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Tag: Leo Burnett Orchard

  • The film has been conceptualised and created by Leo Burnett Orchard

    Amante launches campaign for Eden collection

    By A Correspondent

     

    Intimate wear brand Amanté has launched its latest collection – Eden with a campaign conceptualised and created by Leo Burnett Orchard.

     

    Said Smita Muraka, Marketing Head at Amanté, MAS Brands: “This is the first time lingerie has been showcased  in a wearable lifestyle manner, to bring alive Eden- a collection that fits your fashion needs and empowers your style. The collection is visually showcased in a magical intimate setting, bringing alive the beauty of nature and the versatility of the collection. As a brand we have always tried to connect with our audience- the modern, multifaceted fashionable woman, and relate to her lifestyle and this campaign captures her lingerie needs perfectly.”

     

    Added Neel Roy, Executive Creative Director, Leo Burnett Orchard: “Summer time is fashion time and to look her stylish best, a woman expects her lingerie to support her!”

  • The new campaign has been conceptualised by Leo Burnett Orchard

    Orchard bags GNC India’s biz, unveils ‘Start Strong’ campaign

    By A Correspondent

     

    Guardian Healthcare, health and wellness supplements retailers in India and the master franchisee for GNC products in the country, has awarded its creative duties to Leo Burnett Orchard. The business was won after a multi-agency pitch, and will be handled by Leo Burnett Orchard’s Mumbai office.

     

    Speaking about the campaign Shadab Khan, CEO of GNC India said: “The supplementation market in India is still at a very nascent stage and people lack the knowledge about how the right supplementation can fuel their performance. We believe that there is a need to educate people on how, along with discipline and hard work, consuming the right protein is extremely important to achieve their fitness goals. GNC Pro Performance 100% Whey Protein is the basic kick-starter protein that has been specially formulated for beginners, to maximise their fitness goals. We are confident that our new campaign with John Abraham, on GNC Pro Performance, will help inspire youngsters to take a holistic view of health and nutrition and thereby, choose the right supplements.”

     

    Speaking about the campaign Amod Dani, Executive Creative Director Leo Burnett Orchard added: “A lot of people who workout have icons they look up to. The beginners, however, lack the right direction and the right mentorship. John Abraham is a fitness icon; his disciplined approach to building and maintaining his physique has always been an inspiration to many. We brought this very inspiration to life with John’s poster coming alive and him motivating his protégé’s workout with a balance of hard work coupled with right supplementation. Workouts are built on a strong mentor-protégé relationship, and that’s what we have reflected in the film; John as the mentor-in-chief coaches his protégé and shows him the real meaning of ‘Start Strong’.”

     

     

  • The account will be managed by the agency’s Bengaluru office

    Ola ropes in Orchard and Indigo to lead marketing mandate

    By A Correspondent

     

    Cabride-hailing aggregator Ola has roped in Leo Burnett Orchard and Indigo Consulting to lead the mobility brand’s marketing services mandate in the country. The mandate includes brand strategy, new launches, content strategy, and digital communications, and was awarded post a competitive multi-agency pitch. The account will be managed by the agency’s Bengaluru office. It was handled earlier by the Bengaluru-based Happy Mcgarrybowen

     

    Said Dheeraj Sinha, Managing Director – India and Chief Strategy Officer – Asia, Leo Burnett on the win: “Ola is one of the few brands born in India that are defining the fundamentals of how we live. The brand is changing the rules of mobility for India, while enabling respectable livelihoods for over a million driver-partners. As an agency, we are really chuffed about this mandate, as this is an opportunity to take the story of a revolutionary Indian brand into their next stage. We are thrilled to partner with Ola and leverage the strengths of Leo Burnett Orchard and Indigo Consulting teams to build a unified brand platform.”

     

    Added Anand Subramanian, Senior Director, Marketing Communications at Ola: “We look forward to this partnership with Leo Burnett Orchard in our mission to build mobility for a billion people. Over the past eight years, the Ola brand has evolved to become one of the world’s largest mobility platforms, impacting the lives millions of customers and partners alike. We are confident that this new partnership will help resonate the brand’s voice amongst Ola’s 150 million+ users and beyond.”

     

     

  • The Dil-Dimaag campaign features three different TVCs and be on air starting August 20, 2018 through the month

    Amazon India asks consumers to splurge in latest festive campaign

    By A Correspondent

     

    Amazon India has kicked off the upcoming season with its campaign ‘Dil-Dimaag’. Aimed at preparing customers for the festive season, the campaign showcases the ease and convenience of shopping on Amazon.in.

