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Tag: Leo Burnett Orchard

  • Created by Leo Burnett Orchard

    Bandhan Bank unveils its sonic identity

    By Our Staff

     

    Bandhan Bank unveils its sonic identity on the occasion of the Bank’s eighth-anniversary celebration. This sonic identity, ‘Call of Bandhan’, has been composed by music composer, Amit Trivedi.

     

    This musical piece is more than just a tune; it is a melody representative of what Bandhan Bank stands for – empowerment, freedom, inclusivity and warmth. In a world where multiple media with various sensory cues help build recall, Bandhan Bank has added a sonic identity to its brand assets to remind audiences of the brand.

     

    Apurva Sircar, Head – Marketing, Bandhan Bank, said: “Music has the power to evoke emotions without words. We live in a world where there is an overload of content and brands need to appeal to the audiences quickly by engaging several senses. The ‘Call of Bandhan’ has been composed keeping this objective in mind. We are deep-rooted in India and Indian culture, yet are a modern bank for all. Amit is a magician and he has captured this attribute of the brand very well. I am confident that the ‘Call of Bandhan’ will resonate with audiences and help us create a stronger recall.”

     

    Commenting on the association, Pravin Sutar, Creative Head, Leo Burnett Orchard, Bandhan Bank’s creative partner, added: “It is not every day that one gets to work on an assignment as important and exciting as this one. The key task was identifying what the ‘Call of Bandhan’ needed to capture. For us, it’s not just a tune, it’s a symphony of empowerment, inclusivity and warmth, the very emotions that Bandhan Bank embodies. I am happy that we worked with an artist like Amit Trivedi who knows the pulse of the Indian music lover.”

     

  • With Sara Ali Khan as its brand ambassador

    Shopsy by Flipkart launches new campaign

    By Our Staff

     

    Shopsy by Flipkart, hyper-value e-commerce platform, launched its new campaign with Sara Ali Khan as its brand ambassador. The campaign brings to light the platform’s affordable pricing and the expansive product range curated especially for customers seeking value.

     

    Created and conceptualized by Leo Burnett Orchard, the campaign features an ad film that showcases the interactions related to online shopping that family members engage in, something that most Indians relate to.

     

    Commenting on the campaign, Adarsh Menon, Senior Vice President & Head – New Businesses, Flipkart, said: “At Shopsy, it is our constant endeavor to offer a shopping experience that blends affordable pricing, wide selection and pan-India availability with the latest trends and evolving needs of the consumer. Leveraging this deep understanding of our customers’ needs, ‘Aaj Shopsy Kiya Kya’ campaign is a recreation of a real-life scenario where the families of Shopsy’s customers are astounded to learn about the kind of vast selection in multiple product categories and low prices of the products available on the platform.”

     

  • Conceived by Leo Burnett Orchard

    Bandhan Bank unveils new brand campaign

    By Our Staff

     

    Bandhan Bank, headquartered in Kolkata, launches its integrated marketing campaign featuring the Bank’s brand ambassador Sourav Ganguly. The ‘Jahaan Bandhan, Wahaan Trust’ campaign emphasises the ‘trust’ that the brand has been able to earn in a span of seven years as a Bank and over the last two decades in the various avatars prior to the Bank.

     

    The campaign was conceived by Leo Burnett Orchard.

    Apurva Sircar, Head – Marketing, Bandhan Bank, said: “Bandhan Bank, in the last seven years, has established its presence in 34 states and union territories, has more than 2.77 crore customers and its book size is nearly Rs.2 lakh crore. This has been possible due to the trust of stakeholders that the Bank has been able to secure. Dada’s (Ganguly’s) life has been witnessed by one and all. While both Dada and Bandhan have origins in West Bengal, both have not let that define them and have established themselves as trusted names across the country and the world, thereby winning the trust of millions. Our campaign draws inspiration from this similar journey of both brands.”

     

    Speaking on the campaign, Pravin Sutar, Head of Creative – Leo Burnett Orchard, added: “There are very few purpose-driven brands across the world and to get to work on them is a privilege. Bandhan Bank’s journey has been exemplary and it needed stand-out storytelling. With Sourav Ganguly, we got the opportunity to create a campaign that seamlessly connects the story of Bandhan Bank and Dada, promising to strike a chord with everyone. We are confident that this piece of work will be memorable and will drive impact for Bandhan Bank.”

