred agency for brands that’re looking for fresh and innovative online & offline ideas to achieve their stated objective.

     

    Welcoming Parag onboard the team, Vikas Mehta said: “Since its reboot last year, LinTeractive has seen growth on all fronts – business, brands and clients. To sustain this momentum, it’s imperative for us to keep adding more fire-power to our digital ambitions. We’re thrilled to welcome Parag on board. His upbringing in Lintas, coupled with his more recent successes in other digital companies will come in handy towards fulfilling our objective of mainlining digital.”

     

    A former Lowe Lintas hand, Parag joins LinTeractive from Pinstorm where he held the post of VP – Creative. Prior to Pinstorm, Parag has played senior roles in agencies like Y&R, Mudra, JWT Colombo and FCB Ulka.

     

    Commenting on his appointment, Parag said, “Lowe Lintas is not just an advertising agency, it is looked upon as an institute of communication in this country. As a proud product of this institute, I am honoured to be a part of LinTeractive. Of late, digital has been adding new dimensions and has been at the forefront of creating new eco-systems for brands. Building great brands and creating more meaningful conversations around the brand, through new-age media and technology will be our mantra. In the constantly changing dynamic world of digital, the focus will be on smartly dividing challenge and opportunity to create magic around brands.”

     

    In his entire career span, Parag has been instrumental in providing creative throughput and strategy to more than 50 brands across the sectors of FMCG, Automobiles, Media, Hotels & hospitality, Banking & Insurance, Fashion, Entertainment, Pharmaceutical etc.

     

    Parag’s immense talent has resulted in him bagging a host of creative & effectiveness awards, both in India and overseas.

     

  • The mobile app is designed to deliver real-time information on dengue and malaria based on the user's location at vulnerable places

    Godrej HIT & LinTeractive unveil ‘Track the Bite’ App on occasion of World Mosquito Day

    By A Correspondent

     

    Over the years, Godrej HIT has been at the forefront in building awareness against pest borne diseases through its ‘Kill Pests Kill Diseases’ campaign. Driving the initiative in a big way for Godrej HIT is its variant – Kala HIT that has executed many successful education campaigns through media and on-ground activations to fight diseases like dengue and malaria.

     

    It is a well-established fact that diseases like dengue and malaria claim thousands of lives globally every year. In fact several institutions and brands have been constantly sensitizing people on the measures that need to be taken by spreading the message through mass media vehicles. But despite such investments, Godrej HIT realized that intense media clutter and noise in traditional media channels has made people indifferent (it often becomes a blind spot) even to such critical messages. However, if such messages are designed to address a specific need, people are far more receptive. Godrej HIT decided to draw people’s attention by causing a disruption in the communication by using a tech intervention that solves a specific need.

     

    An idea of developing a mobile app called ‘HIT – Track the Bite’ was thus born. Developed by LinTeractive, the digital arm of Mullen Lowe Lintas Group, the mobile app is designed to deliver real-time information on dengue and malaria based on the user’s location at vulnerable places. Timely and personalized messages provided on the app leads to higher engagement and persuades people to take effective action against dengue & malaria. Rapid awareness also builds up if information is available and sharable in one click. HIT – Track the Bite mobile app is the perfect solution. With app features like easy share, users can push information with their family and friends at the click of a button, which is a must for boosting organic reach.

     

    Godrej HIT would be running a special drive that would kick off on August 20th – World Mosquito Day to create heightened awareness around the need to download the app. The app is available for download on Google Play store for Android users (http://bit.ly/TrackTheBite). It will be launched on the iOS platform soon. The brand would be running an app download campaign on the day on Twitter where it will trend under the hashtag #HarKoneMeinDanger. This would help in driving more app downloads and also create buzz about the impending risks arising due to dengue and malaria.

     

    Sunil Kataria

    Sharing his thoughts on the new initiative undertaken by Godrej HIT, Sunil Kataria, Business Head India and SAARC, Godrej Consumer Products said, “As a category leader Kala HIT has always led the fight from the front against dengue and malaria by educating people about this threat. This has been achieved through innovative campaigns under “Kill pests Kill diseases” like sand art activity on beaches of Chennai and Puri last year. This year on the occasion of World Mosquito Day, we are unveiling HIT – Track the Bite App, a latest initiative on our mission to provide real time information to people. We are hoping that this information will empower people to fight the threat of dengue and malaria.”

     

    Adding further he said, “Taking our fight against mosquitoes a step further, HIT intends to reach out to every citizen in the country sensitizing them about the threat of dengue or malaria through a technological disruption. HIT-Track the Bite is one-of-a-kind mobile app that intuitively provides real-time information on the threat levels to users basis their location. The app also provides precautionary measures required to remain safe. Spreading this information is critical and thus the app has a built-in feature that allows users also to alert their family and friends at the click of a button.”