     

    Conceptualised by Leo Burnett Orchard and directed by Jerald Packiasamy of Still Waters Films, the campaign brings alive the heart and mind through twin characters in the film and showcases the eternal debate between the two when it comes to shopping online.

     

    Said Ravi Desai, Director Mass and Brand Marketing, Amazon India: “When it comes to shopping on Amazon we see that there is a conflict between the heart and mind of consumers. There is a desire to shop on Amazon but they are held back by certain things which they are unaware of. The Dil-Dimaag campaign seeks to help customers understand our offerings better especially in categories where purchases are planned in advance. The upcoming festive season will be the biggest celebration yet on Amazon.in where customers can expect the widest selection, the best deals and maximum savings.

     

     

  • In her new role, she will report to Leo Burnett Orchard’s Chief Operating Officer, Prashanth Challapalli

    Orchard appoints Menaka Menon as EVP& Branch Head for Bengaluru

    By A Correspondent

     

    Menaka Menon

    Leo Burnett Orchard has strengthened its senior management by hiring Menaka Menon as Executive Vice President and Branch Head – Bengaluru. In her new role, she will report to Leo Burnett Orchard’s Chief Operating Officer, Prashanth Challapalli. Her last stint was with FCB Ulka Bengaluru where she was Vice President. She replaces Sharmine Panthaky, Vice President & Branch Head – Bengaluru, who has moved on from the agency.

     

    Prashanth Challapalli

    Speaking about bringing Menon on board, Challapalli said: “Our ambition for Leo Burnett Orchard is to firmly drive integration via the Power of One philosophy. This has a direct bearing on the kind of people we want to bring on board – people with multiple skill sets and a hunger to drive this agenda. Menaka is the perfect fit for us. She has worn different hats in her career and brings to the table the kind of ambition, drive and skill sets we were looking for at a leadership level. On behalf of everyone at Leo Burnett Orchard, I am very happy to welcome her on board and wish her great success.”

     

     

  • In his new role, he will report to Dheeraj Sinha and Rajdeepak Das

    Prashanth Challapalli appointed COO at Leo Burnett Orchard

    By A Correspondent

     

    The Leo Group has elevated Prashanth Challapalli as Chief Operating Officer for Leo Burnett Orchard. In his new role, he will report to Dheeraj Sinha, Managing Director – India and Chief Strategy Officer – South Asia, Leo Burnett, and Rajdeepak Das, Managing Director – India and Chief Creative Officer, South Asia, Leo Burnett. Challapalli replaces Mahuya Chaturvedi, who is moving on from the organisation. He will be based out of Leo Burnett Orchard’s Mumbai office.

     

    Challapalli has been a part of the group since18 months as Chief Integration Officer for Leo Burnett South Asia, driving the integration agenda for key clients such as Google, P&G, McDonald’s and TVS Motorcycles.

     

    Welcoming him to the new mandate, Sinha said: “One of Prashanth’s greatest assets is his knowledge and experience in driving Power of One solutions, tapping into all the Publicis Groupe companies to bring the power of creative, digital, data, content, shopper marketing, media, PR, production and entertainment to solve business problems. As we build brands and businesses that talk to consumers who live in a digitally-enabled world, Prashanth’s significant experience in this domain will be highly valuable. I have known Prashanth to get into the details of the business and lead from the front. I am convinced that he will add value to our client’s businesses and take Leo Burnett Orchard to new heights.”

     

    Added Challapalli: “Leo Burnett Orchard has a great set of brands and people. It is the perfect canvas for me to build the Power of One story further. The last 18 months of my role in the Group as the Chief Integration Officer have given me a really good understanding of the skill sets we have built across different specialisations. I am really looking forward to bringing these together for our clients at Leo Burnett Orchard.”

     

    Said Sinha on the strategy for Leo Burnett Orchard: “We have had a tremendous momentum at the Leo Burnett Group in the past few years. Our strategy for Leo Burnett and Leo Burnett Orchard is that of – one company, two brands. Both brands are extremely powerful with their own stellar list of clients, work and talent. Both come from the same DNA, use the power of HumanKind thinking and are backed by Publicis Groupe’s Power of One solutions. Leo Burnett Orchard has always been our top priority in terms of investment. There is no doubt in my mind that this will be a significant year for Leo Burnett Orchard for achieving growth and reputation.”