  • Highlights unparalleled benefits

    Cleartrip rolls out Clear Advantage campaign

    By Our Staff

     

    Cleartrip, the online travel agency that’s now part of Flipkart, has unveiled a new campaign ‘Clear Advantage’. The ad films focuses on how to get out of penalties around cancellations in travel. Every film is punctuated with a tagline – ‘Isse accha Cleartrip kar lete’. Aligned with the Challenger Brand narrative, this campaign offers a unique glimpse into the tendencies of the masses and Cleartrip’s ability to address these better than any other OTA player in the market.

     

    Commenting on the campaign, Kunal Dubey, CMO, Cleartrip said: “The desire to explore is an innate human expression. At Cleartrip, we celebrate this desire and constantly strive to make travel more accessible and inclusive for all. Cleartrip’s Clear Advantage was borne out of this intent. As a brand, we don’t just rely on price parity; when a customer chooses us, they are guaranteed a seamless and unforgettable travel experience that is value-driven. While the treatment of our ad films contains an element of humour, these are invitations to bid excuses goodbye and say yes to the wonders of travel.”

     

    Added Pravin Sutar, Chief Creative Officer, Leo Burnett Orchard, Cleartrip’s creative agency: “Travel, as a category, has been cracking the wildest of ideas. So, we decided to do something that stands out and stays true to human behaviour. When things don’t go their way, people pull the craziest hacks, cook up weird stories, and come up with lame excuses, to get their thing done. And all we had to say was, “Isse accha, Cleartrip kar lete.”

     

    We aren’t sure if all of this works. Travel ticketing is a lot about pricing, and, sadly, Cleartrip doesn’t always offer the most attractive for ticket costs.

     

  • The campaign has been conceptualised and created by Leo Burnett Orchard

    Ayushmann Khurrana campaigns for Dhani Services

    By Our Staff

     

    Dhani Services Ltd an , app and web platform for transactional finance and primary healthcare services, has launched a new campaign “Ab Plans Nahin, Payments Push Kar” featuring multifaceted superstar Ayushmann Khurrana. The campaign has been conceptualised and created by Leo Burnett Orchard.

     

    Commenting on the campaign, Ankit Banga, CMO Dhani, said: “By personifying the behaviour of “Push-kar”, our campaign looks to introduce India to a novel “Pay in 3″ Card that allows you to keep enjoying your lives and manage your payments more efficiently. Ayushmann’s charm, wit and relatability will be a great asset in this journey.”

     

    Adding further, Pravin Sutar, Head of Creative, Leo Burnett Orchard said: “While pushing the pause button on purchasing our wish listed items may help us save some money and mind our budgets, it also keeps us from experiencing the little joys of life. With Dhani’s One Freedom Card, users can fulfill their wishes and pay later. Ayushmann Khurrana’s capability of connecting with people irrespective of their age, gender, income, made us believe that he’ll be the perfect person to drive home this message.”

     

     

  • Gaurav Dudeja and Pravin Sutar to lead the national mandate

    Leo Burnett Orchard announces new leadership team

    By Our Staff

     

    Pravin Sutar
    Pravin Sutar

    Leo Burnett Orchard has announced a new leadership team as it promoted Gaurav Dudeja as Executive Vice President & Head of Leo Burnett Orchard and got onboard Pravin Sutar as Head of Creative, Leo Burnett Orchard. Together they will lead the national mandate for Leo Burnett Orchard and will report to Dheeraj Sinha, CEO & Chief Strategy Officer – South Asia Leo Burnett and Rajdeepak Das, CEO & Chief Creative Officer – South Asia Leo Burnett.

     

    Dheeraj Sinha
    Dheeraj Sinha

    Speaking about these appointments, Sinha said: “Our ambition for Leo Burnett Orchard is to be the foremost creative and new age agency in the country. With the set of amazing brands that we have, topped with the talent we have got on board, Leo Burnett Orchard is correctly poised for glory and growth. Gaurav has done a spectacular job of driving growth in Bangalore office. Now he has the mandate to grow the agency at a national level. Pravin joins us with a rich expertise  in digital and also holds the advantage of having been a part of the Leo Burnett family. And together we are confident that the duo will take Leo Burnett Orchard to one of India’s foremost new age agencies.”