     

    According to Kataria, Kala HIT would be embarking on a 4000 plus kilometers drive starting from the national capital – Delhi with the objective of educating people about dengue. On its way to Bangalore, the HIT van will cover more than 20 cities and demonstrate how HIT – Track the Bite app can help them be informed and be safe from dengue and malaria.

     

    Some of the highlights of the app include:

    • It provides real time updates to users on dengue & malaria news in their locality
    • The app tracks internet sources for any published news in India on dengue and malaria
    • Users can check the threat levels in any part of the country by entering a particular location
    • It provides a list of potential risk areas for malaria and dengue in the country
    • Easy share features enable users to inform family and friends in any part of the country
    • Gives power to the user to report mosquito infestation in a particular locality
    • Lists important safety tips to take necessary precautions

     

    Sumanta Ganguly

    Sumanta Ganguly, Senior VP – Lin Teractive said, “HIT — Track the Bite app is an offering that is unique in its approach. It’s the first of its kind that takes safety and precaution to the next level on the digital platform.”

     

     

     

    Gauri Joshi

    Sharing her views on developing the app, Gauri Joshi, Unit Creative Director, LinTeractive said, “Our vision to create a unique app that protects users from the ever-present risk of dengue and malaria has finally been realized. Given the increase in smartphone penetration, we are confident that the users will download and discover the many benefits that the app offers. With the app, users can stay informed and keep their near and dear ones safe from these diseases.”

     

  • Woodland aims to create innovative digital and social marketing engagements that will further enrich the brand experience

    LinTeractive to manage Woodland’s digital mandate

    By A Correspondent

     

    LinTeractive, the digital division from Lowe Lintas + Partners has been awarded Woodland’s online business. The partnership comes on the back of Woodland’s close association with Karishma Lintas, a creative agency of Lowe Lintas + Partners that has been handling the brand’s creative mandate for over two decades.

     

    Woodland is a leading Indian lifestyle brand operating successfully in the footwear, apparels and accessories domain. With the digital expertise that would be offered by the agency, Woodland aims to create innovative digital and social marketing engagements that will further enrich the brand experience.

     

    Sharing his views on the new appointment, Harkirat Singh, Managing Director, Woodland said, “We’re glad to have LinTeractive as our digital partner. We’re confident of charting out a bullish growth trajectory across our verticals on the back of the expertise and solutions that would be offered to us by the digital agency.”

     

    As part of the association, LinTeractive would be handling online community management, web development, content development, and media duties for Woodland.

     

    Sharing his views on the role that would be essayed by the agency for brand Woodland, Vikas Mehta, Chief Marketing Officer, Lowe Lintas + Partners and Executive Director – LinTeractive said, “Woodland is one of the few Indian brands that have successfully built a strong lifestyle stature for itself, especially among youth. You can’t build a youth brand today without innovating on digital platforms and our agency is very excited to enter Woodland’s timeline. We believe the enormous experience of Karishma Lintas, coupled with LinTeractive’s domain expertise should create some compelling brand stories, on and offline.”

     

    As part of the growth graph, Woodland currently has 300+ company owned exclusive Woodland stores across various cities in India that are growing at a healthy rate of 25 to 30 per cent. The brand also has a presence in more than 3,000 plus multi‐brand outlets in a number of countries. With the new partner-agency, the focus would be to get consumers to experience the brand on a more profound level.

     

  • Paul Dueman named Planning head; Gauri Joshi and Sumanta Ganguly join as Creative and Business heads

    LinTeractive announces national leadership team

    By A Correspondent

     

    LinTeractive Leadership team- L-R- Sumanta Ganguly, Gauri Joshi and Paul Dueman

    LinTeractive, the fast-growing digital division of Lowe Lintas + Partners has taken another major step as it named its leadership team in India.The three-member leadership team comprising of a business, strategy and creative head each, will drive the digital business for the group and will be supported by the IPG agency Interactive Avenues as its fulfillment partner. The trio includes Paul Dueman, who’s been with the agency for some time now, and features two new additions – Gauri Joshi and Sumanta Ganguly. The leadership team will report to Vikas Mehta – CMO, Lowe Lintas + Partners and Country Head, LinTeractive.