     

     

  • The account was won without a multi-agency pitch

    Leo Burnett Orchard wins creative duties of Dream 11

    By A Correspondent

     

    Leo Burnett Orchard has won the creative mandate for sports tech startup Dream11. Fantasy Sports, one of Dream11’s specialised offerings, is a game of skill that offers Indian sports fans a platform to showcase their knowledge. Fans can create their own team of real-life players from upcoming matches, score points based on their on-field performance and compete with other fans. The brand recently announced MS Dhoni as its brand ambassador.

     

    As part of its new duties, Leo Burnett Orchard will partner Dream11 for all of its sports tie-ups, and will help consumers realise the joy of fantasy sports. There was no multi-agency pitch involved in the assignment of the creative mandate.

     

    Speaking about bringing Leo Burnett Orchard on board, Vikrant Mudaliar, CMO, Dream11, said: “We found in Leo Burnett Orchard a team that understood the vision and need for our brand – Dream11. The team’s understanding of our category coupled with their creative ideas, proved Leo Burnett Orchard to be worthy partners for this stage of our brand’s journey.  We are happy to start this association.”

     

    Mahuya Chaturvedi

    Added Mahuya Chaturvedi, Chief Operating Officer, Leo Burnett Orchard: “We are extremely proud and energised with this win. Dream11 is a leader in building Fantasy Sports in our country and we are proud partners in developing this category. Our strength of being a young, energetic team, with a mix of big ideas and aggressive digital content creation helped us win this account. As we scale Leo Burnett Orchard, a diverse set of brands and categories, coupled with new age marketing and communication skills, will pave a blazing way ahead for us.”

     

     

  • Prior to FoxyMoron, he was leading a portfolio of key accounts at Leo Burnett Orchard

    Foxy Moron appoints Karthik Hariharan to lead Bangalore office

    By A Correspondent

     

    FoxyMoron has roped in Karthik Hariharan to spearhead its South division based in Bengaluru. Prior to FoxyMoron, Hariharanwas leading a portfolio of key accounts at Leo Burnett Orchard for over two years.

     

    Commenting on the appointment, Suveer Bajaj, Co-founder, FoxyMoron said: “We are excited to welcome Karthik to head our business in the South. Having worked in leadership roles across various integrated business lines, Karthik’s skill and experience will be a perfect fit to the FoxyMoron repertoire. Karthik’s solid understanding on how brands are built will now translate beautifully on digital, specially complimenting the nature of our business.

     

     

  • The previous branch head Sharmine Panthaky moves to the agency’s Bengaluru office to head the Amazon India business

    Orchard brings in Manav Rai Ahuja as VP & Mumbai head

    By A Correspondent

     

    Manav Rai Ahuja

    Leo Burnett Orchard has made some key senior management changes. The agency has brought on board Manav Rai Ahuja as Vice President and Branch Head – Mumbai. The branch’s former Vice President and Head, Sharmine Panthaky, has moved to the Bengaluru branch in the same capacity. She will now head the branch overseeing the Amazon India business, Leo Burnett Orchard’s largest client. The duo will report to Mahuya Chaturvedi, Chief Operating Officer, Leo Burnett Orchard. At Leo Burnett Orchard Mumbai, Ahuja  will work closely with Executive Creative Director Amod Dani.

     

    Mahuya Chaturvedi

    Speaking about bringing Manav on board, Mahuya Chaturvedi said, “Manav comes in with the rich experience of working on some of the biggest brands across categories. He will take the momentum of the Mumbai branch forward, keeping its winning streak going. His mandate is to grow the great body of work that the branch has done in 2017, by manifold. I expect 2018 to be an exceptional year for Leo Burnett Orchard Mumbai with Manav and Amod working together to create some fantastic work for our clients.”

     

     

  • The rendition of the brand philosophy in the title track has been sung by celebrated singer Jubin Nautiyal

    Leo Burnett Orchard creates Viacom18’s ‘Open New Worlds’ film

    By A Correspondent

     

    Here’s more on the corporate brand film created for the tenth anniversary of Viacom18 Media Pvt. Ltd. Titled ‘Open New Worlds’ and conceptualised by Leo Burnett Orchard, the network’s creative agency, the film captures the entertainment network’s decade=long engagement with over 500 Mn+ Indians across 80 countries.