     

    Rajdeepak Das
    Rajdeepak Das

    Added Das: “Both Gaurav and Pravin are brilliant professionals and bring a complimentary skill set that we are confident will help bring a more holistic and fresh perspective to the Leo Burnett Orchard team. This is Pravin’s second stint with us and Gaurav is a home grown leader, so they are both well immersed with the Leo Burnett HumanKind philosophy and our ambition to create globally aligned best in class work for our brands. At Orchard we have a great repertoire of iconic brands and we are looking forward to creating some outstanding work together. I wish both of them all the best in their new roles.”

     

  • Ratan Kumar to join as COO, India Country Manager

    Evolve Digitas acquires ‘Thinking Folks’

    By A Correspondent

     

    Evolve Digitas, a digital and design company, has announced the acquisition of Thinking Folks, a creative agency in Gurugram. The all share swap deal will see Evolve Digitas strengthen its creative and design team looking to consult and service global clients.

     

    Speaking on the occasion, Aparna Gupta, Managing Director, Evolve Digitas said: “Evolve Digitas has been rapidly scaling up for the past 2 years with a growing digital footprint globally. A testament to the dynamic approach and value we bring to them. With Thinking Folks getting on board we will accelerate further and continue to partner in the business growth of our clients’ businesses.”

     

    Ratan Kumar comes with close to two decades of experience in leading agencies like Hakuhodo, Vyas Giannetti and Leo Burnett Orchard.

     

     

  • The move will strengthen the agency’s creative team

    Scarecrow M&C Saatchi appoints Vijay Assudani as CD

    By A Correspondent

     

    Scarecrow M&C Saatchi has appoints Vijay Assudani as Creative Director. Prior to this, he worked with Lowe Lintas and before that, he was in Leo Burnett Orchard.

     

    Speaking on the appointment, Raghu Bhat, Founder Director, Scarecrow M&C Saatchi said: “What he brings to the table is a combination of great command over creative writing, and some very sharp insightful thinking. His film for ICICI Prudential Life Insurance featuring a disease-afflicted football coach is beautifully crafted and I look forward to more great work from him.”.

     

    Added Manish Bhatt, Founder Director, Scarecrow M&C Saatchi, said, “Scarecrow has been a breeding ground for some hungry talent looking to make their mark in advertising, Vijay is a part of that group. We have had a mutually rewarding relationship before and this time also we are betting on doing some great creative work together”.

     

     

  • The account was won through a virtual pitch and will be handled by the Bengaluru office

    Vogo vrooms with Orchard for personal mobility

    By A Correspondent

     

    Vogo, the scooter sharing company, has partnered with Leo Burnett Orchard to build the personal mobility market in India over the course of 2020. The agency will develop the long-term brand strategy, brand identity, the relaunch campaign for Vogo. The account was won through a virtual pitch and will be handled by the Bengaluru office.

     

    Said Anand Ayyadurai, Chief Executive Officer, Vogo: “At Vogo, we truly believe that this is the inflection point for personal mobility solutions like ours and are building new products to ensure safe, reliable commute for all consumers – be it office commute, leisure or errands. In a post lockdown world, brand trust and salience are both key competitive advantages. Given the unique and heightened relevance of our service in these times, we looked for a partner that understands how to build new markets. In Leo Burnett Orchard, we found the perfect fit. We are very excited to work with them in the long term on seizing the opportunity in personal mobility. Their deep experience in building some of the most beloved brands in India is a key advantage as we set off to build India’s best and most reliable personal mobility brand.”

     

    Added Dheeraj Sinha, Managing Director – India & Chief Strategy Officer, Leo Burnett South Asia: “At Leo Burnett we are always excited about opportunities where we have to build new markets and change behaviour. The Vogo proposition is extremely exciting and very timely. We are looking at a sharp rise in areas of personal transport in the post-COVID world, and propositions such as that of Vogo sit right there. This is also an exciting win as the entire process, right from the inquiry to the pitch to the closure has happened virtually. We look forward to bringing our strategic thinking, technology-led creative approach and our understating of platforms to help Vogo succeed.”

     

    Said Gaurav Dudheja, EVP & Branch Head, Leo Burnett Orchard: “We are absolutely thrilled with this win. Vogo is perfectly poised to take the Personal mobility category to the next level in the country and we look forward to partnering them in this journey with our new age and data driven thinking approach. At Leo Burnett we have built success for many technology first brands, especially in our Bangalore office and we are confident of carrying on the show with Vogo. Watch out this space for some exciting work to follow.”