     

    Announcing the leadership team, Mehta said, “Just a few months ago, LinTeractive was merely a plan on paper. We set out to build a digital agency that was different on two counts. First, we see ourselves as not just a digital agency, but an ‘agency for the digitized world’. And second, our belief that ideas are at their best, when they work seamlessly ‘on and offline’. Paul has been an excellent partner in driving this approach and we’ve seen great traction among clients. Both Sumanta and Gauri are exciting additions to the team bringing in serious depth on domain expertise. I am confident that this leadership-trio will step up the gas and further fuel the momentum we’re seeing with LinTeractive.”

     

    Paul Dueman has been named Head of strategic and engagement planning. His careerspans over 18 years with 14 of them, spent in digital marketing and technology development. He has been a part of Lowe Lintas + Partners for nearly 5 years in two stints. Sharing his thoughts on the leadership role, Dueman said: “It continues to be a rewarding experience for me at LinTeractive. The go to market support of Interactive Avenues gives us a bigger canvas to shape our ideas and deliver far more value. Additionally, the synergized working with teams across the board internally – from PR, to Healthcare, Activation and Advertising makes me feel like a kid in a candy store. It’s a digital glut-fest at Lowe Lintas + Partners and I’m definitely not on a diet.”

     

    The two new appointments include Sumanta Ganguly, who joins LinTeractive as Senior Vice President and will be taking on the role of business head. Ganguly’sresponsibility would include partnering clients to craft out ‘digital first’ communication strategies and creating a digital roadmap for some of the top brands in the country.

     

    Sharing his views on joining the agency, Ganguly said, “I am excited to join an agency that has a ‘seat at the table’ with some of the largest brands in the country. Coupled with creative, planning & content capabilities it is a potent mix to build great partnerships with brands who want to lead in today’s social and digital service offering.”

     

    Joining Dueman and Ganguly in the trio would be Gauri Joshi who joins LinTeractive after being a Hungama old-timer. As Unit Creative Director, Joshi will be heading LinTeractive’s creative function providing digitally driven creative solutions.

     

    Adding her views, Gauri Joshi said, “I am delighted to be a part of the team at LinTeractive. As a group, Lowe Lintas + Partners has etched out a truly robust and integrated vision for LinTeractive, which I believe is the best way forward for brands as well as digital on the whole.”

     

     

     

  • LinTeractive would be offering a host of solutions including creation of a new website, SEO, SEM, etc

    LinTeractive wins digital marketing responsibilities for Saint-Gobain Gyproc

    By a correspondent

     

    Saint-Gobain Gyproc India, which manufactures an extensive range of Gypsum boards and plasters systems and solutions for partitions, wall panels, ceilings and internal wall linings has announced the appointment of LinTeractive as its digital AoR.

     

    Gyproc has been working with Lowe Lintas as its creative agency for some time now and found it fitting to pass on the digital mandate to the agency’s digital arm, LinTeractive. LinTeractive would be offering the following suite of services to Saint-Gobain Gyproc India Ltd. including creation of a new website, SEO, SEM, Digital Media Planning & Buying, Social media marketing and Digital campaign creation.

     

    On choosing LinTeractive as its digital agency, NE Subramanian, Head of Marketing at Saint-Gobain Gyproc India Ltd. said, “The choice of LinTeractive was influenced by the fact that it is a partnership with Gyproc’s ATL agency (Lowe Lintas). This was seen as an important factor in ensuring the work across mediums was integrated and spoke the same language to the consumer.”

     

    Adding further on the partnership, Subramanian said that the teams handling Gyproc across both agencies, LinTeractive and Lowe Lintas, are working closely to ensure that the brand message is being delivered seamlessly. “This includes creating a 360 degree campaign for Gyproc where the mass media work creates awareness and leads consumers to the Gyproc website where they are given more specific information that helps them in their decision-making journey. The campaign has been developed with this on and offline interaction as the focal point, making the partnership with LinTeractive integral to its success,” noted Subramanian.

     

    Vikas Mehta

    Commenting on the association with Gyproc, Vikas Mehta, CMO – Lowe Lintas + Partners & Head of LinTeractive said, “Gyproc is another great opportunity for us to build a seamless brand story on and offline. It’s tempting to assume that a category like gypsum boards should be largely B2B and hence boring. We believe Gyproc has the potential to move the conversation from Gypsum boards to great-looking-ceilings. We are delighted to partner Gyproc in the journey and look forward to playing a role in creating business success for the brand.”

     

    Gyproc India is part of the Euro €43 billion Saint-Gobain Group, the world’s leading manufacturer of ceilings, drywalls and gypsum plasters. The company is a pioneer in introducing lightweight interior construction practices in the Indian market, and its products and systems are the preferred choice of companies, builders, interior decorators and end consumers.