     

     

    Sonia Huria

    Said Sonia Huria, Head – Communications & CSR, Viacom18: “From rank newcomers to India’s fastest growing full-play media organisation, Viacom18’s journey, in this industry dominated by legacy players, has been a chronicle of disruptive innovation. While deliberating on the singular theme that would best describe the corporate brand salience, the one thought that kept resurfacing throughout our varied businesses and brands was how Viacom18 has been encouraging everyday Indians to explore possibilities, push their own boundaries, embrace opportunities and challenge norms. This was the genesis to the brand promise of Open New Worlds,” and added: “I’m thankful to Leo Burnett Orchard for helping us conceptualise and execute this film. I’d also like to thank Jubin Nautiyal for the amazing rendition of our song.”

     

    Amod Dani

    Speaking about the creative thought behind the campaign, Amod Dani, Executive Creative Director – Leo Burnett Orchard, said: “This project has been an interesting challenge right from the start. How do you introduce a decade-old media company, with immensely famous brands in its fold that defines entertainment across genres, platforms and cultures, with a film that is more than just a corporate statement? The inspiring brand ethos that reflects the belief of the company helped us outline how each of Viacom18’s individual brands change lives of Indians every day. And how unlikely audiences connect with content, merchandise and derive inspiration and joy. Creating Open New Worlds has been a highlight of our journey with the group, one that will live with us for a long time.”

     

    The corporate brand film will have an integrated reach and will find presence on outdoor and digital media in addition to the Viacom18 network.

     

     

  • Directed by Nitesh Tiwari, the film sees Big B rattling off Navratna's many benefits in a rap

    Big B turns #RaahatRaja in Navratna Oil’s latest campaign

    By A Correspondent

     

    Navratna Oil has launched a new integrated brand campaign. The film stars Navratna Oil’s brand ambassador Amitabh Bachchan as #RaahatRaja, his never-seen-before avatar. Known for its humorous and tongue-in-cheek advertising, the campaign has been created by Leo Burnett Orchard, and directed by Nitesh Tiwari (of Dangal fame). Big B is seen not just starring in the film, but also displaying his dancing and rapping chops in typical ‘Nautanki’ style setting.

     

    Speaking about the new campaign, Harsha V Agarwal, Brand Director, Emami Ltd., said: “Navratna Oil feels proud to produce this film that is both ‘hatke’ and entertaining. While ideating about the new communication for our brand Navratna, we thought what can be better to showcase its therapeutic benefits than to be filmed on the legendary champi song ‘Sar jo terachakraye’, on a legendary actor like Amitabh Bachchan? Combining the versatility of Mr. Bachchan, both as an actor and singer, was the next trump card that we had up our sleeve. Mr Bachchan is a powerhouse of energy and talent. And the combination of him and Nitesh Tiwari is just the right concoction to pep one up and take away one’s ‘thakaan’. Rahat Raja is a must watch.”

     

    Big B’s desi rapping avatar #RaahatRaja has the answers to all the ailments affecting the hard-working masses – liftmen, househelps, security guards, coolies, construction workers, traffic cops, and more.

     

    Adding his thoughts on the campaign, Amod Dani, Executive Creative Director, Leo Burnett Orchard said:“Through his performances MrBachchan has always taken us away from the daily rigmarole and relieved us of our daily stress. And by doing so he is undoubtedly the biggest stress reliever in our country. Navratna, the number one cool-oil is also the number one stress-relieving oil in the country. And with MrBachchan we found the perfect fit for our brand. Mr. Bachchan brought alive the most popular head massage song in India ‘Sar jo terachakraye’ (again, a perfect song for Navratna Oil) through a colourfulnautanki. Thereby, driving home the multi-symptomatic relief which Navratna Oil provides.”

     

  • The new identity is reflective of the agency's vision and ambitions for itself

    Leo Burnett Orchard reveals new identity and logo

    By A Correspondent

     

    Leo Burnett Orchard has announced a new identity and a logo. The new identity is reflective of the agency’s vision and ambitions for itself, notes a communique from Leo Burnett Orchard which is one of the two agencies in The Leo Group’s new structure in India.

     

    Speaking about the new logo and the philosophy, Mahuya Chaturvedi, Chief Operating Officer, Leo Burnett Orchard said, “Leo Burnett Orchard may be one of the Leo Group’s two agencies in India, but our values and culture remain the same. Everything about our agency is new; the leadership, the vigour and even our talent’s approach towards creativity. I am excited about our new identity; nothing would have summed up who we stand for, better than building blocks.”