     

     

  • The agency will handle the integrated communications mandate for the brand

    Leo Burnett Orchard wins PayNearby

    By A Correspondent

     

    PayNearby, the hyperlocal fintech network builder, has appointed Leo Burnett Orchard as its creative partner. The account was won following a multi-agency pitch and will be handled by the Leo Burnett Orchard Mumbai team. The agency will handle the integrated communications mandate for the brand.

     

    Speaking about the win Manav Ahuja Vice President & Branch Head, Leo Burnett Orchard said: “We are thrilled that PayNearby has chosen us to partner them on their journey. PayNearby is building a significant merchant network in smaller towns and empowering them with innovative solutions to make the financial transactions seamless, quick and easy. We feel the brand has huge potential and are excited to create some outstanding work together to help it achieve scale and success.”

     

    Added Jayatri Dasgupta, CMO, Nearby Technologies: “We are thrilled to be teaming up with Leo Burnett Orchard, an agency skilled at integrated communications and known for their impactful campaigns. As PayNearby grows and matures into one of the leading fintech brands in the country, we recognize the need to collaborate with an agency that understands our vision and core values and can help us communicate seamlessly with our partners and consumers. Leo Burnett Orchard brings exactly that to the table. They approached the opportunity with a lot of commitment and compelling strategic insights and creative ideas. We look forward to partnering with them to strengthen our brand narrative and drive relevance and adoption across all consumer segments, as we build momentum and scale higher.”

     

     

  • The campaign revolves around how Acko has transformed the critical car insurance purchasing process

    Leo Burnett Orchard executes latest ad film for Acko

    By A Correspondent

     

    Online general insurance brand Acko has launched its latest marketing campaign. Conceptualised and created by Leo Burnett Orchard, the campaign revolves around how Acko has transformed the critical car insurance purchasing process into one that’s quick, easy and fits one’s budget.

     

    Said Kavita Chowkimane – VP Marketing at Acko: “Consumers are bombarded with too many choices today. They want to pick the best one but at the same time, avoid the cognitive load when it’s not worth the hassle. Our campaign is inspired by the thought of simplifying this decision for the value-conscious but time-poor consumer. Buying an insurance policy does not need to be such a taxing process & we think Acko is definitely a no-brainer choice.”

     

    Added Prashanth Challapalli, COO, Leo Burnett Orchard: “The relationship between a man and his car is a fascinating one. Irrespective of how much the car costs, you care for it and also take it for granted. Anything that is critical to the everyday running of the car is always a priority. Anything that is under the hood is taken for granted and usually becomes hassle to get done. Our story is a classic argument between a car that is upset at being taken for granted and the guy who is trying his best to remedy a bad situation.”

     

     

  • The campaign evokes the determination of cricket fans to never miss a match

    Ola’s latest ad film urges fans to never miss a World Cup match

    By A Correspondent

     

    Taking a fresh spin to the campaigns around the 2019 Cricket World Cup, Ola unveiled its latest music video that embodies the enthusiasm of cricket lovers to watch the tournament promising them a reliable ride to their destination to catch the match.

     

    Conceptualised and developed by Leo Burnett Orchard, the campaign emphasises on what is most important to fans – the sheer pleasure of watching cricket at their preferred location.

     

    Speaking about the campaign, Anand Subramanian, Senior Director, Marketing and Communications at Ola said: “This video reiterates Ola’s versatility and its long term commitment to meet the dynamic needs of Indian consumers. An extension of the brand’s promise, the campaign highlights how easily and seamlessly Ola gets you to your preferred destination. With the World Cup being one of the most watched cricket tournaments in the country, this campaign is bound to strike a chord with cricket buffs, ensuring they’re able to get to where they want to be to cheer for their favourite team.”

     

    Added Amod Dani, ECD, Leo Burnett Orchard: “We were looking for a unique and innovative way to capture the synergy between cricket and music. With this video, we not only showcased the emotion, zeal and excitement of cricket fans to watch the matches but also demonstrate how Ola is the ideal solution to fulfilling the commuting needs of Indians. This was a great opportunity for us and are pleased to have created this campaign with Ola.”